The Product

Case
25 Top Case Studies
& Solutions

(A placement preparation guide to help you prepare for product case interviews)
Meet Our Team

(This book is a collection of the top weekend challenges conducted by PM School along with the winning solutions)
Foreword

“
This ebook was written keeping in mind the
struggles of a Product management aspirant.
We have ourselves solved and helped folks
crack the case study rounds over the last 3
years. Cracking a take home assignment
needs practice and understanding different
product challenges, domain expertise. In an
effort to help you prepare, the Product case
ebook serves as a diverse collection of case
study assignment questions and solutions by
PM School followers. All the best!

“
Index
1. HobbyMatch (Hypothetical App) Case Study
2. Eatsure Case Study
3. Khatabook Case Study - IIT-KGP Challenge
4. Dream11 Case Study - BITS-Goa Challenge
5. Meesho Case Study
6. BookMyShow Case Study
7. BigBus (Hypothetical Product) Case Study
8. Nearbuy Case Study - IIFT Challenge
9. OkCredit Case Study - IIT-B Challenge
10. Aarogya Setu Case Study - BITS-Hyderabad Challenge
11. Mento Case Study - IIT Ropar Challenge
12. Bewakoof.com Case Study
13. Indiahikes Case Study
14. StepSetGo Case Study
15. OYO for Salons Case Study
16. LinkedIn Case Study
17. OLX Case Study
18. LinkedIn for Kids Case Study
19. WhatsApp Case Study
20. Splitwise Case Study
21. Uber Case Study - Expert Solution
22. Revolut Case Study - Expert Solution
23. EA Games Case Study - Expert Solution
24. Flipkart APM Deck - Uber - Expert Solution
25. Flipkart APM Deck - Expert Solution
 HobbyMatch (Hypothetical App) Case Study

As the name suggests, HobbyMatch connects you to

teachers for a hobby you want to pursue in your vicinity. For
e.g., if you wish to learn guitar, you will be matched with
guitar teachers in your area.

You have decided to launch a Minimum Viable Product.

For the MVP :-

1. Find out how big is the market opportunity

2. Provide neatly drawn wireframes for the MVP

(Balsamiq/Figma wireframes preferred)

3. What will be the Tech stack for the MVP? (if you research
online, you will be able to figure this out)

4. Provide a well-defined Go-To-Market Strategy

Winning Solution by
Shama Mohammad
2.Eatsure Case Study

Problem Statement:
You’ve been onboarded as a Product Manager at EatSure.
As of now, an average user has the 2 most common food
ordering apps on her phone, i.e., Zomato and Swiggy. A
considerable proportion of orders of all cloud kitchen
companies like Rebel Foods, etc. are processed via both
these apps. An average user still prefers using Zomato or
Swiggy despite cloud kitchen companies having their own
respective food ordering apps.
As a strategic decision maker, you have to work towards
building product solutions to drive repeat purchase behaviour
(Retention) on EatSure.

Describe your chosen solutions and the value proposition to

the end user.
Please ensure that you:
• Provide UI mocks/flow charts and explain the feature in
detail (Balsamiq/Figma wireframes preferred)
• Identify the goal that you are trying to achieve
• Describe how the solution facilitates the goal
• Identify metrics that would help you measure whether a
feature is achieving its goal or not
• Identify metrics that may be negatively impacted and
explain how you would monitor them
Winning Solution by
Nishant Srivastava
3. Khatabook Case Study - IIT-KGP Challenge

Problem Statement:
You have recently joined as a PM at Dukaan by Khatabook.
You observed that the users (i.e., small business owners)
are able to create a shop easily but are able to sell only a
fraction of the inventory they’ve put up on their respective
shop. Hence, 80% users leave the platform after the first 15
days of creating their first shop. As a PM, you have to
enable the users to sell more. By selling more, a user will
trust the platform more. Hence, stick around longer on the
platform. Also, selling more means more revenues for
Dukaan.
Suggest 3 new features that can be added which will help
increase selling via Dukaan. Describe your suggested
features and their respective value proposition both to the
user (seller) and to the end customer.
Please ensure that you:
• Provide UI mocks/flow charts and explain each feature in
detail (Balsamiq/Figma wireframes preferred)
• Describe how these feature facilitates the goal of enabling
the sellers to sell more
• Identify metrics that would help you measure whether a
feature is achieving its goal or not
• Identify metrics that may be negatively impacted and
explain how you would monitor them
Winning Solution by Aditya
Saha & Shraman Pal
4.Dream11 Case Study - BITS-Goa Challenge

Problem Statement:
You have recently joined as a PM at Dream11. You observe
that in the fantasy sports category, a considerable amount
of marketing budget goes in acquiring new users and
converting them into real-money users. A user is defined as
“converted” when he plays his first real-money (cash)
contest. You’ve been entrusted with the job of increasing
the conversion rate, i.e., the number of people playing their
first cash contest out of the users who sign-up. Suggest 3
new Product solutions which will help increase the
conversion rate.
Avoid suggesting UI improvements or marketing solutions
like push notification, mailers, etc.

Please ensure that you:

• Provide UI mocks/flow charts and explain each feature in
detail (Balsamiq/Figma wireframes preferred)
• Describe how these solutions facilitate the goal of
increasing the conversion rate
• Identify metrics that would help you measure whether a
feature is achieving its goal or not
• Identify metrics that may be negatively impacted and
explain how you would monitor them
 Winning Solution by
Kushagra Agarwal & Aseem Juneja
5.Meesho Case Study

Problem Statement:
You have recently joined as a PM at Meesho. You have
observed that 60% users (i.e., resellers) leave the platform
after the first 7 days of doing their first sale. As a PM, you have
to enable the resellers to sell more. Selling more means more
revenue for Meesho. Also, by selling more, a reseller will trust
the platform more. Hence, stick around longer on the platform.
Suggest 2 new big features that can be added which will help
increase selling via Meesho. We’d recommend not suggesting
UX/UI improvements or marketing solutions like sending
notifications, etc. Instead, think of the next big thing!

Describe your suggested features and their respective value

proposition both to the user (reseller) and to the end customer.
Please ensure that you:
• Provide UI mocks/flow charts and explain each feature in
detail (Balsamiq/Figma wireframes preferred)
• Describe how these feature facilitates the goal of enabling
the resellers to sell more
• Identify metrics that would help you measure whether a
feature is achieving its goal or not
• Identify metrics that may be negatively impacted and explain
how you would monitor them
Winning Solution by
Shoaib Hussain
6.BookMyShow Case Study

Weekend Challenge Background:

BookMyShow is the largest ticketing platform in India. The
main source of business for BMS is events/tickets sales.
Due to Covid, this category is not doing well. Also,
multiplexes and concerts don’t seem to be resuming any
time soon. BMS is planning initiatives to remain relevant to
the user in the current times.

Problem Statement
As a PM, you must come up with changes in the product.
List out improvements in existing features or suggest new
features that can be added.

Provide a name and a 2-sentence description for each

solution. Select the highest value solution that you can
identify that would help.

Describe your chosen feature and its value proposition both

to the user and to BookMyShow.
Winning Solution by
Ananya Nandan
7.BigBus (Hypothetical Product) Case Study

You recently joined as the first PM at BigBus, an online bus

booking platform. BigBus is like an OYO for inter-city bus
travel in India, basically giving a predictable and standardized
bus journey experience to the user. 

As the PM, your task is to reach the Product

Market Fit in the near future.

1. What is the Total Addressable Market for

your Product? 

2. What are the features/value propositions

which will go in your MVP? (Kindly detail/spec
out the ideas along with wireframes and feel free
to add flow charts or state diagrams as
required).

3. How will you acquire the first 1000 users for

BigBus?
Winning Solution by
Ashwin Shrivastava
8. Nearbuy Case Study - IIFT Challenge

You’ve been onboarded as a product owner for Nearbuy.

As a strategic decision maker, you have to work towards
building a USP for your product so as to achieve any one of the
following goals: 
• User Acquisition 
• User Engagement/Retention 

As a product owner, you must come up with changes in the

product. List out improvements in existing features or suggest
new features that can be added. Provide a name and a
2-sentence description for each feature. 

Select the highest value feature that you can identify that
would help. Describe your chosen feature and its value
proposition both to the user and to the Nearbuy product.

Please ensure that you: 

• Provide UI mocks/flow charts and explain the feature in

detail 
• Identify the goal that you are trying to achieve. 
• Describe how this feature facilitates this goal 
• Identify metrics that would help you measure whether a
feature is achieving its goal or not • Identify metrics that may
be negatively impacted and explain how you would monitor
them 
 Winning Solution by
Ananya Nandan & Munmun Mohanty
9. OkCredit Case Study - IIT-B Challenge

Problem Statement:

You have joined as a PM at OkShop. You observe that out of

the users who sign-up, only 40% create their shop and only 2%
are able to sell for the first time from the shop they created,
i.e., the conversion rate is 2%. You’ve been entrusted with the
task of increasing the conversion rate for OkShop. Suggest 3
Product solutions which will help you achieve it.

Avoid marketing solutions like SEO, push notifications, email,

SMS, etc. and minor changes in the UI. Describe your
suggested features and their respective value proposition.

Please ensure that you:-

• Provide UI mocks/flow charts and explain each feature in
detail (Balsamiq/Figma wireframes preferred)
• Describe how these feature facilitates the goal to be achieved
• Identify metrics that would help you measure whether a
feature is achieving its goal or not
• Identify metrics that may be negatively impacted and explain
how you would monitor them
 Winning Solution by
Mrigi Munjal & Puneet Shrivas
10. Aarogya Setu Case Study - BITS-Hyderabad Challenge

With the easing of lockdown and with people gradually

accepting the new normal, concern about Covid is decreasing.
Daily Active Users (DAU) and Monthly Active Users (MAU) on
Aarogya Setu are going down. 

With the number of cases in India still increasing, it makes

sense to keep visiting the app and practice caution.

You’ve joined Aarogya Setu as a Product Manager. 

Problem Statement:

You’ve been entrusted with the task of keeping Aarogya Setu

relevant to the population of India.

Think of Product solutions to sustain/improve engagement

during the new normal and also post Covid. Feel free to think
of use cases beyond Covid. Can Aarogya Setu become the
go-to health platform by the Government?

Please ensure that you:

• Provide UI mocks/flow charts

• Explain each solution in detail (Balsamiq/Figma wireframes
preferred)
• Identify metrics that would help you measure whether a
feature is achieving its goal or not
• Identify metrics that may be negatively impacted and explain
how you would monitor them
 Winning Solution by
Kashish Bulani & Shivangi Prasad
11. Mento Case Study - IIT Ropar Challenge

Problem Statement:

You’ve been onboarded as a Product Manager for Mento. As a

strategic decision maker, you have to work towards building a
USP for your product so as to achieve any one of the following
goals: 
• User Acquisition
• User Engagement/Retention

As a PM, you must come up with changes in the product. List

out improvements in existing features or suggest new features
that can be added. Provide a name and a 2-sentence
description for each solution.

Select the highest value solution that you can identify that
would help. Describe your chosen feature and its value
proposition both to the user and to the Mento product. Please
ensure that you:

• Provide UI mocks/flow charts and explain the feature in detail

(Balsamiq/Figma wireframes preferred)
• Identify the goal that you are trying to achieve
• Describe how this feature facilitates this goal
• Identify metrics that would help you measure whether a
feature is achieving its goal or not
• Identify metrics that may be negatively impacted and explain
how you would monitor them
Winning solution by
Pranshu Garg
12. Bewakoof.com Case Study

Problem Statement:
You’ve been onboarded as a Product Manager for Bewakoof.
As a strategic decision maker, you have to work towards
building a USP for your product so as to achieve any one of the
following goals:
• User Acquisition
• User Engagement/Retention.

As a PM, you must come up with changes in the product.

Provide a name and a 2-sentence description for your solutions.
Select the highest value solution that you can identify that would
help. Describe your chosen feature and its value proposition to
the end user.

Please ensure that you:

• Provide UI mocks/flow charts and explain the feature in detail

(Balsamiq/Figma wireframes preferred)
• Identify the goal that you are trying to achieve • Describe how
this feature facilitates the goal
• Identify metrics that would help you measure whether a feature
is achieving its goal or not
• Identify metrics that may be negatively impacted and explain
how you would monitor them
Winning Solution by
Shoaib Hussain
13. Indiahikes Case Study

You’ve recently joined as the Head of Product at a trekking

company IndiaHikes, which organises treks across India.
You are able to convince the management to launch a
mobile app. Your task is to build the MVP in the near future.

1. What is the Total Addressable Market for your Product?

(Think user persona you’ll launch with)

2. What are the features/value propositions which will go in

your MVP? (Kindly detail/spec out the ideas along with
wireframes and feel free to add flow charts or state
diagrams as required)

3. What will be your monetisation model? (Organising trek is

one monetisation model. What could be the other
categories?)
Winning Solution by
Ananya Nandan
Winning Solution
14. StepSetGo Case Study

Problem Statement:

StepSetGo has been experiencing drop offs for users after sign
ups. This means users download the app, signup and have the
first session on the app but then never come back to the app.
Assume that you have acquired the right users on the
application. So, this is not an acquisition targeting problem.
But due to some reason, users do not come back.

Also, this is not to be thought of as a technical implementation

problem. Almost 35℅ of the new users drop off on day 1 and
do not return the next day. This number falls down further and
we have only 20% of the users still retained after day 2.

Looking at the current product experience, could you come up

with solutions on how could these drop offs be reduced?
Please note that these numbers are hypothetical.

You could suggest new features. You could also study a few
competitors to see if there are any best practices which could
be adopted for the first few days on a user coming onboard.
Winning Solution by
Ayushi Joshi
15. OYO for Salons Case Study

You joined as the first PM at a company which plans to launch

an OYO for salons.
1. As a PM, find out how big is the market for this opportunity?
(Guesstimate)
2. What are the features/value proposition you’ll be launching
your product with?
(Kindly detail/spec out the ideas along with wireframes and
feel free to add flow charts or
state diagrams as required)
3. What will be the key metrics you plan to track for your
Product?
Winning Solution by
Jay Prakash
16. LinkedIn Case Study

Problem statement

LinkedIn wants to eat Facebook, WhatsApp, Instagram and

Twitter's lunch in terms of getting people to spend more time
on LinkedIn and have higher engagement there. Research
shows that the total amount of time a user will spend on
these 5 platforms is fixed and hence the only way LinkedIn
can increase engagement and time spent on their platform
is by eating into the amount of time people spend in these 4
other platforms.

Questions
1. If you were the Head of Products at LinkedIn, how
would you have approached this problem?
2. What all engagement levers or products would you
have built in LinkedIn and why?

3. Please define your hypotheses and then come up with

the wireframes showing what the new LinkedIn should be

4. If you had to articulate how much improvement will

happen in engagement and retention numbers due to
these additions/changes how will you arrive at those
numbers
 Winning Solution by
Vamshi Krishna Maganti
17. OLX Case Study

In this exercise, you are the Product Manager for OLX and
have been asked to improve the First Time User Experience to
reduce drop-offs in the initial stage of a user’s lifecycle and
increase the core actions on the app.

● What customer pain points are not being well served during
the FTUE?

● Come up with at least 2 proposed Product solutions to

improve FTUE. How would you measure success?

○ Provide UI mocks/flow charts and explain the feature in

detail (Balsamiq/Figma wireframes preferred) Think of
Product solutions. For e.g., if a new user wants to sell on OLX,
showing her how much money other users made by selling
items on OLX serves as a social proof for her to take the core
action.

(For OLX, the FTUE starts from app install and ends when the
user browses items for the first time on the app. The core
actions of OLX are buying and selling items near you. We
want you to consider how OLX serves new customers who are
not yet familiar with the service. )
Winning Solution by
Prakhar Agarwal
18. LinkedIn for Kids Case Study

Problem statement

LinkedIn wants to eat Facebook, WhatsApp, Instagram and

Twitter's lunch in terms of getting people to spend more time on
LinkedIn and have higher engagement there. Research shows
that the total amount of time a user will spend on these 5
platforms is fixed and hence the only way LinkedIn can increase
engagement and time spent on their platform is by eating into
the amount of time people spend in these 4 other platforms.

Questions
1. If you were the Head of Products at LinkedIn, how would
you have approached this problem?
2. What all engagement levers or products would you have
built in LinkedIn and why?

3. Please define your hypotheses and then come up with the

wireframes showing what the new LinkedIn should be

4. If you had to articulate how much improvement will happen

in engagement and retention numbers due to these
additions/changes how will you arrive at those numbers
Winning Solution by
Manali Sinha
19. WhatsApp Case Study

You’ve recently joined WhatsApp as a Product Manager.

WhatsApp is planning to get into “Dukaan-Tech” by leveraging
its existing platform. The idea is to empower small business
owners by helping them create online shops, order placement,
customer support, etc.

You’ve been entrusted with the job of building a Weekend

Challenge for the same.

Please do the following for the MVP

1. Find out how big is the market opportunity for this
2. Provide neatly drawn wireframes (Balsamiq/Figma
wireframes preferred)
Winning Solution by
Priyanka Mahipala
20. Splitwise Case Study

Every Product has a North Star Metric. NSM is the metric

which everyone in a company is rallying around to improve.

For Splitwise, the North Star is “No. of transactions

posted”.

You’ve joined Splitwise as a PM. You have to improve “No.

of transactions posted” on Splitwise. You can improve it by
acquiring more users or by improving the retention of the
users.

Problem Statement :

Write a Product Requirement Document (PRD) covering 2

Product solutions to improve the North Star Metric for
Splitwise.

Choose any of the following templates for writing PRD -

Template 1
Template 2
Winning Solution by
Akshay Jadhav
21. Uber Case Study - Expert Solution

Raj lives in the suburbs of Bangalore with his wife and two
kids. He wakes up at 6 in the morning drops his kids
at school at 8 am and then starts his job. He drives for a
cab aggregator and his day ends at approximately 9
pm each night. He makes gross earnings of Rs. 8000 per
week while his costs included Rs. 3000 as weekly
finance charges and an additional Rs. 2000/week for fuel,
maintenance and insurance.

If the minimum net weekly earnings that a semi-skilled

labourer is making in Bangalore is Rs. 13000, so the driver
partner should be making at least Rs. 15000/month to
ensure that this VS solution is sustainable for the driver.
What product
solution be to bring in this additional revenue.

Please detail out all the assumptions that you are making
(if any) and provide a solid business case on the
model that you are building. List out the pros and cons of
the proposed solution.
 Contributed by
Prajney Sribhashyam
22. Revolut Case Study - Expert Solution

The purpose of the take home task is to help us understand how you
think and approach some of the day to day challenges you’ll face in the
Product Manager/Owner role at Revolut.
● It’s understood that you’d normally be working as part of a team, so
will have to make some assumptions and will likely have follow-up
questions. We ask that you call those out where appropriate.
● We understand that everyone is busy, so we ask that you aim to
submit the task in a week’s time.

The goal is to gain insight into how you think and your skills as a
Product Manager Revolut’s budgeting feature helps people plan and
manage their spending. We feel the first version could have been
better. The initial designs can be found in PDF attached.
The task is to re-envision the budgeting feature - suggest alternative
approaches, identify missing features and shortcomings in the user
experience based on problems and opportunities you’ve identified.
Note, this is not the most current version of the feature, so please
base your answer on the design provided.
1. Identify problems or improvements you’ve found. Why do you think
they are important?
2. How would you solve them? Please provide flows or designs, we’d
like to understand how you see the full customer journey. Wireframes
are fine
3. How would you deliver them? Specify a roadmap/prioritization and
why you’ve chosen the order you have
4. How would you measure success? Define metrics for your
deliverables
5. For reasons beyond your control, you are 3 weeks behind schedule
and there is a hard deadline for delivery (e.g. PR campaign that’s been
committed to). What changes would you make and why? How would
you manage communication around this?
 Contributed by
Prajney Sribhashyam
23. EA Games Case Study - Expert Solution
•
•
•
•
•
 Contributed by
Prajney Sribhashyam
24. Flipkart APM Deck - Uber - Expert Solution

Flipkart APM
 
Tell us of a problem with a product which bothers you.
•How would you use technology to solve the problem?
•Propose more than one potential solution (max 3)
•Compare and choose the best solution for the problem
•How would you measure whether the chosen solution is
working?
•What might be the reason for this chosen solution to fail?
Contributed by
Prithvisankar
25. Flipkart APM Deck – Swiggy Expert Solution

Flipkart APM
Tell us of a problem with a product which bothers you.
•How would you use technology to solve the problem?
•Propose more than one potential solution (max 3)
•Compare and choose the best solution for the problem
•How would you measure whether the chosen solution is
working?
•What might be the reason for this chosen solution to fail?
Contributed by
Saurabh Bhatia
Apply for the PM
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