20 Takay Brush

Affordable Tooth Brush & Toothpaste

proposal

PREPARED FOR
Kazi Golam Azam
Assistant Professor, DBA, IIUC

PREPARED BY
Md. Faridul Mowla
B163016
 PROJECT
20 Takay Brush
TITLE
SUBMITTE PROJECT
 MD. Faridul Mowla  Online Product and Service.
D BY TYPE
TOTAL
EMAIL  Tanin2313@yhaoo.com ESTIMATED  50,00,000 Taka
BUDGET
DATE OF VERSION
 21/01/2020  01.00
PROPOSAL NO.
PROJECTE PROJECTED
D START 01/02/2020 COMPLETION 31/12/2030
DATE DATE

Table of contents

I. PROJECT OVERVIEW

II. WHY WE’RE THE BEST FIT

III. NEEDS / ISSUES

IV. GOALS

V. SCOPE OF WORK

VI. MARKET ANALYSIS

VII. TIMELINE / MILESTONES

VIII. COST STRUCTURE

IX. STAFFING RESOURCES

X. MEASUREMENTS OF SUCCESS

XI. NEXT STEPS

XII. ACCEPTANCE OF PROPOSAL

I. PROJECT OVERVIEW
WHO WE ARE

 We are 20 Takay Brush, providing affordable tooth brush and toothpaste solution for you for an extended period. We are a
multinational company who provides hygienic tooth solution. We are providing an ecofriendly solution for recycling the tooth
brush and toothpaste.

YOUR NEEDS

You will need a hygienic tooth brush and a supply of tooth paste for a healthy hygiene oral system. Changing brush every
month is necessary for good hygiene. Using old brush for long period of time may damage the quality of the brush and hamper
your oral hygiene.
You may forget to refill your toothpaste as you have only little bit left and have to squeeze the last drop of the paste to use it
in the morning or night. It’s a common occurrence in our daily life when we run out of toothpaste and have no time to refill it.
It will be unhygienic to go to work place without brushing properly.

OUR OBJECTIVES

We 20 Takay Brush are here to provide a simple, consistent and affordable oral hygiene solution. Our objectives for this
project are
 Sign up customers. Develop a customer Service application, Create mobile app and website for communication.
 Produce affordable and sustainable toothbrushes and toothpaste.
 Create a network of delivery system to customers door step.
 Most importantly ensuring healthy hygiene solution for our customers.

COST + TIMELINE ESTIMATES

1st phase: Develop website for signing up clients for the service. Estimated budget for a running website, with its server and
domain is 20,000 taka.
2nd phase: Production of toothpaste and toothbrushes. Estimated Budget 3,00,000 taka.
3rd phase: Staffing for a network delivery system. Budget 2,00,000 taka.
4th phase: Customer service development, network of Delivery system and Transportation. Budget 2,00,000 taka.
5th phase: Developing new Services and facilities for the customers. Providing dental floss, Mouth freshener along tooth
brushes and tooth paste. Budget: 5,00,000 taka
6th phase: Continuous Development of the company, Creating new toothbrushes and toothpastes. Budget: 50,000 taka.
II. WHY WE’RE THE BEST FIT
ABOUT US

We are a company who are dedicated to ensure oral hygiene and healthy life style. We are the first company to emerge with
this project and service. There are no competitors in the market thus we have the opportunity to be the best and become the
leader in this kind of customer service. Its our duty to save our mother nature. Commercial toothpaste and toothpaste are not
bio degradable and cause pollution. That’s where we come in to save the nature, making a green earth and a supply of healthy
oral life.

SERVICES

Our services are:

 Monthly supply of tooth brush and tooth paste.
 Customized solution for oral hygiene.
 Any day delivery of the package.
 Keep track of the usage of toothpaste.
 Customized routine for oral hygiene.
 Expert and renowned dentists Tips and consultation through our websites.

OUR TEAM

 Team leader, CEO: Md. Faridul Mowla

 CFO: Aaraf Anan
 Production manager: Al Faysal Emon
 Public relations: Mubtasim Fahim
 HRM: Raghib Ahsab
 Promotions and Sales: Nahin Khan.

OUR WORK

 Producing toothbrush and toothpaste with minimum cost.

 Signing New customers for the service.
 Advertising the product and Service.
 Home delivery of product to the subscribed customers.
 Crating new combination/types of toothpaste and tooth brushes.
III. NEEDS / ISSUES
ONE

NEED  Need of raw materials for toothpaste and tooth brush.

LENGTH OF TIME
 Initial stage of production.
EXISTED
PREVIOUSLY
 No
ADDRESSED?
IF SO, WHAT WAS
 -
THE OUTCOME?
IMPACT OF NEED Producing product for supply.

ADDITIONAL INFO

TWO

NEED  Machineries for production

LENGTH OF TIME
 Whole production duration of the project.
EXISTED
PREVIOUSLY
 Yes
ADDRESSED?
IF SO, WHAT WAS
 Production of toothbrush and tooth paste
THE OUTCOME?
IMPACT OF NEED Long term production

ADDITIONAL INFO

THREE
ISSUE
 Lack of Customers signing up for the service.
DESCRIPTION
LENGTH OF TIME
 May exist during the early stage of the company
EXISTED
PREVIOUSLY
 No
ADDRESSED?
IF SO, WHAT WAS
 -
THE OUTCOME?
IMPACT OF ISSUE Low volume of seals.

ADDITIONAL INFO Advertisement can solve this issue.

FOUR
ISSUE
 Customer retention
DESCRIPTION
LENGTH OF TIME
 2nd – 3rd year of the project
EXISTED
PREVIOUSLY
 NO
ADDRESSED?
IF SO, WHAT WAS
 -
THE OUTCOME?
IMPACT OF ISSUE Decrease in sales, maturity stage of the project.

ADDITIONAL INFO Normal occurrence for mature stage, Will require Research and development to ensure growth.

IV. GOALS
GOAL DESCRIPTION KEY BENEFITS
Production of 5,000 brushes and pastes at the early stage. Ready stock for supply.

Creating a lucrative promotion for the service and develop a website. Signing up customers.

Supplying product and service monthly. Developing delivery system. Retaining customers.

Ensuring payment and processing

Developing payment solution for monthly fee from subscribed customers.
new orders.

Ensuring supply and production for future orders. Machineries and staff management. Continuous growth.

V. SCOPE OF WORK

20 Takay Brush creates an affordable and simple solution for healthy oral hygiene. By giving the opportunity to the customers
to sign up for a toothbrush and a paste every month for 20 taka/month. We will send the packaging to the customers at a date
given by our customers. So, they can receive it when they are able.

1,000 sign up from the customers will ensure an amount of 20,000 taka. Every month it will increase as the customers increase.

An early production of product will ensure the ready-made supply of service to the customers.

10,000 customers a month will generate 2,00,000 without exchanging any cash. And the customers will have their supply of
tooth brush and tooth paste.

We will make sure that our produced tooth paste doesn’t last more than a month to ensure the flow of supply.
We will create a ecofriendly packaging and use eco friendly tooth brushes so that when recycled it will not affect the nature.
Because of that the brushes will need to be recycled every month.

Using a single brush for a long time will not be possible for its degradable characteristics.

VI. MARKET ANALYSIS

 Age group: 15-60 years.

 Competitors in market: No competitors in the market with similar product at this moment.
 Target location: Early targeted locations are cities; such as Dhaka, Chattogram, Sylhet.
  Target public: Smartphone users, Internet users accumulate up to 300 million.
 Spending group: Corporate workers, Students.
 Demography of 2018 and 2019 sales:

Toothpaste sales in year 2018 & 2019 in quarter

45
40
35
30
25 2018
20 2019
15
10
5
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

VII. TIMELINE / MILESTONES

OVERVIEW  We will conclude our project from February 2020.

MILESTONE START DATE END DATE

 1,000 subscribers  February, 2020 March, 2020

 5,000 Subscribers  April., 2020 June, 2020

 10,000 Subscribers July, 2020  September, 2020

 Revenue October, 2020  January, 2021

 Company booming Sales February, 2021  December, 2021

 1,00,000 Subscribers 2022  2023

 10,00,000 Subscribers 2023 2025

 Maturity and stability 2025 2030

VIII. COST STRUCTURE

 It’s a customer subscription-based company. Thus, initial cost maybe a higher but once its gets going
OVERVIEW
cost will be minimized and cash inflow will increase drastically.
 NEEDS / INVESTMENT COST

Investment for raw materials, bio-degradable materials will be used.  5,00,000

Develop website, networking system, customer service.  1,00,000

Machineries, production staff management, location of the factory, Structure.  10,00,000

Delivery staff. Vehicle, transportation. Licensing.  10,00,000

Production management, packaging, inventory management  1,00,000

Promotions, hiring influencers, media coverage. 10,00,000

Development of new product line, services.  3,00,000

ESTIMATE TOTAL 40,00,000

PAYMENT TERMS

Shareholders, Bank finance, Customers payment, Research and development funds.

Sponsorship, and Personal investment.

IX. STAFFING RESOURCES

 Staff are the key part of this project. We will need production staff and delivery staff. We will not have
OVERVIEW any retail shop. Thus, eliminating sales/retails. We will not have to supply the products or services to any
retail shop or 3rd party, we will have direct relation with the customers.

FUNCTION CAPABILITY REQUIREMENTS Cost

Raw material management staff 100 workers, 80,000

Production staff 100 workers  90,000

Packaging and inventory 50 workers  20,000

Website development 10 workers  50,000

Customer service 30 workers  24,000

Delivery staff 100 workers  50,000

Marketing staff 20 workers  2,00,000

CASH FLOW
YEAR CIF

01 2 000 000
 02 1 000 000

03 2 000 000

04 2 000 000

05 1 800 000

06 1 700 000

07 150 000

08 150 000

09 165 000

10 100 000

X. MEASUREMENTS OF SUCCESS
NPV & IRR OF THE PROJECT

NPV of the project for 5 years is 1,880,932 at 5%

NPV of the project for 10 years is 6,908,298 at 5 %

NPV of the project for 10 years is -24,284 at 29 %

So, IRR of the project is 2.441

REPORTING METHOD + SCHEDULE

 Production manager will report production to the managing directors of the company such as CEO & CFO.
 Delivery confirmations will be sent to the website, from where company can check is if the delivery was received.
 On field workers will report to the HRM department daily.
 Issues will be discussed every week.
 Report od sales and production will be reviewed monthly.

XI. NEXT STEPS

 Next steps are to increase the volume od production and develop new services for the customers.
Reward system for loyal customers.
Special discounts for the existing customers.
Implementing customer retention algorithms.
Developing smart phone app for customer service.
Raising barriers for competitors.

XII. ACCEPTANCE OF PROPOSAL

AUTHORIZED
DATE OF
CLIENT    
ACCEPTANCE
SIGNATURE