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    Gabrielle Outfit: Ghea Stellarosari Nugroho ENTREE 19 - 29320103

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    Ghea Stellarosari
    Gabrielle Outfit is an Indonesian women's clothing brand that focuses on affordable, high-quality daily wear styles. It targets women ages 20-35 in major Indonesian cities. The brand aims to provide unique yet modest designs at an accessible price point. To reach customers, it utilizes an online store on Instagram and websites, as well as pop-up shops. The brand's marketing strategy involves new visitor ads, remarketing, influencer content, and story engagement to boost sales on platforms like Shopee.

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    Gabrielle Outfit: Ghea Stellarosari Nugroho ENTREE 19 - 29320103

    Uploaded by

    Ghea Stellarosari
    130 views25 pages
    Gabrielle Outfit is an Indonesian women's clothing brand that focuses on affordable, high-quality daily wear styles. It targets women ages 20-35 in major Indonesian cities. The brand aims to provide unique yet modest designs at an accessible price point. To reach customers, it utilizes an online store on Instagram and websites, as well as pop-up shops. The brand's marketing strategy involves new visitor ads, remarketing, influencer content, and story engagement to boost sales on platforms like Shopee.

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    Gabrielle Outfit is an Indonesian women's clothing brand that focuses on affordable, high-quality daily wear styles. It targets women ages 20-35 in major Indonesian cities. The brand aims to provide unique yet modest designs at an accessible price point. To reach customers, it utilizes an online store on Instagram and websites, as well as pop-up shops. The brand's marketing strategy involves new visitor ads, remarketing, influencer content, and story engagement to boost sales on platforms like Shopee.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    130 views25 pages

    Gabrielle Outfit: Ghea Stellarosari Nugroho ENTREE 19 - 29320103

    Uploaded by

    Ghea Stellarosari
    Gabrielle Outfit is an Indonesian women's clothing brand that focuses on affordable, high-quality daily wear styles. It targets women ages 20-35 in major Indonesian cities. The brand aims to provide unique yet modest designs at an accessible price point. To reach customers, it utilizes an online store on Instagram and websites, as well as pop-up shops. The brand's marketing strategy involves new visitor ads, remarketing, influencer content, and story engagement to boost sales on platforms like Shopee.

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    Gabrielle Outfit

    GHEA STELLAROSARI NUGROHO


    ENTREE 19 - 29320103
    WHAT IS GABRIELLE OUTFIT?
    Gabrielle Outfit is ready to wear fits for young and adult women
    focusing on daily wear. Made locally in Indonesia using high
    quality fabrics yet affordable for everyone. Simple, clean and
    elegance as the style of modern woman. Fits for any woman with
    every body type and personality for a daily basis.
    BRAND IDENTITY

    Gabrielle Outfit
    Brand Value: Designer brand that fits everyone

    Vision: Providing customers with unique design


    and good quality but affordable

    Positioning: Adult modest wear

    Online Store Channel: Instagram, Website,


    Shopee & Whatsapp

    Offline store: Pop Up Bazaar (Kota Kasablanka


    & Kemang Village)
    TARGET MARKET

    01AGE
    03
    INCOME 06
    CUSTOMER PERSONA

    Going to college or office work


    middle income
    20 - 35 years old < 5.000.000 -
    Weekend going out with friends or
    10.000.000
    colleagues at cafe / coffee shop / mall

    02
    LOCATION
    04
    OCCUPATION
    Active in social media and loves
    content about fashion
    student, college
    main: Jakarta, Bogor, student, office Extrovert loves to meet new people
    Depok, Tangerang, Bekasi work, house wife
    Trend fashion driven
    additional: big cities in
    Indonesia (jawa barat, jawa
    tengah, jawa timur, medan, 05
    STATUS

    young woman
    Fashion show and designer brand
    interest
    makassar, etc)
    single and Hijab daily wear
    married
    FUNNELING & STRATEGY
    FUNNELING & STRATEGY
    NEW VISITOR ADS
    Ads for new visitor based on performance click through rate: best seller lilac product
    Ads for new visitor based on performance click through rate: best seller product
    Ads for new visitor based on performance cost per purchase: giving promo on website
    REMARKETING ADS
    Ads for remarketing based on performance cost per purchase: using influencer KOL content
    Ads for remarketing based on performance click to rate: new arrival and best seller product
    CPAS SHOPEE ADS
    FEEDS PLANNING
    STORY ENGAGEMENT WITH FOLLOWERS
    DETAIL PLAN AND TARGET
    REPORT PROGRESS SALES

    revenue dec - feb 2021 after implementing with digital marketing agency
    CHANNEL
    official instagram
    Shopee Tokopedia

    Website:
    gabrielleoutfit.com
    THANK YOU
    WEBSITE
    gabrielleoutfit.com

    INSTAGRAM
    @gabrielleoutfit.com

    SHOPEE / TOKOPEDIA:
    Gabrielle.outfit

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