A

PROJECT REPORT ON

FLOTECH ENGG; PVT.LTD.

Prepared by:- Meet k. radadiya

Class :- BBA SEM I
Roll No: - 3062
Div :- A

COLLEGE:-

K.K SHASHTRI GOVERNMENT COLLEGE;

AHMEDABAD

ACADAMIC YEAR:-

2020-2021
 DECLARATION

I the undersigned Meet k. radadiya a student of B.B.A sem I here by declare that the
etc. work presented in this project report is my own work and has been carried out under the
project pupation of prof.
This work has not been previously submitted to any other university for any other
examination.

Student Name-Meet k radadiya

Signature :
Date :
 ACKNOWLEDGEMENT

It is a genuine pleasure to express my deep sense of thanks to Gujrat university

ahmedabad Her dedication and been interest above all his over whining attitude to help her
student had been slowly and mainly responsible.

I am thankful to the guardian by krupal acharya of Government Bba College

ahmedabad For giving me encouragement university of this individual study report for
preparation of this industrial study report.

I am thankful to the company's HR manager RANK MUKESH for providing its

excellent guidance the subject and contribution his valuable time for me.
 PREFACE

The objective practical of at BBA SEM-1 level to develop prospective about the
company and the functioning or the following areas of management.

As per our syllabus of the gujrat university BBAcource and industrial visit in FY.BBA
course at practical study or practical training is of lots of important for a management student
only the theoretical knowledge and class discussion is not enough but knowledge at various
levels of business unit necessary for every student industrial visit place an important role to
gate the practical view point of students and also making them aware about the problems
opportunity and situation all industrial unit.

In regard to this I have visited "FLOTECH ENGINEERING PVT LTD. "I have
prepared the report of these industries on the basic of information, which I collected from
various department of the company. I got all the information which i wanted from this
company. I noted the matter which I observed during my visit to "FLOTECH
ENGINEERING PVT LTD."I have finished visiting and prepared report.
 MAIN INDEX

Sr No. Section Page No.

1 General information

2 Production/operations information

3 Human resource information

4 Marketing information

5 Accounting & financial information for the last year

6 Swot analysis

7 Conclusion

8 Future plan

9 Suggestions

10 Bioliography
 SECTION : 1
GENERAL INFORMATION

No SECTION PAGE NO
1 Introduction
2 Brief history & development of the unit
3 Company profile
4 Objectives of company
5 Organization structure
6 Size and from
7 Location & site preference
8 Time keeping system
9 Achievements & awards
10 Contribution of the unit to the industry
 1. INTRODUCTION OF COMPANY

. I have visited FLOTECH PVT.LTD. At Rajkot the partner of this company Mr

MANSHUKHABHAI gives me full and correct information about personnel marketing , finance
and production departments of the company.

Having a latest plan in 12000 square motors with 100000sq, feet build up area latest
production and modem inspection technology. “FLOTECH PVT.LTD “is small industrial city
Rajkot. It was established and registered as a private limited company in 1991.this company was
started with an initial investment of RS 25,00,000.

The company manufacturing nearly 130 models with in house most advanced manufacturing
unit having capacity of 200000 units annually with more than iso dedicated manpower.

Today FLOTECH is one of the best in the India pump industry as far as the quality &
performance.
 2. BRIF HISTORY AND DEVELOPMENT OF THE
UNIT HISTORY OF THE UNIT FORM SCRATCH
FLOTECH pump has golden history with silver words. Realizing the demand and
situation FLOTECH “started in 2nd October 1991 in the name of Patel pump fabricks.it was
established as partnership firm. Their promoters are Mr MANSHUKHBHAL AND
KISHORBHAL.

DEVELOPMENT
STAGE
They have started the initial investment of 25 lakh in 1991. FLOTECH PVT. LTD
.started its production of pumps in 1991 , now they are capable to production of pump1991 ,
now they are able to produce many type of pumps. this company is started with the
production of " z " pump. Infect he time Flotech Engg.Pvt.Itd. did not exit. SO Flotech
engg.pvt.ltd is establish its Second unit that is falcon in 1994 which has got Success in the
market it comes With new products such as v3, v4V0 , V8 1 among the all products Flotech
engg.pvt.ltd. is the innovator of v6 head pump of 60.
Now company is running its enterprise in the name of Flotech engg .pvt .ltd located at
shaper
, Rajkot , having a Well established plant in 7000square meters with latest production
and inspection technology. Organization has also a testing laboratory as is requirement and
highly qualified and experienced engineering professional who are involved in
manufacturing high quality Submersible pump sets promote the company.

NAME OF PROMOTERS & THEIR

HISTORY

Name
ManshukhbhaiSuvagiya

Qualification:
12

Phone no:-
02827222509
Name : Vinod Bhai
ashoclariya
Qualification :
B.E.
Name : kishorbhai
radadiya
Qualification :
d.e.e.
 3. COMPANY PROFILE

1 Name of unit Flotech engg Pvt.ltd

2 Factory address Opp.kaneriya oil mil
Shapar main road ,at shapar (veraval)
Rajkot,gujrat (India)

3 Registered office address As above

4 Establishment year 2nd October 1991
5 Phone number 02827-252509
6 Fax number 6553 0828
7 Email address Info@flotech.in
Inflotechpump@yahoo.com

8 Website www.flotechpump.in
9 Form of organization Private ltd
10 No of employees 223
Officers 32
Skilled workers 120
Semi skilled workers 31
Unskilled workers 40

11 Bank Axis Bank

12 Product of the company V3,v4,v5 ,v8 and domestic product
13 Initial of authorized capital 2500000
14 Annual turnover 150000000
15 Accounting year 1st April to 31st march
16 Accounting system Single entry system
17 Total area in fact 80000
18 Weekly of Wednesday
19 Auditors of the company Mukesh rank
20 Utilized capacity 75%
 4. OBJECTIVE OF THE COMPANY

Company ' s Mission

 To exceed our customer expectations in quality delivery and cost through

continuous improvement and customer Interaction.
 Increasing the recent distribution net Work Worldwide by appointing direct
country Wide channel partners in entire world.
 To be know as the most authentic manufacture in pump industry.

Company 's vision

 we are aiming to be most Preferred supplier of the best quality in the

international pump industry .to be distinguish as a technical leader in the world
pump industry.
 The motto of our organization IS " to serve the World ' and thus We.

Company ' s goals

 Goals are general guidelines that explain what you want to achieve in your
community. they are usually long - term and represent global visions such as project
public health and safety.
 5. ORGANISATION
STRUCTURE

GENERAL MAlNAGER
Genera

Production manager Personal manager Finance manager Marketing manager

Product manager Technician Accounting manager Workers

 6. SIZE & FORM OF ORAGANIZATION

There are 3 type of company on the basic investment.

Small scale unit :

The unit having investment in fixed assets and current assets more than 3 corer and
less than 5 corer is know as small scale unit.

Medium scale unit :

The unit whole investment in fixed assets more than 5 corer and less than 100 corer is
know as medium Scale unit.

Large scale unit :

The unit whose investment in fixed assets & current assets more than corer is know as
large scale unit.
" Flotech engineering pvt.ltd. is started as private company. falcon submersible pump
Pvt. ltd. is small Scale unit.
 7. LOCATION & SITE PREFERENCE

Right location is that where all the basis facilities are early available .theoretically the of
favourable location of a plant is that Saul where in consideration of the business as a whole the
total cost of producing and delivering goods to all the customers is the lowest.

1.Availability of raw material

Raw material are basis needs of any industry. the industries are located near the Source of
raw material so that transportation Cost is become low. So in short this factor of raw material
should be studied from the View point of their source , price , quality & quantity.

2. market place
market the place where company can sale its products availability of market s an important
determinate from cost point of view if product perishable in nature there is a need of market in
specific area.
[ a ] Transportation :
A right location is one where most of the mode ls of transportation in easily available
transportation are basically needed at the time while acquiring raw material & when the finished
products are shifted in to the market place.
[ b ] Availability of finance :
finance is regarded as the life blood in any organization with out finance it will just remain
dream for the promoter to establish business without finance Smooth running of a company is
quite impossible.
ADRESS : opp . Kaneria oil mil
shaper main road ,
at shaper ( Veraval )
Rajkot
Gujarat ( India )
 8 .TIME KEEPING SYSTEM

‘Time & ide Waits for none ' is the famous Saving keeping this View in mind a unit
has to on an efficient time keeping System. there are various benefits that a firm is able to
avail only use of discipline in time management system. to get these benefits that affect the
System of time production capacity , demand for products etc. after studying all these factors
time schedule are adjusted.
Time keeping system is important for the businessman and employers. system can also
be used to improve employee relation.
Flotech engineering pvt.ltd time keeping System is
8 : 00 am to 5 : 30 pm
12 : 00 to 1 : 00 is lunch break
 9. ACHIEVEMENTS & AWARDS
➢ Best quality awards by indian government in 2009.
➢ isi , Bee and 5 star rating approval in wide range of product.
➢ An iso9001 : 2008 approval company.
➢ Approved by government of gujarat.

➢ Nslc govt .of india approval.

➢ Indian railway approval.
➢ Ce marketing certified by European conformity.

Award and achievement

Flotech engg.pvt.ltd shapar ( veraval ) rajkot is a professional company in
manufacturing " brand submersible pumps available in the range of v3 , v4 , v6 , v8 ,
expert qualified engineers having wide experience in pump industries.

Indian railway has approved Flotech submersible pump set as best energy
saving pump set This is great achievement for any organization and government house .
below are few of them.

Quality policy & certifications The goals of Flotech are to provide outstanding
quality comparable to internationally recognized pumps . that are reliable & safe
during operation.

It is the policy off Flotech pumps to achieve total quality through performance
excellence , As the company operates a standard type and range of services customer
Satisfaction and quality are achieved by operation in accordance with the documented
and manually checked quality sys.
 Quality objectives

➢ To achieve customer 's satisfaction.

➢ To provide in time delivery.
➢ To reduce warranty failure.
➢ To increase Sales in export market.
➢ To reduce final testing rework.

Certification

Flotech engg pvt.ltd. shapar ( Veraval ) rajkot is a professional company

in manufacturing flotech brand submersible pumps available in the range of v3 , v4 ,
v5 , v6
, slim v8 , v9 , v10 , 0Ppnwell submersible pumps and nonblack pumps Flotech
design prepared by the expert qualified engineers , having wide experience in pump
industries.
India railway has approved flotech submersible pump set. This is great
achievement for any organization. fotech has achieved number of awards and quality
certificates from recognize organization and government house.
 10 .CONTRIBUTION OF THE UNIT TO THE
INDUSTRY I
.E .COMPANY'S SOCIAL
RESPONSIBILITY

➢ Addition free campus 300 workers & employs are tobacco fire.
➢ 1 kg cow ghee and good books for pregnant woman of company staff every month
➢ Free lunch , dinner and stay for farmer and visitors.

➢ We repair pump set with out taking any Service charge for farmers.
➢ 120 farmers meet for water irrigation technology , Water harvesting organic farming
&
save cows by company.
➢ Free fruits and vegetable for company Workers.
➢ We planted thousands of trees in forest villages and in the city.

➢ Flotech engg.pvt.ltd introduce " Save valuable trees " project by which We are
planting trees which continuously decreasing like mango trees and all ayurvedic
plants which are
very helpful for human beings.
➢ Flotech engg.pvt.ltd. made 1 different plant for ulcerate trust as under following.
 SECTION : 2

PRODUCTION INFORMATION

No. Sections Page no.

1 Introduction of department
2 Organization structure
3 Production planning & control
4 Plant layout
5 Capacity planning
6 Raw material used & suppliers
7 Machinery used
8 Product profile
9 Production process
10 Quality control & inspection
11 Pollution control & energy conservation
 1. INTRODUCTION

Production is heart of any industry .All the activities start with production in any
type of industry. it is necessary that production department effectively and efficiently.

Production is an organized activity of converting raw material into final product ,

every process of converting raw material into final is know as production process.

Flotech industry ' s head of production is Manshukhbhai. he looks after every

activities of production department very effectively.

“production Management is the process of planning organizing directing and

controlling the activities of the production function is the conversion of raw materials into
finished products.”

“production management refers to the process of the correction 0S past mistakes

catching up with new techniques , taking step with developing techniques and taking
measures for the production of goods at competitive cost.”

it is the management of production processes that convert inputs into goods and
services .the whole production department depends upon major three decisions namely.

[ a ] purchasing
[ b ] material management
[ c ] research & development
 2. ORGANIZATION STRUCTURE OF PRODUCTION
DEPARTMENT

GENERAL

SUPERVISOR

WORKERS WORKERS WORKER

 3. PRODUCTION PLANNING & CONTROLING

On the basic of the sales forecast and its engineering analysis , to estimate the kind
of the resource like men materials , machines , methods etc. in proper quantities and
qualities it also estimates when and where these resource will be required so that the
production of the desired goods is made most economically.

It also aims to make all necessary arrangement so that the production targets as
set in the production budget and master schedules are reached while attaining these targets
adjustments are made for the fluctuations in the demand and customers. production
planning in production manager.

Flotech engg.pvt.ltd product planning in product manager.

PRODUCTION CONTROL 1

1. Activity control :

which involves the releases of manufacturing orders and release of resources

through despatching.

2. Control on tools :

which looks after the availability of proper tools as required by the specifications of
the production.

3. Control on inventory :

which looks after the availability of proper tools as required by the specification of
the production.

4. Control on timing of production :

which observation only stoppages delays rushes arising in each operation and thus
regulates the entire flow of production so that the orders may be executed on the delivery
dates or in the vicinity of the dates.
5. Quality control :

which involves the observation of in process Work at predetermined stages to

demine whether the right quality of acceptable Work has been processed.
 4. PLANT LAYOUT

1. Minimisation of material handling.

2. Elimination of bottlenecks through balancing of plant capacities.
3. High material turnover through shorter operating cycle.
4. Effective utilization of installed capacity so that the returns on the investments may be
maximised.
5. Effective utilization of cubic space of the factory area.
6. Effective utilization of manpower resources through elimination of idle time.
 5. CAPACITY PLANNING

The availability capacity should match the forecast demand that enables an
organisation to design a schedule to show exactly when it will produce the out put this
is what product planning is all about. it must meet the long term and remain within the
available capacity. it then manpower , requirement purchases and the strategic level
capacity plans to the detailed operations schedule. the following diagram illustrates
this.

Mission

Corporate strategy business

plan Top level plants

Capacity plan operations strategy

Applegate plans

Mps Tactical plants

Short term decisions operational plants

 6. RAW MATERIAL USED & SUPPLIER

Name of the raw materials in the flotech pvt.ltd ., the following raw materials

➢ stamping
➢ winding
➢ Thrust bearing set
➢ bust

➢ blow & impeller ( v3 & v4 ) : motor body

➢ motor shaft
➢ pump shaft
➢ S .S pipes
➢ cl parts
➢ Nuts & bolts
➢ bearing wire

USE OF RAW MATERIALS

Raw material is basic element for the process of production. output is
almost depending upon qualities inhuman raw material so person has to be
possessive at the time of Selecting raw material.
1. Stamping
2. winding
3. Thrust bearing set
4. bush
5. Bust
6. bowl & impeller ( v3 & v4 ) motor body
7. motor shaft
8. pump
SUPPLY 0F RAW MATERIALS

➢ Solar submersible pumps

➢ V series submergible pumps
➢ submersible water pump
➢ v5 submersible pump

➢ Deep well submersible pump

➢ Two phase monoblock pump

Name of suppliers

➢ Mascot colour
➢ Shivam foundry
➢ high copper and company
➢ Sun corporation
 7. MACHINERY USED
In the production department a variety of machines are used for making a final Produce SIS
Submersible pump .Decades ago man power was used to products but With the advent of the modern a
machines Work became easier and faster .In modern time company can not produce Product " articular
given time if the machines are not used . Flotech company also used different types of machines to produce
various types of pump Set.

Name of the machines

➢ Impeller balancing machine
➢ Testing Machin
➢ Rotor balance machine
➢ Compressor machine
➢ Press machine

Use of machines
➢ Part machining as per drawing
➢ Lathe machine
➢ Grinding machine
➢ Hydraulic press
 8. PRODUCT PROFILE
Name of product
The main product of the Flotech industry is submersible pump.
➢ V3 submersible pump
➢ V4 submersible pump
➢ V5submersible pump
➢ V8 submersible pump
➢ V9 submersible pump

openWell submersible pump many types of submersible pump.

9. PRODUCTION PROCESS

Raw material

Gridding

Inspection

Lath

Testing Fitting

Purchasing serial

No Colouring

Packing
Flotech engg pvt .ltd manufactured different models of pump set , manufacturing process
of submersible pump set as under process including various point.

1. Raw material
In this step raw Imaterial purchase by for manufactured pump set.

2. Gridding
In this step particular or as per production or per production manager execution
shape to the raw material by machinery or labour for make appropriate as exception
.

3. Polishing
this is third step in this step after given particular shape to raw material that
material polished by the labour for to remove unnecessary shape .

4. Inspection
After polishing production inspector or manage input that Word have been done
as per expectation ,

5. Lath
After impastation & before filling lath work started .

6. Testing
before punching serial number and alter fitting part .according of the pump by
the production manager or engineering these sate testing of qualities and performance

7. Fitting

after lath all parts are fitting together for to make pump set , ।

8. Colouring
as per production manager & marketing manage colouring the submersible
pump .

9. Packing
In this last steep of process in this stage after all above Stage Packing Work of
the pump is started in this stage submersible pulp picking as per manager Wishes.
 10. QUALITY CONTROL

The major goal of Flotech industry is maintain the quality of their products in any way .in
an say that quality control is a technique of management for achieving required standard short we
can say that quality co products.
 11. POLLUTION CONTROL

FLOTECH engg Pvt.ltd is no any type of pollution.

 SECTION : 3
HUMAN RESOURCE INFORMATION
No SECTION Page no
1 Introduction of department
2 Train organisation structure
3 Human resource planning or manpower
4 Recruitment & selection
5 Placement & selection
6 Training & development
7 Performance appraisal system
8 Wages & salary administration
9 Employees welfare benefits & welfare
10 Personnel records
11 Time keeping system
 1. INTRODUCTION OF DEPARTMENT

Without a sound of personal department , the production , marketing and finance department
of a firm are useless personal management utilization of and accommodation to human resource
by organisation consist of all dividedly regardless of their role who are engaged in only of the
organization activities.
Total personal department of the Flotech engg .pvt .ltd is Working Very efficiently and
progressively.
Personal management = personal + organization behaviour + legal legistation.
Human resources strategies are now liked With business level strategies human resource
management.
 2. ORGANISATION STRUCTURE OF PERSONAL
DEPARTMENT
Chief executive

Personal manager

Personal employment Training department Wages and salary Welfare officer

officer officer officer

Clerk Clerk Clerk Clerk

 3. HUMAN RESOURCE PLANNING

The on going process of systematic planning to achieve optimum use so an

organisation' s most valuable asset its human resources the objectives of human resources
( HR ) planning is to ensure the best it between employees and jobs , while avoiding man
power shortages or suppliers. The three key elements of the FIR planning process are
forecasting labour supplier and balancing projected labour demand and supply.

Detail ' s of employee

Total employee working in Flotech engg.pvt.ltd

Sr No DESIGN OF PERSON No of
person
1 Total no of officers 32
2 Total no of skilled workers 120
3 Semi skilled workers 31
4 Unskilled workers 40
5 No of employees 223
 4. RECRUITMENT & SELECTION RECRUITMENT

In human resource department it is the most important process of searching

prospective employees .Requirement makes it possible to acquire the number and type of
necessary personal to ensure the continuous of the organization.

Thus recruitment is Concerned with the process of attracting qualified and competent
people of different jobs.

Process :
Personal planning

Recruitment planning

Determinate of strategy

Evaluation recruitment

Method of strategy

Feedback & control

 Source of recruitment
Flotech engg.pvt.ltd including are two Source for recruitment as follows.

1. Internal sources
Flotech engg.pvt.ltd including recruitment those personal , Who are already on
the play roll ol on organization it includes following aspects.

[ a ] Previous application
[ b ] employee referrals
[ c ] former employees
[ d ] existing employees

2. External source

These Sources include employees out of the unit Flotech engg.pvt.ltd include
following to method to recruit the employees from out side.

[ a ] Advertising
[ b ] Private employment a
[ c ] internal recruiting

SELECTION

The process of procurement ends with the selection of the necessary number of suitable
!candidate for the job is a symmetric process of identification suitable candidate for the available
jobs from the available pool.
Selection is a difficult job as it requires specialized knowledge and skills on the part of the
best candidates by predicting there likely performance.
 Flotech engg .pvt .ltd is considerers the selection process included three steps.
➢ Written test

➢ primary interview
➢ final interview

➢ process

Employment application forms

Selection test

Selection interview

Physical exam

Job offer
 6. PLACEMENT & INDUCTION

Placement
Placement is a process of assigning a specific job to each of the selected candidates , It
involves assigning a specific rank and responsibility to an individual. it implies matching the
requirements of a job with the qualification of the candidates.

Induction
once an employee is selected and placed on appropriate job the process of familiarizing him
with the job and the organization is known as induction.
 7. TRAINING AND DEVELOPMENT

Human resource management regards training and development as a function concerned

with organisational. activity aimed at bettering the job performance of individuals and groups in
organizational settings. Training and development can be described as an education of process
which involves the sharpening of skills concepts , changing of attitude and gaining more
knowledge to enhance the performance of employees the field has gone by several names including
'human resource development' . " human capital development and learning and development.

Flotech pvt.ltd. Is a on the job of company.

 7. PERFORMANCE APPRAISAL SYSTEM

Performance appraisal is the systematic evaluation of the performance of employs and to

understand the abilities of a person for further growth and development.
Performance appraisal is generally done in systematic ways which as follow.
1. The supervisor measure the pay of employee and compare it with targets and plans.
2. The supervison analyses the factors behind work performance of employees.
3. The employees are in position to guide the employees for a better performance.
 8. WAGES AND SALARY

The Salary for new employee is determined on the basic of their education experience past
salary. The wages to the labour depend upon the number of unit there is production unit per day in
Flotech.
In case of engineering the salary paid depends upon the experience and the number of years.
He has been working in the unit the salary range for engineering is in between RS.30000 ( per
month ) for more.
In the case of employee it range between RS.7000 ( per month ) to RS.40000 ( per month ).
this unit is making case payment.

SALARY
PERSON MAXIMUM MINIMUM
Engineer 70000 30000
Supervisor 40000 7000
Worker 40000 7000
 9. EMPLOYEE WELFARE BENEFITS ANS SERVICES

Employee ' s benefits & services included any benefits that the employee receive in addition
to direct remuneration.
Employee' s benefits & services are also known as Tricks Services program employee ' s
benefits or hidden pay roll.
The provision of benefit & services is important in maintaining the employee ' s and reducing
or keeping turn over and absenteeism low.
The purpose of such benefits & services is to retain people in the organization.
The Flotech engg.pvt.ltd is also having the provision for employee ' s benefits & services
and it , provides following.
Kind of benefits & services
➢ provident fund
➢ bonus facilities
➢ loan facilities

➢ vehicle facilities
➢ insurance policy
 10. PERSONAL RECORDS

The skilled and unskilled both type of employee's are work on Flotech engg.pvt.ltd are as
follow :

skilled employee : 120

unskilled employee : 40
Education : 12 pass
department : production , marketing , finance
 11. TIME KEEPING SYSTEM

Time being the most valuable thing in this world each & every work should be done at a
perfect time for a company to services & progress. It should be very regular so every company
arranges its own time keeping S ystem to regulate shifts for the workers , supervision securities
manager etc......
Time are 3 shift because the dairy is running round 0 ' clock the 3 shift have following time.

Workers shifts :

Shift A : 8:00 am to 12:00 pm

Shift B : 1:00 am to 8:00 am
Lunch time : 12:00 pm to 1:00 pm
General shift : 8:30 am to 11:30 pm
Off day : Wednesday
 SECTION : 4
MARKETING INFORMATION

NO SECTIONS Page no
1 Introduction of department

2 Organisation structure

3 Marketing segmentation

4 Product decision

5 Price decision

6 Promotion decision

7 Place decision

8 Competitors

9 International marketing
 1. INTRODUCTION

Marketing is a comprehensive term. it includes primary resources such as human resource ,

finance and management as well as set of activities in order to direct the flow of goods and services
from producer to consumer in the process of exchange and distribution.
Marketing may be defined as the process of exchange between seller and buyer. it involves
a number of inter related activities designed to plan , promote distribute in price a product all
services in order to meet the wants and need of both the parties in exchange transaction Vet
,consumers ( buyers ) and producer ( seller ) p .kotler defines marketing as the human activity
directed at satisfying needs and wants through change processes."

Flow of information
Flow of goods

Marketing management Channels of distribution Marketing demand

Marketing Marketing
Agencies Function
Flow of information
Flow of money

The marketing department of Flotech engg.pvt.ltd has played a great role in the success of
the company as a whole the marketing department also adopts certain Strict policies and
development plants and finally the department have got success in providing the potential market
to ward the submersible pump.
DEFINATION :
The management process through which goods and services move from concept to the
customer's .it includes the coordination of four elements called the 4 p's marketing.

1. Identification selection and development of a product.

2. Determination of its price.
3. Selection of a distribution channel to reach the customer place.
4. Development and implementation of a promotional strategy.

For example , new apple products are developed to include improved applications and
S ystem , are Set at different prices depending on how much capabilit y the customer desires , and
are sold in places where other apple products are sold.
2. ORGANIZATION STRUCTURE OF MARKETING
DEPARTMENT

Marketing department

Marketing manager

Quality control manager

Filed And clerical staff

 3. MARKETING SEGMENTATION AND TARGET MARKET

The concept of market segmentation is based on the assumption that markets are not
homogenous but are beater generous. It is a “ customers oriented philosophy
market segmentation is the sub dividing of a market into homogenous sub - Sets of customer
' s where any sub set of customers where any sub set may conceivably be selected as a market
target to be achieved with district marketing mix.
Flotech engg.pvt.ltd is producing different type of submergible pump and motors market
Segmentation is done on the basic of products use that is :
➢ for agriculture usage

➢ for domestic usage

For acricaluture use :

v3 , v4 , v6 submersible pump and motors.
for domestic use :
v3 or y6 submersible pulp and motors.
 4. PRODUCT DECISION

product brand name :

submersible pumpset
slim submersible pump set
SS submersible pumpset
domestic Vertical openWell pumps
agriculture vertical openWell pumps

product features :
this company manufacture the submersible pumps which consume minimum electricity
and of different horse power Suitable for different use.
Product color :
the color of the submersible pump is green and available in different sizes as per its
horse Power.
Product quality :
company tries its best to maintain the good quality of the product ,
Packaging & labelling :
in this company packing is done in the factory it self by the labourers. It do not use any
kind of special machines for packing.
 5. PRICE DECISION
[ A ] price policy : -
the simple definition of prancing policy is the policy by which a company can determine
its price for its product and services.
There are different types of prising policy like.
1. Going rate pricing policy
2. premium prising policy
3. economy prising policy
4. penetration prising policy and many more ……..

Flotech submersible is using going rate pricing policy which means selling are
product in market by rate prevailing in the market only minor difference is there.

[ B ] pricing objectives :
pricing objective or goal gives direction to the whole pricing process determining
what your objectives are is the first step in pricing while deciding on pricing objectives
must consider.

1. The Overall financial , marketing and strategies objectives of the company.

2. The objectives of your product or brand.
3. consumer price elasticity and prise points.
4. The resource you have available.
Some common pricing objectives are as follow :
➢ maximise long run profit

➢ maximise short run profit

➢ increase Sale Volume

➢ increase market share

➢ obtain target rate of return on investment
 The prising objectives of capital submersible is to increase sale Volume and
company growth.
[ C ] pricing method :
following method is used in fixing the prices of the product.
Flotech submersible is using Cost plus prising method To liking prices.

[ D ] factor considered :

While fixing of the product many factors are considered as follow.

A. Prices of the raw material
B. Labour charge
C. Addition profile
 6. PROMOTION DECISION
promotion objective :
promotion is one of the marketing mix element or feature and a term used frequently in
marketing.
Fundamentally there are three main objectives of promotion :
1. To present information to the customers as well as to others.
2. To increase demand
3. To differentiae a product promotion activities are curried in capital submersible following
the objective of increase demand or to increase sale.
Promotion tools :
different promotion elements are used by different company to promote their product there
are five main element of promotion which are as under.
1. Personal selling
2. advertising
3. sales pronation
4. direct marketing
5. publicity
advertisements a paid from of non personnel presentation of ideas , 900ds & services by an
।in visual spoken or written.

Advertisement is considered to be one of the most effective ways promoting goods Services
to make consumer aware of the goods qualities , benefits & use of the product i.e. available in the
marketing.
The marketing manager has to for malate the advertising policy taking into account the
purpose , area , media of advertisement etc. .Advertisement policy includes decisions established
the advertisement expenditures and its control.
the Flotech engg.pvt.ltd is advertising its products through following medias
➢ book

➢ pain plat
➢ news paper
➢ demo vehicle
➢ banner
Promotion strategy :
promotion strategy is used in marketing. It is to with do finding the appropriate market
for a product or Service and utilizing all aspects of the promotion such as advertising and
discounts used to promote in the product.
Flotech Submersible as described above it advertisement in newspaper and magazine.
 7. PLACE DECISION

[ A ] channel of distribution :
channel is a pipeline for goods from the manufacturing consumers. by convention
channel a middlemen , agent & brokers , fascinating agencies such as banks , common carries
, advertising agencies , and warehousing companies were excluded from the channel concept
as the these would not take title to or negotiate the purchase & sale of products.
Channel of distribution adopted by flotech engg.pvt.ltd is two level channel.

FLOTECH engg.pvt.ltd

Dealer / distributing

Retailer

Consumer

in addition to this they also constantly review the channel policies keeping in mind that
the conditions are constant.
[ B ] factors considered for selecting distribution channel :
there are several factors which a producer should keep in mind while choosing channel
distribution like given below.
➢ Nature of the product
➢ cost efficiency
➢ Company ' s profit
 ➢ middleman's profit
Competitiveness and many more capital submersible is also considering some
factors like middleman profit competitiveness and company's profit.

Marketing research :
the company Surveys about the product & tries to develop the product & improves the
product quality & wants to cover up the whole market by the review of the customers & sales in
charge.
The company research about the products & improvers the product it necessary & the efforts
of the company about its products are very high in the market in future the company will be in try
to develop the sales and profit but its genius efforts.
The chart of this profitability shoes that the company is in progress the figures of the chart
of the development of the company.
 8. COMPETITORS

The competitors play a major role in the company development because of the competitors
, company their to invert new product or tries to add some new future in the consumer gets benefits
the Indian market is global S0 most of the company , s has its competitors.
The falcon engg.pvt.ltd is the main competitor of the Flotech engg.pvt.ltd.
 9. INTERNAL MARKETING OR EXPORTS

Any Company can have tow types of market ie , internal market and international market.
Internal market means selling our product within the boundaries of the country.
International market means selling our product outside of the country which is also termed
as export.
This company is not selling is product outside Gujarat and it do nit have any international
market hence export is not being taken place in this company.
 SECTION : 5
ACCOUNTING AND FINANCIAL INFORMATION OF THE
LAST YEAR
No SECTIONS Page no
1 Introduction of financial department
2 Organisational structure
3 Organisation financial planning
4 Share capital
5 Management of assets
6 Management of working capital
7 Management of profit
8 Accounting policies
 1. INTORDUCTION

finance is considered as life blood of the company , all the activities start and end with
finance , Without finance We cannot image the business finance has remained basic considered
for any type of business of profession financial manager concerns with planning raising the funds
and utilization the fund effectively.

Planning controlling , staffing , directing , coordinating etc. , Various activities become the
unless without the finance. various activity are done with the help of finance .Finance department
key department of the company. Finance is concerned with everything.

Financial management is the broadcast of the three areas and the one with the ost job
opportunities .Financial management is improvement in all types of business including banks and
other financial institution as well as industrial and retail firms financial management is also
improvement in government operations form school the to hospital to highway department the job
opportunities in financial management range from making decision regarding plant expansions to
choosing what types of securities to issue when financing expansion , Financial managers also
have the responsibility for deciding the credit terms under which customers may buy how much
inventory firm and how much of the firm ' s earning to plow back into the business versus pay out
as dividends.
2. ORGANISATION STRUCTURE OF FINANCIAL
DEPARTMENT

Owner Accounting

advisor

Accountants
 3. FINANCIAL PLANNING

Finance is undoubtedly the life blood of the business hype ambition plan of businessman
would remain mere dreams unless adequate money is available to convert them into reality.
One of the most improvement step in financial management is that of planning.
Financial planning is mainly concerned with the economical procurement and profitable use
of funds which is characterised by realistle investment decision.
As capital submersible is small scale unit and also a sole proprietorship unit financial
planning is done keeping in mind future goals.

Two types of plans are made in this Company.

1. Long term
2. short term

In the starting of the financial year only whole year financial plan is made and then it is
divided in per month plan if any deviations Or problem is found in the implementation of plan
then necessary changes are made so that they can be removed.
 4. SOURCE OF FINANCE

There are many Source of finance like a company can get finance by shares debentures
taking money on credit from bank or any private financial institution taking Securities from the
customers and many more Source.
Capital submersible is a sole proprietorship company so it does not take any kind of money
on credit it is a self financed company. on the basic of their previous only investment plans are
made.
 5. MANAGEMENT OF FIXED ASSETS

In capital submersible pumps the fixed assets are follow :

1. Furniture
2. Machinery
3. Land
4. Building

Working capital = 187.27 (crore)

 6. MANAGEMENT OF WORKING CAPITAL

generally the term Working capital refers to that part capital which is not tide up in fixed
assets but is used to meet the to day to day requirement of business it is invested in current assets
like cash stock bills receivable , debtors etc. this type of capital is used to make payments foe sold
and money is collected against it , thaw stock are be maintained continuously to meet demand for
the product and some money is tied up in the credit Sales capital used for t hese purpose is called
working capital. there are three sub points of working capital management which are as under.
➢ management of inventories
➢ management of receivables
➢ management of cash balance
 7. MANAGEMENT OF PROFIT

Profit earning is the main objectives of majority of the company this profit is being invested
by the owners in different ways. As capital submersible is a self financed company It use it uses
its maximum profit by reinvesting it in the business.

2018-2019 gross profit:-850000000

2018-2019 net profit. : 500000000
 8. ACCOUNTING POLICIES

Accounting policy means principles rules and procedure selected and consistently followed
by the management of an organisation in preparing and reporting the finical statements accounting
policies deal specifically with matters such as consolidation of accounts, depreciation method good
will, inventory pricing and research and development costs, accounting policies must be disclosed
in the annual financial statements.
In flotech pump submersible the accounting policy include following points.
➢ Accounts are prepared at the interval of on year from 1 april to 31 march.
➢ Dual entry system is followed for maintaining accounts of the company.

➢ Assets are depreciated following declining value method in which every year fixed
percentage of amount is deed curated from original value of fixed assets and assets are
deprecate at 10 % every year.
 SECTION : 6
SWOT ANALYSIS
SWOT analysis means strength, weakness. Opportunity & treats of the company which is
denoted as follows.
S : strength
W : weakness
O : opportunity
T : threats
STRENTH :
➢ Technically qualified and experienced team.
➢ More than 1300 model range of product.

➢ Continuous focus and investment in equipment and r&d centre.

➢ Plan located in 12000 sq. Ft meter area with 100000sq ft. build up area.
➢ Intensive monitoring and control facility with range of testing equipment,tools.instruments
characteristics parameters tests.
➢ Continuous improvement in quality of material performance and reliability of pump set.

➢ Skill enhancement and improvement through training of 300 manpower associate.

WEAKNESS :
weakness is an in heart limitation or constraints In the working of an organization. In this
firm employees and worker are selected according education qualification.
OPPORTUNITIES :
An opportunities is a favourable trend in the external environment. company has big market
for submersible pump in entire gujarat as well as out of state.
THREAT:
A threat is a unfavourable trend in the environment. the management may be neglecting
marketing effort required to bots up sales. there are the days of though compaction. they should
take care of the aspects.
 SECTION : 7
CONCLUSION

India is a developing country industrial play a very improvement role due to their
characteristic of employment by investing very small capital per method.

This firm has very good relation with its employee's & other board of directors members
which is very necessary for the promotion the business.

So, flotech engg.pvt.ltd is no 1 brand of yes saurashtra area. Flotech engg.pvt.ltd is giving
Employment to the workers.

After undergoing this visit one fact which I can say undoubtedly that face to face visit to any
me t industrial makes us a store house of information.

I again thank each &every person who helped o prepare me to this report form the depth of
my heart.
 SECTION : 8
SUGGESTION

Following are suggestions which the company can take as a ensure for it's cash management.
➢ The company must try to reduce credit sales and increase it's cash sales.

➢ It’s should tight it's credit policy to reduce credit period.

➢ It's should try to reduce the opportunities cost the holding cash balance.
➢ It's should invest surplus cash such securities which can be converted into cash within the
tear.
 SECTION : 9
FUTURE PLAN

➢ Flotech engg.pvt.ltd wants to become india 's first manufacturing company in the product
of submersible pump.
➢ The next plan of company is to expr & its business at “global level”.

➢ the flotech engg.pvt.ltd wants to expert its products.

➢ It has a dream to be global player in this fielded.
➢ To reduced the cost of production company is planning to have its own enable plant.

➢ It also wants to have its personal column pipes production.

➢ The company wants to increase its production capacity to meet the demand.
➢ The basic plan is to increase its profit.
 SECTION : 10
BIBLIOGRAPHY

SR Book Name AUTHOR PUBLICATION EDITION

NO
1 Basic of marketing R.b. rudani Chand publication 5th
management
2 Production S.a. chunawala Himalaya
Dr patel publication on
house
3 Personal management C.b. memorla Himalaya 27th
S.v. sankar publication on
house
4 Financial management Eugenef University of 10th
Brigham Florida
5 Human resources Mgt. Ashkwath app Tata MC grade hill