Target Audience

With the shouts of Merdeka resounding throughout towns and villages
in 1957 - the year of Independence, the people of Malaya saw the

establishment of an important material newspaper - the Berita Harian.
A newspaper of the people. This vernacular newspaper served the needs

of Malayans during the nationalistic era that culminated with
independence and now continues to promote the dream of a people
striving for an industrialised nation status of Vision 2020.
Celebrating four decades of publishing history on August 31, 1997,

Berita Harian has moulded itself from a paper reflecting the thoughts and aspirations of a
traditional agrarian-based society into a vibrant, exciting newspaper for the thinking person in the
era of information age. An era in which knowledge has become the prime resource for economic
growth.
Berita Harian, the nation’s No.1 newspaper with a readership of 2.5 million is published daily in
five National cum regional editions. The five editions are: Utara (North), Tengah (Central), South
(Selatan), Johor, Timur (East) and Wilayah (Sabah/Sarawak).
Each day's publication comes in a set of three sections. The Main paper, Ekonomi, Regional, HIP
(Entertainment) and The Special Interest Section (SIS).
Who Reads Berita Harian

The Berita Harian is read by people from all walks of life, from the working class to students,
housewives, business people and decision makers in commerce and industry who want to keep up
with government and business news.
With its broad appeal via its various sections, its readership can be described as knowledgeable
and growing in affluence.
Why Advertise in Berita Harian

Berita Harian offers advertisers one of the largest print media vehicles in the country with the
ability to reach the mass market quickly as well as target niche market via its regional editions.
Advertisers will find Berita Harian readers to be a large reservoir of people who have an open
mind and are drawn new and interesting products and services. An audience that also responds to a
consumerist lifestyle. No advertising budget can be complete without the Berita Harian.
OVERVIEW
Combining the best of local and international news, financial reporting, analysis and opinions,
Berita Harian offers a comprehensive news package for today's readers.
Section 1
NASIONAL & DUNIA
Covers national news and in-depth reporting on
business and economy.
Section 2
EKONOMI & SUKAN
Covers regional and world news, and the much
sought-after Sports pages. Covers indepth
reporting on business and economy, religion
(Agama), education and Iklaneka (classified
pages).
Section 3
HIP (Entertainment)
News and features on local and intenational
entertainment world
Section 4
REGIONAL: NEWS
Focus regional and community news. Inside pages
features Wanita & Keluarga on Mondays, Persada
Seni-the entertainment pages and Info TV on the
back page of this section.
Background
A tabloid dedicated to sports fishing is published together with

the Berita Harian every Friday. This is a popular tabloid as
Malaysians in general love to fish in the fresh water ponds,
rivers and along the long coastline extending from the South
China Sea to the Straits of Malacca and Langkawi facing the
Indian Ocean. The people living in costal areas in Sarawak and
Sabah also have a keen interest in fishing.
This tabloid answers the need of readers who want to keep up

to date on sports fishing, enter the periodic GP Joran fishing
contests that are held periodically.
Who Reads Joran

Die-hard fishing enthusiasts and the general reader who may indulge in fishing during the
holidays.
Why Advertise in Joran
This tabloid reaches the readers of Berita Harian every week and it offers advertisers of
fishing and adventure gear, boats, sports apparel, etc. an ideal platform to reach a keen
audience who are prepared to spend for the equipment they need.
Background
Skor, a weekly 20-page educational tabloid which aims to guide form four and five students
towards scoring excellent results in their Sijil Pelajaran Malaysia (SPM) examination.
Launched on April 26, 2001, "Skor is Berita Harian's

contribution towards providing adequate knowledge and
information with practical exercises relating to 12 academic
subjects to help students excel in their examinations," said
group editor of Berita Harian, Datuk Ahmad Rejal Arbee.
Experienced teachers, lecturers and invigilators who have keen

insights in their subjects of expertise, prepare the articles.
The subjects covered are Bahasa Melayu & Komponen

Sastera, Bahasa Inggeris, Matematik, Matematik Tambahan,
Pendidikan Moral, Fizik, Kimia, Biologi, Pendidikan Islam,
Prinsip Akaun, Sejarah and Sains.
It also has a special column on educational opportunities,

scholarship offers and future career prospects.
Distributed with Berita Harian on Wednesday, Skor is a value newspaper for its target
audience of students, teachers and parents.
Who Reads Skor
Students in form four and five, aged between 16 and 17 who will be sitting for the Sijil
Pelajaran Malaysia towards the end of the year. Included in the readership are teachers and
parents who are actively involved in motivating their students/teenagers. Total readership
Why Advertise in Skor
Advertisers would be able to reach a large audience of teenagers, parents and teachers who
are consumers of a wide range of educational and lifestyle goods and services.
Content wise, Skor offers important articles on examination subjects. Readership is therefore
expected to be high and each issue will most likely be filed for reference and for discussion
among students and teachers.
Editorial enquiries can be directed to Berita Harian education unit at 03-20569770 or its
customer services unit at tel: 1-800-880-239/03-20569568. Click to contact advertisement
sales personnel.
Background
Didik is an educational tabloid newspaper in the Malay language formulated to cater for the
mental development of primary school children. It is also the first educational publication for
children in the country.
Published by Berita Harian Sdn Bhd, this publication is

primarily aimed at inculcating the reading habit as well as
providing school children with news and information to help
them mature into knowledge-seeking students.
This publication together with its sister titles, the secondary

school publication titled Minda Pelajar, and Skor for Form
Five student is produced in line with the efforts of the
government to create a 'learning culture' among young
Malaysians.
Didik - distributed with the Berita Harian every Monday.
Who Reads Didik
Primary school students from ages 7-12
This target audience also represents a growing base of current and future consumers of a wide
range of products and services from sports goods, fashion wear, food and beverage to
computer ware, to name a few.
Why Advertise in Didik
Advertisers will no doubt find Didik an excellent media to reach a large audience of students
who come from homes with high household incomes.
Didik reaches a large audience in homes where Berita Harian is read daily.
Background
i-Kon, abbreviation on Informasi Kontemporari, is a tabloid size

pullout of Berita Harian since 4 October 2003 specially dedicated
to the youngsters. Reaches audiences every Saturday, i-Kon
comprises all sorts of stories related to the youngsters - their
lifestyle, fashion, music, movie, places they like to go, sports,
career - and not to forget the issues/problems related to
them.Apart from informing others about the needs of the
youngsters we also give solutions to the youngsters on various
aspects - how to dress, how to look good, where and what to
shop, where to dine or make them sweat in a fun way etc.
Basically, i-Kon is full of information and how we deliver them? In a relax, hype and
interactive mood.
Who Reads i-Kon
Youngsters - teenagers of the age of 15 yr old-30 yr old. But from our data base, i-Kon is also
read by anybody and everybody, including parents who want to understand their teenagers
better.
Why Advertise in i-Kon
i-Kon is the best pullout for advertisers who really want to advertise their products and make
sure they reach the audience efficiently. With the nice layout and full colour on every page, i-
Kon catches everyone's attention.

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With the shouts of Merdeka resounding throughout towns and villages

in 1957 - the year of Independence, the people of Malaya saw the

A newspaper of the people. This vernacular newspaper served the needs

Celebrating four decades of publishing history on August 31, 1997,

Who Reads Berita Harian

Why Advertise in Berita Harian

A tabloid dedicated to sports fishing is published together with

This tabloid answers the need of readers who want to keep up

Who Reads Joran

Why Advertise in Joran

Launched on April 26, 2001, "Skor is Berita Harian's

Experienced teachers, lecturers and invigilators who have keen

The subjects covered are Bahasa Melayu & Komponen

It also has a special column on educational opportunities,

Who Reads Skor

Why Advertise in Skor

Published by Berita Harian Sdn Bhd, this publication is

This publication together with its sister titles, the secondary

Didik - distributed with the Berita Harian every Monday.

Who Reads Didik

Primary school students from ages 7-12

Why Advertise in Didik

i-Kon, abbreviation on Informasi Kontemporari, is a tabloid size

Who Reads i-Kon

Why Advertise in i-Kon

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