FACEBOOK

GROUPS
MASTERCLASS
FACEBOOK GROUPS MASTERCLASS

FACEBOOK GROUPS ARE ONE OF THE MOST

POWERFUL TOOLS OUT THERE TO HELP
YOU BUILD YOUR NETWORK MARKETING
BUSINESS. GROUPS CAN BE USED FOR BOTH
PROSPECTING AND RECRUITING, AS WELL AS
TEAM BUILDING AND TRAINING.
WHAT MAKES GROUPS SO 3 TYPES OF GROUPS THAT I
POWERFUL? RECOMMEND
They create a sense of community for the
–– 1. Product-Focused Prospecting Group
people involved 2. Team Building & Training Group
Allows you to create specific, targeted content
–– 3. Generic Value-Based Group
around the Group topic
Note: I do not think it’s necessary to have a
Dramatically increases the likelihood that the
–– dedicated group for your business prospects, I’ll
members of the Group see your content
explain why that is later in this guide.
Provides ‘social proof’ for your new team
––
members and prospects WHEN SHOULD YOU CONSIDER
Becomes a source of 24/7 training and
–– STARTING YOUR OWN GROUP?
support for your team members
If your team currently doesn’t have a Group
––
Allows you to create content that specifically
–– Your team is large enough that you can get
––
helps you make more sales and get more
several hundred people in the Group within the
recruits for your business
first 30 days
Makes it very easy for prospects and
–– If you don’t agree with what your Upline / team
––
team members to get access to important
is currently teaching, or how they are running
documents and resources
the Group

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9 STEPS
TO SETTING UP
YOUR FACEBOOK
GROUP

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1. COME UP WITH A GROUP NAME share videos inside the Group

AND CONCEPT (THINK PURPOSE / Recommend to only allow one live video
––
IMPACT DRIVEN) per day inside the Group (divide this
responsibility up between the Admins /
Product-Focused Prospecting Groups -
––
leaders)
don’t use your company name, think about
the overall mission or transformation you’re 5. CREATE YOUR GROUP RULES,
looking to help people with ETIQUETTE, AND GUIDELINES
Team Building & Training Groups - use your
–– (SET VERY CLEAR AND FIRM
‘Team Name’, come up with one if you don’t BOUNDARIES)
have one (think purpose driven, impact!)
Only POSITIVITY! This is not a place to
––
2. CHOOSE YOUR GROUP TYPE complain or be negative
No poaching other member’s prospects
––
Recommend a ‘Secret Group’ - new
––
(kicked out immediately)
members can only be added by existing
Be respectful of the other Group members
––
members. This will allow you to not have to
Encourage them to be active members
––
approve every member request.
of the group by asking questions,
Closed Groups are fine, but because they
––
commenting, and sharing any personal
can be found by a search, you’ll want
testimonials
to make sure you approve all member
Provide specific guidelines for people
––
requests (more prone to spammers)
submitting testimonials
3. HAVE A COVER IMAGE DESIGNED These are just a few examples, add as many
––
FOR THE GROUP additional ones as you like

Outsource to a graphic designer using a

–– 6. FILM A ‘WELCOME VIDEO’ & SET
service like Upwork or 99Designs IT UP AS AN ‘ANNOUNCEMENT’
Find a few examples that you like and send
–– (USED TO BE CALLED PINNED
those to the graphic designer POST) IN THE GROUP
If you are really good at design you can use
––
The video should include the following:
––
a service like Canva
––Welcome new members and let them
4. SETUP YOUR GROUP POSTING know the purpose / mission / impact
GUIDELINES goal of the Group (why does it exist?)
––This will help you connect with them
Recommend to allow all members to post,
–– emotionally and let them know that
but have Admins approve ALL posts
you’re not just here to ‘sell them stuff’
Limit members to posting no more than
––
––Let them know what to expect in
twice per day
the Group and where they can find
Consider if you want members to be able to
–– everything

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––Clearly explain the rules, regulations, management of the Group, and content
and etiquette creation
––Encourage them to participate and Conduct a team training on how on
––
share inside the Group - promote the the right way to use the Group before
‘community’ aspect beginning to add prospects
––Include a call-to-action to have them
share something in the post (this will 9. START PROMOTING THE GROUP
provide tons of ‘social proof’ for new TO PROSPECTS!
members) MAKE SURE your team understand the
––
You want to teach your team members to
–– RIGHT WAY to invite and add prospects to
add every new person to the Group and the group
TAG THEM in this post ––Have them start out using the ‘Purpose
Driven Prospecting Formula’
7. ADD SOME FOUNDATIONAL
––Share a 3rd party tool with the prospect
CONTENT TO THE GROUP (or add them to the group and tag them
3rd party tools - Select any good product,
–– in the post with the 3rd party tool)
opportunity or training videos ––If they’re interested in learning more,
Testimonial videos - Get some really
–– then add them to the Group
good testimonial videos (product and ––Don’t ‘ask them’, LEAD them to the next
opportunity) from your team members and step!
customers
Upload any brochures, PDFs, training
–– EXAMPLE: “I’m going to add you to an
documents, FAQs, etc. to the Files Section exclusive FB Group that we have to give you
of the Group more information and answer any questions
Uploading any images or pictures of events
–– that you have. You’ll get a chance to peek
and team gatherings is also very powerful around and see the amazing community
we’ve created, tons of testimonials from
for people to see
people, and get access to a bunch of training

8. BEGIN ADDING PEOPLE TO materials. Let’s set up a SPECIFIC time to

follow up with one another.”
THE GROUP AND SELECT YOUR
ADMINS
Invite all your leaders and team members Do not add them to the Group without
––
––
to join the Group setting up a specific time to follow-up with
Have your leaders then do the same with them (try and make it no later than 3 - 4
––
their team, so you can get as many people days)
as possible in there to start
Select 3 or 4 of your best leaders (20%’ers)
––
to serve as Admins to help with the

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CONTENT
CREATION
GUIDELINES

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THESE ARE SOME RECOMMENDED

GUIDELINES THAT YOU CAN FOLLOW WHEN
CREATING CONTENT INSIDE YOUR GROUP.
If what you are already doing inside your Group is working for you, don’t
feel the need to change everything. Consider how you can even be more
effective by implementing some of these suggestions.

GREAT TIP: Use the ‘post scheduler’ function in the valuable to them
Group to automate your posting (you can do this with ––That leads to you getting more recruits
everything except live videos) and making more sales
Post a combination of videos, written posts,
––
Make the goal to create a ‘community’ (where and images (mix it up!)
––
everyone is sharing valuable content, not just
you) GREAT TIP: consider repurposing your video content
Consistency is the key – make sure you lead
–– into written copy and quote images

by example and post at least once per day

Because the members are there specifically to
–– You can share live videos that you do on your
––
learn about your company and products, you
Personal Profile inside the Group once or twice
can create more company specific content
per week, HOWEVER…..
(shoot for a 50 / 50 split)
You MUST do live videos inside the Group! At
––
Also make sure you are creating generic,
–– least once per week. (this is the number one
valuable content that educates, entertains and
way to increase engagement)
empowers
A big mistake people make is never creating
–– GROUP ANALYTICS
this generic content, which will dramatically
For Groups that have over 500 members, you
increase the overall value of the Group to the
now have the ability to see what days and times
members
the Group members are most engaged inside the
Creating generic content does 4 important
–– Group. This helps you figure out what days and
things:
times you should be posting in the Group.
––Give you more credibility with the
members (not just there to sell) Make sure you teach your leaders to comment on
the videos, etc. to increase the visibility of the post
––Makes the members trust you
to the other Group members.
––This leads to increased engagement
because the Group is now more

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PRODUCT-
FOCUSED
PROSPECTING
GROUPS

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IT’S MUCH EASIER TO BUILD A PURELY

PROSPECTING GROUP AROUND PRODUCTS IN
MY OPINION.
People generally feel more comfortable talking about, and inviting people
to try products.
Choose either a flagship product that your Customer Testimonials - Have members post
company has, a category of products (the more before and afters, or product testimonials related
specific the better), or the overall mission of the to the results and transformations they have
company to use as the theme for the Group. seen. Make sure you create strict guidelines for
submitting testimonials (no health claims, keep
Take into consideration what product(s) does
shorter in length, etc.).
your company have that would help create
transformations quickly, and would lend
themselves to creating a ‘community’. GREAT TIP: Screenshot the best written testimonials,
crop the image, and upload them to a photo album
you create in the Group titled: ‘Customer Success
EXAMPLES: Healthy Eating, Exercise & Fitness, Stories’. This makes it easy for anyone to find the best
Health & Wellness, Bio-Hacking, etc. testimonials without having to go through the Group.

This Group will contain both present and past FB Live Split-Screen Customer Interviews - Do
customers of yours, and customer prospects. a split-screen FB Live where you interview a
customer and have them share their experience
Many people have ‘customer VIP Groups’ where
using your products.
they have just customers, but the mistakes they
make are: not adding prospects, and not creating These are great because it allows you to
––
generic content in the Group that makes the Group direct them the way you want, to make sure
much more valuable and engaging. you hit on all the key points. You can also take
questions from the live audience and have that
ADDITIONAL IDEAS FOR CONTENT: person answer, which adds tons of validation!

Weekly Product Spotlight - Pick a new product Polls - You can now create ‘Polls’ inside Groups
each week and feature that product on a live which allow you to ask questions that drive
video inside the Group. You can educate people member engagement, and allow you to get great
on why it’s important, answer questions, and even market research.
possibly demonstrate how to use the product. Stories - Stories are small little pieces of micro-
content in the form of video or images. They

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are being rolled out to Groups now, and allow start promoting the challenge to all their prospects
members to post Stories right inside the Group. and team.
These could be used for testimonials, ‘unboxing
Having a specific event, where you build up a lot of
products’, product demonstrations, etc.
excitement and even make it fun and competitive,
What makes Stories so powerful is they don’t
–– will get your team inviting prospects at a much
show up in the members newsfeed (don’t higher level than usual.
overwhelm them), but they can pop into the
Consider creating some sort of a supporting
Group anytime and watch them!
PDF Guide that goes along with the challenge to
Hashtags - Create unique hashtags (ex: increase the actual value for the members that
legacylivetraining) that you can use for the participate.
different types of content that you produce. Makes
During the challenge script out a series of FB Live
it searchable and easy to find. (Just make sure the
videos where you teach, provide inspiration and
hashtag isn’t being used already.)
support, and answer questions.

GROUP CHALLENGES At the end of the challenge you can make an offer
for them to purchase products you have, that
Running challenges related to some specific
can help them continue with their transformation
transformation that’s connected to your overall
journey.
Group concept is an incredible way to grow your
Group fast, increase engagement, make product
sales, and add tons of value to the existing GREAT TIP: Prospects will be FAR more likely to buy
members. from you once you just spend the past week or two
during the challenge adding value to them, building a
Here are some examples: relationship with them, and helping them see some

5 Day Hydration Challenge specific result they’re looking for.

––
21 Day Detox
––
14 Day Fit Body Challenge
–– Even if they don’t purchase, they’re still now a part
7 Day Healthy Eating Challenge
–– of your community, and the likelihood that they do
Whatever it is, keep it shorter in length (5 - 21 days buy at some point just went up exponentially.
ideally, 30 max) so that the participants are more
likely to stay engaged. GREAT TIP: You now can ‘link’ Groups together, so link
your Team Building & Training Group to this Group to
The more specific you can make the promise
make it easy for anyone interested to learn more about
or transformation the better. Makes it easier for
your opportunity!
people to promote, and more attractive to join.

Choose a specific date for the challenge to begin,

and about 7 - 10 days prior have your entire team

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TEAM
BUILDING
& TRAINING
GROUP

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THIS IS A GROUP THAT CONTAINS YOUR

EXISTING TEAM AND ANY BUSINESS
PROSPECTS.
MAKE SURE before a prospect is added to this Group, they’ve already been
exposed to your opportunity (3rd party tool), and know that you are adding
them to the Group.
Some people teach to add prospects to the Group If you already have a Team Group where you
so that they can see the 3rd party tool (which I’m are posting every day and have built a great
totally fine with), just make sure they know they’re community, why not expose prospects to this
being added to the Group. environment!

A BIG MISTAKE that leaders make (in my humble Remember, people join other people, not
opinion) is not allowing any business prospects companies. If you can expose an interested
into their Team Groups and on any team training prospect to a community of inspired entrepreneurs
calls. all supporting one another, and they see and hear
tons of stories and examples of people having
Here’s why I feel that this is a mistake…
success in your business, what else could you ask
There are 2 questions almost every prospect for!
needs to get answered before they say yes to
joining your business: CONTENT CREATION IDEAS
1. What is actually involved when it comes to Make sure the content is a mix of business
‘doing the business’ specific training, accountability, inspiration, and
2. What kind of people are doing this? more generic personal development and personal
growth training.
Prospects want to feel comfortable introducing
their prospects to the opportunity, and that Remember, your goal here isn’t just to train your
has everything to do with what you’re teaching team on business skills, it’s to help them become
they to do and say… and the people that they’re a better version of themselves! If you can create
introducing them to! a culture and a community in your Group where
people get so much more than just business

PLEASE NOTE: If you already have a separate

training, they’ll stick around much longer, and be
business prospecting Group, and it’s working well for much more likely to tell others!
your team, by no means am I saying you should stop.
When it comes to prospects, this is the stuff
––
I’m just sharing with you what I would do if I started
that really ‘seals the deal’ for people. When
building from scratch again today.

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you can expose someone to an environment issues that they’re struggling with, and broadcast
where they truly believe that they can improve into the Group for everyone to watch. These are
themselves and their life, they will want to be a INCREDIBLY powerful!
part of what you’re doing.
The reason why they’re so powerful, is when
––
Top 10 Most Engaged Members List - using the the entire Group realizes that everyone
Group Insights (if you have them), you can get a struggles with the same issues, it empowers
list of the most engaged members in the Group. them to keep pushing forward. You’ll also have
Take a screenshot of the list and post it inside the people that would never voice their struggles,
Group at the end of every month. but when they hear you coaching others, it’s
just like you’re coaching them.
What this does is ‘gamify’ the experience of
––
interacting in the Group. It serves as a very
powerful form of recognition. It will make GREAT TIP: Zoom has a ‘webinar add-on feature’ that
people want to be more active and involved in cost like $30 per month that allows you to stream a
Zoom right into your FB Group. If you use this service,
the Group. If you have a dead Group, this is a
you can have all 2 - 3 people on with you at the same
simple and easy way to get people’s attention.
time broadcasting live into the Group. It’s much more
Promotions & Recognition - When someone professional looking broadcast, and way easier to run.
on your team reaches a promotion or rank
advancement, create a separate post for them
Leader Spotlights - Choose up and coming new
inside the Group. Teach your leaders to be letting
leaders on your team that are having success, and
you know when they have a new promotion on
do a split-screen dual FB Live inside the Group (or
their team. I believe that you should NOT be doing
use Zoom), where you interview them on what’s
team recognition on your own Personal Profile.
working for them, and have them do a ‘mini-
The place for recognition should be inside the
training’.
Group.
This is a VERY powerful way to start
––
pushing your leaders up, helping them with
GREAT TIP: Have a graphic designer create a template
their personal growth, and increasing their
that you can use for the different ranks in your company
(use different colors to distinguish), where you can add confidence and belief in themselves.
that person’s photo. It makes the recognition and post Business Related Challenges - Run business
even more special. They can share it on their own social
related ACTIVITY challenges inside the Group.
media.
Some examples would be: prospecting challenges,
presentation challenges, social media challenges
Hot Seat Coaching - Select 2 - 3 members of (posting, live videos, etc.). The key is making it
your team in the Group that you can hop on a activity focused, so that it’s a level playing field
live broadcast with to give them coaching on for anyone in the Group. You’re recognizing and
reward effort.

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This is a VERY powerful way to start

–– team members and prospects will attend.
pushing your leaders up, helping them with
During the training you will be covering different
their personal growth, and increasing their
topics each week that all reinforce your basic
confidence and belief in themselves.
training system. The value to the existing team
will be repetition of the most important skills they
GREAT TIP: Conduct prospecting challenges around need to be applying in their businesses.
specific themes for the month. For example: This
month we are going to prospect and recruit teachers.
FOR EXAMPLE: One week you may cover customer
Give them language and positioning on how to present
acquisition, another week social media, and then
to them, and exactly where to find them!
recruiting.

Top 10 Producers Live Announcement - Each

The value to the prospects will be social proof
month compile a list of your Top 10 Producers on
when they see how many live attendees you get
your team and schedule a regular FB Live where
every week, and also the confidence to know that
you announce all the winners! Make this an event
there is the training and support they would need
that everyone promotes and looks forward to
to be able to be successful.
every month.
Here is what must be included in the training every
Doing this live really allows you to play up the
––
week:
suspense and drama, and have fun with the
process. It also really allows you to spend time 1. Main host and trainer that starts the broadcast
recognizing each and every person on the list and does the training topic
for their hard work and dedication. People will 2. At least 1 testimonial from a new person on
love it! the team having success (the newer the person
is the better - just prepare them for what to say
Create Photo Albums - Inside the Group create
before)
photo albums for both testimonials of your team
3. A question and answer period at the end for
members, and also lifestyle photos at company
any prospects that attend live
events and team gatherings. For the testimonials
screenshot them as they’re posted in the group, There needs to one person that is responsible for
use a photo editor to crop them down and put organizing and running the call every week. That
them in the album. This makes is very easy for doesn’t mean that person has to train every week,
people to find them. but they probably do wind up doing at least 50% of
the training.
WEEKLY TEAM FB LIVE TRAINING
The weeks when they are not training, they are
––
This is a regularly scheduled weekly team training selecting the main host and trainer, helping
that happens inside the Group every week. It’s no pick the topic for the week, and making sure
more than 30 minutes in length, and both existing there is at least 1 testimonial.

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They key to making this work is the ENTIRE TEAM your team motivated, inspired, and taking action
must promote this live training to ANY prospects every single week. Not to mention an incredible
that they talk to during that week. way for you to move prospects into action by
joining your team.
Have them add their prospect to the Group,
––
and say something like this to them: So that’s it! I hope you got tremendous value out
of this guide. Now the key is you taking what

EXAMPLE: “We do a team training every (day /

you’ve learned and putting it into ACTION. Figure
time) that would be really important for you to check out what you need to focus on first and implement
out. You’ll get a chance to see first hand the level of that one thing. Don’t overwhelm yourself, but
training and support we provide to our team. Also, taking on too much all at once.
you can hear exactly what’s involved with ‘doing’ the
You can only do one thing at a time, so pick that
business. I’ll say this - if you get on the training, and
after it’s over don’t feel 100% like this is something you one most important thing, and implement it
want to do…. It’s probably just not for you.” immediately. For most people, it only takes one or
two small ‘tweaks’ for them to really start seeing
the results.
Also, you must encourage all team members to be
As always, let me know what I can do to help. Now
on the training live each week to add to the ‘social
it’s time to get to work!
proof’ aspect of the event. The more people that
can be on live, the more powerful of an experience With enormous love,
it is for prospects.
BOB HEILIG
Remember, just because someone ‘signed up’,
––
it doesn’t really mean the enrollment process is
over. You must keep pushing them to that ‘next
step’, and keep exposing them to the culture of
your team, and inspiring them to take action.

When you first implement this, give yourself

some time to really ‘perfect’ the process, and give
your team time to really buy into the value of the
training.

It’s going to take constant promotion and

reinforcement of the importance that people
promote the event, and that they themselves lead
by example and attend it live.

Over time, I promise you that this will become one

of the most important tools that you have to keep

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