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Project PART A

This document is a project report submitted by Dhananjay V Matad to Visvesvaraya Technological University in partial fulfillment of the requirements for a Master of Business Administration degree. The project examines customer relationship management at Bharathi Cement Pvt Ltd in Bangalore, India. It includes an introduction to the company, a literature review on customer relationship management concepts, a description of the research methodology used, an analysis and interpretation of survey results, and findings and conclusions. The project was conducted under the guidance of an internal project guide from the MBA department and an external guide from Bharathi Cement.

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Dhananjay
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72 views9 pages

Project PART A

This document is a project report submitted by Dhananjay V Matad to Visvesvaraya Technological University in partial fulfillment of the requirements for a Master of Business Administration degree. The project examines customer relationship management at Bharathi Cement Pvt Ltd in Bangalore, India. It includes an introduction to the company, a literature review on customer relationship management concepts, a description of the research methodology used, an analysis and interpretation of survey results, and findings and conclusions. The project was conducted under the guidance of an internal project guide from the MBA department and an external guide from Bharathi Cement.

Uploaded by

Dhananjay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Project Report on

“Customer Relationship Management With Special Reference


Bharathi Cement Pvt Ltd, Bangalore”

Submitted By
DHANANJAY V MATAD
4UB18MBA05

Submitted To
VISVESVARAYA TECHNOLOGICAL UNIVERSITY
BELAGAVI 590018

In partial fulfilment of the requirements for the degree of


MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of


Internal Guide External Guide
Mr. Rakesh H Mr. Venkat
Assistant Professor HR Manager
Department of MBA Bharathi Cement Pvt. Ltd.
University B.D.T College of Engineering Bengaluru-560003
Davangere 577004

DEPARTMENT OF MBA
University B.D.T. College of Engineering
(A Constituent College of VTU, Belagavi)
Davangere 577004

2020
University B.D.T. College of Engineering
(Constituent College of VTU, Belagavi)
Davangere 577004

Off: 08192-233414 Fax: 08192-233412

CERTIFICATE

This is to certify that Mr. DHANANJAY V MATAD bearing USN: 4UB18MBA05


is a bona-fide student of Master of Business Administration Programme of the
institute batch 2018-20 affiliated to Visvesvaraya Technological University, Belagavi.
Project Report on “Customer Relationship Management with Special Reference
Bharathi Cement Pvt Ltd, Bangalore” is prepared under the guidance of Mr. Rakesh H,
Assistant Professor, Department of MBA in partial fulfilment of the requirements for
the award of the degree of Master of Business Administration of Visvesvaraya
Technological University, Belagavi, Karnataka.

_________________ _________________
Mr. Rakesh H Dr. T Manjunatha
Project Guide Head of the Department
Department of MBA Department of MBA

________________
Principal
University B.D.T. College of Engineering
Davangere.

External Viva-Voce
Examiners Signature with date
1. ____________________ 2. __________________
DECLARATION

I, Mr. DHANANJAY V MATAD hereby declare that Project Report entitled “Customer
Relationship Management with Special Reference Bharathi Cement Pvt Ltd,
Bangalore” is prepared by me under the guidance of Mr. Rakesh H, Assistant Professor,
Department of MBA, University B.D.T College of Engineering and external assistance by
Mr. Venkat , HR Manager, Bharathi Cement Pvt Ltd, Bangalore.

I also declare that this Project work is towards the partial fulfilment of the university
regulations for the award of the degree of Master of Business Administration from
Visvesvaraya Technological University, Belagavi.

I have undergone Project work for a period of six weeks, I further declare that this Project is
based on the original study undertaken by me and has not been submitted for the award of
any other degree from any other University/Institution

Place: Davangere Signature of student


Date: 25-06-2020
ACKNOWLEDGEMENT

It gives me immense pleasure to extend my thanks and gratitude to those who have been
instrumental in the completion of this Project Report.

I am grateful to respected Dr. Shreedhar K. S, Principal, University B.D.T College of


Engineering, Davangere, for the support rendered for carrying our this Project work.

I wish to express my thankfulness to Dr. T. Manjunatha, Professor and HOD, Department


of MBA, who has approved my topic and helped me in completion of this Project
successfully.

I pay a profound gratefulness and express my deepest and sincere gratitude to my beloved
Project Guide Mr. Rakesh H, Assistant Professor, Department of MBA, without whom this
project would have been impossible. I thank for his constant guidance and suggestions in
every aspect of this Project.

I am thankful to the external guide, Mr. Venkat , HR Manager, Bharathi Cement Pvt Ltd,
Bangalore. for providing me the opportunity to undertake this Project report.

I thank all the Faculty members and non-teaching staff of MBA department for their
continuous support and coordination.

I would also like to express my gratefulness to VTU for including this project programme in
the course of curriculum which has enriched me in terms of experience and knowledge.
Lastly, I thank my family and friends for their continuous support and encouragement to
complete this Project.

DHANANJAY V MATAD
Table of Content

Chapter No. Title Page No.


Executive Summary 1
Chapter 1 Introduction
1.1 Introduction 2
1.2 History 2-3
1.3 Company profile 4
1.4 Products 4
1.5 Sustainability 5
1.6 Company Promoters 5
1.7 Vision 5
1.8 Mission 5
1.9 Quality Policy 6
110 Product & Services 6
1.11 Area of Operation 6
1.12 Infrastructural Facilities 7
1.13 Competitors Information 7
1.14 SWOT Analysis 7-8
1.15 Future Growth and Prospects 8
Chapter 2 Conceptual Background and Literature Review
2.1 Conceptual Background 9
2.2 Literature Review 10-16
Chapter 3 Research Design
3.1 Statement of the problem 17
3.2 Need of the study 17
3.3 Objective of the study 18
3.4 Scope of the study 18
3.5 Research Methodology 18-19
3.6 Hypotheses 20
3.7 Limitations of the Study 20
3.8 Chapter Scheme 20
Chapter 4 Analysis and Interpretation 21-39
Chapter 5 Findings, Suggestions and Conclusions 40-41
Bibliography 42-43
Annexure 44-47

LIST OF THE TABLE

TABLE TABLE TITLE PAGE NUMBER


NUMBER
4.1 Respondent gender 21
4.2 Respondent Age 22

4.3 Education Qualification of the Respondent 23

4.4 Respondents Monthly Income 24

4.5 Respondents Merital Status Marriage 25

4.6 How do you know about this Bharathi Cement 26

4.7 What is your opinion regarding the price of 27


Bharathi Compare to the products
4.8 Do you Satisfied with Promotional Activities of 28
Bharathi Cement
4.9 Do you feel that our associates are give good 29
service to you
4.10 What is the reason select for Bharathi Cement 30

4.11 How many times do you purchase a cement in 31


Bharathi Cement
4.12 Will you suggest Bharathi Cement for your 32
relatives, friends
4.13 Do you think our company is able to give
excellent customer service at any point of contact 33
4.14 What is your opinion regarding Bharathi Cement 34
packaging
4.15 Bharathi Cement company give any discount for 35
regular customers
4.16 How is your over all satisfaction with Bharathi 36
Cement
4.17 How is the overall experience with Bharathi 37
Cement
4.18 Do you think our company is able to give 38
excellent customer service at any point contact
4,19 Bharathi Cement give any discount for regular 39
customer

LIST OF THE GRAPHS

TABLE TABLE TITLE PAGE NUMBER


NUMBER
4.1 Respondent gender 21

4.2 Respondent Age 22

4.3 Education Qualification of the Respondent 23

4.4 Respondents Monthly Income 24

4.5 Respondents Merital Status Marriage 25

4.6 How do you know about this Bharathi Cement 26

4.7 What is your opinion regarding the price of 27


Bharathi Compare to the products
4.8 Do you Satisfied with Promotional Activities of 28
Bharathi Cement
4.9 Do you feel that our associates are give good 29
service to you
4.10 What is the reason select for Bharathi Cement 30

4.11 How many times do you purchase a cement in 31


Bharathi Cement
4.12 Will you suggest Bharathi Cement for your 32
relatives, friends
4.13 Do you think our company is able to give 33
excellent customer service at any point of contact
4.14 What is your opinion regarding Bharathi Cement 34
packaging
4.15 Bharathi Cement company give any discount for 35
regular customers
4.16 How is your over all satisfaction with Bharathi 36
Cement
4.17 How is the overall experience with Bharathi 37
Cement
4.18 Do you think our company is able to give 38
excellent customer service at any point contact
4,19 Bharathi Cement give any discount for regular 39
customer

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