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Case Analysis Module 8

This case discusses how a gifting company called XOXODAY was struggling to attract new customers. They held a meeting to discuss changes to their social media strategy. A co-founder's friend explained how social network analysis could help by mapping out customer connections and interactions online. This would provide insights to find new potential customers and understand competitors. The case emphasizes how social media and social network analysis can help startups in particular to grow their customer base.

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Godz gAMER
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171 views1 page

Case Analysis Module 8

This case discusses how a gifting company called XOXODAY was struggling to attract new customers. They held a meeting to discuss changes to their social media strategy. A co-founder's friend explained how social network analysis could help by mapping out customer connections and interactions online. This would provide insights to find new potential customers and understand competitors. The case emphasizes how social media and social network analysis can help startups in particular to grow their customer base.

Uploaded by

Godz gAMER
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CASE ANALYSIS TEMPLATE – XOXODAY.

COM

Module__ ___________________________ Prepared by: ________________________

CONTEXTUALIZE: This case is related to digital marketing or business analytics. It is an


introduction to social network analysis.  With the help of technology the
Review the resources provided in the module. XOXODAY started business in corporate gifting with unique ideas which build
memories. Also company’s aim was to provide customers the best gifting
Highlight the key ideas. solutions. But later on it was becoming difficult for the company to attract more
customers in the market. Meeting was held to figure out the changes in the
Identify the key idea(s) for this case analysis. existing social media plan. One of the company’s co founders Kushal Agrawal
was concerned about this issue and was worried for the customer acquisition
team to achieve the targets. Agrawal’s friend Alok Kumar inquired about the
concern and then he took meeting with the team and explained in detail about
the social network and its components.
Apart from that branded companies were using the traditional approach and
with the changes in new marketing strategies it became easy for the
companies to attract new customers and get to know their competitors.
Since then social media platform played a crucial role for the start-up
companies in markets. On the other hand. Companies had to be very careful
about few drawbacks of social media and use this resource very precisely.
SUMMARIZE:
Identify the important information provided in
the case as it relates to the current challenge.

ANALYZE:
A. Define the issue(s).

B. Analyze the case data.

C. Generate alternatives.

D. Select decision criteria.

E. Assess alternatives.
Need to understand the social media platform.
Identify the power of social network analysis and its applicability.

F. Select preferred alternative.


G. Develop an action/implementation plan.

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