MOROCCO CONTENT FROM COUNTRY REPORTS CONTENT FROM COUNTRY REPORTS MOROCCO

Morocco: The world’s gateway to Africa which is inspired by the world’s best practices. This enabled us to jump from
134th to 71st place in the “resolving insolvency” criterion of the World Bank’s
Doing Business ranking.” In addition, the code’s system for property securities
has been improved to facilitate greater access to funding for businesses.
The kingdom is a rising destination for continental investment and trade Morocco’s business-friendly environment has made it a financial hub for
enterprises working in other African countries. Much of their investment pass-
es through the renowned financial center Casablanca Finance City (CFC),
Morocco is the African hotspot for foreign direct making preschool accessible to all and reducing says its CEO, Said Ibrahimi: “CFC is a stepping stone to Africa. We are ranked
investment (FDI), says the kingdom’s Head of class size.” first in Africa by the Global Financial Centers Index.” About 200 of the world’s
Mohamed Auajjar Nadia Kettani Said Ibrahimi
Government Saad Dine El Otmani. Morocco’s World Bank Doing Business leading firms are currently members of the CFC community, including BNP Former Minister of Senior Partner CEO, Casablanca
Agriculture and services are vital to its econo- ranking “has gone from 97th in 2012 to 53rd in Paribas, American International Group, McKinsey, Lloyd’s of London and Justice and Co-Manager Finance City
my but “A large amount of FDI is going toward 2020,” says Secretary General of the Government Clifford Chance, states Ibrahimi: “It’s a very comprehensive ecosystem made Kettani Law Firm
industry as Morocco is placing more importance Mohamed Hajoui; “Thanks to our legislative and up of financial institutions, professional services and regional headquarters of
on this within its development model,” he states, regulatory reforms, the simplification and digita- international companies. All of them have an African footprint that covers 48 A powerful partner in law
highlighting the automotive, aviation, technology, lization of procedures, and the establishment of countries in total. We also host investment funds, such as the African Devel- Kettani Law Firm (KLF), origi-
renewable energy and mining industries as being new reception and logistical infrastructures, Mo- opment Bank’s Africa50 fund, because the continent has huge needs in terms nally established by Professor
Saad Dine El Mohamed Hajoui
particularly attractive. There are many reasons for Otmani Secretary General rocco aspires to become one of the world’s 50 best of financing and one of our goals is to channel that capital flow.” Azzedine Kettani in 1971, is one
Morocco’s success, including a stability fostered Head of Government of the Government destinations for industrial, commercial, financial CFC members take advantage of Morocco’s many strategic assets, which of the strongest and largest
by King Mohammed VI, a prominent regional and service activities by 2021.” As a result of the include a central bank and financial authorities that are regional benchmarks. independent law firms in Morocco
and global influence, says El Otmani: “Morocco is an African country at the government’s reforms, “Our legislative and regulatory framework has been But membership of the center brings extra benefits, Ibrahimi reveals: “Our with almost 100 staff members,
door of Europe. We have free trade agreements with almost 50 countries.” ranked first in Africa,” states Hajoui. He adds that Morocco’s top-quality infra- members have streamlined processes for all administrative paperwork, they including over 50 lawyers,
Since 2016, the government has introduced around 60 reforms to optimize structure now includes “Tanger-Med port, the largest and most modern port can hire as many expatriates as they want and there is no foreign currency covering litigation, consulting and
arbitration cases in its Casablanca
the business climate, he notes. In collaboration with unions and employers’ of the Mediterranean and African regions; airports connecting with Europe, exchange control for members. We have also put in place a mediation and
head office. Azzedine Kettani
organizations, it is also focusing on Morocco’s social climate and education is Africa, the Middle East, the Americas and Asia; a modern road and railways arbitration center led by well-known international arbitrators.” In addition,
KLF is specialized in business Founder
another priority, El Otmani states: “We established the Superior Council for network; and networks of special economic zones and specialized institutions members receive tax incentives, including a five-year corporate tax exemption, activities and is a leader in the Kettani Law Firm
Education, Training and Scientific Research to put in place a strategic vision offering investors guidelines and support.” have access to a skilled local talent pool, and can tap into both CFC’s and other fields of banking and finance,
for education reform. We have started to apply these reforms, which include U.S. investors are well placed to take advantage of the opportunities in members’ in-depth knowledge about doing business in Africa. project finance, capital markets, labor, intellectual prop-
business-friendly Morocco, Hajoui believes: “Since 1786, Morocco has had With CFC continuing to grow, it is looking to recruit new members in erty, anti-trust, renewable energy, telecommunications
an uninterrupted friendship and alliance with the U.S. Furthermore, our specific financial areas—such as more investment funds, private banking for as well as aviation. KLF has advised government offices,
2006 free trade agreement has brought remarkable benefits for the economic high-net-worth African individuals and fintech—that will profit from ever major businesses, public and private companies and
increasing opportunities, he says: “The African Continental Free Trade Area institutions from all over the world.
will start soon and, by 2050, the continent will be the second biggest in the The consulting department, managed by senior partner
“Morocco aspires to become one of the world’s Nadia Kettani who is known for her astuteness, corporate
worldwide economy. The potential is huge but the continent is fragmented—
50 best destinations for industrial, commercial, experience as well as her excellent commercial sense, is
financial and service activities by 2021.” we have 54 countries with 54 different ways of doing business. It’s important
composed of a strong multidisciplinary team of highly
to be on the ground in Africa and Casablanca is the best place.”
Mohamed Hajoui, Secretary General of the Government experienced lawyers admitted in multiple bars and
As the continent gets richer, more Africans are joining the many people working at a sustained pace.
from around the world who travel to Morocco for first-class cosmetic treat- The litigation department, led by senior partner Rita
Africa is now, more than ever, a prime operators of both countries.” Morocco and the U.S. are also strong partners ments from the state-of-the-art Guess Clinic in Casablanca, says its owner and Kettani and her keen strategic sense, is composed of
investment destination that is open for business.
Every day at Casablanca Finance City (CFC), we
in the fight against crime and collaboration in this area has deepened recently, leading plastic surgeon, Dr. Mohamed Guessous: “We offer personalized med- senior attorneys who have a significant experience and
help international investors seize the next particularly in relation to terrorism, says former Minister of Justice Mohamed ical tourism, our techniques are at the global forefront, and we are passionate knowledge in judicial and arbitral proceedings.
untapped investment opportunity in Africa. Senior partner Zineb Kettani is also one of the most
Auajjar. Overall, he says: “A comprehensive reform of our judicial system about beauty and well-being.” The clinic has gained recognition for specialties
Morocco's strategic assets, which include a
stable political framework, macroeconomic has been undertaken in the past few years.” Having established its Superior that include cosmetic surgery and medicine, laser treatments, hair transplants, brilliant minds in KLF and manages flawlessly the debt
stability, excellent infrastructure and unique Council of the Judiciary two years ago, the country now has a demonstrably dentistry and gynecological cosmetic medicine. Guessous is now looking to recovery department which is considered as one of the
connectivity make Casablanca a fast-emerging largest departments in the firm.
economic hub for investment in the continent. CFC labelled South-south independent justice system that reflects the Moroccan Constitution enacted expand his Guess Clinic concept, possibly with external partners, he states. Re-
As the leading financial center in Africa (GFCI, companies partnerships After nearly 50 years of experience, KLF measures its
in 2011. “The constitution represented a qualitative landmark. It has an flecting the Moroccan economy overall, success is breeding ever more success.
2019) and partner to some of the world’s largest success by its involvement in the most important proj-
financial centers, CFC has built a strong and entire section on human rights and freedoms, affirms that democracy is our
thriving community of 200 companies.
ects and financial operations in Morocco. Its outstanding
African countries Partnerships fundamental choice and strengthens judicial independence in a framework successes have led the firm to regularly receive presti-
Our members benefit from privileged access to a covered by CFC with international
business-friendly environment, cooperative companies financial centers where powers are balanced in fairness and cooperate with each other,” Auajjar gious international awards and recognitions. As for what
government institutions and insights on Africa. explains.
CFC is also committed to promoting its members
the future holds, KLF will continue to provide its clients
expertise across the continent, while enabling Financial Green financial Many of the legal reforms that have been implemented, which are aligned with an impeccable service exceeding their expectations.
fruitful business and partnership synergies center in Africa center in Africa
(GFCI, 2019) and the Middle East
to international standards, “strengthen human and civic rights and improve
through its networking platform. (GGFI, 2019) Guess Clinic
governance,” he states. In 2018, a major reform to the kingdom’s commercial
Casablanca, Morocco
code was also introduced, adds Auajjar: “It is now in line with our open, market www.guessclinic.com/en
economy and desire to improve our attractiveness to investors and businesses. contact@guessclinic.com www.kettlaw.com
We have adopted new legislation on the difficulties that enterprises can face, Esthetic Clinic, surgery, laser and spa Tel: +212 522 79 79 11

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A well-orchestrated
transition for Morocco
leading it to success
Saadeddine Othmani, Head of
Government of the Kingdom of
Morocco, provides a thorough overview
on the country’s plans and strategies.

What is your evaluation of Morocco’s economic performance in 2018, to improve its score on the Corruptions Perception Index by Transparency We come across most of them mainly in automotive and aviation, and it is responsible for putting in place a strategic vision for education
and what are the government’s objectives for 2019? International, moving up 18 places in two years. In 2016 we were 90th as well as I.T. and renewable energy. There is significant growth in the reform. This strategic vision for 2015-2030 was adopted by the Council in
Morocco is a middle-income country, which is a challenge but also and now we are 73rd, because of the reforms that were implemented. number of aviation investors. Our renewable energy strategy aims to put 2015 and outlines the education sector reforms.
an achievement for its stability and security. It is a monarchy, and His There is an ongoing effort to align the national laws with international Morocco among the top renewable energy producing countries in the We have started to apply these reforms, making preschool widely avail-
Majesty The King Mohammed VI plays a global role in this, as well as standards. We started by translating our laws into English, to allow inter- world. 38 percent of our energy comes from renewable energy. Our goal is able because unfortunately, as of last year, 50 percent of children aged
an important role for regional and international influence. The goal is to national investors to directly access a respective database. to reach 42 percent in 2020, and 52 percent in 2030. 4 are in preschool, which means that 50 percent are not – 700,000 in
place Morocco in a good competitive position, among the most developed Focusing on our social plan, we have strategies and plans to fulfill the pre-school, and 700,000 not in pre-school. So we have an action plan for
countries. We hope to be in the club of promising emerging countries needs of disadvantaged segments of society. We know that today that there What would be the current roles of Morocco in terms of what distin- making preschool accessible to all small children, to allow them equality
very soon. are social tensions throughout the region; not just in the countries in the guishes it in the MENA region; how do you view Morocco in the next in education.
Regarding the economic and social plan, many reforms have been north, but also the countries in the east, Northern Africa and the Mid- 10 or 20 years?
made over recent years, especially in 2018 regarding the business climate. dle East. There are material expectations for disadvantaged segments of Up until now American investments in Morocco have not been at the “Unless we resolve the security problems in
Between 2016 and 2018 we did about 60 reforms in this domain. We society. same level as the political relations between the two countries. We expect the region, there will always be risks. Morocco
aim to be among the top 50 countries for business in 2020. These re- We have many much more from investors. For instance, rare earth minerals, of which has a strategy to combat terrorism, organized
In 2019, Morocco’s crime, weapons and drug trafficking.”
forms facilitate the life of the company, especially small and medium-sized projects. INDH - China has a monopoly, are quite an interesting topic for investments. We
population was
businesses, for international investors. This is why Morocco is the main National Initiative for have a lot of reserves, and the American investing community is very inter- Saadeddine Othmani, Prime Minister of Morocco
estimated to be 35.7
country in Africa that attracts foreign direct investments (FDI). Between Human Development million people ested. We understand that there have been difficulties in the past, but we
the abovementioned years, FDI increased by 25 percent. A large part of - is a royal initiative seek ways to overcome them. Secondly, resolving the problem of overcrowding, which has been a
foreign investment is in industry, because Morocco is placing more im- that has been in place In 2019, Morocco Morocco will be an emerging country for at least 10 years, and will challenge. We have started to reduce class size and need to continue our
portance on industry within the Moroccan development model. About for 14 years, focusing noted a Gross be among the most developed in Africa and MENA, which it is already. efforts for the next 2 to 3 years, but we already have made very important
17 percent of our GDP comes from the industrial sector, and we aim to on highly disadvan- Domestic Product of Morocco plays a role of stability in the entire region, but we are aware steps. To meet these needs, we increased the education budget by 25 per-
increase that to 23 percent in 2021. We have a lot of European investors taged groups, to allow USD 332.358 billion that if the whole region lacks stability, there are always challenges. That is cent between 2016 and 2019.
who are located in Morocco and we are also beginning to attract other them to have jobs that why Morocco has a special significance in the South-South cooperation, Thirdly, we are giving particular importance to the quality of education.
investors, especially from Asia and the U.S. This is the result of the reforms bring them income. By 2017, Morocco and in the cooperation between Morocco and other African countries. Fourthly, we are placing more importance on professional development,
had a Foreign Direct
that we started several years ago. We also have a strat- The King of Morocco places special importance on this subject. He has because, in today’s world, there needs to be training which allows gradu-
Investment inflow of
egy for basic universal made many trips to many African countries to build relations and sign ates of our institutions to have the know-how to easily and immediately
USD 2.7 billion
“For the first time in 2017 and 2018, Morocco medical coverage for agreements to develop cooperation at different levels: political, economic, find a job.
was able to improve its score on the Corrup- the segment of the social, cultural and religious, given that security is among the challenges
tions Perception Index by Transparency Inter- population who are not covered, especially for independent profession- that we face. Unless we resolve the security problems in the region, there What would be your final message to our readers, investors and gov-
national, moving up 18 places in two years.”
als. We have a lot of reforms and initiatives for social reform, because will always be risks. Morocco has a strategy to combat terrorism, organized ernment of the U.S. who will read this report?
Saadeddine Othmani, Prime Minister of Morocco industrialization makes populations fragile as well. It creates wealth, but crime, weapons and drug trafficking. We wish to cooperate with all the Morocco has made significant efforts on structural reforms, which to-
also creates differences between the various layers of society and between countries in the region to guarantee the region’s stability. Morocco has day allow investors to have a lot of opportunities in Morocco. Firstly, it is a
Regarding the transportation sector, the automobile sector is growing the regions. We had a social dialogue with the unions and employers’ or- many initiatives for this. country which is strategically positioned – an African country at the door
significantly. Morocco is the main producer of automobiles in Africa for ganizations, and we signed a tri-party accord between the government, of Europe, with good relations with the MENA region. Secondly, it is a
the past 3 to 4 years, and is the main exporter of automobiles in Africa. management and unions which allows for a focus on social climate for at Education reforms are at the core of this government’s political agen- country that is economically open. We have free trade agreements with al-
It has a special importance for the industrialization of our economy, to least the next three years. da. These reforms are of particular interest for U.S. investors and busi- most 50 countries, including the US, Europe, Arab countries and Turkey.
provide more balance between the different sectors. Agriculture, tourism nessmen. What is the main strategy of your government to boost the So investors have import and export opportunities. Judicial reforms have
and services are still important and to this we are adding industry. There Who are the international investors in Morocco, and where are they performance of the education sector? also been made. There is an important outlook regarding judicial reform
is another point that is important for us - the fight against corruption and by sector? Can you give examples of the most important or the most Educational reform is a strategic reform. This is why the Superior since the last constitution with complete independence of the judiciary,
good governance. For the first time in 2017 and 2018, Morocco was able representative? Council for Education, Training and Scientific Research was established, as well as reforms that allow the judiciary to fulfill the needs of investors.

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“Morocco has a
secure and attractive
business environment”
Minister Mohamed Hajoui, Secretary
General of the Government, on
the business environment and its
reformed legal framework.

How do you evaluate the business environment in Morocco today? for the automotive, aerospace, renewable energy and agro-food industrial sec- the property registry; established the observatory for the respect of payment rules for processing investment projects and supporting investors in complet-
Morocco has an attractive business environment founded on the country’s tors…); a legal and regulatory framework in line with international norms and deadlines, which caters to companies servicing the public sector, and ushered ing their project. Furthermore, a new law is set to pass to further simplify
system of values of political and cultural pluralism, economic liberalism, the standards; the national program for regulatory convergence with the Euro- a new legislative framework for resolving disputes linked to public pro- administrative procedures, which will apply to all administrations that deal
rule of law and openness to the world in a spirit of dialogue, tolerance and pean Union legislation; simplified and increasingly digitalized administrative curements by local authorities, which are now under the jurisdiction of the with the public.
mutually beneficial cooperation, with the ultimate aim of guaranteeing peace procedures; top-quality logistical and communication infrastructures with a National Commission for Public Procurements (Commission Nationale des National and international economic operators can rest assured about the
and prosperity for all. Morocco has made considerable economic develop- series of modern maritime ports along its 3,600km-long coastline including Commandes Publiques). soundness of our legislative and regulatory framework, which has been ranked
ment progress in the past few years, as attested by the figures compiled by the the Tanger-Med port in the midst of the Strait of Gibraltar classified as the In this respect, several legislative and regulatory texts have been published, first in Africa and hailed world wide as a benchmark in terms of legal security.
World Bank, the Organization for Cooperation and Economic Development largest and most modern port of the Mediterranean and African regions, air- which amend the laws on commercial companies regarding the protection It also stands out for its transparency and ease of access.
(OECD), and the United Nations Conference on Trade and Development ports connecting directly Morocco with Europe, Africa, the Middle East, and of minority shareholders and governance, and other legislative and regulatory
(UNCTAD). Furthermore, in the space of a few years, Morocco’s ranking in North and South America as well as Asia; and a modern road and railways texts on the insurance, capital market and banking sectors.
the World Bank’s Doing Business report has gone from 97th in 2012 to 53rd network, including new high speed - trains; a network of special economic Let me also point out that in 2018, we introduced a major reform of “The Kingdom of Morocco signed a Peace and
in 2020. zones (SEZs) that account for 60% of our manufactured good exports; a qual- the Commercial code, notably provisions about firms in difficulty. Indeed, Friendship Treaty with the United States in
Thanks to legislative and regulatory reforms, the simplification and digi- ified workforce, including young and competent middle-level professionals; substantial reforms have been made to support indebted enterprises. Other
Marrakech in 1786, - the oldest treaty signed by
the US which is still in effect.”
talization of procedures and the establishment of new reception and logistical an open economy with preferential access to the main markets in Europe, far-reaching reforms were made on the Code of Obligations and Contracts
infrastructures, Morocco aspires to become by 2021 one of the 50 best desti- Africa, the Middle East and North America through free trade agreements and the Commercial Code in order to strengthen the property security system Minister Mohamed Hajoui, Secretary General of the Government
nations in the world for industrial, commercial, financial and service activities with some 50 countries as well as with a number of economic blocs such as and facilitate access to funding for enterprises.
within a secure legal framework. We stand a good change to achieving this goal the European Union, the European Free Trade Association and the African Over the same period, the National Commission for Public Procurements What significant messages would you like to convey to our North Amer-
given the growth in investment forecast by UNCTAD for 2019, following a Continental Free Trade Area, these free trade agreements make Morocco a underwent deep reform with the support of the World Bank with the aim ican audience?
36% hike in 2018 and a 23% hike in 2017, according to the same source. gateway to a market of over one billion consumers ; our adherence to inter- of incorporating the best international practices in this field. It is now fully For your North American readers, I would like to recall, that beyond the
national conventions on the promotion and protection of investments and operational and its remit is to ensure transparency and fairness in procurement legendary hospitality and beauty of our land, that Morocco has a historical
protection against dual taxation; a network of specialized institutions offering and performance of public contracts. uninterrupted friendship and alliance with the United States of America as
“Morocco is the first FDI destination in North
Africa, the second in the MENA region and national and foreign investors guidelines and support, such as the National Lastly, two other institutions are worth mentioning as they also contribute illustrated by the Peace and Friendship Treaty signed by our two countries in
the third in Africa. It is also the second largest Committee for Business Environment (Comité National de l’Environnement to good governance and a sound business environment: the Competition the year 1786, in Marrakech.
investor in Africa.” des Affaires, CNEA), the Investment and Trade Agency (Agence Marocaine Council (Conseil de la Concurrence) and the National Authority for Probity As far as I know, this is oldest Treaty still in effect signed by the US. Already
Minister Mohamed Hajoui, Secretary General of the Government
de Développement des Investissements et des Exportations, AMDIE), the and the Prevention and Fight Against Corruption (Instance Nationale de la at that time, this Treaty sought to promote trade between our two countries on
Regional Investment Centers (Centres Régionaux des Investissements, CRI), Probité, de la Prévention et de la Lutte Contre la Corruption). Inspired by the basis of the most favored nation clause. One of the Treaty’s last clauses—
and the Unified Regional Investment Committees (Commissions Régionales the OECD’s principles, the latter aims to prevent and act against any breach still remarkably topical in the present World turmoil—says that Morocco will
Morocco is the first direct foreign investments (FDI) destination in North Unifiées des Investissements, CRUI). of ethics in the management of public affairs, including passive or active cor- protect American commercial ships operating off Morocco’s maritime spaces,
Africa, the second one in the MENA region, and the third in Africa. On the ruption in any form. including Moroccan Sahara.
other hand, Morocco is the first African investor in West and Central Africa What are the latest legislative and regulatory reforms implemented to All these measures, which I have only sketched here, are aimed to foster On this basis, our two countries are bound by an exceptional historical stra-
and the second one in the whole of Africa. facilitate business? trust, legal security and predictability for national and international economic tegic alliance. In this regard, the United States declared Morocco “A strategic
It is noteworthy that the significant increase in FDI during the last few operators in Morocco. ally outside NATO”. Furthermore, our two countries have signed in 2004 a
What are the key factors in making Morocco attractive for economic op- years coincided with the reform and adoption of a number of strategically free trade agreement, which came into force in 2006 and brought since then,
erators? important legislative and regulatory texts. Broadly, they concern two areas: What are the main challenges for the future in improving the legal and increased remarkable benefits for economic operators of both countries.
Morocco has many assets: First of all, the Kingdom’s great political, social The first is the reform of the Regional Investment Centers and the creation regulatory business environment? Overall, besides our business-friendly legal environment, in conformity
and economic stability due to the World wide recognized wise and farsighted of Unified Regional Investment Committees, which serve as one-stop shops All the reforms we have implemented to date will be enriched with the with international norms and guidelines, the old, stable, deep and multifaceted
leadership of His Majesty King Mohammed VI; the country’s exceptional geo- for economic operators. new Investment Charter whose main objective will be to promote investment. relationship between the Kingdom of Morocco and the United States, make
strategic location at the crossroads between Europe, Africa, the Mediterranean Secondly, the government reformed the legislative framework for setting It will establish a favorable conventional regime for enterprises incorporated Americans always welcome in Morocco, and bode well for increased mutually
and the Atlantic Ocean; the success of its sectoral development plans (notably up companies digitally; it created an electronic commercial register; digitalized under either Moroccan or foreign law by putting in place good governance beneficial partnership and shared prosperity between our two countries.

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Morocco, the most

highly ranked destination
in Africa for investors MAKING LIFE EQUITABLE
Nadia Kettani, Senior Partner at
Kettani Law Firm, describes what
makes Morocco the best gateway
towards Africa

What are your impressions about the country’s current development? What have been your biggest achievements and challenges?
Morocco has modernized its economy to become a highly attractive platform The biggest achievement is to have contributed to several upscale projects in
and a true hub for investors. With its unique set of free-trade agreements, com- Morocco that have had a significant impact on the market, and to have earned not
petitive labor costs and attractive incentives, Morocco is one of the most attractive only national but also international recognition as an excellent business lawyer, both
African countries for foreign investors. from my peers and my clients. The challenge is to always be mindful of the necessity
Using wisely its advantageous geostrategic location (sitting only 14 kilometers to deliver the best service at the best price.
from Europe and at the crossroads of the main trade roads linking America, Africa,
Europe and the Middle East), Morocco has signed multiple free-trade agreements What is your vision for the firm?
and non double taxation treaties. In addition to facilitating investments and pro-
tecting companies, Morocco has a modern and investor-friendly legal framework
Kettani Law Firm will continue growing as a proud independent Moroccan firm
and providing its clients with the best service, ensuring that it not only meets their
World-class Moroccan legal services
offering multiple advantages to foreign investors, whether through 100-percent
foreign ownership in local companies in most sectors, tax advantages in free zones
or through legal protection, notably in commercial trade, intellectual property, free
requirements but also ex-
ceeds their expectations.
The firm will More than 100 U.S.
maximize clients’ results
firms are operating in
repatriation of dividends, capital gains and investments. continue advising and
Morocco has also launched numerous and prestigious projects placing the protecting foreign in-
Morocco after 2016’s Through its wide-ranging multinational experience, the award-winning
free-trade agreement Kettani Law Firm gives its clients major advantages in Morocco
country at the forefront of development by encouraging the renewable energy sector vestors in various areas,
and by elevating infrastructure such as Tanger-Med Port, the TGV high-speed train facilitating their access In 2017, the total value
(TGV) and the upgrade of its airports in order to meet international quality stan- to local information and of Moroccan exports
dards and requirements. helping them implement grew up to $1.2 billion
their projects thanks to a Kettani Law Firm (KLF) is a top-tier law firm based in the city a top-notch lawyer as well as a national and international arbitrator
Regarding law matters, Kettani Law Firm attracts foreign direct invest- highly experienced team. Kettani Law Firm of Casablanca, Morocco, which has been successfully advising its for 50 years. KLF is co-managed by senior partners Nadia and Rita
ment with consulting as a main tool. How does Kettani Law Firm help has received more clients in high-profile international legal matters since 1971. KLF Kettani.
its customers to make the best decisions? What is the impor- than 25 awards over brings the right combination of firm-wide skills and local-market Its international legal consulting department is led by Nadia
At Kettani Law Firm, the staff is composed of bilingual and trilingual lawyers tance of the Azzedine the last decade presence to deliver the top-quality legal advice necessary to help Kettani, senior partner, who is renowned for her skills as a deal maker
admitted to various international bars who constantly work at a sustained pace to Kettani Foundation? its clients achieve their goals and objectives. with a unique combination of experience and commercial sense in
meet the clients’ needs and provide them with an impeccable service. Since 2012, the main The team as a whole consists of a distinguished group of almost 100 complex deals.
Clients come to Kettani Law Firm because of its qualified team and its impres- purpose of the Foundation Azzedine Kettani (FAK) has been the promotion of legal staff members, including over 50 lawyers who share diverse academic The litigation and labor departments are led by Rita Kettani, a
sive track record of deals in various fields including, but not limited to, banking and culture by every means. FAK has been organizing several events, conferences and and professional experience both in Morocco and other jurisdictions. truly experienced lawyer with a thorough focus on her clients’ objec-
finance, mergers and acquisitions, energy, labor, aviation, anti-trust and hospitality. seminars within universities in Morocco and abroad, providing scholarships to sup- KLF’s unparalleled multinational expertise, strong business sense, in- tives and a good eye for identifying the strengths and weaknesses of a
They are also attracted to the firm because of its local knowledge and the expertise it port the most deserving students in the pursuit of their legal studies and contributing novative strategy and remarkable track record maximize clients’ results case in order to develop the right strategy and persuasive arguments in
has developed within its litigation department. to the development of research by creating libraries. and enable it to offer a tailored service according to the needs of its major litigation proceedings across the country.
Thanks to the experience gained through the thousand of litigation files it han- blue-chip clients. KLF also provides high-end transactional and cor- As one of her responsibilities within KLF, Zineb Kettani leads the
dles, Kettani Law Firm is able to have a very precise idea of how deals should be In recent years, Morocco has turned out to be a very large goods trading porate services to its clients across a range of key industries, including debt recovery department. She is a highly regarded member of the
structured to maximize the chances of protection for its clients should the complex partner. How does the firm benefit from this situation? energy, mining, finance, banking, aircraft financing, capital markets, Casablanca Bar Association who handles thousands of procedures and
documentation used in transactions need to be presented to Moroccan or interna- Morocco remains a place of sustainable progress and stability which attracts, telecommunications, mergers and acquisitions, labor and intellectual gives priority to clients’ satisfaction.
tional judicial and arbitral bodies. every year, investors from all over the world. The firm is one of the strongest and property.). Today, KLF regularly receives plaudits for its expertise in legal
At Kettani Law Firm, our deep-rooted expertise and local knowledge in multiple largest independent law firms in Morocco with almost 50 years of experience and KLF was founded by Azzedine Kettani, head of the Arbitration matters and it has been honored with significant and prestigious in-
fields enable us to offer our clients a transversal and efficient approach to each case’s has advised on some of the most important deals. Continuously recommended department within the firm. Azzedine Kettani has been practicing as ternational awards over many years.
specific issues. As a result, we are able to provide our clients with innovative legal throughout the world by clients and law firms, the investors come rightly to us for
advice and solutions. all legal matters.

www.country-reports.net
7 www.country-reports.net 8
 MOROCCO CONTENT FROM COUNTRY
MOROCCOREPORTS MOROCCO
CONTENT FROM COUNTRY REPORTS CONTENT FROM COUNTRY
MOROCCOREPORTS

A national initiative A comprehensive

for the development financial community
of the medical sector with an African focus
Doctor Mohamed Guessous, esthetic Saïd Ibrahimi, Chief Executive
surgeon and founder, Guess Clinic, Officer, Casablanca Finance City,
explains why Morocco is considered guides us through a strategic plan
by many a particularity in their sector based around Morocco’s strengths

What are your impressions about the country’s development right now? Could you share with us some of your current challenges in your sector? What are your impressions regarding the country’s development? efits from unrestricted exchange control. Furthermore, CFC has put in place a
Morocco has seen a great revolution in the economic plan in the last The challenge for me is creating new units. We are at the point of creating Morocco’s development has been steady in recent years with a positive growth mediation and arbitration center for resolution dispute and is led by well-known
twenty years. I have been practicing in Morocco for 20 years and I have seen Guess Clinic 2, which will be a parallel clinic, at the forefront of current rate, thanks to a liberal and open economy, and benefiting from free-trade agree- international arbitrators.
a big change in the level of our sector, from the point of view of the develop- practice. We have chosen Casablanca again, because Casablanca is a big city ments with the US and the EU notably. Important investments were directed to- Our members are part of a community dedicated to Africa, enabling them to
ment of the country and the quality of patients that we receive. 20 years ago, in need of a high-level clinic. wards infrastructure development, with excellent results, but a challenge remains gain real knowledge on doing business in countries throughout the continent. To
we had a clientele that was 100 percent Moroccan with a lower demand. In We studied everything that is done in this country. Eventually, we will in making growth more inclusive. that end, CFC provides its members with information and fact sheets containing
the measure of patients that were coming from abroad, we received patients surely open equivalent clinics in other cities because there is demand from key insights that are not readily found. Moreover, the CFC community benefits
primarily from France, Belgium, and Switzerland. We adapted to this and patients, seeing that the concept is complete and that they feel both trust and When it comes to financial ambitions, how is the financial center a gateway from an up-and-coming, vibrant Casablanca, where expatriates can find a piece
created what is called personalized medical tourism. In Morocco, we have pleasure under Guess Clinic’s roof. to the rest of Africa? of home through a diversity of activities. From sport marathons to art exhibi-
chosen not to engage in medical tourism en masse, but we have instead Casablanca Finance City (CFC) has multiple members in the financial sector, tions, Casablanca and, Morocco have adapted to cater to the expatriate world.
chosen personalized medical tourism, which is to say that the clinic receives What would be the next step for you and Morocco in general in this such as banking, insurance, private equity funds, asset managers and more. With
patients without passing through intermediaries or travel agents. This is industry? the support of CFC, these financial institutions carry out a lot of business in Af- What have been the
what differentiates us from countries that have chosen the low-cost route, We are in the process of developing our private medical clinic concept rica. Our goal is to continue to channel international capital flow into Africa. The CFC’s biggest achieve-
The CFC community
like Tunisia, Thailand and Turkey. and have looked at the possibility of approaching partners or investment continent has a big need in terms of financing, whether it be in infrastructure or ments and what are your
includes 200
funding. It is import- development, these needs are not always being met. goals? companies across
ant that potential Initially, we performed 48 African countries
“We will surely open equivalent clinics in other cities Guess Esthetic Clinic
investors considering an analysis of the conti-
because there is demand from patients, seeing that provides 10 private luxury “Our community of members grew, and in
the concept is complete and that they feel both investing in Morocco nent and found there were CFC is part of 13
suites for relaxing and 2014 we joined the ranking of global financial
trust and pleasure under Guess Clinic’s roof.” investigate the mar-
centers. We continued making progress on the only two African financial partnerships with
recovery to their clients
Doctor Mohamed Guessous, Founder, Guess Esthetic Clinic
ket. Then they will index and today we are ranked first in Africa.” centers ranked in the Glob- international
understand that the al Financial Centers Index financial centers
There are more than 270 Saïd Ibrahimi, Chief Executive Officer, Casablanca Finance City
two sectors in Moroc- flights per week from (GFCI): Johannesburg
How would you describe Morocco’s position in the realm of esthetic co that attract most of and Mauritius. Our goal CFC is considered
U.K. to Morocco for
surgery throughout the years? the world and money was to build a successful
the 1st green financial
medical tourism What is your strategy for bringing companies together and what value do
center in Africa and
Historically, in the 60s, there were already well-known surgeons in Mo- are medical care and the companies gain? financial center that would
the Middle East
rocco, surgeons who made their mark, while in Europe the industry was just education. Morocco attracts more Being part of the CFC community allows companies to be based in Moroc- promote Casablanca.
beginning. There were French and Moroccan surgeons who received patients Morocco has a than 10 million tourists co, whilst benefiting from its strategic assets to conduct their business in Africa. Therefore, CFC was creat-
from abroad, and we as contemporary surgeons have inherited this history. history in the domain on a yearly basis Morocco has a strong political and macroeconomic stability, with one of the ed around a set of values, to attract international and national companies with an
The patients coming to Morocco come quite naturally, because we have this of cosmetic surgery. lowest inflation rates in Africa. Our infrastructure and connectivity are also at a African vocation. In a nutshell, companies have access to CFC’s value proposi-
culture of cosmetic surgery in our country. in terms of geography we have a We have developed high-development point; a vital factor for companies. The country has a good tions by being granted the CFC status and thus, becoming a member. In 2014,
strategic position, in relation to Europe, Africa and the Middle East, while in this specialty and, while it is not too well-know, it suffices to look a bit into system of regulation in terms of the financial sector, which, according the World as our community quickly expanded, and CFC successfully entered the GFCI
terms of cost we are at an advantageous level. Last but not least, in terms of the history of cosmetic surgery. We have the culture and local demand : here Bank and International Monetary Fund, has made Morocco’s central bank an ranking. In a short time, CFC gained top ranks and is now recognized as one of
equipment we have private clinics available that are at the forefront of what in Morocco, physical appearance is very important for Moroccan men and example in the African region. Moreover, CFC has created a set of dedicated the most promising international financial centers.
is being done in the sector. In Guess Clinic, we have equipment for high women. This is our local patrimony, we use it in our medicine and we export value propositions for its members, which embodies efficiency and reliability. In the future, CFC aims to continue improving this rank and to support its
tech operating rooms (all devices are FDA approved), offering very modern it abroad. In this clinic, we don’t only use imported products and techniques, CFC helps its members dedicate 100% of their time and efforts on conducting community in furthering their efficiency of doing business in Africa. Another
care for the people who come here to spend a holiday with us. They come but also local ones, so it is a perfect symbiosis between tradition and moder- business by offering a streamlined process for all administrative procedures and one of our priorities, is to recruit new members in specific areas of the financial
from abroad, we keep them at the clinic for a few days or even a week, as nity. It is not only based in surgery but also in know-how, above all, and on paperwork. In addition, CFC companies have an open-ended hiring quote for sector, with a focus on investment funds and private banking, to meet the needs
part of their holiday. We have created a personal stay from the airport to the very competent professionals. People devoted and passionate about the fields expatriates, helping more professional services grow in Casablanca. Companies of high-net-worth individuals in Casablanca. Finally, CFC is determined to have
operation, from the hotel to a tour of the city to discover the country. of well-being and cosmetic care. also have access to free mobility of capital flow, meaning our community ben- a strong focus on Fintechs, which is currently key for African countries.

www.country-reports.net
9 /CliniqueGuessous /drguessousguessclinic www.guessclinic.com/en/ www.country-reports.net
00 10
 MOROCCO CONTENT FROM COUNTRY REPORTS CONTENT FROM COUNTRY REPORTS MOROCCO

OCP: Leading the Innovation is crucial to our food security

world’s agricultural Chairman and CEO Mostafa Terrab exercises across the globe to ensure essential if we are to maintain our
their correct application. competitive advantage.
revolution explains OCP’s approach Second, is something we call
“hacking phosphate”: diversifying
Finally, we are innovating sus-
tainable production systems that
Innovation is at the heart of our Our approach has four pillars: our product portfolio by researching meet our environmental and circular
How Morocco’s largest company strategy to achieve a sustainable first, we are focused on finding the and commercializing new applica- economy visions. Clean energy, for
is key to our food future response to the global challenge right solutions for farmers and their tions of phosphate and its by-prod- example, now accounts for 70 per-
of food security. Our policy is to soils. Because using the right fertiliz- ucts. cent of OCP Group’s needs and the
continually invest in reasearch and er, at the right rate, in the right place, Third, we concentrate a huge group aims to meet 100 percent of
Headquartered in Casablanca, OCP Group is a global leader in the development (R&D) to realize val- at the right time is the most effective amount of resources on optimizing its electricity needs by 2028 through
phosphate rock and derivatives market, employing 21,000 people ue and deliver impact. method for increasing yields. our processes to drive efficiencies. wind, solar or cogeneration. We pro-
worldwide. Today, the group’s R&D ac- This is why we have created our Innovating, through the digitization duce 25 percent of Morocco’s clean
The company extracts, transforms and commercializes phosphate and tivities are concentrated at the smart fertilizer portfolio and have and integration of our supply chain electricity and are investing a further
phosphate products. With exclusive access to the world’s largest phosphate Mohammed VI Polytechnic Uni- developed innovative solutions to and adopting new technologies, is $21.3 million in energy research.
rock reserve according to the U.S. Geological Survey, OCP is the world’s versity, our research hub and an meet farmer, agriculture and agri-
top producer and exporter of phosphate rock and phosphoric acid, and is incubator for ideas and innovation food market needs. We export over
World leader in the phosphate industry
“We export over 40 different fertilizer formulas
one of the largest fertilizer producers. It offers a wide range of customized that is connected to a network 40 different fertilizer formulas to to meet the specific needs of different soils
fertilizer products to help sustainably feed the planet by enhancing soil of over 50 of the world’s leading meet the specific needs of different and crops.”
and increasing agricultural yields. The company leads the industry in the academic institutions. It is playing a soils and crops. And we are under-
promotion of the nutrient-stewardship philosophy of the “4Rs”: right Strong partners to help us fulfill ourMostafa
key role in accelerating our progress. mission of sustainably feeding
Terrab, Chairman and CEO, OCP Group
taking massive soil fertility mapping
source, right rate, right time and right place. “For nearly a century, OCP’s challenge has been to the soil to feed the world.
OCP will be celebrating its centenary in 2020. Historically a depart- help feed a growing world population, while using
ment of the Moroccan state, the company was spun out in 2008. That
same year it launched its large-scale integrated industrial development
resources responsibly and continually striving to
reduce our environmental footprint. Our sustainable
World leader in the phosphate industry
strategy, due to be completed in 2027, which is transforming the com- development vision, underpinned by our belief in Strong partners to help us fulfill our mission of sustainably feeding
pany into one of the world’s most sustainable fertilizer producers with balanced fertilization, is deeply rooted in our DNA. the soil to feed the world.
a presence throughout the phosphate value chain. Key to enabling this From feeding the soil to feeding the planet and cre-
strategy has been its three industrial joint ventures with leading U.S. firms ating new processes from mining to product use,
DuPont, Jacobs and IBM. and from working with communities to serving and
This transformation could not be happening at a more important
time. With the world population predicted to near 10 billion by 2050,
promoting sustainable African farming, our mission
is inherently people-centered.” 100 years No. 1 global producer $5.95 billion
global agricultural production will need to increase by 77 percent just to Mostafa Terrab of expertise and exporter in revenues up 15%
keep up with food demand. To do this, crop yields need to be tripled and
phosphate nutrient consumption doubled. And all of this will need to be
Chairman and CEO, OCP Group
100
in helping to sustainably
years ofNo. 1
phosphate rock and
global producer $5.95
in 2018, with a strong
billion
of expertise
feed the planet and exporter
phosphoric acid with 31% in revenues
performance
up 15% in all
done in a sustainable way that protects the environment. Customized fer- in 2018, with a strong
in helping to sustainably of phosphate rock and segments
tilizer production, a deep understanding of plant nutrition and its correct This strong financial performance is, in large part, due to the comple-
feed the planet
market share and a major
phosphoric acid with 31% performance in all
application have never been more crucial. tion of the first phase of the group’s $21.3 billion investment program fertilizer
market shareproducer
and a major segments
With more than 160 clients across five continents, the group has sig- that has allowed the group to optimize its production costs, triple its min- fertilizer producer
nificant international presence and market share, particularly in Africa, ing production capacity to 44 million metric tons of phosphate ore and
North America and Latin America. The company’s competitive advantage double fertilizer production capacity to 12 million metric tons.
lies in its ability to quickly adapt its product offering by flexing its produc- OCP’s state-of-the-art production facilities have delivered a mar-
tion volumes in line with the seasonal volatilities of the market. ket-leading position in product customization and its investment in logis-

21,000 51,000
The group’s plant nutrition subsidiary in Canada and the U.S., OCP tical flexibility—strengthening port infrastructure and the construction of
North America, strives to advance the smart and efficient use of phospho-
rous on farms and to provide customers with plant-nutrition solutions
the world’s longest slurry pipeline—have enabled the company to access
new, strategic growth markets. 21,000 employees 51,000 farmers
More than
160 clientsMore than
160 clients across
across
that protect the environment. In 2016, the company launched an African subsidiary to signal its employees
committed to serving
sustainable agriculture
farmers
benefiting from OCP’s
Agribooster program
5 continent
In 2018, the OCP Group earned revenues of $5.95 billion. 2019’s strategic shift toward the continent and OCP’s commitment to driving committed to serving benefiting from OCP’s
in Africa
first quarter results have seen revenues increase 20 percent to $1.31 billion environmental and socio-economic development by harnessing innova- 5 continent
sustainable agriculture Agribooster program
from $1.13 billion in the same period in 2018. The first quarter earnings tion. OCP Africa was set up to work together with African governments
before interest, tax, depreciation and amortization reached $456 million, and commercial partners to fulfill the group’s broader commitment to inErraha
OCP S.A. Headquarters : 2 - 4, rue Al Abtal - Hay Africa20200 - Casablanca, Morocco www.ocpgroup.ma
73 percent ahead of the $273 million achieved in that period of 2018, contribute to the transformation and sustainable growth of African ag-
OCP S.A. Headquarters : 2 - 4, rue Al Abtal - Hay Erraha 20200 - Casablanca, Morocco www.ocpgroup.ma
with an associated margin increase to 35 percent. riculture.
OCP S.A. Headquarters : 2 - 4, rue Al Abtal - Hay Erraha 20200 - Casablanca, Morocco www.ocpgroup.ma
11 www.country-reports.net 12
 MOROCCO CONTENT FROM COUNTRY REPORTS CONTENT FROM COUNTRY REPORTS MOROCCO

Transforming
agriculture in Africa
Business transformation is at the
heart of OCP Group’s strategy and
is the foundation on which its strong
results for the first quarter of 2019
have been built

OCP Group’s results reflect the completion of the first phase of seen the overall age of employees fall substantially: “In 10 years, we the tens of thousands of Moroccans working at OCP who drive it significant and will always be a work in progress. OCP’s role in
OCP’s industrial development plan. Over the last eight years, the reduced the average age by 10 years,” says Terrab, adding that the forward and are at the heart of our company, so that’s perhaps the developing African farming will be a major driver for the future.”
company invested heavily in optimizing production costs, tripling number of female employees in management positions continues biggest impact we have made.” These operating efficiencies, combined with increased sales vol-
mining production capacity to reach 44 metric tons of phosphate to rise. The potential of Moroccan agriculture and opportunities avail- umes and favorable market conditions during the first quarter of
ore and doubling fertilizer production capacity to 12 metric tons. The company has mining and production sites throughout the able within the sector mirror many other African countries. The 2019, have led to significant growth in revenues and earnings before
OCP has also invested in its logistical flexibility through the country, and is committed to using as many local subcontractors opportunity lies in the fact that between 60 and 70 percent of the interest, taxes, depreciation and amortization. OCP’s performance
construction of a slurry pipeline that connects its main mine in and service providers as possible. It supports a complex ecosystem population is rural and agriculture is a traditional activity. The is underpinned by the industry’s strong long-term fundamentals,
Khouribga to its facilities in Jorf Lasfar, where port infrastructure of small- and medium-sized companies, and ensures it is at the challenge is to grow the value add of agricultural production, to use despite its cyclical volatilities.
has been strengthened to help facilitate exports. heart of the communities it serves. It has a substantial commit- as little water as possible and to support smallholders.
This has required state-of-the-art production capacities that al- ment to development OCP is a long-standing partner of the sector and is strongly
low OCP to optimize product customization, which in turn gives of farming on the committed to supporting the emergence of innovative, high-impact “OCP is and will continue to be a significant
driver of Morocco’s economy and we are
access to new strategic growth markets. “This focus on customiza- continent at a time 2019’s Q1 revenues up models able to accelerate its transformation. The ‘Al Mouthir’ pro-
heavily committed to playing a key role in
tion gives a crucial edge to our environmental commitments,” says when Africa’s global 20% year-on-year to gram offers a wide range of products and services to do that which,
major technological developments such as
OCP Chairman and CEO Mostafa Terrab: “It ensures we can lead role is on the rise. $1.31 billion alongside the Ministry of Agriculture’s 10-year-old Green Program, clean energy and water conservation.”
the way in the industry’s ‘4Rs’ objectives of fertilizer use in the right OCP’s sustain- have and will continue to drive results and impact.
2019’s Q1 earnings Mostafa Terrab, Chairman and CEO, OCP Group
place, at the right time, right rate and from the right source. They ability program The Moroccan economy has the advantage of being diverse,
are defining goals for the future of our industry.” aims to increase before interest, tax, and its shares of services, manufacturing and agriculture are fairly
depreciation and
local community balanced. So it is a very attractive destination for foreign investors, Since February 2016, when OCP officially launched OCP Afri-
amortization up 73% to
involvement. In such as those in the automotive industry and high-tech sectors like ca, the company has entered into strategic south-south partnerships
“This focus on customization gives a crucial $456 million
its water program, aeronautics. with several African countries. This African strategy is a natural
edge to our environmental commitments. for example, the Investors are attracted to Morocco’s stable and open economic development for OCP: there is a clear role for fertilizers to play
We can lead the way in the industry’s ‘4Rs’ Investing $21.3 billion
company has com- in upstream and environment, its modern financial sector, the country’s competi- in fostering a continent-wide green revolution and, as an African
objectives of fertilizer use in the right place,
at the right time, right rate and from the right mitted to using no downstream activities tive workforce and the fact that Morocco is closely integrated into company, OCP is well placed to assist.
source.” underground water. broader economic areas such as Africa, the U.S. and Europe. OCP Africa is dedicated to the continent and it was set up to
That has led to in- work together with African partners to fulfill its commitment to
Mostafa Terrab, Chairman and CEO, OCP Group
vestments in water sewage treatment and desalinization plants in OCP’s expanding African agricultural ecosystem contribute to the growth and transformation of African agriculture.
the communities where it operates. OCP Africa’s strategy is to shift from being a pure fertilizer produc- Since smallholder farmers make up 70 percent of the population
As Morocco’s leading company, employing 21,000 people, OCP OCP has also committed to using clean energy wherever possi- er to an agricultural solution provider, with an end-to-end ecosys- in sub-Saharan Africa, OCP believes that empowering them is key
is contributing extensively to regional development in several sec- ble. Today, 70 percent of its energy comes from non-conventional, tem approach that starts and ends with the smallholder farmer, and to producing enough food to feed a growing global population. As
tors, such as mining and fertilizer operations, as well as through its clean sources and it is committed to achieving a target of 100 per- involves the key stakeholders throughout the value chain. the global population grows, Africa is the logical source of food for
sustainability program. cent by 2028. Not only is this good for the environment, it also Its ‘Agribooster’ program focuses on four main areas: customized coming decades and will become an increasingly significant con-
At the heart of OCP, however, is a desire to keep learning and creates significant economic opportunities. fertilizers, soil nutrient mapping and agronomic testing; produc- tributor to the world’s breadbasket.
transforming. One of the key company philosophies focuses on ed- When Terrab took over as OCP CEO and chairman in 2006, it tion and logistics; holistic, farmer-centric support; and agricultural By working to ensure that smallholders have access to custom-
ucation and change management, and every year it encourages its was clear the country had a precious resource and the potential to innovation. ized fertilizer products, OCP can help them increase yields and
employees to spend four weeks volunteering their time to promote become a global leader and exporter of phosphate-based products. “OCP is and will continue to be a significant driver of Mo- make a sustainable shift from subsistence farming to true agri-busi-
mentorship in its program Act4Community. “On my very first day in the job, I was visiting one of our mines rocco’s economy and we are heavily committed to playing a key ness—a transition that has ripple effects across the entire economy
OCP is a major contributor to community development in the and started chatting with a miner. One of his comments has stuck role in major technological developments such as clean energy and and helps build a more environmentally sustainable future.
country and is the primary-employer target for some of Morocco’s with me ever since,” notes Terrab: “He told me, ‘If you understand water conservation,” says Terrab. “Transformation of our workforce OCP’s future is intrinsically bound to that of the country and
most promising talent. The transformation of the company has that our true wealth lies in our people, then you will succeed.’ It’s to more accurately reflect the diversity of the population has been the continent. The future of all three looks promising.

13 www.country-reports.net 14
 MOROCCO CONTENT FROM COUNTRY REPORTS CONTENT FROM COUNTRY REPORTS MOROCCO

Our global presence

Our global presence Rooted in Africa
With operations in 5 continents, we are strong where our customers need us to be
With operations in 5 continents, we are strong where our customers need us to be Feeding the world

39%
EUROPE
Amsterdam
39%
36% New York
Paris
Geneve
EUROPE
NORTH
AMERICA
Amsterdam
Teruel Istanbul
24% Beijing

36% New York

Paris
Geneve Gurgaon
ASIA
NORTH
AMERICA Teruel 54%
AFRICA
Istanbul
Abu Dhabi
24% Beijing

Ouagadougou
Paradeep ASIA
Dakar Gurgaon
Abidjan
Cotonou
Lagos54%
AFRICA
AbuAddis-Abeba
Dhabi
Singapore
Ouagadougou Nairobi
Accra Paradeep
Dakar Dar Essalam
41%
Douala
Abidjan Addis-Abeba
Lagos Singapore
SOUTH Cotonou Lusaka Nairobi
Sao Paulo Accra
OCP Presence AMERICA Paranagua Dar Essalam
41%
Douala
Kigali
Rio Grande

% EXPORT
VOLUME SHARE
SOUTH
Source: IFA Agregate statistics for 9M FY2018. AMERICA
OCP Presence
BuenosSao
Aires
Paulo
Lusaka

Fertilizers include DAP/MAP/TSP. Acid excludes Paranagua

purified acid coming from China. Kigali
Rio Grande

% EXPORT
VOLUME SHARE
Source: IFA Agregate statistics for 9M FY2018.
Buenos Aires
Fertilizers include DAP/MAP/TSP. Acid excludes

Our partnerships
Our partnerships
purified acid coming from China.

Strongpartners
Strong partners to
to help
help us
us fulfill
fulfill our
our mission
mission of
of sustainably
sustainablyfeeding
feeding
the soil to feed the world
the soil to feed the world

Mines
Mines International
International Engineering
Engineering
& Processing Trade and support and Consulting
& Processing Trade and support and Consulting
• Phosboucraa • OCP International SAS • Jacobs Engineering S.A (JESA)
• Phosboucraa
• Prayon ••OCP
OCP International
Research LLCSAS ••Dupont
JacobsOCP
Engineering
OperationsS.A (JESA)
Consulting
• Prayon
• Euro Maroc Phosphore (EMAPHOS) ••OCP
OCP Research LLCCooperatieve
International ••Team
Dupont OCP Operations Consulting
Maroc
• Euro
• JorfMaroc Phosphore
Fertilizer (EMAPHOS)
Company I (JFC I) ••OCP International
Black Cooperatieve
Sea Fertilizer Trading Company (BSFT) • Team Maroc
• Jorf Fertilizer
• Jorf Company
Fertilizer I (JFC
Company I) II)
II (JFC ••Black
OCP doSea Fertilizer Trading Company (BSFT)
Brasil
• Jorf Fertilizer
• Jorf Company
Fertilizer II III
Company (JFC II)III)
(JFC ••OCP do Brasil
OCP de Argentina
• Jorf Fertilizer
• Jorf Company
Fertilizer IIIIV(JFC
Company (JFCIII)
IV) ••OCP
OCP de Argentina
Fertilizantes
• Jorf Fertilizer
• Jorf Company
Fertilizer IVV(JFC
Company (JFCIV)
V) ••OCP Fertilizantes
Fertilizantes Heringer
• Jorf Fertilizer
• Indo Company V(IMACID)
Maroc Phosphore (JFC V) ••Fertilizantes
OCP Africa Heringer
• Indo Maroc Maroc
• Pakistan Phosphore (IMACID)
Phosphore (PMP) ••OCP Africa
SAFTCO
• Pakistan MarocPhosphates
• Zuari Maroc PhosphorePrivate
(PMP) Limited ••SAFTCO
OCP Support Services Private Limited
• Zuari Maroc Phosphates Private Limited
(ZMPPL) ••OCP Support
Fertinagro Services Private Limited
Biotech
• Paradeep Phosphates Limited (PPL)
(ZMPPL) ••Fertinagro
Rwanda Fertilizer
BiotechCompany
• Paradeep Phosphates Limited (PPL) • Rwanda Fertilizer Company

Development Can we sustainably feed a world of nearly 1 D billion people? At OCP Africa,
Development
of Business Services
of Business
Ecosystems Services we believe the answer is "yes."
Ecosystems With subsidiaries in 12 countries and projects in over 15, we have made a
• Société d’Aménagement et de Développement • Teal Technology Services
Vert (SADV)
• Société d’Aménagement et de Développement •• SOTREG
Teal Technology Services major commitment to dramatically increase farmers' access to
• Société d’Aménagement et de Développement • OCP SERVICES
affordable, customized fertilizers and other products, services and networks
Vert (SADV) • SOTREG
de Mazagan (SAEDM) • OCP Solutions
• Société d’Aménagement et de Développement • OCP SERVICES
they need to feed their fellow Africans and the world's growing population.
• OCP Innovation Fund For Agriculture • CERPHOS
de Mazagan (SAEDM) • OCP Solutions
• Fondation OCP • COMATAM
• OCP Innovation Fund For Agriculture • CERPHOS
• Fondation Phosboucraa
• Fondation OCP
• Université Mohammed VI Polytechnique
• COMATAM
OCP Africa is proud to be working hand-in-hand with African farmers, using
• Fondation Phosboucraa
• Lycée d’Excellence
• Université Mohammed VI Polytechnique African resources, to contribute to unlocking Africa's vast potential in
AFRICA
sustainable agriculture.
• Lycée d’Excellence

15 www.country-reports.net 25
00
 MOROCCO
The three pillars of our industrial strategy
The three pillars of our industrial strategy
Feeding the soil MOROCCO

The three pillars of our industrial strategy to feed the planet

Strengthening mining Cost control Industrial flexibility

and processing
Strengthening mining Cost control and commercial
Industrial flexibility
Strengthening mining Cost control Industrial flexibility
andcapacities
andprocessing
processing
agility
andcommercial
and commercial
capacities
capacities agility
agility
OCP has doubled its share in the fertilizer market
OCP from
OCPhas 11% to its
hasdoubled
doubled 22% overin
its share
share inthe
thepast
the 10 years
fertilizer
fertilizer market
market
from 11% to 22% over the past 10
from 11% to 22% over the past 10 years years
Our
Our circular
circular economy approach
economy approach

100% green power

100% green power
Windmill, solar, or co-generated
Windmill, solar, or co-generated
production - 25% of national green
production - 25% of national green
power produced by OCP (14% of the
power produced by OCP (14% of the
annual
annual consumption
consumption in in energy)
energy)

Minesrehabilitation
Mines rehabilitationforfor
Emissions
Emissionscontrol
controland
andeffluent
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management thecommunities'
the communities'benefits
benefits
Exploit allall
Exploit available technological
available technologicaladvances
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Redevelop twice the
the land
land rehabilitated
rehabilitated
to to
reduce
reduce emissions
emissionsand
anddischarges
discharges eachyear,
each year,creating
creating seasonal
seasonal and
and permanent
permanent
employmentininthe
employment the agricultural
agricultural sector
sector

Maximize
Maximizethe
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low
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agriculture content
Implement smart contentphosphate
phosphate
Develop the ‘smart fertilizers’ and innovative Full recovery of phosphate and other
Develop the ‘smart fertilizers’ and innovative Full recovery of phosphate and other
solutions for farmers elements present recovery of elements
solutions for farmers elements present recovery of elements
in the rock
in the rock

With nearly a century of expertise, the OCP Group is a world Leader in the
phosphate and derivatives market. Helping to feed a growing global population
by providing essential nutrients for plant growth, the Group implements a
Make our waste a new vision of sustainable and prosperous agriculture by increasing crop yields while
Zero conventional Make our of
source waste a new
value
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waterconventional
consumption 24,000 metric tons of
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Headquartered in Morocco, OCP works in close partnership with more than 160
fromconsumption
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of water to bepotential
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www.ocpgroup.ma
or wastewater
from treatment
seawater desalination potential to create jobs customers over 5 continents.
or wastewater treatment

17 www.country-reports.net 27
 MOROCCO CONTENT FROMCOUNTRY
CONTENTFROM COUNTRY REPORTS
REPORTS CONTENT FROM
CONTENT COUNTRY REPORTS
FROM COUNTRY REPORTS MOROCCO
MOROCCO

“Our reforms seek to

strengthen human
rights and governance”
Mohamed Aujjar, former Minister
of Justice, comments on the far-
reaching reforms of the judiciary
carried out over the last few years

How would you qualify Morocco’s record on human rights, in protection de l’enfance); the Public Policy for Disabled People (Poli- Bank experts. Now, concerning gender equality, we are very proud mutual requests for extradition.
particular since the accession of Mohamed VI to the throne 20 tique publique intégrée pour les personnes en situation de handicap), to have almost reached parity among the Ministry of Justice’s 14,000- Morocco’s approach is multifaceted. Apart from strengthening
years ago? and the new National Strategy on Immigration and Asylum. odd civil servants. Furthermore, last year we opened for the first time security, which is obviously key to avoid tragedies, we are pursuing
Human rights have been considered for the past two decades as The 2011 Constitution represented a qualitative landmark. First in the history of our kingdom the profession of notary to women. an approach based on the development of underprivileged areas and a
a fundamental principle and a strategic choice for our country, and of all because it has an entire section on rights and freedoms, but Up until then, they were barred from entering this trade. We have religious approach based on promoting a tolerant Islam and fostering
there has been a marked rupture with some of the practices of previ- also because it affirms that democracy is our fundamental choice and recently organized the first entrance examination open to women, and dialogue to counter the obscurantist ideas that feed into terrorism.
ous eras. Indeed, we have extended civic, political, social, cultural and because it strengthens the independence of the judiciary in a frame- we expect 300 will be soon able to operate as notary. This approach has been largely successful: a number of Salafist Jihad-
environmental rights. work where powers are balanced in fairness and cooperate with each We believe all these reforms create a feeling of security, serenity ist leaders have disengaged from their extremist views and now adhere
Following the recommendations of the Equity and Reconciliation other. In this regard, a comprehensive reform of the judiciary has been and justice. to our religion’s pacifist values.
Commission, reforms have been implemented at every level. At the undertaken over the past few years.
same time, we have upheld our commitment to United Nations-led It would be too long to detail all the reforms we have implemented Morocco and the United States are strong partners in the fight
“The Ministry of Justice is promoting gender
mechanisms. A number of initiatives have been taken to expand free- so far, but their general purpose is to strengthen human and civic against terrorism, and the Ministry of Justice plays a leading role
equality and is proud to have almost reached
doms, such as the new Family Code and the reformed Nationality rights and to improve governance. in this respect. How is this collaboration enacted in practical
parity in its 14,000 work force. We have also
Code, which have improved gender equality, the new Labor Code, terms? opened the profession of notary to women.”
and the National Initiative for Human Development. What was the purpose of the reform of the justice system imple- As part of the government’s global approach on the complex phe-
Mohamed Aujjar, former Minister of Justice
mented over the past few years? nomenon of international terrorism, our partnership with the United
The overarching aim was simply to ensure that Morocco, like States is implemented through bilateral and international cooperation
“The 2011 Constitutive was a qualitative on crime in general and on terrorism in particular. Moroccan companies have actively invested in sub-Saharan Africa
many other countries, has an independent justice system based on
landmark because it affirms that democracy is
the Constitution, alongside the legislative and executive powers. The Over the past two years, this collaboration has been implemented, in sectors such as banking, insurance, mining and infrastructure
our fundamental choice and it strengthens the
independence of the judiciary.” Superior Council of the Judiciary, established two years ago, guar- under the auspices of the working group on foreign fighters, particu- and the kingdom is now an important player there. Do you think
antees this independence, as is done in the world’s most democratic larly through two initiatives: the Rabat –Washington Good Practices Morocco could also export its model for democratic transition?
Mohamed Aujjar, former Minister of Justice
countries. Today, two years down the line, we can safely assert that the on the Prevention, Detection, Intervention and Response to Home- Indeed, King Mohammed VI has actively sought to develop our re-
result is successful and meets our expectations. grown Terrorism, which was adopted in 2018, and a document on lations with sub-Saharan Africa ever since his accession to the throne,
Through the Green Morocco Plan and a series of economic, social advanced control and the sharing of information, which should be in 1999. In the past two decades, there have been more than 50 royal
and cultural projects, we have also promoted initiatives for a peaceful, Can you tell us more about the reformed commercial code and also adopted by the end of 2019. visits in over 30 African countries, and some 1,000 agreements have
fair and sustainable conclusion of the conflict in Sahara, as part of about the reforms aimed at empowering women at administrative Furthermore, Morocco and the United States launched a common been signed.
the kingdom’s sovereignty, territorial integrity, national unity and the level? initiative in 2015 as part of the working group on capacity building The King’s commitment has also translated into numerous public
choice of advanced regionalization. Concerning the reform of the commercial code, it is in line with in the Sahel region with the aim of creating a platform for promoting and private investments in sub-Saharan countries. Apart from these
We have also strengthened our legal, regulatory and institutional our open, market economy and our desire to improve our attractive- informal judiciary cooperation in the fight against terrorism in Sahel domains of cooperation, the Ministry of Justice has signed agreements
framework, in particular through the establishment of numerous in- ness to investors and businesses. We have thus adopted new legislation and Maghreb countries. with a number of African countries on judicial cooperation on crim-
dependent supervisory bodies in a wide array of domains (economy, on the difficulties that enterprises can face, which is inspired by the inal and civil matters.
social, culture...). best practices implemented worldwide. This reform has enabled us to What are the cooperation mechanisms for international judicial These are traditional areas of cooperation. But we have also de-
The institutional and legislative reforms were accompanied by sec- jump from 134th to 71st place worldwide regarding the “resolving cooperation? veloped the exchange of experiences and legislation as well as co-
toral policies that have strengthened human rights as part of strategic insolvency” criterion of the World Bank’s Doing Business ranking. Since 1983, the Kingdom of Morocco and the United States are operation in the training of judges and justice personnel, which is
planning: the National plan on democracy and human rights (Plan Furthermore, parliament has recently adopted a new law about the signatories to a judicial cooperation agreement on criminal matters particularly important. In this respect, several magistrates from other
national en matière de démocratie et des droits de l’homme); the Gov- system of property securities, which gives businesses new avenues for aimed at preserving and strengthening our long-standing relationship African countries are studying alongside Moroccan colleagues. This
ernmental Plan for Equality Aiming at Parity (Plan gouvernemental financing since they can now offer their tangible and intangible assets and establishing efficient judicial cooperation. Since then, this height- kind of cooperation amounts to exporting a model and an experience
pour l’égalité dans la perspective de la parité); the Integrated Public as collateral securities. In accordance with this law, we will now es- ened judicial cooperation has been manifest through an increase in based on the principles of the rule of law, the impartiality of justice,
Policy for the Protection of Children (Politique publique intégrée de tablish a national property security register with the support of World rogatory commissions and judicial notifications, as well as through and fair trial. These are the pillars of democracy.

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