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    Business Plan

    Uploaded by

    Kan Son
    This business plan is for an organic skincare company. The global market for natural cosmetics is expected to grow significantly from $34.5 billion in 2018 to $54.5 billion in 2027 as consumer awareness of ingredients in personal care products increases. While some standards exist, there is lack of regulation around what constitutes "natural" cosmetics. The business aims to educate consumers about toxic chemicals in products and provide 100% organic and natural hair and skin care without chemicals like parabens or silicones. The founder started the business after developing eczema and finding relief using organic ingredients like shea butter and coconut oil.

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    Business Plan

    Uploaded by

    Kan Son
    177 views5 pages
    This business plan is for an organic skincare company. The global market for natural cosmetics is expected to grow significantly from $34.5 billion in 2018 to $54.5 billion in 2027 as consumer awareness of ingredients in personal care products increases. While some standards exist, there is lack of regulation around what constitutes "natural" cosmetics. The business aims to educate consumers about toxic chemicals in products and provide 100% organic and natural hair and skin care without chemicals like parabens or silicones. The founder started the business after developing eczema and finding relief using organic ingredients like shea butter and coconut oil.

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    beauty logo and plan

    Original Title

    Business Plan (1)

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    This business plan is for an organic skincare company. The global market for natural cosmetics is expected to grow significantly from $34.5 billion in 2018 to $54.5 billion in 2027 as consumer awareness of ingredients in personal care products increases. While some standards exist, there is lack of regulation around what constitutes "natural" cosmetics. The business aims to educate consumers about toxic chemicals in products and provide 100% organic and natural hair and skin care without chemicals like parabens or silicones. The founder started the business after developing eczema and finding relief using organic ingredients like shea butter and coconut oil.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    177 views5 pages

    Business Plan

    Uploaded by

    Kan Son
    This business plan is for an organic skincare company. The global market for natural cosmetics is expected to grow significantly from $34.5 billion in 2018 to $54.5 billion in 2027 as consumer awareness of ingredients in personal care products increases. While some standards exist, there is lack of regulation around what constitutes "natural" cosmetics. The business aims to educate consumers about toxic chemicals in products and provide 100% organic and natural hair and skin care without chemicals like parabens or silicones. The founder started the business after developing eczema and finding relief using organic ingredients like shea butter and coconut oil.

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    © All Rights Reserved
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    Business Plan

    1|Page
    Contents
    Background...........................................................................................................................................4

    2|Page
    3|Page
    Background

    The global market value for


    natural cosmetics and personal care
    expected a positive increase from almost
    34.5 billion dollars in 2018 to roughly
    54.5 billion dollars expected for the year
    2027. These data are a proof of the
    growing importance of the natural and
    organic beauty market. In fact, the
    awareness of consumers on the type of
    products purchased is growing over
    time. This is especially the case when it
    comes to personal consumer goods. In the specific case of cosmetics, an always
    bigger share of consumers tends to purchase natural and/or organic cosmetics.
    Cosmetics are considered natural with respect to two important dimensions:
    ingredients and processing. However, the absence of specific regulation on the topic
    and the disparity between private standards and administrative interpretations on
    natural cosmetics generates insecurity in the cosmetic industry.
    Prolonged use of synthetic cosmetics may cause various health issues such as
    irritation, hormonal imbalance, and toxicity. However, cosmetic products made of
    organic ingredients such as plant extracts and natural oils do not leave any harmful
    impact on the skin. This has resulted in a shift in the preference from synthetic
    skincare products over organic products among consumers. To capitalize on this
    growing interest, vendors in the market are introducing a wide range of organic
    skincare products made of plant-based and organic ingredients such as aloe vera
    extracts, sea salt, charcoal, shea butter, lanolin, jojoba oilseed, beeswax, and others.

    4|Page
    About Us

    Seeing how unaware people in Ontario were of the hazards of toxic chemicals in cosmetics, the
    goal of Saph Beauty is to inspire, empower and educate and provide beneficial beauty solutions.
    Realizing the importance of healthy ingredients, I wanted to create beauty products as safe as
    they are effective. We made the decision to create only 100% organic & natural hair and skin
    care products without using toxic chemicals such as Parabens, Triclosan, Artificial Musks, PPD,
    Silicones and Sulphates and to change the paradigm of the beauty industry.

    Why Did I start the business?

    As the founder of the organic skin care brand, Saph Beauty, skin care has always been a
    passion of mine. Throughout my life, I have suffered from the skin care condition namely,
    eczema. Because of this, my skin was flaky, dry, itchy, and inflamed. However, I was
    committed to solving my skin care issue. As a result, I became obsessed with educating
    myself on my skin care condition and did thorough research on how to improve my skin. As
    such, I began to use vegan and organic skin care ingredients like, Shea butter, coconut oil,
    and Argan oil to name a few. After using these vegan ingredients my skin drastically
    improved. However, I believed that other people suffering from sensitive skin deserved to use
    vegan skin care products that will improve their skin. As a result, I set out to create products
    that are formulated with vegan ingredients and can be used by people with sensitive skin.
    Thus, with the help of chemists and dermatologists I was able to create a body wash and body
    butter for sensitive skin. Therefore, the passion I have for creating vegan skin care products
    has been translated in my brand's mission and product innovation

    Problem Statement

    5|Page

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