MBA 7003 Marketing Assignment 2 (WRIT 2)

Student Details ( Student should fill the content)
Name
Batch Number
Student ID Cardiff Met ID : ICBT ID :
Scheduled unit details

Unit code MBA 7003
Unit title Marketing Assignment WRIT 2
Assignment Details
Nature of the Assessment Examination converted to an assignment

Topic of the Case Study GIVEN
Learning Outcomes covered YES
Word count 2000 words
Due date / Time 14 March 2021
Declaration
I certify that the attached material is my original work. No other person’s work or ideas have been used
without acknowledgement. Except where I have clearly stated that I have used some of this material
elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any
other institution
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Marks by 1st Name & Signature of the 1st Agreed
Assessor Assessor Mark
Marks by IV: Name & Signature of the IV
For Office use only (hard copy assignments)
Receipt Received by
date
Assignment Type & Title:
Page 1 of 5
For student use: Critical feedback on the individual progression towards achieving the assignment
outcomes
For 1st Assessor use: Assessment feedback
Strengths
Area for improvements
Name & Signature of the Date

Assessor : :
Comments by the IV
Date
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:
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Marketing MBA 7003
Assignment 2 –WRIT 2 (Individual work)
Word limit: 2000 words
Weighting of assessment: 50% total marks
Learning Outcomes Covered
 Understand the role and function of marketing in a variety of market and

organizational contexts.
 Critically evaluate and utilize marketing research data and methods to a given
market situation.
 Understand and apply the principles of organizational and environmental audits to
inform marketing strategies, decisions and objectives.
 Develop and justify a marketing plan and mix for a given target market.
Assignment Brief
You have just been appointed as a marketing manager of a brand of your choice. Your boss has
requested you to write report on the essential questions that you would ask him in marketing this
brand.
Task 1
You are requested to write your report by referring to the key questions you would ask of any
marketing situation relating at least two examples from brands of your choice. (25 marks)
Task 2
Critically analyse the importance of the Marketing Audit as part of the marketing planning
process.
Relate examples as art of your answer. Remember to refer to the three levels macro-environment,
micro-environment and internal analysis in relation to a brand. (30 marks)
Task 3
Critically analyse what a SWOT analysis is and why it is important for a marketer to conduct
such an analysis. Your answer must be related to the selected brands. (25 marks)
Task 4
Critically analyse the steps of the Marketing Plan for selected brands. (20 marks)
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Very important
You must use Harvard Referencing system throughout your work. Correct in-text referencing is
required and a full and correct reference list needs to be provided. Please note for academic
acceptance, it is important to refer to adequate sources in building critical arguments with regard
to this assignment. Generally, the lecturer expects minimum of 10 latest sources from accepted
recommended journals, required reading and recommended readings. For a list of required and
recommended reading, please refer the “Module Specification” section of the student handbook.
Marking Scheme
Assessment Excellent Very Good Good Satisfactory Poor Very Poor

Criteria
Task 1 25-22 21-19 18-16 15-13 12-9 8-0
Task 2 30-26 25-22 21-19 18-15 14-10 9-0
Task 3 25-22 21-19 18-16 15-13 12-9 8-0
Task 4 20-18 17-15 14-12 11-9 8-6 5-0
REPORT STRUCTURE
 Paper Size : A4
 Word Count : 2000 words
 Printing Margins : LHS; RHS: 1 Inch
 Binding Margin : ½ Inch
 Header and Footer : 1 Inch
 Printing : Single Sided
 Basic Font Size : 12
 Font Style : Arial/Times New Roman
 Presentation : Bound Document
Important Information for Students
 The final version of your individual assignment softcopy needs to be uploaded to the
Turnitin via Cardiff Met Moodle before the deadline.
For TURNITIN submission please log on to www.cardiffmet.ac.uk and submit

through the Moodle.
Page 4 of 5
 The final version of your individual assignment soft copy (word format only) must be uploaded
to ICBT SIS on or before the deadline.
Please log on to www.icbtsis.lk to upload your assignment.
The softcopy should be named as MBA-(subject number) (followed by the Cardiff met student
ID.
E.g. for Delivering Successful Projects Assignment
MBA-7024 -2000000
 Students are expected to keep a backup of all the assignments. ICBT and Cardiff Metropolitan
University have all the right to re call for soft copy of any assignment at any time during the
course.
 Please note that plagiarism is treated as a serious offence and therefore the work you produce
must be individual and original although may work in groups in some instances (Please refer to
Student Handbook on Plagiarism & Cheating).
 All sources of information must be referenced using “Harvard referencing” where a reference
listing should be included at the end of the assignment.
 Please note that the submission date given for this assignment is the final date that you can
upload the assignment. No late submissions are allowed by the system.
 Please refer to Student Handbook on Assignments – Re-submission, mitigating circumstances

procedure.
 Please include the assignment coversheet and feedback sheet in your softcopy of the
assignment. Please avoid copying assignment question in your answer file.
 The submission instructions of Turnitin and ICBT SIS will be circulated a few weeks before the
submission deadline.
Page 5 of 5

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Student Details ( Student should fill the content)

Scheduled unit details

Nature of the Assessment Examination converted to an assignment

Assignment Type & Title:

For 1st Assessor use: Assessment feedback

Area for improvements

Name & Signature of the Date

Assignment 2 –WRIT 2 (Individual work)

Word limit: 2000 words

Weighting of assessment: 50% total marks

Learning Outcomes Covered

 Understand the role and function of marketing in a variety of market and

Assessment Excellent Very Good Good Satisfactory Poor Very Poor

Important Information for Students

For TURNITIN submission please log on to www.cardiffmet.ac.uk and submit

Please log on to www.icbtsis.lk to upload your assignment.

E.g. for Delivering Successful Projects Assignment

 Please refer to Student Handbook on Assignments – Re-submission, mitigating circumstances

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