BACHELOR OF SOCIAL SCIENCE IN

MEDIA STUDIES AND JOURNALISM

 Contents

03 Message from
Head of the Department 15 Film Exhibit
37 Department and University
Affiliations and Collaborations

04 Statement of
Identity 17 Visual Exhibit
38 Admission
Requirements

05 Vision, Mission
and Goal 19 Research Projects 40 Course
Details

06 Curricular Programme
at a Glance 23 Milestones 41 Four Year
Course Description

08 The 3H
Professionals 25 Facilities
42 Course
Catalogue

09 Programme Learning
Outcomes 28 Faculty
49 Internship

10 Co-curricular
Programmes 32 Management
50 Projects

12 Outreach
Programmes 34 Testimonials
51 Portfolio

14 Curriculum Integration
Programme 36 Jobs for
Graduates

02
DEPARTMENT OF
MEDIA STUDIES sss.ulab.edu.bd fb.com/OfficialMSJULAB info.msj@ulab.edu.bd
AND JOURNALISM
 Message from
Head of the Department

Bangladesh is a country with a promising future. The quality of life of Bangladeshis has drastically
improved - having achieved several United Nations Millennium Development Goals. The economy has
grown steadily over the past decades and is touted to be the next Asian success story. With the
declaration of "Digital Bangladesh," the country has realized that its future depends on how well it
transforms itself into a knowledge-driven economy, i.e., one in which the generation and exploitation of
knowledge play the predominant part in the creation of wealth.
In this situation, Bangladesh is experiencing a boom in its media and telecommunication sectors. The
number of media outlets is expanding. There are now newspapers and magazines specific to business,
sports, lifestyle and culture. Radio is no longer a monopoly of the State given the growth of private FM
stations and the advent of community radio. Television has been liberalized with several private television
stations cropping up. Film may now be segregated into commercial, independent and documentary.
Moreover, it is fast becoming digital.
With the economic upswing, business competition in the country has become more intense. Several
companies have realized the importance of public relations. They need to establish their image and
engage in dialogues with their stakeholders. Communication is one of the key factors to achieve success,
they acknowledged. Given increasing mobile and Internet penetration, they understand the
opportunities e-platforms and m-platforms offer in this regard. The future is virtual and mediated; the
future is in media and communication. ULAB's Media Studies and Journalism (MSJ) Department would
supply the top manpower needed for this virtual and mediated world. Invariably, it would enable
Bangladesh to embrace the future.

Professor Jude William R. Genilo, PhD

Head, Department of Media Studies and Journalism
University of Liberal Arts Bangladesh

03
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Statement
of Identity

We are the flagship department of the University of Liberal Arts Bangladesh (ULAB) devoted to
Cultural and Communication Studies. We put special emphasis on film, media, creative art, public
relations and journalism. We believe in progressive and continuing education that is personalized,
interdisciplinary, technologically updated and centered on active learning.
We uphold a curriculum that is flexible, industry specific and balanced in terms of theory and
practice - a curriculum that is grounded in both global and local contexts. Our curriculum is
complemented with dynamic co-curricular activities that are driven towards students’ portfolio
building.
We are aware of our roles as producers of knowledge, creators of leaders and drivers of social
change. As such, scholarship always steers our pedagogical approach and our creative works are
part and parcel of who we are. We are committed to producing professionals who are skilled,
creative, knowledgeable, open minded and analytical in thinking. We strive to instill ethics and a
lifelong love for learning in our students.

04
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Vision, Mission and Goal

Vision
Decolonized minds through media education and innovation.

Mission
Nurturing creative and critical thinkers in communication and cultural studies.

Goal
To produce ethical citizens who critically explore, understand and utilize media,
culture and communication.

05
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Curricular Programme
at a Glance

The Bachelor of Social Science in Media Studies and Journalism has a cutting-edge curriculum relevant
to industry and unmatched by other schools. The highlights of the curriculum are as follows:

LIBERAL ARTS BASED

The curriculum ensures a broad knowledge base. Students take ten general education courses in the
fields of English, Bangladesh Studies, Computer Studies. World Civilization_ Social Sciences,
Humanities and Physical Sciences. Moreover, students are required to take five minor courses whether
from Business, English or Computer Studies.

RELEVANT TO INDUSTRY
The curriculum is designed based on an analysis of demand and supply relating to the manpower
requirements of the communication and media industry. From our studies, the department has
developed courses in business journalism; digital film and television production; and public relations.
In addition, students are required to have an internship in an organization to enable them to
appreciate and experience the dynamics of working in a professional setting.

INTERDISCIPLINARY
Communication is the heart of all social intercourse. It is, at its very core, interdisciplinary. Hence, the
curriculum combines various fields in the discipline and actively recruits faculty from different
academic training and traditions. The result is a dynamic department that discusses and explores
social phenomena from many angles.

BALANCED IN TERMS OF THEORY AND PRACTICE

The department believes in a balance of theory and practice. Theories act as guides enabling students
to avoid guesswork and seek inspiration from existing bodies of knowledge. Practice is essential in
perfecting a skill or craft. Media and journalism professionals learn by doing things over and over
again. Students must build a portfolio (consisting of media projects) by the time they graduate.

06
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Curricular Programme
at a Glance

DEVOTED TO CULTURAL AND COMMUNICATION STUDIES

A uniquely designed program to expose the students to the study of various cultural aspects - visual art,
religion, music, fashion, historical traditions, communities, social relations and conflicts, etc. It focuses on
issues such as mass culture, popular culture, visual culture, globalization, gender, sexuality, media power,
new communication technologies, normative, legal and ethical issues in media representation.

GEARED TOWARDS KNOWLEDGE GENERATION

The university aspires to be a research university. It is enshrined in its vision. The department strives to
follow this vision by setting its research agenda and by establishing a scholastic track record. It has a journal
on ICT for development.

EMPHASIZING ON FILM, MEDIA, CREATIVE ART,

PUBLIC RELATIONS AND JOURNALISM
The department has strategically decided to focus on certain fields of Communication. The faculty has
specializations in film, media, creative art, public relations and journalism. The facilities provide adequate
support to enable teaching in these areas.

PROFESSIONAL SKILLS
A number of courses designed with the focus of skill development. Most of these courses end with creative
productions like film, photography, mask, installation or painting. Apprenticeship programs give the
opportunity to increase their professional skills. Industry practitioners directly supervise these programs.

07
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Cognitive Abilities
I Bengali and English Language Skills
I Analytical and Critical Skills
I Convergence Communication
I Mathematical Ability
I Liberal Arts Knowledge

Attitudinal Capacities
I Sustainable Development
I Professional Conduct
I Love for Learning
I Ethics and Moral Values
I Respect for Diversity

Behavioral Attributes
I Technologically Updated
I Multimedia Orientation
I Industry Focus
I Communication Excellence
I Problem Solving Focus

08
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Programme
Learning Outcomes

By the end of the program, the graduates would have:

Acquired a broad knowledge base essential for navigating in today's society

Developed respect for nature and for the diversity of people

Understood the various concepts, models and theories of media, culture and
communication

Internalized the ethics and codes of conduct required by the profession

Possessed creative, analytical and critical thinking abilities

Shown adequate communication skills in both English and Bengali languages

Demonstrated the ability to manipulate technologies of print, broadcast and

new media

Produced an acceptable body of work (portfolio) to join the media and

communication industry

09
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Co-Curricular
Programmes
The MSJ Department offers apprenticeship programs. By definition, an apprentice is a person who
learns the skills of a specific craft or trade by receiving hands-on training from someone who is
already an expert. By working with an expert in the field, the apprentice will learn the necessary
techniques and theoretical knowledge to work independently in the future. The apprenticeship
programme covers the fields of film, photography, journalism (print, electronic and online), public
relations and animation. The objectives of the programme are to boost the MSJ Department's peer
teaching methodology; to create core student groups that can assist the MSJ Department in its
conduct of internal and external activities; to facilitate student communication within the MSJ
Department and with other Departments in the university through various media tools; and to
develop advanced skills of students passionate in particular media forms and channels. The fields,
expected outputs and descriptions of the apprenticeship programmes are summarized as follows:

ULABian
Print Journalism
Expected Output: Campus Newspaper (English and Bangla Content)
Description: Campus Paper published once every semester.

CampBuzz
Radio Broadcasting
Expected Output: ULAB Campus Radio
Description: Sunday - Wednesday 11:00 am - 2:00 pm live programme.
Daily 2-3 Hour Programs on news, opinions and entertainment.

CinemaScope
Film Apprenticeship Program
Expected Output: Project Concepts, Film Analysis, Scripts, Narrative
Films, Documentary Films
Description: Project concepts, scripts, critiques and/or films developed
by students under the mentorship of an expert.

10
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Co-Curricular
Programmes

ULAB TV
Television Broadcasting
Expected Output: ULAB Campus Television
Description: Sunday - Wednesday, 2:00 pm - 3:00 pm
Tuesday: New episode, Sunday, Monday and Wednesday: Repeat
Weekly One Hour Programme on news, opinions and entertainment.

PR4U
Public Relations Apprenticeship Programme
Expected Output: ULAB Campus PR Practitioner Team
Description: PR campaign development, media handling,
communication audit and event management.

ShutterBugs
Photography Apprenticeship Programme
Expected Output: Project Concepts, Photo Exhibits
Description: Project concepts and/or photographs developed by
students under the mentorship of an expert.

Animation ULAB
Animation Apprenticeship Programme
Expected Output: ULAB Campus Animation Studio
Description: Animated TV Series, short films, workshops, film shows
and seminars.

11
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Outreach
Programmes

Creative Time Summit

Creative Time Summit is an event that is hosted around the world but initially began in New York.
Their motto is to solve problems around the world with the help of art. The University of Liberal
Arts Bangladesh is the official screening site of the Creative Time Summit and is only one of the two
sites of the Summit in Asia. Aside from screening a number of sessions from the summit, ULAB
invites a number of guests to speak on the occasion. Mr. AFM Moniruzzaman, Senior Lecturer from
the Media Studies and Journalism Department undertakes an interactive graffiti, a project where
students and teachers of ULAB express themselves on a single canvas, which eventually came
through as a unified form of painting. The painting depicts the summit theme.

12
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Outreach
Programmes

Film Festival
Dhaka International Mobile Film Festival
Dhaka International Mobile Film Festival (DIMFF) started in 2015 as Cinemascope Mobile Film
Competition (CMFC). The festival upholds and promotes the motto 'New generation, New tools,
New communication'. The festival is free of entry where CMFC category remains restricted to
university students (worldwide) in undergraduate or graduate levels. The only rule for this festival
is about shooting the film using mobile phones (cell-phone/smart phone). There is no restriction
regarding brand, model and operating system of the phone as well as post-production tools.

Fact Checking Website

FactWatch
FactWatch is a fact-checking website ran by MSJ that is focused on deciphering fraudulent
statements and disinformation in Bangladesh’s socio-political environment. In a bid to do that
FactWatch analyses the statements made by public figures and politicians, information about
health, environment and science that spread through the social media and the news items
published by the mainstream media with the aim to promote awareness among the general public
through our journalistic skills and in the long run help them make well-informed decisions. This
project led by Dr. Sumon Rahman, received a grant by The American Center for 2017-2018.

13
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Curriculum
Integration Programme
The Curriculum Integration Program was established to facilitate faculty and students from various
year levels and study concentrations to work together and learn from each other. It has two
primary objectives. First, it utilizes active learning approaches to enhance the educational
experience of students. Second, it encourages students to look inward — to reflect on their own
personalities, aspirations and identities. The Department believes that students must be
comfortable and confident with themselves before they can positively contribute to others. Every
semester, the MSJ Department launches an exhibit to facilitate curriculum integration. Each exhibit
is based on a philosophical/sociological concept and/or theory, which is used to guide and
harmonize student outputs as well as ground them in communication-related perspectives. The
exhibit brings together the works of students, which includes research paper presentations,
communication campaign materials, visual art, digital art, photography and film exhibitions.

14
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Film Exhibit

Documentary
Identity
Identity is the story of ‘Ratul’ who is a transgender boy. It starts with his
father, discovering his hidden identity. It documents how one transgender
who lives with his family ends up being living in the transgender society.
Identity shows what the trangenders face when they want to live in
mainstream society.
Director: Shahnewaz Ahmed, Runtime: 10 min

Short Film
Shiuli Kotha
The short film Shiuli Kotha is based on a true story. Shiuli is a security guard
working in a corporate office. Her husband, Ratan, is an abusive drunkard.
He does not like the fact that Shiuli is a working-woman but he does not have
any job. One day Ratan decides that Shiuli’s monthly income is not enough.
Shiuli’s boss, Hemayet, is concerned by her absence at work and goes to
Shiuli’s residence only to find out that she has been forced to become a
prostitute. Hemayet rescues Shiuli from Ratan and she starts to live her life
as an independent woman.
Director: Mrittika Kamal, Runtime: 10 min

15
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Film Exhibit

Short Film
A Book behind the Shoes
The light of civilization can be found in society by passing over the green. At the very
first step of the path of life, the trip can be described as pure and white but as people
walk towards the last step, they face more obstacles, which were created by the society.
From the primitive time, nature appeared on earth as an incarnation of the Lord. This
film was derived from the manifest of the known world. To show this manifestation, the
symbol of knowledge, the book has been added. In this film you will find out the story
of how a shoe brought about freedom from a impending war.
Director: Zahid Gogon, Runtime: 10 min 46 sec

Short Film
Nonexistence, Mon Amour
This is not a story, not a poem or a missing report on your daily newspapers. This is an
abstract of a found PhD thesis paper on urban youth and its fashion of thinking. The
researcher investigates an unknown young man as a sample in that research. The
young man works as an accountant but hates his job. Every morning, out of frustration,
he plans an escape but he always ends up in office. According to the survey results, one
fine morning the sample finally escapes the reality of cityscape and gets lost in the
wilderness leaving a mystery whether it was a suicide. The researcher tries to
understand the fragility, horror and melancholy of modern industrial society through
that sample’s missing incident. It is a neo-narrative and experimental take on life,
hypocrisy and nothingness.
Director: Jaheen Faruque Amin, Runtime: 8 min 40 sec

16
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Visual Exhibit
Installation and
Performance Art
Based on the fusion of Space and Time, Installation and Performance Art have the
power to express the artist’s message in a thoughtful way. These
three-dimensional art forms, which are the part of the Postmodern Art, are also
called as Conceptual Art. In these mediums, students can utilize their interests and
capabilities of variety of subjects and media. They can create an atmosphere that
immerse the viewer into a sensory, emotional and knowledgeable experience.
Students undertake workshop, gallery/studio visit, give reports, and participate in
seminars, critiques, other cultural events, and the curriculum integration visual
exhibition. Expanding the physical boundaries of art, students incorporate a
variety of media, including found objects, videos, photographs, digital arts,
paintings, drawings, music, sound effects, sculptural materials, their own body
and/or someone else’s body in their work.

Paintings and Sketches

Students are provided with the opportunity to explore innovative visual
communication. The pathways give greater choice and flexibility and include visual
communication in art, signs, design, color and other visual things and its history.
Students are taught symbols, design, paintings and sketches through a series of
lectures, group discussions, presentations, hands-on practices, role-plays and
workshops.

17
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Visual Exhibit
Photography
In an urban society like Dhaka city, we live our own life. We wake up in the
morning, go outside to work or study, and come back home again. We do not have
time to care for each other, always on the run to get our businesses done.
Overpopulated, our urban society has limited space for everything. We look for
fresh air in open windows, rooftops, out in the streets; but even that is congested.
The rooftops, the place of solace, have clothes hanging everywhere gives the
sense of lack of space. Sometimes, we get the feeling that we cannot even breathe
properly; we wish to be somewhere else. Our world is trapped inside an empty
room; sometimes suffocating. Sometimes we feel that we are just stuck. We have
no other choice but to embrace the dark hours of our being. Even being stuck can
be amusing sometimes.

Plaster Masks and

Face Paintings
Students depict women exclusion and inclusion using two canvasses- their own
faces and plaster masks (which were molded from their own faces). On one side
of the face, using lines, strokes, shapes, symbols, colors and textures, students
depict their view of women inclusion, and on the other side, they show exclusion
of women. A huge gap can be seen between exclusion and inclusion given the
patriarchal nature of Bangladesh society.

18
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Research Projects

Archiving Project on Tareque Masud

Tareque Masud was an award-winning Bangladeshi independent
filmmaker. He was known for directing the films Muktir Gaan (1995) and
Matir Moina (2002), for which he won two international awards. He died
in a road accident on August 13, 2011 but has left a rich legacy of
philosophies, concepts, ideas and creative works for the future
filmmakers of the country. In collaboration with his wife Catherine, the
department has archived all of Tareque’s interviews, writings and ideas
as well as essays and narratives written about him.

Women’s Inclusion in Digital Bangladesh

The study is on women’s citizenship in Digital Bangladesh. The objective
of the study is to conduct case studies that document and analyze the
application of ICT telecentres in achieving community objectives and
creating spaces for women empowerment. This research is funded by the
University of Liberal Arts Bangladesh. Prof. Jude William Genilo and
Marium Akther are involved in this research.

19
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Research Projects

Revisiting Anwar Hossain's 1971

During the Liberation War in 1971, eminent Bangladeshi photographer and
cinematographer Anwar Hossain was in the village of Dohar (an hour from
Dhaka City) documenting how people are struggling with an extremely
difficult condition. He took pictures of the burnt houses, victims of atrocities,
fleeing populations, freedom fighters striking back and the like. In 2015,
Anwar revisits the people and places in his 1971 photographs; trying to know
their present condition — more than 40 years after the war. ULAB faculty and
students participated in this journey as they documented the narratives of
the people of Dohar and Dhaka.

Giving Voice to the Voiceless

Community Radio in Bangladesh
This study investigates whether community radio has started to fulfill its
mission of providing a voice to the voiceless in Bangladeshi society.
Broadcasting from 2011, community radio stations in the country aim to
build a democratic society based on the principles of free flow of
information, equitable and affordable access to Information and
communication technology and right to communication of remote and
marginalized populations. Prof. Jude William Genilo, Bikash Chandra
Bhowmick and Mohammad Shazzad Hossain visited two radio stations in
Barisal, which were presented as cases for this study.

20
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Research Projects

ICT for Development Working Paper Series

The department, in cooperation with the Bangladesh Institute of ICT for
Development (BIID), publishes twice a year a Working Paper Series on ICT
for Development. The journal aims to articulate, capture and document
success stories, best practices, lessons learnt and shortcomings of ICT4D
projects or researches in developing countries along with the emergence of
new media and digital culture and its impact in the society.

Small Circulation, Big Impact:

Readability of English-language
Newspapers in Bangladesh
The study aims to increase the circulation of English-language newspapers in
Bangladesh. In so doing, it will look into the readability of newspapers. Five
English-language newspapers were analyzed using the content analysis
methodology and instruments developed by the Readership Institute
(Northwestern University, USA). The research helped us understand the
proportion of news and information appearing in English dailies in terms of
story theme, geographic focus, treatment, origin, visual presentation,
diversity of sources/photos, newspaper structure, content promotion and
listings. Researchers included Md. Asiuzzaman, Prof. Jude William Genilo and
Mahbubul Haque Osmani.

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 21
 Research Projects

Bangladesh’s Changing Mediascape:

From State Control to Market Forces
The book is a collection of essays that provide an in-depth understanding of the
changing Bangladeshi mediascape. The essays focus on, respectively, specific
media (television, radio, film, the press and photography), policy issues and the
challenge of the new media to governance in an emerging and developing
nation faced with innumerable economic, social and physical problems. The
book deliberately avoids the development communication model and argues
that market forces rather than planned state interventions will contribute to a
more equitable communication environment for Bangladesh.

Gender Representation in Bangladeshi Media

and its Influence on Youth:
A Study in Selected locations of Dhaka
Violence against women and girls is a structural problem, directly linked to
prevailing gender inequality with and discriminatory gender norms, roles
and stereotypes and the unequal power relations and discrimination, which
are embedded and perpetuated through societal institutions at all levels -
one of which is media. This study explores how the media representation of
gender influences the perceptions of girls/young women and boys/young
men; and how these in turn influence their lives (including patterns of
gender based violence). This is a collaborative project with Plan International
Bangladesh.

22
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Milestones
2004
ULAB launched with UGC approval. MSJ undergraduate program started with Prof.
Sakhawat Ali Khan as the Department Head.

2006
Prof. Brian Shoesmith became the Department Head.

2007
The Media Lab was established.
Asian Media Information and Communication Centre (AMIC) Singapore membership.

2008
The Masters in Social Science in Media Studies and Journalism launched.

2009
Prof. Jude William Genilo became the Department Head.
The first strategic development plan for the department was formulated.
The number of students was 150 and full time faculty was 5.
The Curriculum Integration Program became a feature of the department.
International Communication Association (ICA) USA membership.

2010
The first issue of the ULABian campus paper was published.
The photo and film apprenticeship programs were established.
International Association of Media and Communication Research (IAMCR) UK membership.

2011
The undergraduate curriculum was updated with study concentrations in
Business Journalism, Digital Film and Television Production, and Public Relations.
ULAB Campus Radio CampBuzz went on air.

2012
The second strategic development plan of the department was formulated.
The number of students was 500 and full time faculty was 10.

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 23
 Milestones
Global Alliance on Public Relations and Communication Management (GA) Switzerland membership.
The graduate curriculum was updated to focus on Leadership Communication.

2013
Communication Major offered in the Master in Business Administration Program.
ULAB TV has been launched. Communication Initiative (CI) USA membership.
Masters in Social Science in Media Studies and Journalism has been renamed as Master in Communication.

2014
Prof. Jude William Genilo wins CMO Asia’s Education Leadership Award;
bringing international recognition to the Department.
For the first time ULAB became a screening site of the Creative Time Summit.

2015
The third strategic development plan of the department was formulated.
The number of students was 732 and full time faculty was 17.
Prof. Jude William Genilo became the International Association of Media and Communication Research
(IAMCR) Ambassador.
Animation apprenticeship program, ULAB Animation Studio and public relations apprenticeship program,
PR4U have been launched.
Started to organize CinemaScope Mobile Film Competition (CMFC).

2016
The ULAB MSJ Department passed the first stage of program accreditation of the ACEJMC (Accrediting
Council on Education in Journalism and Mass Communications).

2018
CinemaScope started organizing Dhaka International Mobile Film Festival (DIMFF) with CinemaScope Mobile
Film Competition (CMFC) as its competition category.
Fact Checking web service FactWatch launched.
Prof. Jude William Genilo's term as IAMCR Ambassador was extended for another three years.
The fourth strategic development plan was approved by ULAB management. The department has almost
900 students.

24
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Facilities

Radio Booth
The radio booth can be used for
sound recording and for sound
transmission. It is connected to
speakers - placed in the public
spaces of the university.

Studio
MSJ Department has an equipped
studio for video shooting. In
different course and
apprenticeship program students
use this for indoor shooting
purpose. Also they are using green
wall for chroma key shooting.

Media Lab
The media lab possesses equipment for
photography and videography. Aside from
these, it has editing panels using iMac
computers. Students utilize the media lab
for projects in film production, TV
production, advertising, development
communication, journalism and created
private media courses.
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 25
 Facilities

Transmission Room
The transmission room relays
content relating to ULAB TV to
four monitors located in
various public spaces of the
university.

Screening
Room
The screening room can
fit 30 students. It was
constructed for purposes
of viewing and analyzing
films and other
audio-visual forms.

Computer Lab
The university has six computer
labs and more than 200
windows-based computers.
Students use the computer lab for
multimedia production projects.

26
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Facilities

Library
The university has its main library
in Campus A. Aside from the
collection of books, journals and
periodicals, the library has access
to online resources. For media
studies and journalism students,
the online resources include those
from AMIC, ICA, GA, IAMCR and
Communication Initiative.

Gallery
The gallery is utilized to
display the creative visual
outputs of students. This
includes photographs,
sketches, sculptures and
posters.

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 27
 Faculty
Full Time Faculty Members

Dr. Jude William R. Genilo

Professor
PhD in Communication, University of Philippines (Philippines)
Dr. Din M Sumon Rahman
Professor
PhD in Cultural Studies, University of Queensland (Australia)

Md. Asiuzzaman (On Leave)

Associate Professor
MA in Journalism Studies, Cardiff University (UK)
Dr. Kazi Mahamudur Rahman
Associate Professor
PhD in International Relations, University of Queensland (Australia)
Dr. Sarkar Barbaq Quarmal
Assistant Professor
PhD in Energy and Risk Science, Ibaraki University (Japan)
Dr. Tabassum Zaman
Assistant Professor
PhD in Cultural Studies in Asia, National University of Singapore (Singapore)
Mohammad Shazzad Hossain
Assistant Professor
MSc in Physics, Shahjalal University of Science and Technology (Bangladesh)
MA in Film and Media, Stamford University Bangladesh (Bangladesh)
Muhammad Abdul Kader
Assistant Professor
MPhil (On Study) in Fine Arts, University of Rajshahi (Bangladesh)
MA in Mass Communication (Media Arts), University of Bedfordshire (UK)

28
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Faculty
Bikash Chandra Bhowmick
Assistant Professor
MA in Film and Media, Stamford University Bangladesh (Bangladesh)
Post-Graduate Diploma in Cultural Studies, Centre for the Study of Culture and Society (India)
A.F.M. Moniruzzaman
Senior Lecturer
MFA in Film Making Direction, Osaka University of Arts (Japan)
Mahmudunnabi
Senior Lecturer
MA in International Journalism, University of Leeds (UK)
Naimul Karim
Lecturer
MA in Journalism, Media and Cultural Studies, Cardiff University (UK)
Kashfia Arif
Lecturer
MA in Critical Media and Cultural Studies, SOAS University of London (UK)
ATM Farhad
Lecturer
MA in Global Journalism, Orebro University (Sweden)

Part Time Faculty members

Dr. Abul Mansur Ahmed
Professor, Department of Mass Communication and Journalism, University of Dhaka
PhD in Communication and Culture, York University (Canada)
Dr. Shah Nister Kabir
Associate Professor, Department of Mass Communication and Journalism, Jagannath University
PhD in Media, Film and Communication, University of Otago (New Zealand)

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 29
 Faculty
Md. Riaz Uddin Khan
Freelance Trainer, Research and Communication Expert
MA in Mass Communication and Journalism, University of Dhaka (Bangladesh)
Salek Shahriyar
Head of Marketing, Suzuki Bangladesh
EMBA in Marketing IBA, University of Dhaka (Bangladesh)
Zahed-Ur-Rahman
MA (Film & Media), Stamford University Bangladesh (Bangladesh)
MBA, IBA, University of Dhaka (Bangladesh)
Mohammed Mozammel Huq
PhD (On Study) in Government & Politics, Jahangirnagar University (Bangladesh)
MPhil in Government & Politics, Jahangirnagar University (Bangladesh)
Muhammad Aminuzzaman
PhD (On Study) in History, Vrije Universiteit Brussels (Belgium)
MCom in Marketing, University of Dhaka (Bangladesh)
Abonti Mehtaz
Assistant Professor, Department of Mass Communication and Journalism, Jagannath University
MA in Film Studies, Carleton University (Canada)
Naila Azad
Artistic Director – Jatrik Productions Dhaka, Bangladesh
MFA in Theatre Film and Television, University of California Los Angeles (USA)

Nazrul Islam
Editor of newsnextbd.com
MA in Mass Communication and Journalism, University of Dhaka (Bangladesh)
Tanim Ahmed
Special Correspondent, Dhaka Tribune
MBA, IBA, University of Dhaka (Bangladesh)

30
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Faculty
Khijir Hayat Khan
Creative Director, KHK Productions
MA in Digital Media, Simon Frasier University (Canada)
Amitabh Reza Chowdhury
Managing Director, Half Stop Down
BA in Economics, Poona University (India)
Proshoon Rahman
Head of Creative, Nakshikatha Communications
MSS in Political Science, University of Dhaka (Bangladesh)
Farid Ahmed
MA in International Journalism, University of Leeds (UK)
Muhammad Reaz Hossain
MFA in Ceramics Design, University of Dhaka
Md. Montasir Islam
MSc in Business Administration, Linköping University (Sweden)
Md. Ahsan Rajib
EMBA in Marketing, IBA, University of Dhaka (Bangladesh)
Palash Bhattacharjee
MA in Fine Arts, University of Chittagong (Bangladesh)
S. M. Rezaul Karim
MSS in Anthropology, Jahangirnagar University (Bangladesh)

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 31
 Management
Head of the Department
Dr. Jude William R. Genilo
Graduate Programme Coordinator
Dr. Sarkar Barbaq Quarmal
Undergraduate Programme Coordinator
Mohammad Shazzad Hossain
Media Lab Coordinator
Muhammad Abdul Kader
Internship Coordinator
Naimul Karim
Admin Officer
Fargin Farhana Mostafa, Rex Martin Gomes, Md. Al Imran
Media Lab Instructor
Piyas Roy, Md. Naim Khan, M. Didarul Karim Sikder

Co-curricular Programs

The ULABian
Bikash Chandra Bhowmick (Advisor)
Naimul Karim (Advisor)
Rafique Bhuiyan (Instructor)

ULAB Radio CampBuzz

Kashfia Arif (Advisor)
Tamzid Hokkani (Instructor)

32
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Management
CinemaScope
Mohammad Shazzad Hossain (Advisor)
Md. Zahid Hasan (Instructor)

ULAB TV
Dr. Sarkar Barbaq Quarmal (Advisor)
Mahmudunnabi (Advisor)
Aritra Ankan Mitra (Instructor)
Sadek Ahmed (Instructor)
Saidul Islam Sayeed (Instructor)
Asraful Alam Rubel (Instructor)
Samira Tasnim Karim (Instructor)
Sabbir Ahammed (Instructor)

PR4U
Abu Tayub Mohammed Farhad (Advisor)
Rafique Bhuiyan (Instructor)

ShutterBugs
Muhammad Abdul Kader (Advisor)
Muhammad Aminuzzaman (Instructor)

ULAB Animation Studio

A.F.M Moniruzzaman (Advisor)

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 33
 Testimonial

Finding the right mix of faculties to teach the subjects in any field is what
distinguishes a university. ULAB's Media Studies and Journalism department
has had some of the best faculties with expertise in the disciplines they nurture
students, be it journalism, public relations, mass communication or digital
production. The research and practical application of each of the courses allow
students hands-on-experience even before they start their professional career.
I appreciate ULAB for giving me the best years of academic life. As ULAB alumni,
I wish the university a long enlightening journey and its students the brightest
future.

Saad Hammadi
Graduated: 2013
The Christian Science Monitor

34
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Testimonial

Choosing ULAB as my undergrad school has been the most spectacular event in
my life. While the university provided a complete Liberal Arts platform, one of
its kind in Bangladesh, my Department guided me to develop into a reasonable
individual. My major in mass communication has helped me to gain a positive
and rational understanding of human behavior and the related aspects. Today
in my professional sphere, my discipline reflects in every mission I contribute to
or participate in. And I could not make it through without the relentless support
from my mentors, my faculty and the department. The profound wisdom and
knowledge I have acquired from them is more than an achievement. Today, I
cherish the fact that I represent the Department of Media Studies and
Journalism, I say it with pride that I am a ULAB graduate.

Tamanna Faiz
Graduated: 2012
More than Words

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 35
 Jobs for
Graduates

and many more...

36
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Department and University
Affiliations and Collaborations

Asian Media Information Global Alliance on Public Relations International Association of Media The Communication International Communication
and Communication and Communication Management and Communication Research Initiative Network, USA Association (ICA), USA
(AMIC), Manila (GA), Switzerland (IAMCR), Paraguay

Bangladesh Institute of ICT in Colours FM 101.6FM

Development (BIID)

Asian-Pacific Quality United Nations

Acceditation Council for Business The Environmental Association for Academic Impact
School and Programs Network, China Universities and Colleges

MidWestern University Assumption University State University of Chiang Mai University, Sukhothai Thammathirat Edith Cowan
of Nepal of Thailand New York Thailand Open University, Thailand University, Australia

Asian University for University of Curtain University of

Women, Bangladesh Gloucestershire, UK Technology, Australia The College at Brockport Kunming University, China

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 37
 Admission
Requirements

General Requirements
Application forms
Application forms are available at:
House 56, Road 4/A (Satmasjid Road), Dhanmondi, Dhaka-1209.
You can also download the form from the ULAB website.

A complete application includes:

1. The filled in application form.
2. Four passport-sized color photographs.
3. Copies of all certificates and mark-sheets.
4. Photocopy of National ID of the student & one of the parents.
Incomplete applications will not be accepted. Any applicant who gives false information during
the application process will be immediately disqualified from the application process or
summarily dismissed from the university.

Minimum Qualifications for Admission

Minimum GPA of 2.5 both in SSC and HSC examinations or equivalent,
Or, At least one GPA of 2.00 but aggregate GPA of 6.00 in SSC and HSC,
Or, O’Level in 5 subjects with a minimum GPA 2.50 & A’Level in 2 subjects with a minimum GPA
2.00 (A = 5, B = 4, C = 3, D = 2, E = 1)
Or, GED minimum score of 145/200 in each subject under new syllabus.
Or, International Baccalaureate/American High School Diploma.
Or, Sons/daughters of freedom fighters with an aggregate GPA of 5.00 in SSC and HSC.
Acceptable performance on Admission Test.

Note: Admission test is waived for candidates with minimum score of 1100 in SAT
(Math + Critical Reading). Transfer of credits from comparable educational institutions may be
considered after admission. Rules on credit transfer are available from the Admissions Office.

38
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Admission
Requirements

Admission Test
ULAB will call applicants who meet the minimum eligibility requirements for an Admission
Test, which will comprise of a written test and viva. The written test has two parts:
Part 1 contains multiple-choice questions covering English language, mathematics, and
logical reasoning.
Part 2 is a test of written English where students have to write a short essay.

Viva Exam
All applicants need to take a viva exam.
The final decision regarding admission will be based on the candidate's academic
background as well as on his/her performance in the admission test and viva.

Course Fees and Scholarships

For course fees and scholarships, please contact admission office for the latest information.
Phone: 9061255, 9661301, 01730082197, 01713091936, 01714161613
Email: admissions@ulab.edu.bd Web: admissions.ulab.edu.bd

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 39
 Course
Details

Course Breakdown
The course requirements for a BSS in Media Studies and Journalism with majors in Business
Journalism, Digital Film and Television Production and Public Relations are as follows:

Course Type Number

GED Courses 10
Communication Studies Core Courses 9
Media Studies Core Courses 6
Major Study Concentration 9
Minor Study Concentration 5
Elective/Optional MSJ Courses 2
Internship or Project 2
Total 43

40
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Four Year
Course Description

Year 1 Year 3
Term 1 Term 7
MSJ11101 Communication Concepts and Theories Major 2
CSE101 Introduction to Computer Applications Major 3
ENG101 Basic English and Learning Skills Minor 1
Term 2 GED Elective 3
MSJ11102 Communication Research Term 8
ENG102 Fundamentals of English I Major 4
GED100 Bangladesh Studies Major 5
Term 3 Minor 2
MSJ11301 Critical Thinking and Logic
MSJ11103 Figures and Numbers for Communication Majors
ENG103 Fundamentals of English II Term 9
GED101 Bangla Bhasha Major 6
Major 7
Minor 3
Year 2 MSJ Elective 1

Term 4 Year 4
MSJ11211 Mass Communication
Term 10
MSJ11212 Introduction to Journalism
MSJ11213 Principles of Public Relations Major 8
GED201 World Civilization Minor 4
MSJ Elective 2
Term 5
MSJ11401 Development Communication
MSJ11214 Convergence Communication 1
Term 11
MSJ11201 English for Media
MSJ11203 Communication and Technology Major 9
GED Elective 1 Minor 5
MSJ11411 Media and the Law
Term 6
MSJ11402 Ethics in Media and Communication
MSJ11215 Convergence Communication 2
Term 12
MSJ11202 Bangla for Media
Major 1 MSJ11498 Internship or Project
GED Elective 2 MSJ11499 Internship or Project
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 41
 Course
Catalogue

GED Core (7 Courses/ 21 Credits)

Course Code Course Title

ENG101 Basic English and Learning Skills
ENG102 Fundamentals of English I
ENG103 Fundamentals of English II
GED100 Bangladesh Studies
GED101 Bangla Bhasha
CSE101 Introduction to Computer Studies
GED201 World Civilization

Note: Placement in English courses will be based on diagnostic tests. Candidates

achieving high marks in the English diagnostic tests will be exempted from ENG101 and
ENG102. They may take optional courses in lieu of the specified English courses.

GED Electives (3 courses / 09 credits)

Students eligible to take a GED Elective must choose one of the GED electives from the
courses provided in a specific term. Students are required to select one course from
each of the three sets offered.

42
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Course
Catalogue

Communication Studies Core Courses

(9 courses / 27 credits)

Course Code Course Title

MSJ11101 Communication Concepts and Theories
Communication Research
MSJ11102 (prerequisite to all research courses)
MSJ11103 Figures and Numbers for Communication Majors
MSJ11201 English for Media
MSJ11202 Bangla for Media
MSJ11203 Communication and Technology
MSJ11301 Critical Thinking and Logic
MSJ11401 Development Communication
MSJ11402 Ethics in Media and Communication

Media Studies Core Courses

(6 courses/ 18 credits)

Course Code Course Title

Mass Communication
MSJ11211 (prerequisite to all Digital Film and TV Production Major Courses)

MSJ11212 Introduction to Journalism

(prerequisite to all Business Journalism Major Courses)
Principles of Public Relations
MSJ11213 (prerequisite to all Public Relations Major Courses)

MSJ11214 Convergence Communication 1

MSJ11215 Convergence Communication 2

MSJ11411 Media and the Law

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 43
 Course
Catalogue

Business Journalism Major Courses

(9 courses / 27 credits)

Course Code Course Title

MSJ11221 Journalism and the Global Economy
MSJ11321 News Sourcing and Gathering
MSJ11322 News Editing and Translation
MSJ11323 Economic and Financial Reporting
MSJ11324 Labor and Workplace Reporting
MSJ11325 Reporting on SMEs and Non-Profits
MSJ11326 Reporting on the Economy and Climate Change
MSJ11421 Business Beat Reporting 1
MSJ11422 Business Beat Reporting 2

Digital Film and TV Production Major

(9 courses / 27 credits)

Course Code Course Title

MSJ11231 Visual Communication
MSJ11331 Cinema Studies
MSJ11332 Media Presentation and Performance
MSJ11333 Writing for Film and Television
MSJ11334 Digital Cinematography
MSJ11335 Digital Postproduction
MSJ11336 TV Infotainment Production
MSJ11431 Documentary Production
MSJ11432 Fictional Narrative Production

44
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Course
Catalogue

Public Relations Major Courses

(9 courses / 27 credits)

Course Code Course Title

MSJ11241 Interpersonal and Intercultural Communication
MSJ11341 Strategic Public Relations
MSJ11342 Public Relations Research
MSJ11343 Media Relations
MSJ11344 Internal Communication
MSJ11345 Created Private Media
MSJ11346 Speech Writing and Public Speaking
MSJ11441 Advertising
MSJ11442 Public Relations Campaign

Internship
(2 courses / 6 credits)

Course Code Course Title

MSJ11498 Internship or Project
MSJ11499 Internship or Project

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 45
 Course
Catalogue
MSJ Elective Courses
MSJ students will select additional 2 MSJ courses from an alternative concentration other
than the one they are studying or from MSJ elective courses shown below:

MSJ Elective Courses (2 courses / 6 credits)

Course Code Course Title
MSJ11350 History of Bangladesh Media
MSJ11351 Reading Media Text: A Critical Introduction to Tareque Masud
MSJ11352 Freedom of Information and Access
MSJ11353 Radio Production and Management
MSJ11354 Introduction to Community Radio
MSJ11355 Photo Journalism
MSJ11356 Sports Journalism
MSJ11357 Photos and Visuals for Business Journalism
MSJ11358 New Media and Online Publications
MSJ11359 Introduction to Digital Culture
MSJ11360 TV Production Skills
MSJ11361 Events Management
MSJ11362 Consumer Culture
MSJ11363 E-Learning: Principles and Practice
MSJ11364 Desktop Publishing
MSJ11365 Audience Research

46
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Course
Catalogue

Course Code Course Title

MSJ11366 Mass Media Research
MSJ11367 Qualitative Research Methods
MSJ11368 Quantitative Research Methods
MSJ11369 Research Data Analysis and Interpretation
MSJ11370 Set Design for Film and Television
MSJ11371 Make-Up and Costume Design
MSJ11372 Light Design
MSJ11373 Community Informatics
MSJ11374 Introduction to Photography
MSJ11375 Film History
MSJ11376 Aesthetics of Film
MSJ11450 Media Management
MSJ11451 Social Context of Media
MSJ11452 International Communication
MSJ11453 Communication and Culture: An Introduction to Cultural Studies
MSJ11454 Gender and Communication
MSJ11455 Copy Writing
MSJ11456 Introduction to Animation
MSJ11457 Global Perspectives in Journalism
MSJ11458 Development and Environmental Journalism
MSJ11459 Political Journalism

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 47
 Course
Catalogue

Course Code Course Title

MSJ11460 3D Animation-Drawing for Animation
MSJ11461 International Business Reporting
MSJ11462 Reporting on Technology and Energy
MSJ11463 Advanced Multimedia Production
MSJ11464 Advanced TV Production
MSJ11465 International Public Relations
MSJ11466 Integrated Marketing Communication
MSJ11467 Crisis Communication
MSJ11468 Visual Anthropology
MSJ11469 Sound Design for Film and Television
MSJ11470 Government Regulatory Agencies
MSJ11471 Business Investigative Reporting
MSJ11472 Computer-Assisted Reporting
MSJ11473 Sample Stock Portfolio
MSJ11474 Business Feature Writing
MSJ11475 Business Journalism for Non-Journalists
MSJ11476 Covering the Bangladesh National Budget
MSJ11477 Media Marketing and Distribution
MSJ11478 Acting for the Camera: News Presentation and Field Reporting

48
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Internship
All students studying at the MSJ Department will undertake an internship in an area of media or
communication that interests them. By their final semester of study, students are required to
seek out a suitable organisation for an internship to appreciate and experience the dynamics of
working in a real organisation. These may be unpaid or occasionally paid, depending on the
employer. The duration of the internship is usually from 8 to 12 weeks. Students are expected to
work during the employer’s requested hours. This is to be negotiated between the host
institution and the students.
Suitable employers include any reputable organisation in a field related to the student’s course
of study at ULAB. The student internship advisor will approve the suitability of the host
institution for the student. Then, a recommendation letter will be given by the Career Services
Centre to the student as a potential candidate for the host institution. The student is expected to
write a report detailing their internship and any lessons learned from it. This report will be
presented before a panel of ULAB examiners and will be graded.
ULAB students are expected to take the internship as seriously as they would take any other job
and conduct themselves in a mature manner. They are expected to be able to work both
independently and in a team, and be flexible, proactive and enthusiastic.

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 49
 Projects

Filmmaking Project
Instead of internship, students may opt for a film-making project. A
maximum of four students can work on the same project fulfilling one
major role - Script, Cinematography, Editing or Direction. Students have
to make 15 to 25 minutes fictional story or documentary. Each student is
expected to prepare their production book detailing their project and
any lessons learned from it. This production book along with the film will
be presented before a panel of ULAB examiners and will be graded.

Research Project
The Research Project Internship takes advantage of the Masters in
Communication (MComn). MSJ students need to make a decision on
undertaking a research in lieu of a workplace internship at the end of
their 11th semester. The student is required to produce the first two
chapters (Introduction and Study Framework) of research project. This
will be presented and defended before a panel.

50
DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM
 Portfolio

All students studying at the MSJ Department must create a portfolio over the course of their study. By
their final semester of study, students are required to have a file that will showcase the key projects of
certain courses that they had taken during their undergraduate study.
A student portfolio is a compilation of academic work and other forms of educational evidence
assembled for the purpose of (1) evaluating coursework quality, learning progress, and academic
achievement; (2) determining whether students have met learning standards or other academic
requirements for courses and graduation; (3) helping students reflect on their academic goals and
progress as learners; and (4) creating a lasting archive of academic work products, accomplishments,
and other documentation.

DEPARTMENT OF
MEDIA STUDIES
AND JOURNALISM 51
UNIVERSITY OF LIBERAL ARTS BANGLADESH
Hs 56, Rd 4/A (Satmasjid Road), Dhanmondi, Dhaka - 1209.
Tel: 9661255, 9661301, 01730082197, 01713091936, 01714161613
Email: info@ulab.edu.bd, Web: www.ulab.edu.bd