Ershadali Ahmed Sayed

Seeking Senior Level Managerial assignment in Customer service Delivery

PROFESSIONAL SYNOPSIS

 A dynamic professional with over 14 years extensive experience in end to end telecom
customer care operations including Strategic Planning & Management, Operations
Management and Team Management
 Very strong exposure and hands on experience in designing customer experience
management processes, identifying key areas of enhancing customer experience. Process
planning to fix gaps of customer interface and back end processes.
 Designing processes for service audits and managing vendors for mystery and quality
audits
 Re engineering of tools and processes for customer excellence based on the audit results
and customer culture and expectation based demands.
 Expertise in managing call centre operations with key focus on optimum utilization of
resources and technology.
 Keen planner, strategist & implementer with demonstrated abilities in manpower
planning & management, preparing Opex / Capex budgets and vendor development for
outsourcing processes.
 Expertise in telecom customer care / Call centre process planning and implementation.
 Excellent communication & interpersonal skills with proven abilities in customer
relationship management & Team Management.
AREAS OF EXPERTISE

 Call centre technology: IVR, ACD, Logger, Diallers, CTI, Outbound diallers, SMS
broadcasting, Infrastructure, Connectivity, augmentation and capacity planning. Vendor
negotiation and capex / opex planning.
 Contact centre management: Operations management – Inbound & Outbound
process, budgeting, forecasting, scheduling, sizing and call reduction with technology,
developing in-house support applications, error reduction and FTR’s. Attrition control,
Recruitment and training. Conducting Rewards and Recognition programmes and
motivational schemes.
 Manpower Planning: Budgeting, forecasting and dimensioning of call centre and
complaint management processes based on volume projections, business rules. Sizing
and multi tasking for optimum utility.
 Complaint Management: Complaint management, Process planning, complaint
reduction projects, Cross functional teams, driving to emphasis customer sensitivity
across support functions and field functions. Written communication to customers, legal
complaints, TRAI, Nodal and Appellate complaints. Liasoning with legal institutions for
smooth closure of legal / consumer forum complaints.
 Service Centres : Customer touch point management, Collection and Retention at
showrooms, walk in complaint management, cross selling and up selling at touch points,
mystery audits, service centre tracker roll out and tracking.
 Collection : Collection planning, HNI collection, Corporate collection, planning collections
through franchisees and agencies. Bucket movement, managing legal complaints, billing
reconciliation. Planning collection campaigns for different buckets.
 Retention : Post paid and Prepaid retentions, campaign planning for prepaid collection
and churn recovery. Win back projects, Planning best fit plans.
 Quality: Call centre quality audit, Complaint resolution hygiene audit, Service centre
mystery audit. Audit on CSAT – internal and outsourced through audit firms. Rolling out
of trackers – Daily, weekly and monthly dashboards etc.
 Training: Induction for new hires, Ongoing training – Briefing, process and business
updates, cross training. Training manuals, scripts for campaigns. Manuals for reference
and error reduction and hygiene.
 Systems/CRM /Applications : Developing and changing design pattern of systems,
CRM applications, customer life cycle management tools to enhance efficiency of systems
and manpower, ensure security and fool proof systems and processes.
 Equipment/Handset service camps : Conduct periodic service camps to address
equipment related issues to ensure high age on network of customers
 Audits: TRAI audits, Service audits, Internal process audits and Annual audits

Quality Improvement – Service Excellence – Cost Reduction Projects

 Repeat Call reduction –Green Belt (Won 2nd runner up in annual IQPC awards UK )
 Complaint per customer reduction – Green Belt
 Call per customer reduction – Green Belt
 Improving average login hours of call centre agents – Green Belt
 Queue management in showrooms – Yellow Belt
 Cost of customer service reduction – Black Belt

New concepts & processes implemented

 Implemented new processes of billing escalation desk for complicated bill trouble
shooting with second level subject matter experts.
 Implemented a process of VIP help desk as service differentiator for high net worth, high
age on network and VIP customers.
 Customer First - Introduced Voice of customer awareness programme with cross
functional support teams to increase customer sensitivity and plan out actions based on
high priority concerns.
 Buddy programme for new hires in call centre to hand hold by performing senior agents
and to groom them to higher roles.
 Complaint Hygiene Reference Module (CHRM) – An online module to capture errors done
while creating complaint tags and providing correct resolution for reference. This concept
helped reducing complaints and increased FTR’s.
 Mini CRM – To capture interactions and tagging when the original CRS system is down.
 Incentive payout- score card model for franchisee operated customer touch points based
on customer care parameters
ORGANISATIONAL EXPERIENCE

Since Sep 08 to till date with Firstsource solutions Ltd.,

Designation : Centre Head

Level : Deputy General Manager

Key Responsibilities:

 Responsible for profit & loss of the centre

 Operations management of Insurance and telecom, Voice, back office, e-mail and
web chat processes
 Responsible for managing support services ie. HR, Training, Recruitment, Service
Quality, Process excellence, Employee engagement, Administration, Work force
management and Technology team
 Client Relationship management
 Strategy planning and budgeting for optimum utilization of centre capacities
 Transition and capacity planning for workforce and infrastructure
 Spearheading business reviews with client and conducting internal reviews with
different functional heads
  Championing six sigma processes and other quality and CSAT initiatives
 Spearheading various cost reduction and productivity enhancement initiatives for
Operations, Service quality, Recruitment and Administration

Since Jan 08 to Sep 08 with Reliance communications Ltd., - Gujarat circle

Designation : Circle Customer care head

Level : Asst. General Manager

Key Responsibilities:

 Heading customer care operations of circle.

 Customer touch point management
 Company owned and franchisee owned showroom management & track performance
 Training & auditing showroom staff and monitor performance
 Managing Complaints operations including Nodal, appellate and Chairman’s office
escalations.
 Accountable for handset service centres and service camps
 Managing quality, training and service audits
 Managing call centre operations through outsourced vendors
 Life cycle management for HNI customers
 Conduct periodic service camps for handsets & equipments
 Vendor evaluation for outsourced works ie. Call centre, service centres, technical
support and mystery audits

Since Jul’06 to Jan 08 with Idea Cellular Limited – MP & Chattisgarh circle

Designation : Head – Customer care

Level : Senior Manager

Key Responsibilities:

 Accountable for heading the customer care operations for M.P and Chhattisgarh
circle.
 Responsible for managing the in-house and outsourced call centre operations
involving a team size of 105 In-house team members and 400+ outsourced employees.
 Involved in managing complaint management including Written / e-mail
communication cell, nodal, appellate and legal complaints.
 Ensuring proper training quality and process control for the customer care functions.
 Successfully conducted various Green Belt Projects on Quality and Productivity
initiatives.

Jul’05 – Jul ’06 with Airtel Ltd., (Broadband & Telephones division -west)

Designation : Manager – Customer care

Key Responsibilities:

 Responsible for managing customer care operations

 Involved in the management of:
 Call Centre Operations for Western Zone.
  Back Office & Written Communications Cell.
 Training, Quality and Service Audit Team.

Aug’02 – Jul’05 with Reliance BPO, Mumbai as Asst. Manager - Operations

Key Responsibilities:

 Engaged in handling the Contact Centre Operations across.

 Performed a vital role in designing processes of Billing Escalation Desk and VIP Help
Desk.
 Significantly contributed in ensuring seamless transition of South Zone operations
from Mumbai to Chennai.
 Functioned as:
- Key Member of Core Process Planning Team of contact centre processes.
- Member of the COPC Task Force & Internal Audit Teams, thereby ensuring adherence
to the processes.
- Member of the Rewards & Recognition Committee of the centre.

Oct’98 – Aug 02 with Aircel Limited, as Senior Executive – Customer care

Key Responsibilities:

 Handled the Cluster customer care operations of Trichy cluster

 Involved in launching customer care operations across Tamil Nadu and Pondicherry.

Aug’95 – Sept’98 with Punwire Mobile Communications Limited as Customer Care

Officer

Key Responsibilities:

 Handled the pre and post sales coordination and concern handling
 Actively involved in troubleshooting various problems related to billing, network and
dealer concerns.
 Synchronised with the operation engineers for conducting various tests.
 Successfully handled service related issues by liaising with the vendors.

TRAININGS ATTENDED

 “Customer Sensitivity” by Idea Cellular Limited.

 “Customer First” by Idea Cellular Limited.
 “FCR – Latest Trends and Challenges” by Idea Cellular Limited.
 “Leadership Training for Young Leaders” by CEMD – SIES Institute
 “Call Centre Management” by Enhancement Technologies, USA.
 “Transactional Analysis for Customer Service” by Indian Institute of Transactional
Analysis.
 “Customer Creation & Retention” by NIS Sparta.
 “Customer Concern Handling” by Motorola.
 Professional certification – Six Sigma – Green belt

Academic Qualifications
  Masters in Business Administration specialization in Marketing from Madras
University
 Post Graduate Diploma in Human Resource Management from Pondicherry
University
 Bachelor’s Degree in Science specialization in Chemistry from Bharathidasan
University

PERSONAL DETAILS

 Date of Birth : 27th July 1973

 Marital status : Married