Post Graduate Program in

Product Management
12 Months | Online Interactive Learning | Case Studies & Assignments | Career Assistance
Become a product leader you’d want to follow by mastering the power of disruptive innovation
and strategic Product Management

In Collaboration with

PG PROGRAM IN PRODUCT MANAGEMENT Contact Us: pgppm@amityfutureacademy.com

 Foreword

Amity Future Academy is an education platform where we

prepare individuals for career challenges. AFA provides ‘anytime,
anywhere’ education experience, intensive corporate interaction,
industry-oriented teaching delivered by eminent corporate experts
and world-class faculty.

Our innovative programs are specially designed for both graduate

students and working professionals to equip them with essential
future skills to lead the technological revolution.

Product Management is still evolving and one major missing

component among product managers is the lack of fundamental
product-first thinking.

Change is real, whether we like it or not, Most product managers are

consumed by tools and do not really get the big picture, making
them not the boss they need to be. But, just a good secretary!

New Product Designing Techniques are dominating over the

traditional methods of designing product in today’s market,
individuals with expertise in Product Management is in high
demand. With our Post Graduate Program in Product Management
(PGP-PM), learners gain key insights on the different designing
techniques, concepts relevant for different product life cycle
management and become a holistic product manager who can
define essential of Product designing and delivery to help grow
business.

Mr. Ajit K. Chauhan

Chairman
Amity Future Academy

PG PROGRAM IN PRODUCT MANAGEMENT 1

 Key Program Highlights

Amity Future Academy’s Post Graduate Program in Product Management

(PGP-PM)

Dual Certification - PG Certificate from Amity & Disruptive

Strategy Certificate from Harvard Business School Online
(Certificate of completion)

Learn by doing Real World Projects and Case Studies to

help you succeed in real life scenarios in Product
Management Domain

Optional Boot Camps & Networking Sessions to showcase

skills you have learned

Unique Program Features

Mentoring with Industry experts

Gain in-depth subject knowledge and expert insights from industry-driven

comprehensive curriculum

24/7 access to study material & video lectures

Live interactions with Product experts and Corporate leaders

Career guidance and support through leading recruitment partners

Post successful completion of the program get:

PG Certificate in Product Management from Amity Future Academy

Certificate of completion in Disruptive strategy from Harvard Business

School Online

PG PROGRAM IN PRODUCT MANAGEMENT 2

 Why Harvard Business School Online

Harvard Business School Online offers a unique and highly engaging way to
learn vital business concepts. The programs are designed to bring the Har-
vard Business School classroom to you, and are built around three key char-
acteristics: active, case-based, and social.

At HBS Online, you can experience real-world learning in two different ways:
Through Our Course Platform: Complete coursework on your own time
while meeting regular deadlines.

In Our Real-Time Online Classroom: Log in at a set time and engage live
with faculty members and peers.

Each learning experience is built around our three pillars—case-based, active,

and social—and feature renowned Harvard Business School faculty. Through
each, you will join a community of like-minded peers from around the world
who are committed to furthering their education and careers.

Harness the Power of Disruptive Innovation to Craft Winning Strategies:

Disruptive Strategy enables you to make innovation a reality. Created by Clay-
ton Christensen, who coined the theory of disruptive innovation, this online
course will equip you with the skills and techniques needed to develop execu-
tive-level strategy, organize for innovation, and discover
customer jobs to be done.

PG PROGRAM IN PRODUCT MANAGEMENT 3

 Disruptive Strategy
Disruptive Strategy Syllabus

Syllabus
Harvard Business School Online leverages technology and multimedia to deliver engaging online learning experiences to
business leaders around the world. Disruptive Strategy with Clayton Christensen is an online program providing world-
renowned tools and frameworks for growth, strategy, and innovation.

Introduction: Example: Intel Key Takeaways

Lenses on the World Learn how Professor Christensen helped Intel Chairman • Adopt a strategic mindset
Andy Grove confront a disruptive threat by showing him • Articulate your strategic questions
how to think, not what to think.

Modules Case Studies Key Takeaways

• WR Hambrecht and the Google IPO: A New Approach • Identify the three types of innovation and
Module 1

Aligning to Investment Banking predict when they will happen

with Innovation • Honda Motor Company: Entering a New Market • Harness disruption and position your business
and Disruption • CircleUp: Re-imagining Private Equity for new growth

• The Walt Disney Company: Expanding the Theme • Focus on what causes your customers to buy
Park Business your products and why

Team Project
Module 2

Discovering
• The Godrej Group: Understanding Refrigeration • Achieve differentiation, better margins, and
Customer Jobs Needs in India avoid disruption
to be Done
• Minute Clinic: A New Approach to Healthcare
Delivery

• Nypro, Inc.: Seeking Growth Through a New Product • Identify what your organization can do and

Jobs To Be Done
Module 3

Line cannot do

Interview
Organizing
• Charles Schwab: Trading in the New World of Internet • Align your resources, processes, and profit
for Innovation formula to develop an innovative culture and
• EMC: Merging Competing Products Through
an Acquisition position your business for growth

• Music Industry: Producing and Performing in a New Age • Build a strong intuition to “skate” to where
Module 4

Maintaining • MediaTek: Expanding Accessibility to New Technolo- profit will be as your industry evolves
a Disruptive gies in Asia • Determine which operations are
Scope critical to be done in-house and which opera-
tions can be out-sourced

• OnStar: General Motor’s New Innovation • Effectively balance the deliberate and emer-
Managing
Module 5

• Netflix: The Evolution of Home Entertainment gent strategy processes to unlock innovation
the Strategy within your organization
Development • Sears, IBM, and AOL: Understanding Internet
Consumption During the Boom of the Digital Age • Determine which “type” of money will em-
Process power new business ideas to flourish
Final Paper

After you have completed all 5 modules, you will be required to submit a Final Paper Assignment. The final
Final Paper
paper is a solo project. The objective of this paper is to provide a vehicle to display your mastery of the theories
Assignment and principles taught throughout Disruptive Strategy.

For more information, visit online.hbs.edu or email us at hbsonline@hbs.edu

© Copyright 2019. President and Fellows of Harvard College. All Rights Reserved.

PG PROGRAM IN PRODUCT MANAGEMENT 4

 How You Will Learn

Post Graduate Program in Product Management (PGP-PM) provides immersive

simulation-based and media-rich learning experiences through:

Interactive LIVE lectures

High-quality Recorded video lectures with illustrative

presentations

e-learning activities with Case studies & Assignments

Collaborative learning with periodic LIVE contact sessions

Remedial & tutor classes to brush-up concepts

Industry workshops and events

Instructor-led practice sessions to learn popular platforms &

Tools

PG PROGRAM IN PRODUCT MANAGEMENT 5

 Amity Future Academy Curriculum
We choose the best industry experts and leaders in Product Management to bring to you a unique
program that keeps you at the cutting-edge, and to equip and empower you to become the most
sought-after Product management talent for the industry. Our course is dynamic and that means
you will receive the most relevant knowledge to always stay industry ready.

Amity Future Academy Curriculum

No. Module Name Session No. Session Name
1 User Research & Development Session 1 Introduction to User Research - Importance and Methods
Session 2 Surveys - Quantitative Research (Tools)
Session 3 User Interviews and Focus Group Discussions
Session 4 Contextual Inquiry with Users (Tools)
Session 5 Digital Experimentation for Product Validation
Session 6 User Feedback Analysis and Synthesis (Excel Analysis training)

2 Creating Product Artifacts from User Session 1 Develop User Personas for your Product
Research
Session 2 User Journey Mapping
Session 3 Affinity Mapping

3 Usability Testing Session 1 Introduction to Usability Testing

Session 2 Usability Testing Techniques and Conducting Usability Audits

4 Disruptive Strategy Session 1 Aligning with Innovation and Disruption

Session 2 Discovering Customer Jobs to be Done
Session 3 Organizing for Innovation
Session 4 Maintaining a Disruptive Scope
Session 5 Managing the Strategy Development Process

5 Minimum Viable Product Session 1 Introduction To MVP

Session 2 MVP vs MDP
Session 3 How to run experiments to test your MVP?

6 Agile Product Management Session 1 Introduction

Session 2 Epics
Session 3 User Stories
Session 4 Acceptance Criteria
Session 5 Jira For Pms
Session 6 Agile Estimates
Session 7 Agile Estimation Techniques
Session 8 Roadmapping
Session 9 Prioritization
Session 10 The Scrum Framework
Session 11 Scrum Roles

PG PROGRAM IN PRODUCT MANAGEMENT 6

 Amity Future Academy Curriculum
Amity Future Academy Curriculum
No. Module Name Session No. Session Name
7 Product Planning and Product Launch Session 1 Product Release Planning
Session 2 Product Release Planning- Strategic Planning &Product Positioning
Session 3 Product Release Planning- Content Creation And Distribution
Session 4 Product Release Planning- Adoption & Retention
Session 5 Product Release Planning- Measure
Session 6 Product Release Planning- Risk Mitigation
Session 7 Retrospect & Pitfalls

8 Product Analytics Session 1 A/B Testing

Session 2 Segmentation and Funnel Analysis
Session 3 Multivariate Testing
Session 4 Google Analytics
Session 5 Cohort Analysis
Session 6 Web Analytics
Session 7 Product & Engagement Analytics

9 User Engagement & Growth Session 1 Acquisition Growth Hacking

Session 2 Activation Growth Hacking
Session 3 Retention, Referral and Revenue Growth Hacking

10 Technology for PMs Session 1 Basics Of Internet

Session 2 Front End; Back End; Tech Stacks
Session 3 Choosing The Right Tech Stack
Session 4 What are API's
Session 5 Api- Functions
Session 6 Types Of Api

11 Data Science Fundamentals Session 1 Data Science Essentials For Product Managers
Session 2 Introduction to SQL
Session 3 Data Science Concepts
Session 4 Data Science Components For Product Managers

12 Pricing Strategies for Products Session 1 Introduction To Pricing

Session 2 Pricing Strategies: Purpose
Session 3 Pricing Strategies: Pricing Elasticity & Competitive Pricing
Session 4 Pricing Strategies: Skimming & Penetration Strategy
Session 5 Pricing Strategies: Cost Oriented & Value Oriented Pricing

PG PROGRAM IN PRODUCT MANAGEMENT 7

 Case Studies

Case 1 Case 2

Kindle Fire:
Ramco Systems:
Amazon's Heated
Product
Battle for the Tablet
Management
Market

Case 3 Case 4

Target: Creating a Microsoft Canada:

Data-Driven Product Sales & Product
Management Management
Organization Working Together

Case 5 Case 6

Electronic Arts Honda Motor

Introduces The Company: Entering
Sims Online a New Market

PG PROGRAM IN PRODUCT MANAGEMENT 8

 Key Program Takeaways
By the end of the PGP-PM, you will be able to:
Learn to evaluate ideas, use practical frameworks to understand your
users, create MVP releases

Prioritize features, build roadmaps and importantly, decode the art and
science of building great products

Demonstrate customer context, business context, innovation context

consistently

Become fluent in disruptive innovation theory and be able to assess new

opportunities and potential threats

Discover jobs to be done and develop frameworks to better understand

customer needs

Acquire tools and techniques for various Product Strategies to innovate

and create a Competitive Scalable Product

Main Tools & Platforms You Will Learn

PG PROGRAM IN PRODUCT MANAGEMENT 9

 What Is Eligibility Criteria

For Whom:
1. Program is ideally for those who are either willing to get into PM role; or
have been performing PM role informally and need to go deeper and get a
formal training

2. Project Managers, Project Leads, Technical Managers, Software

Developers, Marketing Professionals, Sales Professionals, UI-UX design,
Analysts, Consultants, Entrepreneurs and BD Managers can also create a
career in Product Management Domain

How You Will Be Evaluated

The class performance will be based on the following components:

Quizzes

Assignments

Case Studies

Semester End Exam

Faculty members may choose a few or all the above stated components
Typically, evaluation load will be 60% from Semester End Exam and 40%
from Quizzes, Assignments, & Case Studies.

PG PROGRAM IN PRODUCT MANAGEMENT 10

 What Certification You Will Receive

Get a Certificate of Completion from Harvard Business School Online

on Disruptive Strategy, this certificate will boost your job/business
prospects.

PG PROGRAM IN PRODUCT MANAGEMENT 11

 What Certification You Will Receive

On successful completion of the program, earn a Certificate of Post

Graduate Program in Product Management (PGP-PM) from Amity Future
Academy.

Add the certificates to your CV and improve your job/business prospects.

PG PROGRAM IN PRODUCT MANAGEMENT 12

 Career Assistance

Enhance your career aspirations with assistance from our Virtual Job
Fair, existing Corporate and Alumni network, and recruitment partners
like CutShort.io and many others.

On successful completion of the program, equip yourself with

sophisticated expertise to apply for jobs in Product Management
domain in the roles of Product Analyst, Associate Product Manager,
Product Manager, Product Marketing Manager, Product Designer,
Principal Product Manager, Product Owners, Product Heads and
many other domains specific role.

Get connected with our Career Counsellor towards the end of the
program to be interview-ready as per the current industry
requirements.

Get exclusive career opportunities in Product Management domain via

our partner CutShort.io-

PG PROGRAM IN PRODUCT MANAGEMENT 13

Who You Will Learn From

Dr. CLAYTON CHRISTENSEN Mr. CHETAN PARAB

Architect of disruptive innovation at Product Manager
Harvard Business School Online at Mouthshut

Mr. ASHISH PATIL Mr. NIKUNJ VERMA

CSPO certified product manager Founder of Cutshort.io
at B2B and B2C domains

PG PROGRAM IN PRODUCT MANAGEMENT 14

POST GRADUATE PROGRAM IN PRODUCT
MANAGEMENT
Learn In-Demand skills right from Industry Stalwarts
and get certified from Amity Future Academy.
Future-proof your career and stay indispensable.

EMAIL US
For general queries: info@amityfutureacademy.com
For course inquires: pgppm@amityfutureacademy.com

APPLY NOW
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PG PROGRAM IN PRODUCT MANAGEMENT Contact Us: pgppm@amityfutureacademy.com