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    5LQ

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    Jacob Gortat
    The document contains the questions and answers from a lab assignment on marketing. In the answers, the student explains how Newton's laws of motion apply to building and changing brands over time. The student also explains how the scientific method and Heisenberg's Uncertainty Principle relate to marketing research. Additionally, the student discusses how physics and marketing are similar fields that both rely on testing concepts and responding to evidence.

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    5LQ

    Uploaded by

    Jacob Gortat
    1K views2 pages
    The document contains the questions and answers from a lab assignment on marketing. In the answers, the student explains how Newton's laws of motion apply to building and changing brands over time. The student also explains how the scientific method and Heisenberg's Uncertainty Principle relate to marketing research. Additionally, the student discusses how physics and marketing are similar fields that both rely on testing concepts and responding to evidence.

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    The document contains the questions and answers from a lab assignment on marketing. In the answers, the student explains how Newton's laws of motion apply to building and changing brands over time. The student also explains how the scientific method and Heisenberg's Uncertainty Principle relate to marketing research. Additionally, the student discusses how physics and marketing are similar fields that both rely on testing concepts and responding to evidence.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    5LQ

    Uploaded by

    Jacob Gortat
    The document contains the questions and answers from a lab assignment on marketing. In the answers, the student explains how Newton's laws of motion apply to building and changing brands over time. The student also explains how the scientific method and Heisenberg's Uncertainty Principle relate to marketing research. Additionally, the student discusses how physics and marketing are similar fields that both rely on testing concepts and responding to evidence.

    Copyright:

    © All Rights Reserved
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    Jacob Gortat

    3/24/21
    HS: Sports and Entertainment Marketing

    Unit 5 Lab Questions

    1.How does Newton’s law apply to a company’s brand? Explain, citing at least one
    example.
    The speaker says that the more massive the brand (the more baggage it has), the
    more force it needs to change its positioning. One example is when Hoover found
    it very difficult to persuade the world that they were more than vacuum cleaners
    as a brand.
    2. How does Heisenberg’s Uncertainty Principle apply to market research?
    Explain.
    Heisenberg's Uncertainty Principle applies to market research because you are
    able to measure what the consumers actually do rather than what they say
    they do.
    3. How does the scientific method apply to marketing? Explain, citing an example
    from the video.
    The scientific method applies to marketing because you are able to invest in a
    brand, but a contrary evidence may destroy a consumer's beliefs. For example,
    Toyota had the recall incident.
    4. Do you agree that the social media channels and content creation technology
    consumers have at their disposal is actually a good thing as the speaker says?
    Why or why not?
    Yes Because, it helps them with what they want.
    5. Did the speaker convince you that physics and marketing are similar?
    The speaker did convince me that physics and marketing are similar mainly
    because all the information they gave and the comparisons they made since.

    1.According to the speaker, what messages do most movies teach boys? Name at


    least two.
    The message most movies teach boys that defeating the villain will gain you a
    reward.
    2. How is The Wizard of Oz different from most other movies marketed towards
    kids?
    The Wizard of Oz is different from most other movies marketed towards kids by
    showing the dynamic of characters that include women unlike many other
    movies and it shows that the effortmade to defeat the villain is a team effort.
    3. How does the speaker think the media should address the changing gender
    roles in our society?
    The speaker believes that media should address the changing gender roles in our
    society by influencing boys to only to rely on themselves and to create a team.
    4.Do you think the media has a responsibility to teach young boys how to become
    men?
    Yes.
    5. Think of a movie that you’ve watched recently. Does it pass the Bechdel Test?
    Explain.
    Yes because, It shows everything on the test.

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