Semester – III Paper - 15

INDIAN BUSINESS ENVIORNMENT

60 Contact hrs. – 100 marks
1. Business Environment: Concept, significance, environmental factors; relationship between business
and environment – business planning and environment.

2. Economic Environment: Patterns of Indian economy; characteristics of Mixed economy; sectors of

economy and their relative importance, economic planning; growth with justice; rural development;
implications of economic environment to business.

3. Social and Cultural Environment : Indian social structure; caste and family systems; religions,
customs; culture; transitions – demographic changes, savings and consumption habits; Business
implications.

4. State policies and GATT: Theory of Government intervention in Business – Nature of government
intervention in India – recent trends; state policies affecting business – GATT Background, Trade
related investment measures, Trade in Services, Introduction to Law of Patents, Copyright and
Trademarks.

5. Technological Environment: Technological changes – R & D in India – implications to business.

6. Economic Legislation’s: Central excise and sales tax – meaning and scope of excise duty, VAT ,
Cenvat,. Income Tax – An overview.

7. Indian Money and Capital Market – An overview of SEBI & its functions –NBFC's. Institutional
structure and Finance: Term Finance and Working Capital. Insurance- Types of Insurance -Role and
Functions of IRDA

References:
1. Agarwal AN : Emerging dimensions of Indian Economy.
2. Datta R and Sundaram KPM : Indian Economy.
3. Francis Cherunilam : Business Enviornment
4. Sivavya and Das : Indian Industrial Economy.
5. Sharma TR and Chanhall : Indian Industries.
6. Surinder P Pruthi : Economic and Managerial Environment.
7. Adhikary : Economic Environment of Business.
8. Colo AH : Business Enterprises in Social setting.
9. Sen Ak : A Handbook of Commercial Law.
10. Stefen H Rock & Kenneth Simmonds : International Business and Multinational Enterprises.

Semester – III Paper - 16

 INDIAN MANAGEMENT ETHOS AND PRACTICE
60 Contact hrs. – 100 marks
1. Ethics – What ethics – Objectives of ethics – Business ethics – Business ethics and profits – The
Unitarian view – The separatist view and the integration view – Nature of ethics in business –
Characteristics of business ethics – Need for business ethics – Agreements against business ethics –
Evolution of business ethics as a field of study.
2. Indian ethos for management – Basic principles pf management as per ancient Indian wisdom
and insight – work life in Indian philosophy – Indian ethos for the work life – Indian values for the
work place – Respect for elders – Respect for hierarchy and status - Rights and duties – Quality of
work life in Indian philosophy – The concept of ethics in work life according to Bhagavat Gita.
3. Value oriented Holistic management – Importance of character – Values – Wholeness –
Goodness – Courage – Self discipline – Living by inner truth – Dharma of
organization/management – Value driven management – Exploitation of nature – Man-machine
equation – Indian culture and wisdom – Ethical/spiritual values – Management effectiveness based
on values – Need of value based holism in management in India – Ever changing world – Our
future.
4. Role of legislation & other bodies in enforcing ethical business behaviour – Relationship
between law and ethics – Role of the Govt, of India in enforcing ethical behaviour – Indian
constitution – Indian business laws and their impact on ethical business behaviour.
5. Relationship between ethics & corporate excellence – Corporate mission statement – Code of
ethics – Organizational culture – Total quality management.
6. Case discussions and analysis.
Reference:
1. Larue Tone Hosmer : The ethics in Management
2. Naresh B Shah : Values/ Ethics in management Relevance & Application
3. S.A.Sherlakar : Ethics in management
4. David Murray : Ethics in organization
5. George A Steiner : Business & Society
6. Ajanta E Chalravarthy: The Geeta & the Art of Successful management
7. La Rue Hosmer : Moral Leadership in Business.

Semester – III Paper - 17

 MANAGEMENT INFORMATION SYSTEM
60 Contact hrs. – 100 marks
1. Evolution of MIS: Concepts; framework for understanding and designing MIS in an
organisation; MIS and other related disciplines: MIS and Management Accounting, MIS and
Computer Science, MIS and OR, MIS and Organisational Behaviour, MIS and Management.
2. Concept of information; definition, features, types, process of generation and communication;
quality and value of information; information overload; techniques for managing overload;
summarising; filtering; inferences and message routing. System concept; definition, types and
characteristics of system-control in systems: feedback: positive and negative; negative feedback
control system, input, process and output control; law of requisite variety.

3. Structure of MIS: Basic structural concepts: formal and informal information systems; public
and private information systems; multiple approaches to the structure of MIS: Operational
elements (physical components, process, and outputs for users), activity subsystems, functional
subsystems and decision support – synthesis of multiple approaches into a conceptual structure
for MIS.

4. Information systems: Transaction Processing Systems, Office Automation Systems, Information

Reporting Systems, Decision Support Systems, Executive Support Systems, expert systems and
Enterprise Resource Planning Systems.

5. Systems Development and Implementation: System development methodologies; SDLC

approach; prototyping approach and user development approach- Systems Analysis; systems
Design; Concepts of database and database design; system implementation; management of
information system projects; system documentation – information system audit.
6. Computer Networks: LAN, WAN; topologies; distributed data processing and client/server
computing. Security of information resources; threats to information resources; security systems
for risk management –social and ethical issues of information technology.
Reference:
1. O’Brien, James A : Management Information Systems
2. George M.Scott : Management Information Systems
3. Schultheis, Robert and Summer, Mary : Management Information Systems
4. Gordon B Davis, et. El : Management Information Systems
5. Kenneth C.Laudon and Jane P.Laudon : Management Information Systems – Managing the
Digital Firm
6. Effy Oz : Management Information Systems
7. Haag, Cummings & Mccubbrey : Management Information Systems for the Information Age
8. Post, Gerald V and Anderson, David L: Management Information Systems
9. Rajaraman : Analysis & Design of Information Systems

SECURITY ANALYSIS AND INVESTMENT MANAGEMENT

60 Contact hrs – 100 marks
1. Investment Environment- Real estates and financial assets - short term &long term -call money ,
treasury bills, discounting of bills , equities, bonds, debentures, fixed deposits, mutual fund units,
 tax sheltered saving schemes , life insurance and pension products securitized and non securitized
investments, warrants and convertibles and non convertibles , financial derivatives - investment
process
2. Securities Market- Primary & secondary -Structure and functioning of the market, stock exchanges-
listing ,trading and settlement procedures- NSE , BSE, Indo-next, important international stock
exchanges- depositories -recent developments -stock market indices -BSE SENSEX, Nifty and
others - calculation of index
3. Risk And Return- systematic & unsystematic risk - calculation of beta - using beta to estimate
return - expected risk & return -Significance of beta in the portfolio theory – estimation of beta
from historical share prices, market risk
4. Economic , Industry & company Analysis- economic forecasting & investment decision -economic
forecasting methods -industry analysis -classification schemes -key characteristics -industry life
cycle -company analysis -financial and non financial factors -efficient market theory - strong ,semi
strong weak -random walk hypothesis
5. Technical analysis - concept -types of charts -Dow theory -price pattern -support and resistance
levels -relative strength analysis -moving averages -breadth of the market -volume -momentum
-confidence index -contrary opinion theory -oscillators - stochastic-Elliot wave theory
6. Derivatives- Options – put and call options, -Trading-margin -valuation-binomial option pricing
model -Black schools model -index options .Futures -hedgers &speculators -contract -markets
-returns -expected &current spot prices -futures options -index future
7. Mutual funds - concepts & objectives - types &classification-organization &management -services
provided -advantages -Indian scenario

References.

1. Dr.V.A.Avadhani : Security analysis and portfolio management

2. Fisher & Jordan : Security analysis and portfolio management
3. Dr.V.A.Avadhani : Indian capital markets
4. Jack Clark Francis : Investment analysis & Management
5. Dr.S.Gurusamy : Financial markets and institutions
6. Willian F Sharpe and others : Investments
7. Jerome Cohen : Investment Analysis & Portfolio Management
8. Kevin : Security And Portfolio Management
9. V.K. Bhalla : Investment Management
10. Alexander, Sharpe & Bailey : Investments
11. Prasanna Chandra : Managing investments.
12. Raghunathan : Stock exchanges & Investments

PORTFOLIO MANAGEMENT
60 Contact hrs. 100 marks

1. Portfolio Management- Introduction to Portfolio Management – Portfolio Analysis- Risk and

Return – Setting Portfolio objectives – Valuation of Bonds and Shares – Portfolio construction.
 2. Portfolio Selection- An Optimum Portfolio Selection problem – Markowitz Model – single
Index Model.

3. Capital Asset Pricing Model- Arbitrage Pricing Theory.

4. Portfolio Revision- Portfolio Investment Process – Meaning of Portfolio Revision – Need for
Portfolio Revision – Constraints in Portfolio Revision – Portfolio Revision Strategies – Formula
plans.

5. Portfolio Evaluation- meaning of Portfolio Evaluation, Need for Evaluation – Measuring

Portfolio Return – Risk Adjusted Returns- Sharpe Ratio, Treynor Ratio, Jensen’s performance
index.

6. Portfolio protection and emerging topics – Principles of futures market – Benching the Equity
players – Removing interest rate risks – Integrating derivative assets.

References-

1. Alexander, Gordon J and sharpe William, F : Fundamentals of Investments

2. Bhalla, V.K. : Investment management
3. Elton, Edwin Jand Gruber, Martin J Modern : Portfolio Theory and Investment Analysis.
4. Lee Cheng F. etc Security Analysis and Portfolio Management
5. Markowitz Harry M Mean. :Variance Analysis in Portfolio Choice and
Capital market
6. Kevin :Security And Portfolio Management
 CONSUMER BEHAVIOUR
60 Contact Hrs. – 100 Marks

1. Consumer behaviour – Issues and concepts – Nature, scope and application – Market
segmentation and consumer research – psychograpies & life –style marketing – Organisational
buying behaviour.
2. Individual influences on buying behaviour – Consumer as an individual – nature of personality
– Theories of personality – Personality and market segmentation – Consumer perception –
Consumer needs and motivation – Personal influence and attitude formation – Learning and
consumer involvement – communication and consumer behaviour.
3. Group influences on consumer behaviour – Consumers and their social and cultural
environments – Preference group influence and group dynamics – Family buying influences and
family life-cycle – Cultural and sub cultural influences on consumer behaviour.
4. The buying process – Problem recognition & information search behaviour – Information
processing – alternative evaluation – Purchase process & post purchase – Models of consumer
decision making early models – Howard sheth model – Recent developments in modeling buyer
behaviour.
5. Profile of Indian consumers – behavioural patterns of Indian consumers – Problems faced by
Indian consumers – Consumer protection in India – Public policy and consumer behaviour.
6. Cases discussion and analysis

Reference.

1. Blackwell, Minard, Engel : Consumer Behaviour

2. James F Engel R.D, Blackwell & Paul W Miniard: Consumer Behaviour
3. L.C.Schiffman & L.L.Kanuk : Conusmer Behaviour
4. William D Wells & David Prerisky : Consumer Behaviour
5. Assael H : Consumer Behaviour and marketing action
6. Desantnick R.L : Keep the Consumer
 RETAIL MANAGEMENT
60 Contact hrs. – 100 Marks

1. Retailing: Nature and Scope; Retailing scenario in India; Wheel of retailing; Retiling life
cycle; Types of retailing- Ownership based, store based and non-store based retailing.
Vertical marketing systems.

2. Strategic planning in retailing: Retailing environment and customers; Designing retailing

information system and research.
Location and organisational decisions; Trading area analysis; Site selection; Organisational
patterns in retailing.

3. Operations management: Budgeting and resource allocation; Store format and size decisions.
Store layout and space allocation.; Store security aspects; Credit management. Product
assortment decisions; Merchandise forecasting; Buying and handling merchandise; Inventory
management; Merchandise pricing; Merchandise labelling and packaging.

4. Retail promotion: building retail store image; Role of atmosphere; Layout planning; Retail
promotion mix strategy; Retail store sales promotion schemes. Retail control: Controlling
retail operations.
Reference.
1. Berman, Barry and Joel Evans : Retail Management
2. Cooper, J : Strategy Planning in Logistics and Transportation.
3. Cox, Roger and Paul Britain : Retail Management.
4. Kotler, Philip : Marketing Management
5. Levy, M andB.A.Weitz : Retail Management
6. Levy, Michael and Barton A Weitz : Retail Management