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    College of Agriculture, Science & Education Registry Department

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    Alex Bailey
    This document is a cover sheet and assignment submission for a course on international marketing. It includes information about the student, course, assignment title, and submission details. The student declares that the attached work is their own and properly cites any outside material. The assignment analyzes the international market potential for WIMP BP, using both qualitative and quantitative research methods. Qualitative research provides non-numerical opinions and insights through open-ended questions, while quantitative research uses statistical analysis and closed-ended questions to measure aspects like market size and customer demographics. The analysis helps identify growth opportunities and barriers for marketing WIMP BP in different international markets.

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    College of Agriculture, Science & Education Registry Department

    Uploaded by

    Alex Bailey
    44 views6 pages
    This document is a cover sheet and assignment submission for a course on international marketing. It includes information about the student, course, assignment title, and submission details. The student declares that the attached work is their own and properly cites any outside material. The assignment analyzes the international market potential for WIMP BP, using both qualitative and quantitative research methods. Qualitative research provides non-numerical opinions and insights through open-ended questions, while quantitative research uses statistical analysis and closed-ended questions to measure aspects like market size and customer demographics. The analysis helps identify growth opportunities and barriers for marketing WIMP BP in different international markets.

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    20S1 _CWAS_WIMP-BP_Bailey,A

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    This document is a cover sheet and assignment submission for a course on international marketing. It includes information about the student, course, assignment title, and submission details. The student declares that the attached work is their own and properly cites any outside material. The assignment analyzes the international market potential for WIMP BP, using both qualitative and quantitative research methods. Qualitative research provides non-numerical opinions and insights through open-ended questions, while quantitative research uses statistical analysis and closed-ended questions to measure aspects like market size and customer demographics. The analysis helps identify growth opportunities and barriers for marketing WIMP BP in different international markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views6 pages

    College of Agriculture, Science & Education Registry Department

    Uploaded by

    Alex Bailey
    This document is a cover sheet and assignment submission for a course on international marketing. It includes information about the student, course, assignment title, and submission details. The student declares that the attached work is their own and properly cites any outside material. The assignment analyzes the international market potential for WIMP BP, using both qualitative and quantitative research methods. Qualitative research provides non-numerical opinions and insights through open-ended questions, while quantitative research uses statistical analysis and closed-ended questions to measure aspects like market size and customer demographics. The analysis helps identify growth opportunities and barriers for marketing WIMP BP in different international markets.

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    COLLEGE OF AGRICULTURE, SCIENCE &

    EDUCATION

    REGISTRY DEPARTMENT
    COURSEWORK ASSESSMENT
    COVER SHEET

    CAMPUS: MAIN: CASE  OFFSITE:

    STUDENT NAME: Bailey, Alex

    STUDENT ID NUMBER: 1600126-GA

    PROGRAMME: BTECH

    YEAR GROUP: 4

    COURSE NAME: INTERNATIONAL MARKETING

    COURSE CODE: IMKT4101

    LECTURER: Mr. Jairzenho Bailey

    DUE DATE: Nov. 16. 2020 DATE SUBMITTED: Nov. 16 .2020

    Plagiarism
    Plagiarism is the failure to properly acknowledge the use of another person’s work, or submitting for
    assessment, material that is not a student’s own work. This is a form of academic misconduct and is a
    serious offence which can lead to severe penalties, up to and including expulsion (depending on the
    severity of the case). Please see your CASE student handbook for further information.

    Declaration of Authorship and authorisation to verify that it is original:


    I ALEX BAILEY certify that the attached work is my own and that all material which is not my own has
    been appropriately cited and referenced.

    Sign by student:

    Date: November 16. 2020


    P.O. Box 170, Port Antonio, Portland; Tel: 993-5727 • Fax: 993-5546; Website: www.case.edu.jm

    Assignment Title: WIMP BP

    This Minor Assignment is submitted in partial fulfilment of the requirements for the

    Course International Marketing (IMKT 4101); with regards to reading for the attainment of a

    Bachelor of Technology in Agricultural Production and Food Systems Management (BTech. Foods)

    Submitted by:

    CWG # 1

    Bailey, Alex (ID#1600126-GA)

    Submitted to:

    Mr. Jairzenho Bailey, Lecturer

    Course International Marketing (IMKT 4101)//AY: 2020/21; Semester 1

    October 30, 2020

    WIMP BP
    WIMP BP MAKET POTENTIAL ANALYSIS

    CWG # 1

    Bailey, Alex (ID#1600126-GA)

    This MINOR Assignment is submitted in partial fulfilment of the requirements for the
    Course International Market (IMKT4101); with regards to reading for the attainment of a
    Bachelor of Science (B.Sc.) Degree in Agriculture Production and Food System Management

    Mr. Jairzenho Bailey, Lecturer


    Course International Market (IMKT4101); //AY: 2019/20; Semester 3

    College of Agriculture, Science and Education (CASE)


    Passley Gardens, Port Antonio, Portland, Jamaica, West Indies

    November 16, 2020

    1. WIMP BP international Market Potential Analysis- Qualitative and Quantitative?


    International Market potential analysis is a strategic tool to identify market opportunities and
    invest resources where they will have the greatest return in the long run. Market potential
    analysis is not used for short-term forecasting, but can help to target markets with high growth
    potential in the future. Market potential analysis enables companies to:
    • Categorize countries as lead markets, break-out markets or emerging markets.
    • Quantify market potential for a given product by country, region or globally, now and in the
    future.
    • Identify growth drivers and barriers in those markets.
    • Understand how to exploit growth markets by tailoring marketing, product development and
    production strategies to meet customer demands and overcome market barriers. While,
    Quantitative research is all about numbers. It uses mathematical analysis and data to shed light
    on important statistics about your business and market. This type of data, found via tactics such
    as multiple-choice questionnaires, can help you gauge interest in your company and its offerings.
    For example, quantitative research is useful for answering questions such as:
     

     Is there a market for your products and services?


     How much market awareness is there of your product or service?
     How many people are interested in buying your product or service?
     What type of people are your best customers?
     What are their buying habits?
     How are the needs of your target market changing?
     How long are visitors staying on your website, and from which page are they
    exiting?

    Most importantly, because quantitative research is mathematically based, it’s statistically valid.
    This means you can use its findings to make predictions about where your business is headed. 
    Qualitative research isn’t so much about numbers as it is about people
    and their opinions about your business. Typically conducted by asking questions either one-on-
    one or to groups of people, qualitative research can help you define problems and learn about
    customers' opinions, values and beliefs. Because qualitative research generally involves smaller
    sample sizes than quantitative research, it’s not meant to be used to predict future performance;
    rather, it gives you an anecdotal look into your business.
     Whereas quantitative research asks short-answer questions that begin with “to what extent,”
    “how much” and “how many,” qualitative research asks long-answer questions that begin with
    “how” and “why.” It’s particularly useful if you’re developing a new product, service, website or
    ad campaign and want to get some feedback before you commit a large budget to it. Some
    typical questions that “qual” research may ask include:
     

     Why do you think this product is better than competitive products? Why do you
    think it’s not?
     What would you do to improve this new service to make it more appealing to
    you?
     What do you think of this new company logo?
     How would you characterize this website design? How friendly and easily
    navigable is it?
     What does this print ad say to you?
    References
    Hartford. (2020, November 15). Business Owner Book. Retrieved from
    https://www.thehartford.com/business-insurance/strategy/market-research/quantitative-
    qualitative

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