Press Kit: The Live Shopping Solution For E-Commerce Brands

PRESS KIT
THE LIVE SHOPPING SOLUTION FOR E-COMMERCE BRANDS

LIVESCALE PRESS KIT
WELCOME TO
LIVESCALE.
Our Mission:
Founded in 2016 by long-time friends and partners

Virgile Ollivier and Laurent Boutet, we sought to harness
the power of live streaming to create a solution that em-
powered creators to connect in real time, across media
platforms. From there, we identified a need for stronger,
more engaging e-commerce tactics, combining a brand’s
in-store persona with the engaging, viral moments con-
sumers expect each day on their devices. From there came
the Livescale you see today: a live shopping solution that
empowers brands to engage, convert, and attract cus-
tomers, through our fully customized and brand-owned
live shopping solution.
2
2020
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LIVESCALE PRESS KIT
CONNECTIVITY IS IN
OUR DNA.
A history as rich as the
brands that fuel it.
In 2016, Livescale started out as a SAAS - Our History:

software as a service - in which a third-par-
ty provides could host applications and make March 2016: Livescale is founded by Virgile
them available to customers over the internet. Ollivier & Laurent Boutet.
From there, we observed the increasingly May 2019: Through the Founderfuel acceler-
strong traction behind LIVE streaming in Asia, ator program, Livescale develops a platform
and the increased rise in dependence on influ- that seamlessly integrates live streaming with
encers, social communities, and e-commerce e-commerce. An integrated live chat module is
innovations from both brands and consumers, soon added.
worldwide. Our dream was to bring LIVE video
content through a wider audience via a simpli- 2019. Livescale launches its LIVE Shopping
fied, easy to use interface, and when we real- solution to provide businesses with a new
ized we could do that while also increasing a means of selling product, with an emphasis on
brand’s sales in real-time, Livescale was born. community.
As a platform built on experience, Livescale June 2020: Livescale launches on the Shopify
uses LIVE shopping to connect with what mat- App Store, allowing small and global brands to
ters most: community. connect with customers like never before.
4
2020
FACT: Our clients

host live shopping
events weekly,
benefiting from
an average engagement
rate of 35%,
and an average sales
conversion rate of
9.5%.
In 2020 alone,
Livescale has been
recognized by LVMH,
Galleries Lafayette,
Les Affaires and The
Logic, with strong
international traction
in luxury and
aspirational markets.
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LIVESCALE PRESS KIT
LIVE
Shopping for
mobile-first
generations.
At Livescale, we believe in making a change for mobile-first generations, combining community
and commerce like never before.
6
2020
Virgile Ollivier
Chief Executive Officer & Co-Founder
A champion of innovation, diversity and It’s while studying his eMBA at HEC
creative disruption, Virgile Ollivier wants to Paris that Virgile decided to take things
change how the world shops. to the next level; with the belief that live
commerce was on track for the next tech
After completing his degree in digital distruption, he founded Livescale with
engineering at IIM (Paris), Virgile worked for Laurent Boutet. The rest, as he often likes to
10 years in video post-production on the say, is LIVE shopping history.
emergent digital compression market,
focusing on both DVD and VOD mastering. Livescale is the first live video platform
to reach, engage and monetize digital
In 2010, Virgile moved to co-found Hubee. audiences, allowing to create for the first
tv, where he would go on to join the fast time real-time interactive eCommerce
development of the VOD market. experience, known as LIVE Shopping.
In just 5 years, the company became one
of the most important European players in
digital distribution. In 2016, Virgile then
joined Free, the disruptive French telecom
operator, as innovation advisor.
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LIVESCALE PRESS KIT
DATA DOESN’T LIE.
LIVE Shopping is not a trend, it’s the future.

Here’s how we know:
LIVE streaming is projected to be a $70.5 Billion

industry by 2021.
82% of digital audience prefer LIVE Video content over

other types of content.
The average conversion rate of a traditional e-com-

merce platform is between 1-2%. With live shop-
ping, that figure jumps to 9.5%.
*Sources: Research and Markets 2016, New York Magazine x Livestream Survey
2017, Big Commerce 2020, Livescale 2020.
8
2020
AMONG OUR CLIENTS:
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LIVESCALE PRESS KIT
10
2020
FIND US ON THE
SHOPIFY APP STORE
Now, live shopping is available and
easy to use for all businesses across
North America.
“What Livescale is doing is revolutionary when it

comes to online shopping,” says Jennifer Harper,
Livescale client and founder of cosmetics company
Cheekbone Beauty. “As a brand, the fact that we can
control our live events, that customers can shop in
one click...it’s amazing. This technology is levelling
the playing field and changing how businesses can
grow.”
“Livescale has allowed us to connect directly with our

online customers, bringing the shopping experience
right to their screens with interactive and intimate
‘lives,’” says Laura Carinci, Director of Digital Market-
ing and Content at jewelry brand JENNY BIRD. “The
process is so streamlined that it only takes a few
steps to install and get up and running.”
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LIVESCALE PRESS KIT
12
Lights, Camera, LIVE.
We’re ready. Are you?
www.livescale.tv
press@livescale.tv
@livescale.tv

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PRESS KIT

THE LIVE SHOPPING SOLUTION FOR E-COMMERCE BRANDS

Founded in 2016 by long-time friends and partners

In 2016, Livescale started out as a SAAS - Our History:

FACT: Our clients

DATA DOESN’T LIE.

LIVE Shopping is not a trend, it’s the future.

LIVE streaming is projected to be a $70.5 Billion

82% of digital audience prefer LIVE Video content over

The average conversion rate of a traditional e-com-

AMONG OUR CLIENTS:

“What Livescale is doing is revolutionary when it

“Livescale has allowed us to connect directly with our

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