Sl.

No Description Amount
Sales of Vegan Based Meat(2020) ₹ 23,000,000,000.00
Sales of Vegan Based Meat(2021) ₹ 26,450,000,000.00
Contribution(2021) 2.0%
Revenue ₹ 529,000,000.00

Pricing
Sl. No Description Amount
Employee Cost ₹ 23,805,000.00
Ingredients and Supplies ₹ 202,078,000.00
R&D ₹ 13,754,000.00
Managing supply chain and suppliers ₹ 19,573,000.00
Development and Maintenance of the vegan meat website ₹ 1,322,500.00
Logistics ₹ 16,928,000.00
Management of Partnerships ₹ 11,638,000.00
Promotion and Advertisements ₹ 22,747,000.00
Production and Packaging ₹ 112,148,000.00
Laboratory setup for R&D ₹ 15,341,000.00
Cold Storage for inventory and supplies ₹ 12,167,000.00
Total Costs ₹ 451,501,500.00

Gross Profit ₹ 214,774,000.00

Operating Profit ₹ 77,498,500.00
Tax Rate 15%
Net Profit ₹ 65,873,725.00
Gross Margin 40.6%
Operating Margin 14.7%
Net Profit Margin 12.5%
No of Products Sold 2532654
Revenue Per Order ₹ 208.87
Break Even Sales(Products) 2217275
Remarks
Internet
Growth Rate improved by 25% compared to previous year
90% is unorganized sector and competitors are Marico, Adani Wilmar, Ruchi, GoodDot, Urban Platter, Ahimsa, EVO Foods,

Remarks
Admin & Management, Scientists, Chefs, Shop Floor workers, etc.
Assumed as per the revenue
Assumed
Assumed
Calculated from average cost of developing and maintaining website
Assumed
Assumed
Assumed
Calculated based on the average cost of production and packaging the products
Calculated from average cost of setting up a research laboratory for vegan meat
Assumed
Urban Platter, Ahimsa, EVO Foods, ClearMeat etc
Meals Sold 21-Jul 21-Aug 21-Sep 21-Oct 21-Nov 21-Dec 22-Jan
Soy Based Meat 50115 52621 55252 58014 60915 63961 67159
TVP Based Meat 18793 19733 20719 21755 22843 23985 25184
Wheat Gluten Based 22552 23680 24864 26107 27412 28783 30222
Pea Protein Based M 21299 22364 23482 24656 25889 27184 28543
Mushrooms 16287 17101 17956 18854 19797 20787 21826
Others(Jackfruit, beet 30069 31572 33151 34809 36549 38377 40295
Total Meals Sold 159115 167071 175424 184196 193405 203076 213229

Meal Price
Soy Based Meat 190 190 190 190 195 195 195
TVP Based Meat 220 220 220 220 225 225 225
Wheat Gluten Based 175 175 175 175 180 180 180
Pea Protein Based M 215 215 215 215 220 220 220
Mushrooms 245 245 245 245 250 250 250
Others(Jackfruit, beet 205 205 205 205 210 210 210

Revenue
Soy Based Meat 9521850 9997943 10497840 11022732 11878444 12472366 13095984
TVP Based Meat 4134460 4341183 4558242 4786154 5139677 5396661 5666494
Wheat Gluten Based 3946600 4143930 4351127 4568683 4934177 5180886 5439931
Pea Protein Based M 4579285 4808249 5048662 5301095 5695595 5980375 6279393
Mushrooms 3990315 4189831 4399322 4619288 4949238 5196699 5456534
Others(Jackfruit, beet 6164145 6472352 6795970 7135768 7675302 8059067 8462021
Total Revenue 32336655 33953488 35651162 37433720 40272433 42286054 44400357

Unit COGS
Soy Based Meat 113 113 113 113 116 116 116
TVP Based Meat 131 131 131 131 134 134 134
Wheat Gluten Based 104 104 104 104 107 107 107
Pea Protein Based M 128 128 128 128 131 131 131
Mushrooms 146 146 146 146 149 149 149
Others(Jackfruit, beet 122 122 122 122 125 125 125

Margin Per Unit

Soy Based Meat 77 77 77 77 79 79 79
TVP Based Meat 89 89 89 89 91 91 91
Wheat Gluten Based 71 71 71 71 73 73 73
Pea Protein Based M 87 87 87 87 89 89 89
Mushrooms 99 99 99 99 102 102 102
Others(Jackfruit, beet 83 83 83 83 85 85 85

Gross Profit
Soy Based Meat 3865871 4059165 4262123 4475229 4822648 5063781 5316970
TVP Based Meat 1678591 1762520 1850646 1943179 2086709 2191044 2300597
Wheat Gluten Based 1602320 1682436 1766557 1854885 2003276 2103440 2208612
Pea Protein Based M 1859190 1952149 2049757 2152244 2312412 2428032 2549434
Mushrooms 1620068 1701071 1786125 1875431 2009390 2109860 2215353
Others(Jackfruit, beet 2502643 2627775 2759164 2897122 3116173 3271981 3435580
Total Gross Profit 13128682 13785116 14474372 15198090 16350608 17168138 18026545
22-Feb 22-Mar 22-Apr 22-May 22-Jun Total Units Sold Remarks
70517 74043 77745 81632 85714 797687
26444 27766 29154 30612 32142 299131
31733 33320 34986 36735 38572 358963
29970 31468 33042 34694 36429 339019
22917 24063 25266 26530 27856 259242
42310 44426 46647 48979 51428 478612
223891 235085 246840 259182 272141 2532654

195 200 200 200 200 2340

225 230 230 230 230 2700
180 185 185 185 185 2160
220 225 225 225 225 2640
250 255 255 255 255 3000
210 215 215 215 215 2520

13750783 14808536 15548963 16326411 17142731 156064582

5949819 6386139 6705446 7040718 7392754 67497746
5711927 6164121 6472327 6795944 7135741 64845395
6593363 7080373 7434391 7806111 8196417 74803308
5729361 6136146 6442953 6765101 7103356 64978144
8885122 9551506 10029081 10530535 11057062 100817930
46620375 50126820 52633161 55264819 58028060 529007105

116 119 119 119 119 1389.96

134 137 137 137 137 1603.8
107 110 110 110 110 1283.04
131 134 134 134 134 1568.16
149 151 151 151 151 1782
125 128 128 128 128 1497

79 81 81 81 81 950.04
91 93 93 93 93 1096.2
73 75 75 75 75 876.96
89 91 91 91 91 1071.84
102 104 104 104 104 1218
85 87 87 87 87 1023

5582818 6012266 6312879 6628523 6959949 63362220

 2415626 2592772 2722411 2858531 3001458 27404085
2319042 2502633 2627765 2759153 2897111 26327230
2676905 2874631 3018363 3169281 3327745 30370143
2326121 2491275 2615839 2746631 2883962 26381127
3607359 3877911 4071807 4275397 4489167 40932080
18927872 20351489 21369063 22437517 23559392 214776885
Year Market Sales(I Revenue(In CroMarket Share
2021 2645 52.900710476 2%
2022 3041.75 85.505889544 3.2%
2023 3498.0125 119.70824536 3.9%
2024 4022.714375 159.21196633 4.6% Growth forecast
2025 4626.1215313 199.01495791 4.9% 5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
2021 2022 2023 2024 2025

Market Sales(In Crores) Revenue(In Crores)

Growth forecast
6%

5%

4%

3%

2%

1%

0%
2023 2024 2025

s) Revenue(In Crores) Market Share

Meals Sold 21-Jul 21-Aug 21-Sep 21-Oct 21-Nov 21-Dec 22-Jan
Soy Based Meat 88285 90934 93662 96471 98883 101355 103889
TVP Based Meat 33107 34100 35123 36177 37081 38008 38958
Wheat Gluten Based 39729 40921 42148 43413 44498 45610 46751
Pea Protein Based M 37521 38647 39806 41001 42026 43076 44153
Mushrooms 28692 29553 30439 31353 32136 32940 33763
Others(Jackfruit, beet 52971 54560 56197 57883 59330 60813 62334
Total Meals Sold 280305 288714 297375 306297 313954 321803 329848

Meal Price
Soy Based Meat 204 204 204 204 204 204 208
TVP Based Meat 234 234 234 234 234 234 238
Wheat Gluten Based 189 189 189 189 189 189 193
Pea Protein Based M 229 229 229 229 229 229 233
Mushrooms 259 259 259 259 259 259 263
Others(Jackfruit, beet 219 219 219 219 219 219 223

Revenue
Soy Based Meat 18010154 18550458 19106972 19680181 20172186 20676490 21608959
TVP Based Meat 7746963 7979372 8218753 8465316 8676949 8893872 9272052
Wheat Gluten Based 7508728 7733990 7966010 8204990 8410115 8620368 9022879
Pea Protein Based M 8592395 8850166 9115671 9389142 9623870 9864467 10287691
Mushrooms 7431224 7654161 7883786 8120300 8323307 8531390 8879727
Others(Jackfruit, beet 11600658 11948677 12307138 12676352 12993261 13318092 13900379
Total Revenue 60890121 62716825 64598330 66536280 68199687 69904679 72971688

Unit COGS
Soy Based Meat 121 121 121 121 121 121 124
TVP Based Meat 139 139 139 139 139 139 141
Wheat Gluten Based 112 112 112 112 112 112 115
Pea Protein Based M 136 136 136 136 136 136 138
Mushrooms 154 154 154 154 154 154 156
Others(Jackfruit, beet 130 130 130 130 130 130 132

Margin Per Unit

Soy Based Meat 83 83 83 83 83 83 84
TVP Based Meat 95 95 95 95 95 95 97
Wheat Gluten Based 77 77 77 77 77 77 78
Pea Protein Based M 93 93 93 93 93 93 95
Mushrooms 105 105 105 105 105 105 107
Others(Jackfruit, beet 89 89 89 89 89 89 91

Gross Profit
Soy Based Meat 7312122 7531486 7757431 7990154 8189907 8394655 8773238
TVP Based Meat 3145267 3239625 3336814 3436918 3522841 3610912 3764453
Wheat Gluten Based 3048544 3140000 3234200 3331226 3414507 3499869 3663289
Pea Protein Based M 3488512 3593168 3700963 3811991 3907291 4004974 4176803
Mushrooms 3017077 3107589 3200817 3296842 3379263 3463744 3605169
Others(Jackfruit, beet 4709867 4851163 4996698 5146599 5275264 5407145 5643554
Total Gross Profit 24721389 25463031 26226922 27013730 27689073 28381300 29626505
22-Feb 22-Mar 22-Apr 22-May 22-Jun Total Units Sold Remarks
106486 108616 110789 113004 115264 1227639
39932 40731 41545 42376 43224 460362
47919 48878 49855 50852 51870 552444
45257 46162 47085 48027 48988 521750
34607 35299 36005 36726 37460 398974
63892 65170 66473 67803 69159 736584
338094 344856 351753 358788 365964 3897752

208 208 208 208 208 2472

238 238 238 238 238 2832
193 193 193 193 193 2292
233 233 233 233 233 2772
263 263 263 263 263 3132
223 223 223 223 223 2652

22149183 22592167 23044010 23504891 23974988 253070640

9503853 9693930 9887809 10085565 10287276 108711711
9248451 9433421 9622089 9814531 10010821 105596393
10544883 10755781 10970897 11190315 11414121 120599399
9101721 9283755 9469430 9658819 9851995 104189614
14247888 14532846 14823503 15119973 15422372 162891139
74795980 76291900 77817738 79374093 80961575 855058895

124 124 124 124 124 1468.368

141 141 141 141 141 1682.208
115 115 115 115 115 1361.448
138 138 138 138 138 1646.568
156 156 156 156 156 1860
132 132 132 132 132 1575

84 84 84 84 84 1003.632
97 97 97 97 97 1149.792
78 78 78 78 78 930.552
95 95 95 95 95 1125.432
107 107 107 107 107 1272
91 91 91 91 91 1077

8992568 9172420 9355868 9542986 9733845 102746680

 3858564 3935736 4014450 4094739 4176634 44136955
3754871 3829969 3906568 3984699 4064393 42872135
4281223 4366847 4454184 4543268 4634133 48963356
3695299 3769204 3844589 3921480 3999910 42300983
5784643 5900335 6018342 6138709 6261483 66133802
30367168 30974511 31594002 32225882 32870399 347153912