PURPOSIVE COMMUNICATION

Remote Learning Series 2020 – 2021

UNIT III - Module 5:

Technology-based Communication Tools
and Strategies

Start It Right…
Read the Learning Outcomes of this Module.

At the end of the learning engagement, you should be able to:

1. differentiate between traditional and new media,
2. explain how technology has affected modes of communication,
3. identify and describe various technology-based communication tools and strategies;
4. enhance skills in evaluating websites as a technology-based communication tool,
5. participate in activities in understanding technology-based communication, and
6. appreciate the significance of understanding technology-based communication tools and
strategies.

Hook up and Share…

A. Icons Galore. Identify the following communication tool and technology icons.

____________ ____________ ____________ _______________ ______________

____________ ____________ ____________ _____________ ______________

____________ ____________ ____________ _____________ ______________

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 Watch and Buzz…
Use the Internet and view the video presentation titled ―New Media VS Traditional
Media‖ at https://www.youtube.com/watch?v=qRg9iefZK9Q. Then write a reflection
essay of 50 – 75 words in relation to the content of the video presentation,
specifically from 1:12 to 5:13.

My Reflection Essay

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Quick Response. Conduct an informal online or face-to-face (if possible) interview with somebody who
still gets information using traditional media such as newspaper, television or radio. Ask why he/she
continues to do so. Write a short report on the outcome of your interview.

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 Show and Tell…
A. “Bilmoko N’yon, Bilmoko N’yan”. The pandemic we are experiencing has
limited our ways of obtaining life’s essentials, and so many have resorted to
shopping online. According to OxfordDictionaries.com, online shopping is ―the
action or activity of buying goods or services over the Internet.‖ In this activity, you
will evaluate 10 online grocery websites by filling the comparison chart with
ratings from 1 to 10, 10 being the highest. Descriptions are given for each area of
comparison to guide you in your evaluation. Oooops! Be sure to actually visit all the
websites though before evaluating them.

CRITICAL WEBSITE ANALYSIS: CHART OF COMPARISON

The Healthy Grocery

The Green Grocer
Mister Delicious

Fresh Produce
Limon Farms
Bukid Fresh
Waltermart
Area

Metromart
Landers
LazMart

Homepage Interface and Navigation

 Includes a nicely designed logo
 The site works on all browsers and devices
 Promotional graphics and links on the homepage
 Links to the most popular products
 Calls to action to push people to important sales
pages
 Has a clear search field at the top of your site
 Displays any specials, promotions or free shipping
options
 Has latest news area
 Links to recent purchases and popular products
 Has an area to search for popular brands
Overall Website Management and Look
 Includes security certificates and reminders that the
transactions are safe throughout the website
 has a minimalist design for easy navigation
 Pages load quickly
 Has the email signup form shown on every page
 Has links to Career page, Legal information, Privacy
policy, Contact Page, FAQ page, social pages, return
and exchange policies, supplier information pages
 Has sharing buttons
 Has a login box
 Has tabs at the top of website to categories and
products
 Has a shopping cart at the top in case people saved
items
 Show payment systems and any security measures
 Has tabs leading to support pages
 Shows the checkout button clearly on each page

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Product Pages: Include
 Customer reviews and ratings for each product
 Selling points, like free shipping or a clock with a
discount if they buy now
 Product images with zoom-in functionality
 Multiple product images and angles (360 degree
views)
 Item information and specs
 A field to change purchase quantities
 An add-to-cart button on each product page
 Pricing information with potential sales or discounts
 Shipping and tax calculations on the product pages
 Materials used, dimensions, colors, weight, washing
instructions
 Available sizes and a sizing guide if needed
 A comments section so people can discuss the
ecommerce product
 Videos to display how the product works
 Professional-grade pictures and videos
 A banner that states if a product is sold out
 An area to sign up for notifications when a product
becomes available
 Unique features and what makes your product stand
out from competitors

Blogs and Media Pages to Add Value to the Site

 Educational pages and Tutorials
 Product reviews and showcases
 Company events and news
 Comments in and social sharing options for blog posts
 Areas for people to submit their own content for
competitions and drawings
 A radio, webcast or podcast page
 A page with video testimonials
 Case studies and interviews with people who have
used your products
Customer Checkout, Shopping Cart and Wish
List
 Accepts all payment methods
 Offers low shipping costs
 Makes the checkout visual with fun images
 Has checkout buttons on the top and bottom of pages
 Security and payment seals are most prominent
during checkout
 Asks people to continue shopping after making a
purchase
 Allows people to save their cart to a Wish List for later
 Offers free shipping when customer spends a certain
amount
 Offers multiple shipping methods
 Shows people how much they saved during checkout
 Shows the approximate shipping date and time
 Open about using customer’s personal information for
 Offers a sample if they are hesitant about buying
 Offers financing options like payment installments for
high priced items
 Checks out process works well

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 Following up with Customers
 Has a receipt with the price
 Has a picture of the item
 Includes links to the product, site, support and related
product suggestions.
 Asks for a review
 Asks them to join a loyalty program
 Asks for reviews in exchange for specials and
discounts
 Asks if they want future notification alerts for specials
and products
 Thanks them for their purchase
 Shows where the product was sent to
 Has an option to cancel the order
 Has links to share on social media
 Has a link to track shipping
 Has the order number and a link to return instructions
 Includes a survey link

Support Pages for Website: Includes

 Social media pages
 Listed emails and contact forms
 Listed phone numbers
 A Live Chat area
 Forums
 FAQs
 Shipping details
 Sharing buttons
 A 24/7 customer support
 An extensive return period
TOTAL SCORE: HPS - 70
(This is a modified version of the original blog by Catalin Zorzini on January 10, 2019)

Web Site Scoring:

1 – 40: The business has a weak web presence. It has a website, which is a great first step, but it isn’t
helping increase profit and enhance business efficiency.
41 – 60: The business possesses a web presence, but it’s not using it to the fullest potential. Its website
should be the center of its marketing campaign.
61 – 70: Congratulations to the business and its owner/s! The business has really mastered the whole
website thing! However, there’s always room for improvement.

Quick Response: After doing this activity, explain how websites as a type of technology-based
communication tool impact your communication behavior particularly in using multimedia presentations.

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B. Put Them Together. Gather images/pictures of people communicating with one another in various
ways from magazines, newspapers and online sources. Then create a collage of these images/pictures
in the space provided. Your collage should tell a story that emphasizes how these communication
strategies positively and/or negatively affect human relationships. Show your artistry. Enjoy!

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 Plug in and Chat…
Interactive Lecture. Participate in the discussion of the key concepts about
multimedia and web-based presentations.

TECHNOLOGY-BASED COMMUNICATION TOOLS AND STRATEGIES

Technology has a major impact on our ability to communicate, and the evolution of technology has had
epochal changes on the development of human populations and industry. Prehistoric humans used
primitive technology to communicate across moderate distances; modern humans communicate
instantaneously across any distance, using a variety of connected devices. Technology directly affects
how we socialize and communicate on a daily basis. It even impacts our face-to-face communications,
as technology is usually ever-present in a multitude of forms in our daily lives; it is present in radio, on
TV, on the internet, in smartphones and in cameras, with users often communicating via two or three
devices simultaneously. A user could be browsing the internet, texting on a smartphone, and watching
TV or listening to the radio in the background. So, how do we communicate and how does technology
affect business communications? It's a long, interesting story that's still evolving, with new modes and
technologies still being introduced at a rapid rate (Lazzari, 2018).

Communication Tools
 Blog – a shortcut for ―weblog‖, is an online journal or informational website displaying information in
the reverse chronological order, with the latest posts appearing first, at the top. It is a platform where
a writer or a group of writers share their views on an individual subject. Blogging is a collection of
skills that one needs to run and supervise a blog. This entails equipping a web page with tools to
make the process of writing, posting, linking, and sharing content easier on the internet
(firstsiteguide.com).
 Bot – is a software application that is programmed to do certain tasks. Bots are automated, which
means they run according to their instructions without a human user needing to start them up. Bots
often imitate or replace a human user's behavior. Typically they do repetitive tasks, and they can do
them much faster than human users could.
Bots usually operate over a network; more than half of Internet traffic is bots scanning content,
interacting with webpages, chatting with users, or looking for attack targets. Some bots are useful,
such as search engine bots that index content for search or customer service bots that help users.
Other bots are "bad" and are programmed to break into user accounts, scan the web for contact
information for sending spam, or perform other malicious activities (Cloudflare, 2020).
 Chat Room/Group Messaging – is a designated virtual channel where users communicate with
each other through the Internet, traditionally in plain text only. More recent developments in Web
technology now allow the transmission of images and emoticons in a chat room as well. The term
can mean online chatting, instant messaging and online forums using either synchronous or
asynchronous conferencing. Some chat rooms require a username and password combination in
order to log in or join a conversation, allowing for privacy among the users (Techopedia, 2020).
 Discussion Forum – is an electronic message board for asynchronous communication, also
commonly referred to as Web forum, message board, discussion board, discussion group and
bulletin board. It is a program which allows members to hold discussions online. The discussion is
started by one member by posting a topic and other members reply. This allows members of the
same group to share information and ideas (IGI Global, 2020).
 Email – is a method of exchanging digital messages, from person to person or group of persons. It
provides an opportunity for online communication between people from different locations and time
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 zones at the same time. Messages are typed on a computer screen and sent through digital
technology to recipient addresses (IGI Global, 2020).
 Fax – (short for facsimile), sometimes called telecopying or telefax (the latter short for telefacsimile), is
the telephonic transmission of scanned printed material (both text and images), normally to a telephone
number connected to a printer or other output device (TechTarget, 2020).
 Gamification – is adding game mechanics into nongame environments, like a website, online
community, learning management system or business’ intranet to increase participation. The goal of
gamification is to engage with consumers, employees and partners to inspire collaborate, share and
interact. Gamification works by providing audiences with proactive directives and feedback through
game mechanics and game dynamics added to online platforms that lead to the accomplishments of
business goals and objectives. Game mechanics are the rules and rewards that appear in a
program on a digital platform. Examples may include points, levels, missions, leaderboards, badges
and progress. Game mechanics are how participants engage with a gamification program and
receive next steps and feedback on accomplishments. Game dynamics refer to a set of emotions,
behaviors and desires found in game mechanics that resonate with people. Examples may include
competition through leaderboards, collaboration by completing team missions, community by seeing
other participants on a news feed, collection when earning unique badges and surprises by unlocking
new missions. Game dynamics are used with game mechanics to foster engagement and motivate
participants (BI WORLDWIDE, 2020).
 Internet – is a global computer network providing a variety of information and communication
facilities, consisting of interconnected networks using standardized communication protocols.
 Intranet – is a private enterprise network, designed to support an organization’s employees to
communicate, collaborate and perform their roles. It serves a broad range of purposes and uses, but
at its core, an intranet is there to help employees.
 Instant Messaging – is a form of text-based communication in which two persons participate in a
single conversation over their computers or mobile devices within an Internet-based chat room. IM
differs from ―Chat,‖ in which the user participates in a more public real-time conversation within a chat
room where everyone on the channel sees everything being said by all other users (Larson, n.d.).
 Phone – is an electrical system that you use to talk to someone else in another place, by dialing a
number on a piece of equipment and speaking into it. It is a portable electronic telephone device, as
a cell phone, mobile phone, or smartphone.
 Podcast – is a digital audio file made available on the Internet for downloading to a computer or
mobile device, typically available as a series, new installments of which can be received by
subscribers automatically (Ross, 2019).
 SMS/MMS – If you’re sending a text message, you’re generally sending an ―SMS,‖ which stands for
Short Message Service. It’s the oldest and one of the most widely used text messaging services
today. It includes MMS (Multimedia Messaging Service) which enables SMS users to send
multimedia content like images, audio, and visual files. Both SMS and MMS are sent using cellular
networks and thus require a wireless plan and a wireless carrier (Libby, 2019).
If you send a traditional ―text‖ message on your phone, it’s considered an SMS. When you send that
gif, you’ve just sent a MMS (twilio.org).
 Social Networking – is the use of Internet-based social media sites to stay connected with friends,
family, colleagues, customers, or clients. Social networking can have a social purpose, a business
purpose, or both, through sites such as Facebook, Twitter, LinkedIn, and Instagram, among others.
Social networking has become a significant base for marketers seeking to engage customers
(Kenton, 2020).

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  Tweeting – is a message posted on the Twitter social media service and website: the message may
include text, links, photos, or videos (Dictionary.com).

 Video Conferencing – is a technology that allows users in different locations to hold face-to-face
meetings without having to move to a single location together. This technology is particularly
convenient for business users in different cities or even different countries because it saves time,
expenses, and hassles associated with business travel. Uses for video conferencing include holding
routine meetings, negotiating business deals, working from home, online teaching and interviewing
job candidates (Kagan, 2019).
For effective video conferencing, business companies or organizations need to set up a profiling
conferencing software and hardware solutions for rooms, PCs, mobile devices, and browsers. Video
conferencing consists of an endpoint (ranging from a simple PC to a telepresence system), video
conferencing server (to run group videoconferencing), peripherals (webcam, microphone,
speakerphone, headset, etc.) and software infrastructure (video processing, content transmission,
integrations). Video conferencing is a modern high-tech communication tool for increasing efficiency
for businesses, optimizing and accelerating decision-making processes, and cutting customer’s and
company staff travel costs (TrueConf, 2020).
Some Popular Video Conferencing Systems during Covid 19 pandemic are: FaceTime, Facebook
Messenger, Zoom, Skype, WhatsApp, Google Duo, Google Hangouts Meet, Microsoft Teams,
Amazon Chime, House Party and Marco Polo.

Communication Strategies
From semspub.epa.gov/work/HQ/174743.pdf and brighthubpm.com/methods-strategies
Communication strategies are plans for communicating information related to a specific issue, event,
situation, or audience. They serve as the blueprints for communicating with the public, stakeholders, or
even colleagues.
Communication strategies should: outline the objective/goals of the communication, identify
stakeholders, define key messages, pinpoint potential communication methods and vehicles for
communicating information for a specific purpose, and specify the mechanisms that will be used to obtain
feedback on the strategy.
Communication strategies do not have to be formal written documents. They can simply involve taking
the time to think about a communication problem or issue and determining the best approach for
communicating the message or information. Such an approach is especially true for simple issues that
need to be conveyed about low-risk sites that have not generated a high level of public concern.
However, at sites with high levels of public concern or site cleanup issues that are expected to be
controversial, a more formal written strategy may be needed to ensure that all stakeholders are reached
and all key messages are communicated effectively.

Verbal communication strategies make use of words and can be divided into two categories: written
and oral.
 Written strategies include the use of traditional pen and paper letters and documents, typed
electronic documents, e-mails, text chats, SMS and anything else conveyed through written symbols.
Communication forms that predominantly use written communication include handbooks, brochures,
contracts, memos, press releases, formal business proposals, and the like. The effectiveness of
written communication depends on the writing style, grammar, vocabulary, and clarity.
 Oral strategies (or the spoken word) can be either face-to-face or through phone, voice chat, video
conferencing or any other medium. Various forms of informal communications such as the grapevine
or informal rumor mill, and formal communications such as lectures, conferences are forms of oral
communication. Oral communication finds use in discussions and causal and informal conversations.

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 The effectiveness of oral conversations depends on the clarity of speech, voice modulation, pitch,
volume, speed, and even non-verbal communications such as body language and visual cues.
Nonverbal (or wordless) communication strategies consist of mostly visual cues, such as body
language, facial expressions, physical distance between communicators, or the tone of your voice.
These cues are typically not intended. However, it is important to realize the message you are sending.
Otherwise, you may be saying one thing, yet the receiver is hearing another.
Visual communication strategies consist of communication that uses visuals to convey information
and/or messages. Some examples are signs, symbol, imagery, maps, graphs, charts, diagrams,
pictograms, photos, drawings or illustrations, and even various forms of electronic communication. What
makes visual communication more advantageous is that it makes use of technology that provides apps
(applications), videos and images that rely less on the printed word making presentations more
interesting. This leaves a powerful effect on the audience and prospective clients. The use of visual
communication strategies reinforces written communication, and can in many case replace written
communication altogether. As the adage goes ―a picture is worth a thousand words,‖ such visual
communication is more powerful than verbal and nonverbal communication on many occasions.

MULTIMEDIA AND WEB-BASED PRESENTATION

7 Most Popular Software for Presentations

By Iveta Pavlova

Wondering which are the top presentation software options available right now on the market? In this
article, we’ll throw some light on the subject.

Multimedia presentations have become an inevitable part of business and education nowadays. With the
rising demand for powerful and feature-rich presentation software, developers keep presenting more and
more advanced tools that actually make users create impressive presentations faster and more easily
than ever.

The market offers a lot of suggestions for good presentation software – free or paid, each packed up with
valuable features that help you create good engaging designs in minutes.

1. Prezi: “Designed for people who aren’t designers.”

Features:
 The newest app version Prezi Next is built on HTML instead of Flash;
 A library of template, design assets, and pre-designed building blocks;
 A zoom reveal function;
 Prezi Analytics to track your results;
 Cloud-based software for online work across devices;
 A desktop app for offline work;
 PowerPoint to Prezi conversion.
 Pricing: Free version with limited features

2. Google Slides: “Create, edit, collaborate and present wherever you are. For free.”

Features:
 Pre-made presentation themes, pitch decks, portfolios, and a variety of fonts to choose from;
 Easy access from every browser – you only need to have an account;
 Download an app for offline use;
 Quick and easy sharing options;
 Collaborate with other people on the same presentation at the same time;
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  Chat with fellow collaborators inside the app;
 Changes are automatically saved;
 PowerPoint compatibility.
 Pricing: Free

3. Slidebean: “The world’s first slide design platform powered by Artificial Intelligence.”

Features:
 Uses Artificial Intelligence to make the outline and design of presentations;
 Analyzes your content and key elements to design it optimally;
 Simple and intuitive interface;
 Support for online collaboration between many users and automatic sync;
 Full customization of themes, and more.
 Pricing: Free (with limited usage)

4. Keynote: “Beautiful presentations for everyone. By everyone.”

Features:
 A library of pre-made themes and easy customization;
 Import of photos, galleries, math equations, charts, shapes;
 Animate your slides with transitions and effects (and see animation previews live on canvas);
 Draw directly on your presentation on iPad by using Apple Pencil;
 Real-time collaboration on one presentation from multiple devices;
 Invite many people to watch your presentation live with Keynote Live from their own devices;
 You can record and edit audio clips to narrate your presentation and import different sounds;
 Compatible with Microsoft PowerPoint – export presentations as PowerPoint files or import and edit
pptx files in Keynote (Keynote supports the most popular PowerPoint features);
 Pricing: Free

5. Slides: “Make better presentations.”

Features:
 A personal media library which you can share with fellow collaborators;
 Easily position and edit content blocks;
 Publish your presentations easily or protect the access with a password;
 Easily embed content into your presentation and embed the presentation itself on websites;
 Google Analytics integration;
 Click, tap and hover interactions on your slides;
 Unsplash & GIPHY integration;
 Support for SVG images;
 Edit presentation’s HTML, CSS, and JavaScript;
 Import of PowerPoint files and PDFs;
 Handy features for presenters;
 Convenient tools for teams;
 Pricing: Free account – your decks will be publicly viewable and searchable

6. SlideDog: “Freedom to present.”

Features:
 Easy combination of different presentation mediums, media files, and static files;
 All elements display like in the original file;
 Live stream presenting & the audience can join in any time from any browser;
 Remote control function;
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  Interactive polls;
 Questions and comments from the audience;
 Anonymous feedback on your presentations;
 Dual screen support
 Pricing: SlideDog Free – limited features

7. Visme’s presentation tool: “Not just another boring presentation software.”

Features:
 Over 1000 pre-made HD templates and slides
 A library of over 500k high-resolution photos and vector icons
 50+ data visualization charts, maps, widgets, and more
 Options for online sharing and download in JPG, PNG, PDF, HTML
 An option to import your existing Powerpoint presentation
 Create your own media library, slide library, and custom content blocks for future use
 Pricing: Free with limited features

8. PowerPoint: “Create presentations that stand out.”

Features:
 Rich in features with which you can create amazing designs;
 Real-time collaboration and commenting via the Office Online applications
 Easy share via the cloud;
 Slide-by-slide notes which only you can see;
 Multilingual support;
 Individual purchase or as a part of Office 365;
 A library with templates in more than 40 categories.
 Pricing: Free

Multimedia Presentation

Multimedia is the field concerned with the computer-controlled integration of text, graphics, drawings,
still and moving images (video), animation, audio, and any other media where every type of information
can be represented, stored, transmitted and processed digitally (Dave Marshall, 2001).

Multimedia is the use of a computer to present and combine text, graphics, audio, and video with links
and tools that let the user navigate, interact, create, and communicate. This definition contains four
components essential to multimedia. First, there must be a computer to coordinate what you see and
hear, and to interact with. Second, there must be links that connect the information. Third, there must be
navigational tools that let you traverse the web of connected information. Finally, because multimedia is
not a spectator sport, there must be ways for you to gather, process, and communicate your own
information and ideas. If one of these components is missing, you do not have multimedia. For example,
if you have no computer to provide interactivity, you have mixed media, not multimedia. If there are no
links to provide a sense of structure and dimension, you have a bookshelf, not multimedia. If there are no
navigational tools to let you decide the course of action, you have a movie, not multimedia. If you cannot
create and contribute your own ideas, you have a television, not multimedia (University of Delaware,
n.d.).
Basic Elements of Multimedia

 Text - is the basic element of multimedia. It consists of characters that are used to create words,
sentences, and paragraphs. Text involves the use of text types, sizes, colors and background color.
In a multimedia application, other media or screen can be linked through the use of text. This is what

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 you call Hypertext. To produce an effective multimedia program there are three things that need to be
considered: the position of the text on the screen, length of the message, and legibility of the text.

 Graphic - is a digital representation of non-text information, such as a drawing, chart, or photograph.

It makes the multimedia application attractive. It helps to illustrate ideas through still pictures.

 Animation - is a process of making a static image look like it is moving. In multimedia, digital
animation is used. Animation adds visual impact to the multimedia project. Animation is flipping
through a series of still images. It is a series of graphics that create an illusion of motion.

 Video - photographic images that are played back at speeds of 15 to 30 frames a second and
provide the appearance of full motion.

 Audio - a multimedia application may require the use of speech, music and sound effects.

Two Types of Multimedia Presentation

From Blog at WordPress.com

Linear Multimedia

 It is a type of a multimedia that is designed to be presented in a sequential manner. It has a distinct

beginning and end. It goes on a logical flow from a starting point to a conclusion.

 It is usually intended for display purposes with not much interaction or distraction from the audience.
Because of its nature where audience participation is not expected, Linear Multimedia may also be
referred to as ―Passive Multimedia.‖

 In this kind of presentation, the creator of the multimedia is in control.

 This kind of media is preferential if interaction is not necessary in the presentation.

 Main goals include: to entertain, to transmit knowledge, and to make people familiar on a certain
topic WITHOUT any form of diversion.

 Examples may be: a Powerpoint presentation, a slideshow of pictures that goes on with a specific
direction, a storyline/ a movie, an anime episode, a YouTube video

 Advantages:
 Audience gets to focus and concentrate on a specific topic.
 There is logical order in the presentation – organized.
 Presenter controls the flow of the presentation.
 Effective when we need our audience to absorb the information well.

 Disadvantages:
 Minimal interactivity, or none at all.
 Audience has no say on the topic they want to dwell into.
 Non-Linear Multimedia

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Non-linear Multimedia
 It is a non-sequential type of multimedia where the person’s participation is crucial.
 In this type of media, the person needs to interact with a computer program, thus making him in
control of the experience.
 With the presence of an interface, the person and the computer interacts with each other.
 From a starting point, the person using a nonlinear multimedia is given a range of options that,
according to his own preferences, will lead him to a new information.
 Examples may include: a Website, a search engine’s home page, a DvD menu screen, a Youtube
Channel, an anime or Korean drama streaming site
 Advantages: The person is in control and may use the multimedia according to his preferences and
needs.
 Disadvantages:
 Requires a level of computer literacy from the user.
 May be unorganized if not used well.
Imagine a movie. Normally a movie goes on a linear format, starting from point A and ending on point B.
The viewer watches and needs not to do anything in order to enjoy the movie. However, if viewed on a
DvD, the viewer is now given the option to choose which scenes to watch, which subtitles to use, and
can now even pause and rewound the movie. Awesome, right?
Advantages of Multimedia
 It is very user-friendly. It doesn’t take much energy out of the user, in the sense that you can sit and
watch the presentation, you can read the text and hear the audio.
 It is multi sensorial. It uses a lot of the user’s senses while making use of multimedia, for example
hearing, seeing and talking.
 It is integrated and interactive. All the different mediums are integrated through the digitization
process. Interactivity is heightened by the possibility of easy feedback.
 It is flexible. Being digital, this media can easily be changed to fit different situations and audiences.
 It can be used for a wide variety of audiences, ranging from one person to a whole group.
Disadvantages of Multimedia
 Information overload. Because it is so easy to use, it can contain too much information at once.
 It takes time to compile. Even though it is flexible, it takes time to put the original draft together.
 It can be expensive. As mentioned in one of my previous posts, multimedia makes use of a wide
range of resources, which can cost you a large amount of money.
 Too much makes it unpractical. Large files like video and audio has an effect of the time it takes for
your presentation to load. Adding too much can mean that you have to use a larger computer to store
the files.

Delivering Multimedia

Distributed Network (Web-based) Optical Disk (CD-based)

Limited in picture size and low video Can store high end multimedia elements
resolution
Can be changed, damaged or deleted by Can be permanently stored and not
irresponsible individuals changeable
Information can be updated easily and Information can be quickly outdated
cheaper

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Usages of Multimedia

Computer-Based Training Teaching Aid

References Entertainment

Simulation Virtual Reality

Virtual Surgery Information Kiosk

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 Clinch It Well…
Accomplish the assessment activity that follows. Then submit your output to your
instructor for evaluation and grading.

Name: ___________________________________ Section: _______ Date: _______ Score: ________

A. Access and watch these video presentations titled ―The Dangers of Cell Phones‖ at
https://www.youtube.com/watch?v=cVxXUFIVUEI and ―Do Cell Phones Damage Your Brain? - The
Elevator Situation‖ at https://www.youtube.com/watch?v=CdDNQJhjBDU. After watching, answer the
questions that follow. Explain your answer substantially. Then compose a reflection essay of 50 – 75
words based on this experience.

1. Which was more engaging and why?

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

2. Which was more memorable and why?

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

3. What are the pros and cons of each?

Mode of Presentation Advantages Disadvantages

Plain Speech

Multimedia

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My Reflection Essay

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

B. Group Multimedia Collaboration. Form an online group of 5 members. Watch the video tutorial
―How To: Quick Tutorial for New Google Slides Presentation‖ by David Lee of EdTech at
https://www.youtube.com/watch?v=kYA6GLAzz9A&t=30s. Then create your group’s Google Slide
Presentation of the lesson about Communication Tools in this module. Present the output in class.

References:

BI WORLDWIDE. (2020). What is gamification. Retrieved from

https://www.biworldwide.com/gamification/what-is-gamification/

Blog at WordPress.com. (n.d.). Multimedia. Retrieved from

https://groupsevenmultimedia.wordpress.com/linear-and-non-linear-multimedia/

Bright Hub PM. (2020). Three different types of communication: Verbal, nonverbal & visual. Retrieved
from https://www.brighthubpm.com/methods-strategies/79297-comparing-various-forms-of-
communication/

Cloudflare. (2020). What Is a bot? Retrieved from https://www.cloudflare.com/learning/bots/what-is-a-

bot/

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Communication Strategies. Retrieved from https://semspub.epa.gov/work/HQ/174743.pdf

Dictionary.com. (2020) Tweeting. Retrieved from https://www.dictionary.com/browse/tweeting

DocUnlock. (2019, August 26). Do cell phones damage your brain? - The elevator situation. Retrieved
from https://www.youtube.com/watch?v=CdDNQJhjBDU

IGI Global. (2020). What is discussion forum. Retrieved from

https://www.igiglobal.com/dictionary/sense-virtual-community/7913

Kagan, J. (2019, May 21). Video conferencing. Retrieved from

https://www.investopedia.com/terms/v/video-conferencing.asp

Kenton, W. (2020, July 28). What is social networking? Retrieved from

https://www.investopedia.com/terms/s/social-networking.asp

Larson, G. W. (n.d.). Instant messaging. Retrieved from https://www.britannica.com/technology/ICQ

Lazzari, Z. (2018, August 27). Technology & how we communicate. Hearst Newspapers. Retrieved
from https://smallbusiness.chron.com/technology-communicate-27322.html

Lee, D. (2017, July 16). How to: Quick tutorial for new Google Slides Presentation. Retrieved from
https://www.youtube.com/watch?v=kYA6GLAzz9A&t=30s

Libby, K. (2019, November 14). How SMS works—and Why You Shouldn’t Use It Anymore. Retrieved
from https://www.popularmechanics.com/technology/security/a29789903/what-is-sms/

Lucas, S. (2016, may 24). The dangers of cell phones. Retrieved from
https://www.youtube.com/watch?v=cVxXUFIVUEI

Oxford Dictionaries. (2020). Online shopping. Retrieved from

https://www.lexico.com/definition/online_shopping

Pavlova, I. (2019). 7 Most popular software for presentations. Retrieved from

https://graphicmama.com/blog/7-popular-software-presentations/

Ross, W. (2019, May 7). What is a podcast and how do they work? Retrieved from
https://www.podcastinsights.com/what-is-a-podcast/

Techopedia. (2020, June 30). Chat room. Retrieved from

https://www.techopedia.com/definition/389/chat-room

TechTarget. (2020). Fax. Retrieved from https://searchnetworking.techtarget.com/definition/fax

TruConf. (2020). What is video conferencing. Retrieved from https://trueconf.com/what-is-video-

conferencing.html

What is a Blog? – The definition of blog, blogging, and blogger. Retrieved from
https://firstsiteguide.com/what-is-blog/

Zorzini, C. (2019, January 10). The ultimate checklist for every new ecommerce site. Retrieved from
https://ecommerce-platforms.com/articles/ultimate-checklist-every-new-ecommerce-site
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