Having a single supplier or client is risky as it leaves a business vulnerable. When business is good, companies should ramp up marketing to take advantage of high confidence and demand. The best time to increase marketing spending is during good economic times when a business can outspend competitors with lower cost marketing. To dominate an industry, it is better to have a niche that dominates a small market rather than compete in a large market. Proactive marketing tactics like celebrity endorsements, guarantees, and offers can help earn revenue and competitive advantage rather than just relying on the product. Unlocking the hidden messages in a company's sales pitch is also discussed.
Having a single supplier or client is risky as it leaves a business vulnerable. When business is good, companies should ramp up marketing to take advantage of high confidence and demand. The best time to increase marketing spending is during good economic times when a business can outspend competitors with lower cost marketing. To dominate an industry, it is better to have a niche that dominates a small market rather than compete in a large market. Proactive marketing tactics like celebrity endorsements, guarantees, and offers can help earn revenue and competitive advantage rather than just relying on the product. Unlocking the hidden messages in a company's sales pitch is also discussed.
Having a single supplier or client is risky as it leaves a business vulnerable. When business is good, companies should ramp up marketing to take advantage of high confidence and demand. The best time to increase marketing spending is during good economic times when a business can outspend competitors with lower cost marketing. To dominate an industry, it is better to have a niche that dominates a small market rather than compete in a large market. Proactive marketing tactics like celebrity endorsements, guarantees, and offers can help earn revenue and competitive advantage rather than just relying on the product. Unlocking the hidden messages in a company's sales pitch is also discussed.
Having a single supplier or client is risky as it leaves a business vulnerable. When business is good, companies should ramp up marketing to take advantage of high confidence and demand. The best time to increase marketing spending is during good economic times when a business can outspend competitors with lower cost marketing. To dominate an industry, it is better to have a niche that dominates a small market rather than compete in a large market. Proactive marketing tactics like celebrity endorsements, guarantees, and offers can help earn revenue and competitive advantage rather than just relying on the product. Unlocking the hidden messages in a company's sales pitch is also discussed.
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Ep 1- Why the Worst Number in Business is ONE
- One supplier/ client, etc. high risk
Ep 2- The Absolute Best Way To Handle Clients From Hell
- Ramp up marketing when doing well: supply demand, high confidence..
- Send competitor to handle clients from hell
Ep 3- When Is the Best Time To Ramp Up Your Marketing-
- Outspend competitor during good times for marketing, anyone can do low cost.
Ep 4- Dominate Your Industry, Don't Compete in It!
- Better to be a big fish in a small pond than a small fish in a big ocean - Have a niche that dominates someone else. - Proactive: celebrity, testimonial, guarantee, offers- earn money via ordership - Proactive competitive advantage: not the product, able to wait.
Ep 5- How to Unlock The Hidden Treasure In Your Sales Message
