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    Restaurant Business Plan Template

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    twitch tv caibingwei
    Sweets & Spices is a fine-dining restaurant opening in San Francisco that offers Asian-American food fusion. The business plan aims for $450,000 in revenue and 90% customer satisfaction by 2030. It will target citizens and tourists through social media promotions and radio ads. The 18 employees will be divided between management, marketing, kitchen, food service, and customer service. Startup costs are projected at $110,000 and the restaurant is expected to be profitable within the first two years.

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    Download as DOCX, PDF, TXT or read online from Scribd

    Restaurant Business Plan Template

    Uploaded by

    twitch tv caibingwei
    387 views7 pages
    Sweets & Spices is a fine-dining restaurant opening in San Francisco that offers Asian-American food fusion. The business plan aims for $450,000 in revenue and 90% customer satisfaction by 2030. It will target citizens and tourists through social media promotions and radio ads. The 18 employees will be divided between management, marketing, kitchen, food service, and customer service. Startup costs are projected at $110,000 and the restaurant is expected to be profitable within the first two years.

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    Sweets & Spices is a fine-dining restaurant opening in San Francisco that offers Asian-American food fusion. The business plan aims for $450,000 in revenue and 90% customer satisfaction by 2030. It will target citizens and tourists through social media promotions and radio ads. The 18 employees will be divided between management, marketing, kitchen, food service, and customer service. Startup costs are projected at $110,000 and the restaurant is expected to be profitable within the first two years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    387 views7 pages

    Restaurant Business Plan Template

    Uploaded by

    twitch tv caibingwei
    Sweets & Spices is a fine-dining restaurant opening in San Francisco that offers Asian-American food fusion. The business plan aims for $450,000 in revenue and 90% customer satisfaction by 2030. It will target citizens and tourists through social media promotions and radio ads. The 18 employees will be divided between management, marketing, kitchen, food service, and customer service. Startup costs are projected at $110,000 and the restaurant is expected to be profitable within the first two years.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    You are on page 1of 7

    Sweets & Spices

    Restaurant
    Business Plan

    Prepared by
    Kyler Wright
    kylert@sweetspices.com
    January 20, 2030
    Executive Summary
    Objectives:
     
    1. To reach at least $450,000.000 revenue by the end of 2030.
    2. To gain at least a 90% customer satisfaction rate by the end of 2030.
     
    Unique Selling Point:
     
    The restaurant has perfected the art of Asian-American-style cooking, giving
    every customer the chance to experience the Asian-American culture in every
    bite

    About Us
    Sweets & Spices will open its first branch in San Francisco, California. It will
    offer go-to Asian-American food fusion, dessert, and drinks.

    Products & Pricing


    Sweets & Spices is a fine-dining restaurant that offers various Asian-American
    food fusions, including Pad Thai, Japanese Prawn Tempura, Apple Pie, and
    Hamburger. Menu items range from $30 to $400.

    Target Market

    The restaurant targets citizens and tourists within San Francisco, California,
    who enjoy Asian-American cuisine.
    Competition

    The restaurant's competition will be the following:


     
    1. Steak and Pepper
     
    Established in 2020, Steak and Pepper is the go-to steakhouse restaurant in
    San Francisco. Owned by well-known chefs, it offers a worthy dining
    experience, generating $123,000 annual sales in 2023.
     
    2. Simsam
     
    Operating in San Francisco for the last eight years, Simsam is popular for its
    Asian cuisine-themed buffet. It offers food items at affordable prices that
    even tourists enjoy.

    SWOT Analysis

    METRICS POINT 1 POINT 2

    Strengths Fresh food and unique recipes An easily accessible location

    Weaknesses High operation costs No regular menu plan

    Availability of social media


    Countless tourist visiting San
    Opportunities platforms for online
    Francisco
    marketing

    Renowned competitors within


    Threats Increasing ingredient prices
    the city
    Marketing Plan

    The restaurant will implement a two-phased marketing campaign.


     
    The first phase will require social media managers to post advertising
    promotions online two months before the restaurant’s launch. The aim is to
    generate curiosity from the target market, encouraging them to visit the
    restaurant once it opens.
     
    The second phase aims to reach more people through broadcast advertising,
    such as rado. During this phase, the market will be informed about the
    upcoming discount rates they can enjoy.

    Operational Plan

    The restaurant will be situated on the 2nd Floor of Parkmall San Francisco,
    California. All 18 employees will be divided into the following departments:
    Management, Marketing, Kitchen, Food Attendants, and Customer Service.

    ACTION ASSIGNED TO END DATE

    Monitor the distribution and quality of


    Sandra Fin July 20, 2030
    ingredients.

    Ask the customers about their dining


    Melanie Snow July 29, 2030
    experience.
    Team
    Cheska Baumgarner
    Restaurant Manager

    George Nguyen
    Head Chef
    Projected Startup Costs

    DESCRIPTION AMOUNT PERCENTAGE

    Restaurant Space $30,000.00 27.27%

    Licenses & Permits $10,000.00 9.09%

    Kitchen Equipment & Supplies $60,000.00 54.54%

    Other Expenses $10,000.00 9.09%

    Startup Fund Available $0.00 0%

    Total Startup Costs $110,000.00 100%

    Projected Profit & Loss Statement

    DESCRIPTION Year 1 Year 2

    Sales $750,000.00 $790,000.00

    Cost of Sales $145,500.00 $156,500.00

    Gross Profit $604,500.00 $633,500.00

    Total Expenses $125,700.00 $135,750.00

    Net Profit (Loss) $478,800.00 $497,750.00

    Projected Balance Sheet


    DESCRIPTION Year 1 Year 2

    Cash $230,000.00 $380,000.00

    Accounts Receivable $390,000.00 $481,000.00

    Total Assets $620,000.00 $861,000.00

    Accounts Payable $125,000.00 $150,700.00

    Long-Term Debt $180,000.00 $284,300.00

    Total Liabilities $305,000.00 $435,000.00

    Equity Capital $115,000.00 $135,000.00

    Retained Earnings $200,000.00 $291,000.00

    Total Shareholder’s Equity $315,000.00 $426,000.00

    Total Liabilities & Shareholder’s Equity $620,000.00 $861,000.00

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