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    Global Marketing Quiz 1

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    Mithila Sultana
    The document contains a 10 question multiple choice quiz about global marketing concepts. The questions cover topics such as the definition of marketing, the marketing mix, international marketing factors and environments, comparative marketing, multinational marketing, and multiple choice questions about marketing in different country contexts and largest exporters. The document provides the questions and multiple choice answers about global marketing chapter 1.

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    Global Marketing Quiz 1

    Uploaded by

    Mithila Sultana
    257 views2 pages
    The document contains a 10 question multiple choice quiz about global marketing concepts. The questions cover topics such as the definition of marketing, the marketing mix, international marketing factors and environments, comparative marketing, multinational marketing, and multiple choice questions about marketing in different country contexts and largest exporters. The document provides the questions and multiple choice answers about global marketing chapter 1.

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    The document contains a 10 question multiple choice quiz about global marketing concepts. The questions cover topics such as the definition of marketing, the marketing mix, international marketing factors and environments, comparative marketing, multinational marketing, and multiple choice questions about marketing in different country contexts and largest exporters. The document provides the questions and multiple choice answers about global marketing chapter 1.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    257 views2 pages

    Global Marketing Quiz 1

    Uploaded by

    Mithila Sultana
    The document contains a 10 question multiple choice quiz about global marketing concepts. The questions cover topics such as the definition of marketing, the marketing mix, international marketing factors and environments, comparative marketing, multinational marketing, and multiple choice questions about marketing in different country contexts and largest exporters. The document provides the questions and multiple choice answers about global marketing chapter 1.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Name: Mithila Sultana ID: 20G20003

    Batch: 6th

    Global Marketing Chapter-1 MCQ


    1. Marketing is the management process that identifies, anticipates and satisfies customer
    requirements profitably.
    a. Marketing
    b. Human Resource Management
    c. Management
    d. Finance

    2. Which of the following is more affective tool for promotion process?


    a. Advertisement
    b. Personal Sale
    c. Publicity
    d. Sales promotion

    3. According to text, the most dramatic of the environments the effect marketing and
    appears to be now shaping our world is the environment.
    a. Natural
    b. Demographic
    c. Economic
    d. Technological

    4. Included in group of the factors affecting the international marketing are-


    a. Social factors
    b. Economic factors
    c. Political factors
    d. All of these

    5. The marketing mix (the 4 Ps of marketing) does not include:

    a. Product
    b. Place
    c. Practicality
    d. Promotion
    6. This kind of international marketing study contrasts two or more marketing systems to
    identify similarities and differences.
    a. Domestic Marketing
    b. Foreign Marketing
    c. Comparative Marketing
    d. Extensive Marketing

    7. For practical purposes, the difference between the concept of international marketing
    and the concept of multinational marketing is:
    a. Significant
    b. Insignificant
    c. Meaningful
    d. Adequate

    8. Marketing is not needed in:


    a. Socialist countries
    b. Communist countries
    c. Less Developed Countries
    d. Developed Countries
    e) marketing is needed in all countries

    9. MNCs are often associated with:


    a. Exploitation
    b. Ruthlessness
    c. Power.
    d. Business
    e. All of the above

    10. This country is the world's largest exporter.


    a. USA
    b. Germany
    c. China
    d. Japan

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