Scribd Logo
Upload

Welcome to Scribd!

  • 115 views

    New War of Currents Case Study Solution

    Uploaded by

    Akshat Chauhan
    Nissan and Tesla differ in their approaches to electric vehicles in several key areas: 1) Nissan has experimented with electric vehicles since 1974 while Tesla started as an electric racing company in 2003. 2) Nissan aims to produce commercial electric cars for widespread use, while Tesla's cars are currently lower volume and more expensive. 3) Nissan custom-designed rectangular batteries that cannot be used in other products, while Tesla uses circular batteries similar to laptops that allow for cheaper mass production.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    New War of Currents Case Study Solution

    Uploaded by

    Akshat Chauhan
    115 views4 pages
    Nissan and Tesla differ in their approaches to electric vehicles in several key areas: 1) Nissan has experimented with electric vehicles since 1974 while Tesla started as an electric racing company in 2003. 2) Nissan aims to produce commercial electric cars for widespread use, while Tesla's cars are currently lower volume and more expensive. 3) Nissan custom-designed rectangular batteries that cannot be used in other products, while Tesla uses circular batteries similar to laptops that allow for cheaper mass production.

    Original Description:

    case study

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Nissan and Tesla differ in their approaches to electric vehicles in several key areas: 1) Nissan has experimented with electric vehicles since 1974 while Tesla started as an electric racing company in 2003. 2) Nissan aims to produce commercial electric cars for widespread use, while Tesla's cars are currently lower volume and more expensive. 3) Nissan custom-designed rectangular batteries that cannot be used in other products, while Tesla uses circular batteries similar to laptops that allow for cheaper mass production.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    115 views4 pages

    New War of Currents Case Study Solution

    Uploaded by

    Akshat Chauhan
    Nissan and Tesla differ in their approaches to electric vehicles in several key areas: 1) Nissan has experimented with electric vehicles since 1974 while Tesla started as an electric racing company in 2003. 2) Nissan aims to produce commercial electric cars for widespread use, while Tesla's cars are currently lower volume and more expensive. 3) Nissan custom-designed rectangular batteries that cannot be used in other products, while Tesla uses circular batteries similar to laptops that allow for cheaper mass production.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    DIFFERENCE BETWEEN NISSAN AND TESLA

    BASIS OF DIFFERENCE NISSAN TESLA

    Experimentation Experimenting with electric Founded in 2003, Tesla started as


    powered vehicles from 1974. an electric racing car company.
    Car Development Position as a Commercial Car. Position as a Low Volume and
    Expensive Car.
    Battery Used Battery was custom designed Battery had circular form factor
    and rectangular and cannot similar to the batteries used in
    be used in any products. laptops.
    Sales Model Global dealership model for Relied on an Online purchase
    sales. model for sales
    Charging Stations Partnered with more than 30 Decided to establish its own
    governments and their charging stations.
    agencies to establish the
    charging network.
    Network Well established global Centralized supply chain.
    dealership network.
    Battery Production Cost Due to the design of their Due to the design of their battery,
    battery, there was an there was a cheaper mass
    increase in production cost. production.
    Complications Battery Design creates Battery Design proved
    complications with advantageous for the car’s
    replacement. stability and improving the car’s
    safety.
    SWOT ANALYSIS OF TESLA
    STRENGTHS 1. Major Automobile Company.
    2. Technology Company.
    3. Over the air update.
    4. First Principle Thinking.
    5. Emphasized on software controlling.
    6. Easier automation of the battery production.
    7. Relied on Word of Mouth.
    8. Online purchase model for sales.
    9. Providing super-fast charging.
    10.Household and destination charging.
    WEAKNESSES 1. Manufacturing Complication.
    2. Unable to meet Demand might affect Present Value.
    3. Lack of High-Volume Projection.
    4. Shortage of Batteries.
    5. Vertical Integration.
    6. Machine Failures.
    7. Centralized supply chain.
    OPPORTUNITIES 1. Less Expensive Car.
    2. Sales Expansion in Untapped Market.
    3. Battery Projection Technology in House.
    4. Decentralized supply chain.
    5. Scale up production for the global market.
    6. Diversifying its product line into pick-up truck and
    truck segments.
    THREATS 1. Delay products.
    2. Extensive Competition.
    3. Product Defects.
    4. Customer Adaptation.
    5. Distribution of Supply due to Shortage of Material.
    6. Low Network
    STRENGTHS 1. Multiple Product Lines.
    2. Early Experimenting with Electronic Vehicles.
    3. Developing a car suitable for daily usage.
    4. Operational manufacturing plants in its targeted
    markets.
    5. Wide range of eco-friendly vehicle.
    6. Strong distribution network.
    7. Well-established global dealership network.
    8. Partnered with more than 30 governments agencies
    third-party to establish charging stations.
    9. Product Portfolio.
    WEAKNESSES 1. Increased Production Cost.
    2. Battery Complications with replacement.
    OPPORTUNITIES 1. Focus on online purchase model for sale.
    2. Introducing new models and targeting new segments.
    3. Providing super-fast charging.
    4. Use of higher incentives for the vehicles to be locally
    manufactured.
    5. Sales Expansion in Untapped Market.
    THREATS 1. Extensive Competition
    2. Customer Adaptation.
    3. Substitute products
    4. Research and Development.

    SWOT ANALYSIS OF NISSAN

    PROBLEM STATEMENT
    ₺ High competition because of the big companies like Volkswagen, Ford and General
    Motors who have been manufacturing cars for decades. To maintain a leadership
    position in a rapidly growing and increasingly competitive EV market.

    ₺ The intention of purchase and use, consumer readiness and willingness to pay and
    accept are some factors which limit the implementation of EVs.

    ₺ New infrastructure such as charging stations, destination chargers, and service


    stations were required for refueling and servicing PEVs and the scale of it remained
    extremely low when compared to the infrastructure available for gasoline vehicles.

    ₺ Ability of Tesla and Nissan to scale their business models and operations in order to
    support the Electric Vehicle Market and secure a better position than other.

    You might also like