Activity 1 RetMngt (Cuachon)

Rydel Marc Cuachon
4BAM-A
Activity 1: Retail Management
Mini Case Study: Internal / External Business Environment
Case scenario:
Provinces in Mindoro and Batangas have been greatly affected by typhoon Quinta.
There was a massive loss of lives and properties. Almost everything was washed-out.
1. In what way can the government assist local businesses to start again?
Natural disasters are natural phenomenon that usually damage communities and,
sometimes, even entire countries. Sudden cataclysmic disasters such as earthquakes, tsunamis,
hurricanes and floods cause bigger impact on lives of people. The scale of these catastrophes
makes it impossibly difficult to cope and recover in their aftermath. Survivors and affected
communities are left reeling from the loss of lives and livelihoods. Nations and Governments
confront the giant task of restoring and rebuilding destroyed assets both economic and social.
Earlier this year, more than 25,000 villagers have been evacuated from their homes and at
least 13 have been reported missing since the storm, referred to locally as Typhoon Quinta,
made landfall on the southern island of Luzon on Sunday before heading west across the
country. Quinta made a number of additional landfalls as it moved westward, most recently at
Pola, Oriental Mindoro province. Authorities have received reports of damaged roads and
bridges, in addition to flooding and landslides. Sea travel has also been suspended due to
dangerous sea conditions. Weather warnings for cyclone winds are currently in place for a
number of areas, including Metro Manila. A full list of areas currently under weather warnings
in relation to Quinta can be found here. Strong winds and heavy rainfall could result in flooding,
landslides, and disruptions to transport, businesses, and utilities as the storm system passes.
In order to get back on their feet, government should help the locals especially the
livelihood that has been affected by the typhoon Quinta. They should start from assessing the
current situation of every business internally and externally in order to provide a better
understanding what to do first. Consider every factor that needs to be address immediate and
not important in nature. The government should helping in building areas which as greatly
damaged by the typhoon such as highways, bridges, and roadblocks of fallen trees and post. By
this, it will help the transportation system better and easier in carrying goods needed by the
residents. Government should address the immediate needs of the local business in order to
contribute to the economy of the affected area. Providing them necessary assistances in the
form of cash, physical assets and other programs that could increase the chance for local
business to regain their loss from the typhoon.
2. What possible assistances can be extended to farmers, fisherman, and MSME?
In the aftermath of disasters, affected countries need to invest significant resources to

address recovery needs. These should be guided by a comprehensive assessment that
estimates damages and losses, and identifies the needs of the affected population. There are a
number of activities that communities can engage in to address post-disaster recovery.
Especially of what happened in this recent event at Mindoro and other cities in the southern
part of the Philippines. Government should start to consider on implementing a strong post-
disaster management since the country is very prone to disasters. The following suggestion may
be applied by the farmers, fisherman and MSME for them to cope up with the aftermath of the
Typhoon Quinta:
a. Understanding livelihood damages and needs in their contexts.

b. Restoring and protecting productive assets
c. Replacing productive assets (through in-kind distributions or cash transfers) and
rehabilitating infrastructure. Food aid and asset replacement are the main
funding categories for donors.
d. Provision of assets to support entrepreneurial activities, including kitchen tools,
sewing machines, construction tools, etc.
e. Provision and establishment of microﬁnancing institutions to provide support to
re-establish damaged business activities.
f. Agricultural support through seeds and fertilizers, as well as provision of
livestock to support animal breeding programs.
g. Capacity building and training activities to develop new skills, particularly in
relation to construction and food production; professional development on
recovery issues through conferences, workshops, training and academic
programs.
h. DTI also has control over the price of products so that, if it is possible to
implement a price freeze, it will be of great benefit to the people who are going
to start a business and also to the people.
i. The Bureau of Fisheries and Aquatic Resources might be able to replace
damaged fishing boats, which are one of the main resources of small enterprises.
j. Agricultural land has been the most affected by the typhoon, and I think there
are also some insurance programs that could help start up a business.
Emphasize that post-disaster recovery planning provides a long-term vision to re-develop a
community after a disaster, not to address immediate life safety issues. In addition, emphasize
the importance of addressing attitudes focused on “returning to normal”.
3. What sources of income/livelihood have been affected and its economic impact to the
province?
On October 25, with maximum sustained winds of 80 mph (130 km / h), Typhoon Quinta
came ashore in the Philippines on October 25. Reports of damaged roads and bridges, floods,
and landslides were received by the National Disaster Risk Reduction and Management Council
(NDRRMC) in the Philippines the same day. Several villages and farmlands in the area were
flooded and power lines and trees were cut down, affecting Albay, Sorsogon, Batangas and
Cavite as a result of power outages. 120,000 people have been displaced and more than 1,800
workers have been stranded at ports. A state of calamity for the city of Batangas was declared
early on October 27, due to "widespread destruction and serious damage" caused by the storm.
Typhoon Quinta had also struck areas still recovering from the effects of Typhoon
Kammuri (Tisoy) a year ago, forcing people to move back to their evacuation centers. Following
the typhoon, the Philippine government mobilized disaster relief assistance to distribute food
and other products worth 890.5 million to those affected. The reported damage to agriculture
in the Province of Oriental Mindoro had already reached around Php 2 billion (US$ 41.3 million)
as of October 28. Damage has hit at least Php 286.3 million (US$ 5.9 million) in the Bicol Area
alone, with 6,671 houses damaged and at least 243 demolished. The NDRRMC had confirmed a
total of 16 deaths from the typhoon as of October 29. In agriculture and infrastructure damage,
Php 737 million ($15.21 million USD). Calabarzon also reported the most damage in
infrastructure with P20 million, followed by Central Luzon with P8 million, and Region 4-B or the
Mindoro Oriental and Occidental, Marinduque, Romblon, and Palawan area with P2.8 million.
From these areas, 16,531 farmers were affected as well as 20,568 metric tons of crops
such as rice, corn, high-value produce, fisheries and livestock in 14,252 hectares of agricultural
areas. Irrigation and facilities were also damaged, the department noted. The agency reported
an initial ₱2.1 million worth of fish - or 20 metric tons - in the lake were lost to the storm.
Based on the data gathered from different news and articles, the Typhoon Quinta to
Philippines has been a devastating incident for the country. The impact of this disaster
happened recently has totally damaged the livelihood of the citizen making it hard for them to
recover fast.
4. Is migration of people in affected areas a wise decision? Why or why not?
For a certain extent, migrating to places which are much safer for the resident is really
important for them. Especially with the impact of Typhoon Quinta and damages it causes, it is
very traumatic for those who are directly affected by it. However, in order to regain and rebuild
what has been wipe out by the incident, residents need to take a step-by-step solution to take,
also with the help of City and National Government. It’s not entirely a wise decision but can be
considered a temporary one for the residents to accept what had just happen and think of what
might be a great solution for them. Recovering from a great catastrophic event is very hard
from a country that is not very sufficient. However, we always find ways on how to cope up
with this and make a move to stand up and start a new life.

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Rydel Marc Cuachon

Mini Case Study: Internal / External Business Environment

In the aftermath of disasters, affected countries need to invest significant resources to

a. Understanding livelihood damages and needs in their contexts.

4. Is migration of people in affected areas a wise decision? Why or why not?

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