A PROJECT REPORT ON

PEPS INDUSTRIES PRIVATE

LIMITED

(Submitted in partial fulfilment of internship programme)

Submitted by:
Rahul kumar gupta

B.B.A 2 ND year

bharati vidyapeeth

deemed university,

(institute of

management and

entrepreneurship

development),

erandwane,

pune - 411038

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 CERTIFICATE

This is to certify that project report for

“Peps industries private limited”

Is a bona fide work carried out by:-

RAHUL KUMAR GUPTA

Student of Bachelor of Business Administration studying in Bharati Vidyapeeth

Deemed university, Institute of Management and Entrepreneurship Development,
pune - 411038

SHIVALI INGWALE Dr. Mahesh shitole

(Project Guide) Director (UG)

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 TO whom it may concern

This is to certify that “Mr. RAHUL KUMAR GUPTA” student of B.B.A

2nd Year from BHARATI VIDYAPEETH DEEMED UNIVERSITY,
(INSTITUTE OF MANAGEMENT AND ENTREPRENUERSHIP
DEVELOPMENT), has successfully completed the project “PEPS
INDUSTRIES PRIVATE LIMITES”.

For

Partial fulfilment of Internship Programme

His commitment towards allotted duties is very remarkable, he is

sincere and hardworking

I wish him very good luck for his future.

D. B. Ratnakar

(General Manager)

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 Acknowledgement

This project has been a Product of encouragement and motivation

from various sources and gives me opportunity to know about the
industry and its potential along with various areas of operation
which provides me the in depth knowledge in relation to all the
aspects of PEPS INDUSTRIE PRIVATE LIMITED.

I express my gratitude and reverence to those who have extended

their help to me in completing project.

Mrs. SHIVALI INGWALE has been the guiding person who had given
me necessary advice that proved to be great help to me.

I would like to thank Dr. Mahesh Shitole our DIRECTOR, for his
encouragement and support.

I would also like to thank my friend ASHISH BAKSHI for his

tremendous help and support in completion of this project
successfully.

Thanking you

Rahul kumar gupta

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 TABLE OF CONTENTS

Particulars Page number

Introduction 6-9

Industry profile 10 - 11

Company’s product 12 – 18

Methodology of project 19 - 21

Market analysis 22 - 25

Objective 26 - 27

Conclusion and suggestion 28 - 29

Questionnaire 30 - 32

Bibliography 33 - 34

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 INTRODUCTION

Introduction

The project has been taken up for PEPS industries private limited, which is
joint venture Company with Restonic Company.

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Till the year 1938 the mattress business had monopoly in U.S.

Peps-restonic is well established in Maharashtra. Beside that it has

market in M.P, Bangalore, Delhi, and other parts of the country. One of the
major section, which requires and purchase mattress in a bulky quantity
are architecture, Hotels, and contractors.

K. Madhavan (MANAGING DIRECTOR) says that, I have been building

mattresses for over 30 years now. In 2007 I stumbled on an opportunity to
use my skills and expertise acquired over three decades of dedication to
spark off a sleep revolution in India.

I realized that with the fusion of India with the global economy and its
talented workforce becoming a part of the world's community, the
demands of a modern 24/7 life on us Indians would be immense. Because
with success and opportunity also comes fatigue and burn out. Being a
hardworking race, we are only too ready to sacrifice sleep at the altar of
work ethic and productivity. So I took it upon myself to do a simple thing
and does it really well - help ambitions, hardworking Indians sleep better,
sleep great by bringing to them international sleep experiences.

In 2005, my partners the founder directors of PEPS from the Rs 100 crore
Ascent Group decided to take over a manufacturing unit that had landed
up in hard times. The association with world's 4th largest Inner Spring
Mattress Company, Restonic Corporation of USA, and manufacturers of
Restonic since 1938, only sweetened an already mouth-watering prospect.
In 2007, I joined the team with an ambition far bigger than commercial
goals - to transform PEPS in to India's leading sleep Solutions Company.

Driven cumulatively with over 72 years of expertise in Indian Mattress

industries, Peps Industries embarked on what has now become a never-
ending journey of success.

Today Peps is India's largest Inner Spring Mattress Company with a

product line-up that that rivals the best in the world. An 11-acre state-of-
the-art Inner Spring manufacturing unit in Coimbatore in Tamilnadu with
two ancillary facilities in North and Western India is the nerve centre of
our mission to transform the way this country sleeps.

In a market that was focused on archaic coir mattresses, Peps blazes a

trial that others are still struggling to follow. Our sleep systems are
crafted with 100% imported raw materials only because we truly are
dedicated to craft sleep comfort products that not only meet the

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International standard specifications, but more importantly, cater to the
ever-changing needs of wide range of consumers.

This web destination offers you information, solutions and stories about
how to sleep great. Do browse it in detail and should you choose to sleep
on Peps mattress, I promise you it will be the best sleep of your life yet.

This guarantee the company makes it apart from others and shows how
dedicated they are for their customers.

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9
INDUSTRY
PROFILE

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 Industry profile

The company has its Headquarter at Bangalore, Karnataka, India, our

company Kraft Coir Product was incorporated in the year 1996, and we
have best mattresses manufacturing facility at Hassan we relish enormous
importance for bring one of the foremost manufacturers and suppliers of
excellent quality Sleep products. This range has grabbed the eyeballs of
quality conscious buyers who are looking forward to renovating the
interiors of their homes with aesthetically designed furnishing items. In
our collection we feel proud in presenting Coir Mattress, Coir Mattress,
Foam Cushion, Cushions, Pillows, PEPS Spring Koil, PEPS Restonic
Mattress, PEPS Restronics Spring Mattress, Kurl-On Mattress, Kurl-On
Furniture, Kurl-On Furnishing Products, Designer Curtains and Furnishing
Items. Manufactured from the best quality raw material our range has all
the qualities to become the favourite of customers scattered all over the
national market. The fashionable designs and attractive patterns of our
pillows and cushions together with their high comfort level speak volumes
about our immense competence. We have a pool of skilled professionals
with a creative bent of mind that helps us in fabricating more exquisitely
designed products.

Customers give us preference over our rivals for offering fabulous

customized products that are suitable to meet the specific wishes of our
valued clients. We have tremendous respect in the market for our unfailing
insistence on working in accordance with global quality norms and
keeping the promise of on time delivery of ordered consignments. Apart
from this, industry has lot of faith and confidence in us due to our
remarkable consistency in manufacturing superlative quality products
along with ethical business practices.

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COMPANY’S
PRODUCTS

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 Company’s products

Peps industries in India’s only manufacturer of sleep systems to match the

exacting quality and technology benchmarks defined by Restonic
Corporation of USA. Peps’ unique expertise and insights of the Indian
consumers strengthens an already formidable partnership.

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 Mattresses

Peps’ offers a wide range of mattresses according to the need and comfort
of the customers. These mattresses are highly appreciated for their
durability and their superior quality maintains good health & provides
luxury as well to the users. Our clients can avail these products at market
leading prices throughout the nation. A firm mattress is not the best for
healthy sleep, because it creates pressure points. With Spine Guard the
weight is evenly distributed, proper alignment of the spine maintained, and
the blood kept flowing through the body (goodbye to cramp and
discomfort) Memory foam technology uses temperature-sensitive
technology to warm the material, thus putting less pressure on more
sensitive areas for a better overall night sleep.

1) PEPS’ spring koil MATTRESS

PEPS spring koil offered by us is available in both standard and custom

sizes to suit the needs of the clients at minimal cost. This product is rigid
and flexible and comes with high performance quality without losing it

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 figure for a long time. These high standard mattresses are manufacture
with high grade raw material as per the international quality standards to
assure the excellent functional life. We offer these koils at market leading
price with safe packaging and prompt delivery services.

Features:

1) Cost effective
2) Longer functional life
3) Easy to use

2) PEPS’ RESTONIC MATTRESS

We are leading Supplier for Peps Restonic Mattress we have all the Desired
range available with us.On an average, we spend close to a third of our
lives in bed, and for some it’s even longer than that. So, why not ensure
that you spend that time on a mattress that is designed to comfort your
body, and keep you in the best of health? That’s why, at Peps Industries
have worked Phard at perfecting the art of designing a variety of
mattresses to suit the many requirements of a wide range of consumers.
They use only the best available materials to craft products that adhere to
all international quality.

3) PEPS’ RESTONICS SPRING MATTRESS

Peps restronics spring mattress has bonnel products in 3 comfort levels &
4 thicknesses. It comes in standard & custom made sizes. All about bonnel &
pocketed inner springs: inner spring mattresses (ism) are made out of high carbon
tempered steel wire. The steel wire is converted in to a spiral hour glass shape

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through a special machine. These forms of springs are called as bonnel springs.
Numbers of bonnel springs are interconnected by a spherical wire to make a
mattress.

4) Peps’ restonics spine guard mattress

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17
 5) Peps’ restonics pillows

The company offers a wide range of pillows also:-

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19
METHODLOGY OF
PROJECT

Methodology of project

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Over 70 % of the data collected from the official site of peps
industries private Ltd. A small amount of my research data may
come from established product review websites. These websites
allow consumers to post their reviews about the products. I regard
these websites to have only fair credibility mainly because they are
so visible and easily found and because virtually anyone can post a
product review. Consequently, in my opinion, these websites
aggregate ratings for a particular mattress can be too high or too
low as much as 40%.

On occasion, I have taken some information from personal

interactions from my known ones. While the number of interactions
was small in number, so the amount and quality of information they
provide is often excellent.

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22
MARKET
ANALYSIS

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 Market analysis

I have gained some information about the PEPS products and found
that most of the people in pune were aware of mattress products
with their information I gathered a statistical table:-

* Out of 10 interactions I found that:-

1) In Age group of 0-20, four people were using mattress.

2) In Age group of 20-40, five people were using mattress.

3) In Age group of 40 and above, only one person was using

mattress.

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 AGE 0-20
AGE 20-40
AGE 40-60

Comparison between companies

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1) CENTURY ----------------------------- 09 %
2) SLEEPWELL ----------------------------- 11 %
3) PEPS ------------------------------ 14 %
4) SLEEPEAZZE ------------------------------ 06 %
5) GODREJ ------------------------------ 08 %
6) KURLON ------------------------------ 12 %
7) SPRING FIT ------------------------------ 13 %
8) SPRING WELL ------------------------------ 15 %
9) NEEL KAMAL ------------------------------ 12 %

CENTURY
SLEEPWELL
PEPS
SLEEPEAZZE
GODREJ
KURLON
SPRING FIT
SPRING WELL
NEEL KAMAL

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 OBJECTIVE

Objective

1) The objective of my project was to understand the influence of

PEPS industries private limited as a brand on consumer
mindset.
2) Sources of, brand equity of PEPS industries private limited like
brand awareness, brand image, brand association and brand
recall.

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 3) To understand the brand performance of PEPS industries
private limited.
4) To understand brand imagery, brand quality perceived by
customers, superiority, and feelings.
5) To know the medium of media through which they became
aware of PEPS industries private limited.
6) To know what suggestions customers want to give to PEPS
industries private limited to improve their quality further more.

My objective was also to gain the knowledge of PEPS industries

private limited. So , that I can give my best effort in the company.

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CONCLUSION
&
SUGGESTION

Conclusion & suggestions

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Thus I came to the conclusion that PEPS industries private limited,
is a collaborated company with Restonics Company of USA and is
dominating the market of small cities in India.

1) If PEPS wants to increase its sales further more in the market,

then they should have to advertise their products in the
market. They should go with print media or digital media to
advertise their product.

2) They should plant their outlet in small-small distances as it

will be convenient for the customers in purchase.

3) They should sell their product through e-marketing.

4) They should decrease their profit margin and increase the turn-
over.

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 QUESTIONNAIRE

QUESTIONNAIRE

NAME OF HOTEL

1. MOBILE NO.

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2. EMAIL-ID

3. CONTACT PERSON

4. CATEGORIES OF HOTEL

5. HOW MANY ROOMS IN YOUR HOTEL

6. IN PRESENT TIME WHICH MATRESS ARE YOU USED

7. NAME OF ANY ARITECH

8. ADD/MOB /MAIL/ID

9. WHEN YOU ARE PLANNING TO CHANGE OR REPLACE OF MATTRESS

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10. ANY NEW PROJECT

11. ANY REFRENCE FOR OTHER HOTEL

Bibliography

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 Bibliography

1) Wikipedia (Wikipedia.com)

2) Google (google.com)

3) Furnituretoday.com -----------------------

4) Indiamart.com ------------------------

5) Pepsindia.com ------------------------

6) Team-bhp.com ------------------------

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