A Survey Report on Green Coconut Cutting Machine

Course Code: IPE-3718

Course Title: Product Design and Development Sessional
Group: 04

Submitted to
Md. Mushaer Ahmed
Md. Shaim Mahamud

Submitted by
Md. Nazrul Islam (167019)
Rabby Hasan Jony (167020)
Md. Ibrahim Sarder (167021)
Faisal Ahmed (167023)
Anik Kumar Baishnab (167024)
Sakiba Sultana (167025)

Department of Industrial and Production Engineering

Dhaka University of Engineering and Technology, Gazipur

 Chapter 2
Identifying Customer Needs

2.1 Introduction

In manufacturing, a measure of excellence or a state of being free from defects, deficiencies

and significant variations. It is brought about by strict and consistent commitment to certain
standards that achieve uniformity of a product in order to satisfy specific customer or user
requirements. ISO 8402-1986 standard defines quality as "the totality of features and
characteristics of a product or service that bears its ability to satisfy stated or implied needs."
If an automobile company finds a defect in one of their cars and makes a product recall,
customer reliability and therefore production will decrease because trust will be lost in the
car's quality. Quality Function Deployment (QFD) means listening to voice of the market
(customer). It is a structured product development process which translates what the market
requires into a program to create, manufacture, and deliver it. In a QFD process, multi-
skilled teams collaborate to arrive at a common understanding of the customer needs, and
determine the appropriate technical requirements of each stage.

Coconut (cocos nucifera) be Palmae cocoanut plant, for the perennial evergreen arbor that
the torrid zone is common, be distributed widely in the tropical coastal region in Asia,
Africa, Oceania and America, especially with the distribution of equator coastal region at
most, wherein main product GuoShi Indonesia, Philippine, India and Sri Lanka etc., the
main growing area of China's coconut is in Hainan, and cultivated area and fruit yield all
account for more than 90% of the whole nation. Coco is the most extensive with the
utilization of coconut fruit, and its coconut meat, coconut water, coconut palm clothing,
coconut husk have critical role in different application field, the coconut food processing
industry being wherein raw material with coconut meat, coconut water etc. is one of
mainstay of Hainan food industry. The important industry of Hainan coconut food
comprises coconut milk, coconut candy, food copra, the fine fruit of coconut palm (bacterial
cellulose gel of coconut water fermentation) etc., also has coconut magma, concentrated
coconut milk, coconut wet goods coconut processed goods in addition.
As a primary research, we identified our target customers are:

 Street Seller
 Food Cart
 3 star & 4 star restaurants
 Sea beach hawker

We have carried out a survey for developing customer needs for our Green Coconut cutting
machine in several of the above sectors in a very short time due to time constraint.

2.2 Area and Location of Survey

 Kashiadanga, Rajpara, Rajshahi court, Rajshahi

 khalispur, Sador Upazilla, Khulna
 Kaliakoir, Gazipur, Dhaka
 Balubari, Sador Upazilla, Dinajpur

Our survey was based on 30 customers. We did it with the help of pie charts on percentage
basis. Our survey was mainly based on two types of customers. One of the portion of the
customer was users (fruit seller) and the other were food cart owner (small and medium well
established super shop holders).
2.3 Survey Results
(The actual numbers of customers choosing different options are shown inside the brackets)

Questions for Green Coconut Cutting Machine Users (1-11):

Q1. What do you use during green coconut cutting?

a. Hand tools (30 users)

b. Manually operated equipment (0 users)
c. Automatic machine (0 users)

Figure2.1: Pie Chart for Question no. 01

Q2. On average how many green coconuts do you cut in a day?

a. 62-80 (18 users )

b. 80-100 (7 users)
c. 100-130 (5 users)

Figure2.2: Pie Chart for Question no. 02

Q3. How many times do you need to cut it for finishing?

a. 5-6 times (5 users)

b. 6- times (19 users)
c. 7-8 times (6 users)

Figure2.3: Pie Chart for Question no. 03

Q4. Are you satisfied with your cutting process?

a. Yes (5 users)
b. No (18 users)
c. Not so much (7 users)

Figure2.4: Pie Chart for Question no. 04

Q5. How many accidents occur in this cutting process per month on average?

a. 0-1 accidents (8users)

b. 2-3 accidents (17 users)
c. 4-6 accidents (5 users)

[PERCENT
37%
AGE]

25%

1-2 years 3-5 years 6-10 years

Figure2.5: Pie Chart for Question no. 05

Q6. Do you feel physically comfortable with your current tool?

a. Yes (9users)
b. No (17 users)
c. Not so much (4 users)

Figure2.6: Pie Chart for Question no. 06

Q7. Do you want any change for your existing cutting equipment?

a. Yes (17 users)

b. No (8 users)
c. Not sure (5 users)

Figure2.7: Pie Chart for Question no. 07

Q8. What kind of change do you want in developed equipment?

a. Reduced labor cost (7 users)

b. Less physical labor (12 users)
c. Ease of use (6 users)
d. Eco-friendly product (5 users)

1-2 years 3-5 years 6-10 years

38% 37%

25%

Figure2.8: Pie Chart for Question no. 08

 Q9. Which constraints do you face most while working?

a. Time consuming (9users)

b. Accidental issue (7 users)
c. Relentless work (14 users)

Figure2.9: Pie Chart for Question no. 09

Q10. Which is the most disadvantage state in cutting process?

a. Repetitive work (16 users)

b. Need heavy energy (9 users)
c. Not eco-friendly (5 users)

Figure2.10: Pie Chart for Question no. 10

Q11. What is the current tool life of your equipment for cutting?

a. 5-10 days (14 users)

b. 11-15 days (9users)
c. 16-30 days (5 users)
d. Doesn’t have any exact value (2 users)

Figure2.11: Pie Chart for Question no. 11

Questions for Green Coconut Cutting Machine Users (12-17):

Q12. What equipment do you use to cut green coconut?

a. Hand tools (20 users)

b. Bare hand (0 users)
c. Manually operated equipment (10 users)

Figure2.12: Pie Chart for Question no. 12

Q13. What is the capacity of the wastage box in manually operated green coconut cutting
machine?

a. 5-7 ft3 (9 users)

b. 8-10 ft3 (17 users)
c. 10-15 ft3 (4 users)

Figure2.13: Pie Chart for Question no. 13

Q14. How much your existing cutting tool costs?

a. Taka 200-350 (10 users)

b. Taka 350-500 (14 users)
c. Taka 500-750 (6 users)

Figure2.14: Pie Chart for Question no. 14

Q15. Do you want safer equipment for cutting green coconut?

a. Yes (13 users)

b. No (6 users)
c. Depends on price (7 users)
d. Depends on environmental safety (4 users)

Figure2.15: Pie Chart for Question no. 15

Q16. What is the durability of your current equipment for cutting?

a. 6-7 months (9 users)

b. 1-2 years (16 users)
c. 2-3 years (5 users)

Figure2.16: Pie Chart for Question no. 16

Q17. Are you interested in any multipurpose product which will do cutting and garbage
facility at one time?

a. Of course (11 users)

b. Most probably (10 users)
c. Not sure (5 users)
d. Not interested (4 users)

Figure2.17: Pie Chart for Question no. 17

Questions for Buyers (18-22):

Q18. What will be your main attention in buying a blooming product?

a. Longevity (6 buyers)
b. Environment friendly (4 buyers)
c. Cost efficient (6 buyers)
d. Productivity (7 buyers)
e. Ease of use (4 buyers)
f. Light in weight (3 buyers)
 Figure2.18: Pie Chart for Question no. 18

Q19: How long do you want to use green coconut cutting machine?

a. 1-2 years (5 users)

b. 3-5 years (7 users)
c. 6-10 years (18 users)

Figure2.19: Pie Chart for Question no. 19

Q20: Do you wish to pay a little more for a better ecofriendly and multipurpose product?

a. Sure (7 buyers)
b. Depending on the price (15 buyers)
c. Still confused (3 buyers)
d. Depending on durability (5 buyers)

Figure2.20: Pie Chart for Question no. 20

Q21. How much money are you willing to spend for a sophisticated multifunctional product?

a. Taka 3500-4500 (15 buyers)

b. Taka 4600-6000 (10 buyers)
c. Taka 7000-9000 (5 buyers)

Figure2.21: Pie Chart for Question no. 21

Q22. If you are benefitted with proper warranty system would you replace your product with
an existing one?

a. Yes (8 buyers)
b. Depending on the warranty period (10 buyers)
c. Depending on the product (7 buyers)
d. Afraid of using the new product (5 buyers)

Figure2.22: Pie Chart for Question no. 22

 2.4 Customer Requirements Prioritization Table

This table represents the priority of the customer requirements. (The actual numbers of
customers choosing different options are shown inside the brackets).This table is based on
30 customers.

Customer Ratings
Customer Requirements No Very Little Modera Impact High Moderat Greatly
Impact Little Impact te (%) Impact e High High
(%) Impact (%) Impact (%) Impact Impact
(%) (%) (%) (%)
Price Issues Reasonable x x x x 16.67% x 33.33% 50%
Price (5) (10) (15)
After sales x x x 10% 25% 15% 20% 30%
service (2) (5) (3) (4) (6)
Multifunctional 13.33% 16.67% x 33.33% x 36.6 x x
Mechanism (4) (5) (10) 7%
(11)
Eco Friendly x 10% 16.6 x 23.33% x x
50%
(3) 7% (7)
(15)
(5)
Safety Issues x 13.33% 20% x 23.33% x x 43.33%
(4) (6) (7) (13)
Adaptability Flexibility x 16.6 23.3 x x x x 60%
7% 3% (18)
(5) (7)
Performance Efficiency x x x 16.66% x 23.3 x 60%
(5) 3% (18)
(7)
Productivity x x x x 16.67% 23.3 x 60%
(5) 3% (18)
(7)
Durability x x x x 16.67% 23.3 x 60%
(5) 3% (18)
(7)
Usability Ease of use x x 33.33% x 66.67% x x x
(10) (20)
Customers’ Requirements

After conducting the survey the following customers’ requirements have been originated:

 Reasonable price
 Multifunctional facilities
 Low maintenance
 Productivity
 Durability
 Portability
 Flexibility
 Ease of use
 After sales service
 Eco friendly

2.5 Conclusion

A survey is made of at least a sample (or full population in the case of a census), a method
of data collection and individual questions or items that become data that can be analyzed
statistically. A survey may focus on different types of topics such as preferences, opinions,
behavior and depending on their purpose. A survey report that commonly used in market
research to collect self-reported data from study participants. Survey methodology targets
instruments or procedures that ask one or more questions that may or may not be answered.