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    Product Launch Checklist

    Uploaded by

    Garrick Bassey
    The document outlines a product launch checklist covering key areas such as product development, legal requirements, go-to-market strategies, systems integration, sales and support, and obtaining post-launch feedback. It details important steps in each area like defining features and metrics, completing UX design, obtaining necessary regulatory approvals, setting a launch date and communications plan, updating billing and documentation, and reviewing the process to improve future launches.

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    © All Rights Reserved
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    Product Launch Checklist

    Uploaded by

    Garrick Bassey
    73 views2 pages
    The document outlines a product launch checklist covering key areas such as product development, legal requirements, go-to-market strategies, systems integration, sales and support, and obtaining post-launch feedback. It details important steps in each area like defining features and metrics, completing UX design, obtaining necessary regulatory approvals, setting a launch date and communications plan, updating billing and documentation, and reviewing the process to improve future launches.

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    Product launch checklist

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    The document outlines a product launch checklist covering key areas such as product development, legal requirements, go-to-market strategies, systems integration, sales and support, and obtaining post-launch feedback. It details important steps in each area like defining features and metrics, completing UX design, obtaining necessary regulatory approvals, setting a launch date and communications plan, updating billing and documentation, and reviewing the process to improve future launches.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    73 views2 pages

    Product Launch Checklist

    Uploaded by

    Garrick Bassey
    The document outlines a product launch checklist covering key areas such as product development, legal requirements, go-to-market strategies, systems integration, sales and support, and obtaining post-launch feedback. It details important steps in each area like defining features and metrics, completing UX design, obtaining necessary regulatory approvals, setting a launch date and communications plan, updating billing and documentation, and reviewing the process to improve future launches.

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    Product launch checklist

    Product

     Feature definition: Ensure that engineering teams have all the documentation and
    context needed to start building.
     Metric definition: Define meaningful KPIs for the product and establish
    measurement and tracking of these KPIs.
     UX / UI design: Provide designers with the UX research and specifications
    needed to start crafting.
     Development: Build key features in a series of sprints.
     QA and Operations: Test and deploy the new functionality in production.

    Legal

     Product Certifications: Ensure that approvals are obtained from regulatory body
    if required.
     Data Collection/ Privacy / GDPR regulations: Ensure that data is to be
    collected, used, retained, and destroyed are done in a complaint manner.
     Vendor Contracts, T&Cs, and Security Reviews: Review terms of service of
    third party service provider to ensure suitability with overall objective.

    Go-to-Market

     Launch date: Set a date and time for the launch and communicate to stakeholders.
     Pricing and packaging: Approve the pricing for the new product experience.
    Design and approve how it will be bundled or presented to customers, including
    upgrades (if relevant).
     Positioning: Draft a positioning doc or creative brief that covers the key
    messaging for the launch based on the product vision, the new functionality, and
    the value it will deliver to end users.
     Communications plan: Decide how the launch will be announced both inside and
    outside the organization.
     Marketing content: Create new messaging for the product’s website, advertising,
    and campaigns. Map out all launch emails, blog posts, webinars, and landing
    pages.
     Social media: Prepare the launch announcement and campaign content to be
    posted on social channels.
     Analyst briefings: Reach out to industry analysts or other influential personnel if
    appropriate to brief them on what is new and why it matters.
    Systems

     Infrastructure: Make necessary changes to internal monitoring systems, such as


    analytics or product administration.
     Billing: Update existing billing options and functionality to accommodate the new
    product experience.
     Finance: Update key systems to track financial metrics associated with the new
    product or upgrades that generate add-on revenue.

    Sales and Support

     Documentation: Complete and approve all product documentation, including


    release notes, help and troubleshooting guides, FAQs, and technical data sheets.
     Sales strategy and training: Conduct training and enablement for sales reps.
    Create sales collateral and update existing materials to include what is new.
     Measure and Tracking Sales Progress: Define meaningful Sales KPIs for the
    product and establish measurement and tracking of these KPIs.
     Customer success: Train customer success and service teams on the new product
    functionality and provide them with necessary technical support materials.
     Partners: Update and enable partners and affiliates to help communicate and
    promote the launch.

    Feedback

     Review: Gather the team to discuss what was learned from the launch and how the
    process could be improved next time. Add to or tweak the checklist as needed.
     Follow up: Identify and submit bugs for engineering attention. Survey users for
    their feedback. Solicit testimonials or success stories from customers.

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