Republic of the Philippines

Department of Education
National Capital Region
DIVISION OF CITY SCHOOLS – MANILA
Manila Education Cente Arroceros Forest Park
Antonio J. Villegas St. Ermita, Manila

AGRICULTURE 6

Module 7
Quarter 1 Week 7 (Lesson 15)
Learning Competency:
(TLE6AG-0f-7) markets fruits and seedlings
(TLE6AG0g-8) develops plan for expansion of planting trees and
seedling production

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 Before starting this module, I want you to set aside other tasks that will distract

your attention in doing your lessons. Read the instructions below to successfully attain

the objectives of this module. Have fun!

1. Read and understand all the contents in every page of this module carefully.

2. Write in your notebook the concepts learned. Keep in mind that writing enhances

your learning.

3. Perform all the activities provided in this module.

4. Let your parents or guardian help assess your answers using the answer keys

found in the later part of this module.

5. Answer the post test. If you cannot make it all right, browse or read the lesson

again, until you get the right answer(s).

6. Enjoy and apply what you have learned.

PARTS OF THE MODULE

• Expectations - These are what you will be able to know after completing the
lessons in the module.
• Pre-test - This will measure your prior knowledge and the concepts to be
mastered throughout the lesson.
• Looking Back to your Lesson - This section will measure what learnings and
skills did you understand from the previous lesson.
• Reading Activity- This section will give you an overview of the lesson.
• Activities - This is a set of activities you will perform with a partner.
• Let’s Remember - This section summarizes the concepts and applications of
the lessons.
• Let’s Check- It will verify how you learned from the lesson.
• Post-test - This will measure how much you have learned from the entire
module. 1
 Specifically, this module will help you to:

• apply scientific knowledge and skills in identifying fruits and seedlings ready for

sale,

• keep updated record of trees/seedlings for sale,

• plan marketing strategy to be used in selling,

• use online marketing of orchard trees/seedlings,

• prepare flyers or brochures, and

• develops plan for expansion of planting trees and seedling production.

Direction: Choose the letter of the correct answer. Write your answer in your
notebook.

1. What is referred to the products that easily deteriorate or decay?

A. Biodegradable C. Fruits
B. Perishable D. Organic

2. In selling fruits, how would you price your product during the peak season in order to
compete others?
A. Buy 1, take 1 C. Lower than the usual price
B. Higher than the usual price D. Same as the usual price

3. What method of selling fruits is used when the fruits from the farm are sold in small
quantities directly to the consumers?
A. Retailing C. Selling through contact
B. Selling through corporation D. Use of Middleman

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4. What characteristic of fruit is considered when harvesting?
A. Anytime during the harvesting season of the fruit
B. Before the fruit ripen
C. When the fruit is matured enough
D. When the fruit is already ripe

5. Selling price of fruits increases with an addition of the cost of transportation. What is
be done to lessen the cost of transportation?
A. Sell them at the nearest region C. Sell them at the nearest province
B. Sell them at the nearest market D. Sell them at the nearest country

6. What is the fastest way to market products nowadays?

A. Through flyers distribution C. Through hanging streamer
B. Through giving brochures D. Through online marketing

7. How do we market and promote a product?

A. Conduct a survey to find the needs of the community
B. Prepare and distribute flyers and brochures
C. Use online marketing tools
D. All of the above

8. The price of the product we sell depends on the __________.

A. current price in the market C. price of the customers
B. price of the competitors D. profit that will be gained

9. Fruits can be sold at a very good price if __________.

A. it is has better aroma C. it is better than the average quality
B. it is bigger D. it is ripen

10. What is the characteristic of marketable seedling?

A. The stem is strong and healthy C. It has established healthy roots.
B. It has five or more leaves D. All of the above

Direction: Answer the following questions. Write your answer in your notebook.

1. How to take care of our fruit tree seedlings and orchard trees in scientific and
systematic ways?

2. How to prepare and apply organic fertilizers/ organic pesticides?

3. What are the safety measures in preparing organic fertilizers/ organic

pesticide?

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 MARKETING FRUITS AND SEEDLINGS

Marketing is one of the most important factors determining the success of any fruit

and seedlings enterprise. Marketing strategies need to be considered well before

production takes place. Below are the factors to be considered in marketing and selling

fruits and seedlings.

Here are some examples of added values you may consider in your products:

• Healthy and organic • Local economy and security

• Convenience • Good quality, packaging, and product delivery
• Good customer service

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 Here’s an inspiring story of a successful fruit producer from Cavite.
Eddie Silan was able to cultivate prolific dragon fruit
trees, which produce between 30-50 fruits in one post,
as time passes by. Silan Agri Farm values quality over
quantity; this, as Silan said, is their secret to their long
years’ growing success.

Silan Agri Farm employs good agricultural practices (GAP) and one of these is fruit bagging
method. By the time the fruits set, they bags them with transparent plastic bags to obtain
desirable fruits. Notice the coconut trees in the background which serve as the main
intercrop among dragon fruit trees.

Silan gets paid for the stem cuttings, which guarantee quality harvest for buyers; but for all
the other requirements such as designing, establishing, and maintaining the farm, Silan
does this for free. “Investing, establishing, and maintaining a dragon fruit farm is no joke.
So as promised to all our clients, we continue the service of supporting and assisting their
farms in order to keep the plants healthy and profitable. We are gratified seeing them
harvest tons and tons of fruits which bring them enough means of livelihood,” remarks
Silan.
Read more online: https://www.agriculture.com.ph/2020/06/30/quality-makes-this-dragon-
fruit-farm-in-cavite-endure-stiff-competition-in-the-market/

Now, let’s try to find out the indicators if the fruits are ready to harvest and ready to be

sold by doing this simple activity.

If you answered thumbs down only in item number 3, you got it all correct.

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So, harvesting is picking fruits at their season when they are ready to be sold. Now, we

can do the marketing, which means trading goods or products for an offered price. But

we should plan ahead of time because fruits are perishable goods or easily deteriorate

or decay. Unlike our second product, the fruit tree seedlings which cost higher when they

matured or fully developed.

Identifying Fruits Ready for Sale

Table 1. Fruits and the best months for harvesting and marketing

Best Months Local Fruits

for Harvesting & Marketing

January to February Caimito

February to March Avocado

March to April Jackfruit

March to July Duhat

April to June Pineapple

April to July Melon, Watermelon

May to June Mango

May to July Atis, Makopa

June to October Calamansi

June to November Bayabas

July to September Santol

August to November Guyabano, Lanzones

September to December Sampaloc

October to November Dalanghita

November to January Pomelo

December to February Chico

YEAR ROUND Papaya

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 Characteristics of Marketable Seedlings

• The stem is strong, thick, and healthy.

• It has five or more leaves.

• Establish healthy roots.

Methods of Selling Seedlings

• Seedlings in nurseries are usually sold in earthenware or plastic bags. The bigger

the seedlings are grown in big metal containers like drums.

• Seedlings are grouped according to kind and according to size. This arrangement

makes it easy to price the product. Hence, prices are largely dependent on the size,

health condition, and maturity of the seedlings.

Ways to Promote and Market the Product

Once your products have undergone quality control inspection and are deemed

marketable, you may start promoting them. Below are some ways one can promote and

market a product:

• Conduct survey to find the needs of the community. What fruits are in demand?

• Prepare and distribute pamphlet, flyers, and brochures-containing information about

the location and the picture of products.

• Use online marketing tools.

• Post contact numbers for clients who want to order or inquire about the product.

• Keeping a record of sales.

Marketing Strategy Used in Selling

Marketing fresh fruits starts with educating your clientele about the value of buying

healthy food. Constantly communicating and providing helpful information on ways and

access to integrate fresh produce into one’s diet is a good subtle way to build customer

loyalty. It shows that you care about your clients.

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 Today, when more and more people are realizing the importance of a vitamin and

fiber-rich diet to one’s health, marketing fruits in this manner can be very effective. It might

also help to provide detailed information such as the use of organic fertilizer, and the

variety of produce.

The use of online marketing of orchard trees/seedlings is the fastest way to market

products nowadays. Another is the preparation, distribution, and posting of flyers/ posters

in conspicuous places.

Marketing Strategies in Marketing Fruit and Seedling Products

1. Market Selling. The process of buying and selling of farm products from the producers

to the consumers is called sales. Producers like farmers or fruit growers commonly go

to the marketplace to sell their produce. The different types of selling methods are:

(a) selling through a wholesaler or dealer, (b) direct selling, or (c) through cooperatives.

2. Online Marketing. Online marketing, also known as internet marketing. It is a

marketing strategy that uses the internet, web, and e-mail to introduce products directly

to the customers or to deliver promotional marketing messages to customers. In

marketing online, you may choose from web marketing, e-mail marketing, and social

media marketing.

a. Web marketing includes e-commerce, promotional or informative websites, and

online advertising on search engines.

b. E-mail marketing involves both advertising and marketing efforts through e-mail

messages to current customers and prospective customers as well.

c. Social media marketing involves both advertising and marketing efforts via

social networking sites such as Facebook, Twitter or YouTube.

3. Flyers or Brochures. Flyers and brochures are both forms of advertisement using

print on paper intended for distribution to a large audience. Flyers are also called

leaflets, are used by individuals or organizations like business industries and are
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 distributed or handed out on the street or in a public place or through the mail. Flyers

are cheap to produce and convenient for marketing your fruits and seedlings.

Brochure is a form of advertising or marketing booklet that contains information about

the products or services. It is a paper document folded into a template or pamphlet

and are distributed through display in racks or handed out personally to a target

audience.

Record of Sales

One of the most important parts of any marketing program is to create and

maintain a system of tracking production and sales through record keeping. Make sure

that the record is updated. Below is a simple table you can use to keep a record of fruits

and seedlings sales.

Product Amount Volume Date of Purchase

Example: Mango

Records of the farm activities provide substantial reference in making a marketing

plan, creating a budget, and in making decisions. Likewise, records are sources of data
in obtaining credit and insurance and in preparing for income tax returns and reports
required by the government.

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Record of Remaining Stocks

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Sample Computation of Sales and Profit
A. Sale
Bangkok Santol 30 kilos x P 25.00 = P 750.00
Mango 20 kilos x P 30.00 = P 600.00
Total: P 1,350.00

B. Expenses
Labor 200.00
Transportation 40.00
Containers, water 100.00
Seeds 75.00
Insecticide 100.00
Fertilizer 50.00
Total P 565.00

C. Profit
Total Sales 1, 350.00
Total Expenses - 565.00
P 785.00

Table for Record of Sales/Expenditures

Date Items Quantity Amount Remarks

May 11, 2019 Santol 10 500.00 seedlings

May 11, 2019 Guava 15 750.00 seedlings

May 12, 2019 Mango 25 1,250.00 Grafted seedlings

Future Plan for Expansion

Every business should have a future plan for expansion. A successful orchard is

important to the community and environment. Its benefits stand as evidence that

expansion is necessary.

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Tips for future expansion:
• Community survey and symposium to find the needs of the locality.
• Build relationship to stakeholders of the community, the local government unit,
schools, and private sectors who run related business.
• Real market status understands the demand.
• Open for investment and franchising.
• Availability of experience/skilled orchard technician.

Direction: Read and analyze the situation in the picture. Answer the questions below and write your
answer in your notebook.

Questions:
1. What are the appropriate marketing strategies we can use to sell these
mangoes?
2. Why do we harvest/ market an unripe matured mangoes?

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Do this:
Draw a caricature or write a short paragraph about the method of selling fruits that
you can do with your family.

A. In our present situation, how will you explain in 3-4 sentences the most
effective and cost-effective manner of marketing fruits and seedlings?

B. Put a check ( √ ) in the relevant detail/s in preparing record of sales on the list
below:

___date ___product ___quantity ___maturity state ___amount sold

C. Compute the potential sales from our record of remaining stocks of fruit tree
seedlings on this table:

No. of Available
Kind Market Price Total Market Price
Seedling
Avocado 35 Php 40.00 Php ________ (1)

Mango 40 55.00 ________ (2)

Santol 25 45.00 ________ (3)

Total cost of remaining stocks Php ________ (4)

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Direction: Do the following activities.
1. Choose three local fruits. Create a flyer or brochure for the chosen fruits.
2. Make a flyer of fruit tree seedlings for sale using the following information:
• Name of the business
• Contact information
• Description of the products
• Prices of fruits (in whole sale) and seedlings (by piece/dozen)

1. Good quality fruits have the same appearance, size, stage of maturity, state of

freshness and shape. They can be sold in different ways depending on

accessibility, profitability, and convenience.

2. Seedlings are sold in the nursery on a retail or wholesale basis. Their prices are

according on the size, heath condition and maturity of the seedlings.

3. It is necessary to have a record book to write all the business transactions. Update

financial record on a daily basis and summarize this on weekly basis. Computing

total expenses and subtracting this from total sales gives the profit.

4. Future expansion of planting trees and seedling production depends on the need

to increase production and available resources.

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Direction: Write TRUE on the line if the statement is correct, write FALSE if it is
incorrect.
_______1. Fruits are ready for harvest at the right state of maturity.
_______2. Calamansi is best to harvest during the months of July to October.
_______3. August to November is the best time of the year to harvest guyabano and
lanzones.
_______4. A record of cash value received both from cash sales and cash payments
for a certain period is called cash record.
_______5. Production record reflects the list of the different crops grown in the farm
during a particular year.

_______6. The use of flyer for marketing fruits and seedlings is cheap to produce and
convenient.
_______7. Web marketing involves both advertising and marketing efforts through
e-mail messages to current customers and prospective customer as well.
_______8. Online marketing is the process of selling products to the marketplace.
_______9. E-mail marketing includes e-commerce, promotional or informative websites
and online advertising on search engines
______10. Social media marketing involves both advertising and marketing efforts via
social networking sites.

15
Direction: Choose the letter of the correct answer. Write your answer in your notebook.

1. How do we market and promote a product?

A. Conduct a survey to find the needs of the community
B. Prepare and distribute flyers and brochures
C. Use online marketing tools
D. All of the above

2. In selling fruits, how would you price your product during the peak season in order to
compete others?
A. Buy 1, take 1 C. Lower than the usual price
B. Higher than the usual price D. Same as the usual price

3. Fruits can be sold at a very good price if __________.

A. it is has better aroma C. it is better than the average
B. it is bigger D. it is ripe

4. What is referred to the products that easily deteriorate or decay?

A. Biodegradable C. Fruits
B. Perishable D. Organic

5. Selling price of fruits increases with an addition of the cost of transportation. What is
be done to lessen the cost of transportation?
A. Sell them at the nearest region C. Sell them at the nearest province
B. Sell them at the nearest market D. Sell them at the nearest country

6. What is the fastest way to market products nowadays?

A. Through flyers distribution C. Through hanging streamer
B. Through giving brochures D. Through online marketing

7. What method of selling fruits is used when the fruits from the farm are sold in small
quantities directly to the consumers?
A. Retailing C. Selling through contact
B. Selling through corporation D. Use of Middleman

8. What characteristic of fruit is considered when harvesting?

A. Anytime during the harvesting season of the fruit
B. Before the fruit ripen
C. When the fruit is matured enough
D. When the fruit is already ripe

9. What is the characteristic of marketable seedling?

A. The stem is strong and healthy C. It has established healthy roots.
B. It has five or more leaves D. All of the Above

10. The price of the product we sell depends on the __________.

A. current price in the market C. price of the customers
B. price of the competitors D. profit that will be gained
16
Reference:
Basbas Leonora D. et al. Learning and Living in the 21st Century.Rex Book Store,
Manila, 2018
Peralta Gloria A. et al. The Basics of Better Family Living 6, Vibal Group,Inc.,Quezon
City,
Peralta Gloria A. et al. Life Skills Through TLE 6. Vibal Group,Inc.,Quezon City, 2016
https://www.bing.com/images/search?q=agriculture+marketing+fruits+and+seedlings&f
orm=HDRSC2&first=1&scenario=ImageBasicHover
https://www.bing.com/images/search?view=detailV2&ccid=fXD9AVV%2b&id=68F1D09
4E57F0E15FD8E150A8104D291285CD704&thid=OIP.fXD9AVV-
XxKY1o_o3722xwHaE8&mediaurl=https%3a%2f%2fwww.phnompenhpost.com%2fsite
s%2fdefault%2ffiles%2fstyles%2ffull-
screen_watermarked%2fpublic%2ffield%2fimage%2fbusiness_a_farmer_collects_harve
sted_mangoes_in_kandal_province_in_2013_heng_chivoan.jpg%3fitok%3dWdGdZvM4
&exph=567&expw=850&q=mango+farm+harvest&simid=608045516341775828&select
edIndex=10&ajaxhist=0

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 ANSWER KEY

Pre-test Post Test

1. B 6. D 1. A 6. D
2. C 7..D 2. C 7. A
3. A 8. A 3. C 8. C
4. C 9. C 4. D 9. D
5. B 10. D 5. D 10. A

LOOKING BACK TO YOUR LESSON

ACTIVITY 1

Answers depend on the practices of the learner.

ACTIVITY 2

Answers depend on the learner’s creativity

Acknowledgements

Writers: Rodolfo I. Del Moral, MT II

Reynaldo G. Ombao, MT I
Al R. Roa, MT I
Editors: Ariel D. Tosio, EPS, Aquilina F. Tiama, PSDS
Reviewer: Jose A. Ecle, MT II, Rommel Y. Rojo, MT II
Management Team: Maria Magdalena M. Lim-Schools Division
Superintendent-Manila, Aida H. Rondilla-Chief Education Supervisor
Lucky S. Carpio-EPS and Lady Hannah C Gillo, Librarian II-LRMS