Board of Directors: The Board of Directors of Vietnam Airline includes 5 people.

In
stakeholder mapping, Board Of Directors have high interest because they are the second most
powerful department behind government.

While stakeholders provide orientation, goals and tasks, the Board of Directors members are
responsible for implementing those orientations, goals and tasks. In terms of power, the
Board of Directors members have great power in . Their power is used to give orders to
subordinates to effectively operate the bank. These members are the ones who pay the most
attention to the bank's business and profitability. Member of The Board of Directors of, the
highest authority in the bank, decides and implements the rights and obligations of The Board
of Directors will receive the monthly financial statements of which will have annual meetings
to review the business situation and offer solutions to improve the efficiençy in banking
operations. With their Board Of Directors are entrepreneurs so they have a lot of experience,
which will help improve the business situation. Members of Board Of Directors can also give
advice and analyze the business situation because they are experienced.

Customers: Customers stakeholder has higher interest for because they are the direct users of
products and services. However, customers' power is low, because they do not helong to the
structure of For, developing and maintaining relationships

Năm 2019, với phương châm hành động “Trách nhiệm 􏰀 Chủ động 􏰀 Sáng tạo”, Ban điều hành đã linh hoạt, sáng tạo
trong công tác lãnh đạo, chỉ đạo đưa Vietnam Airlines vượt qua khó khăn, hoàn thành xuất sắc các chỉ tiêu, nhiệm vụ sản
xuất kinh doanh:

Trên cơ sở định hướng của HĐQT, Ban điều hành đã thường xuyên nắm bắt diễn biến thị trường, chỉ đạo xây dựng
và triển khai quyết liệt, đồng bộ các giải pháp, tổ chức hoạt động kinh doanh an toàn, chất lượng, hiệu quả và phát triển bền
vững.

Triển khai thực hiện đầy đủ, nghiêm túc các Nghị quyết/Quyết định của Hội đồng quản trị; tuân thủ theo đúng quy định của
pháp luật, Điều lệ Vietnam Airlines và các văn bản quản lý nội bộ khác.

Thực hiện tốt chế độ báo cáo về tình hình hoạt động sản xuất kinh doanh trên các lĩnh vực và các mặt hoạt động, bên cạnh
việc phân tích, đánh giá kết quả thực hiện, báo cáo đã chú trọng trong việc dự báo, đánh giá tình hình thị trường giai đoạn
tiếp theo để đưa ra các kịch bản điều hành, nâng cao tính chủ động, linh hoạt trong điều hành hoạt động sản xuất kinh doanh.

Government:
The government is the head
of a country. The
government's interest in TP
Bank's
operation is low. However, the
power of the Vietnamese
government is very large. Not
only TP
Bank, all businesses operating in
Vietnam must comply with the
laws of Vietnam. However, the
government has always sought to
amend the law to create
maximum conditions for
businesses
operating in Vietnam. The only
thing that the Vietnamese
government cares about is Bank
tax.
Tax payment is the duty of
all Vietnamese people as
well as all businesses
operating in
Vietnam. Tax payment will
contribute to national
construction and GDP growth

As the representative airline for the whole country, Vietnam Airlines chooses ao dai as
the uniform of the female flight attendant. The color of the ao dai is yellow or blue with white
pants and black closed-toed heels. The image of the flight attendant of Vietnam Airlines has
repeatedly been praised and highly appreciated by the foreign press. This outfit both enhances
the serene and natural beauty of the flight attendants and contributes to the promotion of
traditional Vietnamese costumes across the five continents.
It operates under the form of a traditional airline from its inception until now, however,
from 2012 the company started to participate in the low-cost carriers (LCC - Low cost
carriers) market by taking over the airline JetStar Pacific Airlines - JPA. Together with JPA,
Vietnam Airlines is implementing a dual brand strategy to provide diversified products to
many customer segments. In particular, Vietnam Airlines will provide products to the middle
and high-end customer segments, while JPA will serve customers in the low-revenue
segment. (forbes vn)
According to CEO Vietjet: “VietJet creates new customers for itself and gives new
people flying opportunities. Up to 20-30% of VietJet customers are first-time flyers. We give
millions of people the opportunity to fly.” (cafeF,…). They focus on young, dynamic
customers, first-time flyers, and mid-income earners. Customers who are proficient in
technology and the Internet such as smartphones, email, social networks, online payment
methods: visas, master cards, ... and have a hobby of exploring, traveling regularly with fee
matching.

In contrast with Vietnam airline which is mature and polite image. The image of
Vietjet is outstanding with red, yellow, logo, typography brand identity ... Not only that in the
media, VJA also stands out with its eye-catching, playful or even sexy image. “Because VJA
want to move towards the highest human freedom. Staff and passengers can wear anything
they like.” According to Mrs. Phuong Thao- CEO VietJet.(cafe F).
The distinctive feature that identifies Bamboo Airways as different from the two airlines
above is using the Hybrid model – a model between low-cost airlines and traditional airlines
that is considered a new type of airline not available in Vietnam.Bamboo is considered the
first airline in Vietnam to pursue the Hybrid model - which is located in the middle segment
of traditional aviation and low-cost airlines (also known as low-cost airlines)

Regarding the colors representing Bamboo Airways, green represents youth and life; dark
blue represents the spirit of connection with FLC Group; The pale navy blue symbolizes
pioneering spirit and outstanding commitment to hospitality.
Stakeholder mapping consists of two axes, one representing stakeholder interest in
the company or project, while the other represents stakeholders' rights. The most important point
is to identify the most important stakeholders of and analysis of stakeholders' interests
and powers… such as Freeman and Reed (1983, p.91)