Ebook-10 Event Mistakes and How To Avoid Them

What’s the Big Deal?
Event planning is no easy task, but it's

a vital part of marketers' jobs.
Companies spend about 20% of their
budgets on marketing for events. Plus,
67% of business-to-business marketers
find marketing at events as one of the
most effective ways to meet future
clients and customers. This is your
opportunity to shine as a brand at the
exact moment customers are most
open to new relationships and budget
allocation for upcoming initiatives.
Don’t let that opportunity slip away by
making these easily avoidable mistakes.
Being Invisible
Blending into the background is never a good
idea. The whole point of attending events is to
advertise, so standing out is a must. With so
many others at your events, get creative to draw
some attention to your booth. Don't just show
up with a white tent. Make sure to invest in one
that has your logo. You can also consider
adding giveaways or games to your booth to
make it more interesting. Even a little music can
go a long way. Finally, make sure to bring
business cards so that it's easy to swap contact
information and follow through on next steps.
Sending the
Wrong People
Your staff represents you and your
company so send team members
who really know what they’re talking
about, and that you would feel
comfortable speaking to your best
clients. If you send people who can’t
speak to your brand or products, your
company may appear incompetent
and could hurt your image.
Poor Location
It's your job to select the perfect spot for
your event. Locations depend on the
nature of the gathering -- you probably
wouldn't choose a small, quiet cafe for a
big tech conference. The easiest way to
avoid this? Aim for high-traffic areas. Put
your booth near anything that could end
up with a long line. You can feed off the
success of free booze bars, or big swag
giveaways, and infiltrate those lines to
strike up conversations with everyone.
Difficult Booth
Setup
There's nothing worse than having to
rush through setting up a complicated
booth. The simplest solution is to look
into easy-up tents. Custom outdoor
event tents, or even custom canopy
tents for indoors, are a great answer.
Not only will this take some stress out
of the event, but you'll have greater
visibility with custom printed graphics.
Ignoring
Social Media
Social media has become vital: 84% of event
organizers promote their events on Facebook,
and 61% use Twitter. Don't think that because
you're attending in person, you can bypass social
media. Instead, design a custom hashtag and
encourage booth visitors to use it. Many events
promote their own hashtags that can help advertise
your tent and company. Posting photos of your
booth/tent and posing for photos with other social
media active attendees will give you a deeper reach
into the community, so don’t be shy. Be the life of
the party online and off.
Underestimating
Costs
Events are expensive, and not allowing
wiggle room in your budget is a vital
mistake. Maybe there's an entry fee you
didn't know about, or one of your props
breaks and needs replacing. Fact is, you
can always have to expect the
unexpected so be prepared to spend
more than you planned. Plus, with event
costs increasing by between 2.5% and 5%
each year, this year's booth will likely
cost a little more than last year's.
Not Making
Your Website
Mobile-Friendly
Because 44% of attendees use their
phones at events, it's vital to have a
mobile-friendly website. That means
moving away from tiny font and
photos, aiming for data that is visible,
and clickable, on a Smartphone.
Chances are that your booth visitors
will be looking at your website to
view your product line, but if your
website is not mobile- friendly, you
could end up losing out on sales. This
is a risk, you do not want to take and
must avoid at all cost.
Leaving the
Booth Unattended
You went through all the trouble of
signing up, paying for, travelling to,
setting up, and planning your day
around manning the booth… Why are
you wandering around and abandoning
your booth? What if you walked into
Starbucks and no one was behind the
counter? What if you went into Best Buy
and there were no nerds in blue shirts
around to help you find the giant TV
you probably don’t need? Event booths
are useless without you at the help.
Paying Full
Registration Price
Event registrations take up a big
chunk of cash. But because nearly
65% of event planners believe
early-bird discounts are a great way
to promote events, by thinking
ahead you can find discounted
prices, leaving extra room in your
budget for an outstanding booth.
Forgetting to
Follow Through
Attending the event is only the
beginning of a marketer's work.
After meeting potential
customers or clients at an event,
it is vital to gather their contact
information. Business cards are
ideal -- hand out your own, too.
Follow up within a week after
the event, so you and your
company are still fresh in their
minds. How to follow through?
Please refer to our article
“following through with new
contacts after an outdoor expo
or a show”.
Conclusion
By following these steps,
your event is sure to go off
without a hitch. Avoiding
these simple mistake will
also help you stand out in a
large crowd of and attract
more attention, new clients,
and customers. Good luck
at your next event!
Don’t be Invisible at
Your Next Event!
Take you brand to the next level
Gain exposure
Attract more leads
Contact Us Today
for a Free Trade Show

Booth Design Consultation

Ebook-10 Event Mistakes and How To Avoid Them

Uploaded by

Copyright:

Available Formats

Ebook-10 Event Mistakes and How To Avoid Them

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ebook-10 Event Mistakes and How To Avoid Them

Uploaded by

Copyright:

Available Formats

What’s the Big Deal?

Event planning is no easy task, but it's

for a Free Trade Show

You might also like