Five Design Principles

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01

BASIC
PRINCIPLES OF
GRAPHIC

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02

Alignment
creates a
sharper and
more unified
design.
Having a strong point
of alignment within
design allows our eyes
to seamlessly flow
through the visual
message.

@virrgotech
brought to you by VirrgoTech www.virrgotech.com
03

Repetition strengthens
a design by tying
together otherwise
separate parts, and
as a result, creates
associations.

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04

To create emphasis For contrast to


and guide users work, it must be
where to look first. strong and obvious.

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05

Hierarchy creates a visual organisation. It gives the


reader an idea of where to begin and finish
reading. Each element that is part of the
design can be given a ranking of priority.
E.g. Headline, Subhead, Image,
CTA , and Body Copy, etc.

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06

Balance provides stability


and structure to a design,
either through symmetry or ten-
sion of elements. It ‘s the weight
distributed on the page by the
right placement of elements.

@virrgotech
brought to you by VirrgoTech www.virrgotech.com

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