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    NFL Press Release Com 161

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    The NFL has agreed to a partnership with Netflix where Netflix will gain the exclusive streaming rights to Thursday Night Football, Sunday Night Football, and Monday Night Football games from 2022-2030. Netflix will pay $4.75 billion annually for the rights, more than the current rights holders ESPN, FOX, and NBC pay individually. As part of the deal, the NFL Network will transition to NFL on Netflix, providing on-demand and gameday programming. Netflix will also produce new documentaries and series focused on the NFL.

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    NFL Press Release Com 161

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    The NFL has agreed to a partnership with Netflix where Netflix will gain the exclusive streaming rights to Thursday Night Football, Sunday Night Football, and Monday Night Football games from 2022-2030. Netflix will pay $4.75 billion annually for the rights, more than the current rights holders ESPN, FOX, and NBC pay individually. As part of the deal, the NFL Network will transition to NFL on Netflix, providing on-demand and gameday programming. Netflix will also produce new documentaries and series focused on the NFL.

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    The NFL has agreed to a partnership with Netflix where Netflix will gain the exclusive streaming rights to Thursday Night Football, Sunday Night Football, and Monday Night Football games from 2022-2030. Netflix will pay $4.75 billion annually for the rights, more than the current rights holders ESPN, FOX, and NBC pay individually. As part of the deal, the NFL Network will transition to NFL on Netflix, providing on-demand and gameday programming. Netflix will also produce new documentaries and series focused on the NFL.

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    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    168 views2 pages

    NFL Press Release Com 161

    Uploaded by

    api-548500016
    The NFL has agreed to a partnership with Netflix where Netflix will gain the exclusive streaming rights to Thursday Night Football, Sunday Night Football, and Monday Night Football games from 2022-2030. Netflix will pay $4.75 billion annually for the rights, more than the current rights holders ESPN, FOX, and NBC pay individually. As part of the deal, the NFL Network will transition to NFL on Netflix, providing on-demand and gameday programming. Netflix will also produce new documentaries and series focused on the NFL.

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    February 12, 2020 Contact: Nehal Shah

    For Immediate Release Phone: (630) 999-3606

    Email: nbshah@ilstu.edu

    Netflix and NFL come to terms for Streaming Rights


    NEW YORK- The National Football League announced early Wednesday Morning that they

    have agreed to join hands with online streaming giant Netflix, to exclusively livestream 54

    games every year from the 2022 Season upto the 2030 Season.

    “We are very excited about this partnership. This is the first time that we (Netflix) have ventured

    into live programming,” Roger Goodell, Netflix Chief Executive Officer said.

    Netflix has acquired the exclusive streaming rights for Thursday Night Football, Sunday Night

    Football and Monday Night Football.

    This service will be available to Standard and Premium Netflix Plan users, for more details on
    the different Netflix Plan Structure, please visit netflix.com/plans

    Netflix will be paying NFL $4.75 billion each year, the package will include exclusive rights to

    TNF, SNF, MNF and additional NFL licensed coverage and content. Currently, ESPN pays $1.9

    billion annually for streaming rights to MNF along with other exclusive NFL coverage and

    content. FOX Sports pays $660 million for TNF. NBC pays $950 million a year for streaming

    rights to SNF. Netflix officials stated that they will be sharing their production rights with CBS for
    the first two years. Netflix Sponsorship Director Katie Spanor said, “The decision to partner with

    CBS was a thoughtful one, since we are new to the game, we would like to have a look over

    their production and broadcasting playbooks so that we can provide the viewers utmost

    excitement and enjoyment. We will stick to our personal advertisement channels though.”

    Netflix has been utilizing its personal advertisement and sponsorship channel for the past year,

    when they first introduced advertisements for their on-demand content. Netflix experts estimate

    advertisement pricing to vary in the range from $400,000 to $1.5 million for a 30 second

    duration. For more information about NFL advertisement please visit nfl.com/business/ads.

    The NFL Network channel will also be transitioned over to Netflix to become NFL on Netflix as a

    part of the partnership. This will come with a plethora of on-demand programs and Gameday

    programs such as “Inside NFL,” “The first 100,” “All or Nothing,” “NFL Total Access,” “Good

    Morning Football” and a host of other documentaries and gameday highlights. Netflix will be

    launching new Original Documentaries and Series for NFL on Netflix as well.

    Apart from the 54 season games, through their agreement with CBS, Netflix will also be able to

    livestream preseason and playoff games which will be telecasted premierly on CBS Network.

    Viewers will be able to stream these games on CBS Access free of cost as well.

    For the full list of NFL games that will be telecasted on Netflix please go to

    nfl.com/schedule2022

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