Dragon S Strategies For Social Media Success

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Dragon's strategies for social media

success. Por Dot Lung.
En este ebook, la especialista en redes sociales Dot Lung comparte los 6 pasos
para conseguir seguidores leales en tus canales de social media.
Dot Lung explica en qué consiste su estrategia para aumentar tu número de

seguidores a través de su "fórmula del dragón", un método que te guiará a la
hora de crear contenido de calidad para hacer crecer tu marca.
Estrategia de Instagram para

desarrollo de marcas
Un curso de Dot Lung, experta en redes
sociales.
VER CURSO →
Los mejores cursos online para creativos
F I L Y T
DOTLUNG.COM
DRAGON’S
STRATEGY
FOR SOCIAL
MEDIA
SUCCESS
6 steps to build
your loyal tribe of
superfans
BY DOT LUNG THE MOTHER OF SOCIAL MEDIA DRAGONS:
A global social media strategist who's worked with Wix, Facebook,

Digital Design Days, OFFF festival, Motionographer + more
02
“Cuesta mucho ser auténtica, señora, y en

estas cosas no hay que ser rácana, porque una
es más auténtica cuanto más se parece a lo
que ha soñado de sí misma”
AGRADO (ANTONIA SAN JUAN)
“Well, as I was saying, it costs a lot to be

authentic, ma'am. And one can't be stingy
with these things because you are more
authentic the more you resemble what
you've dreamed of being”
AGRADO (ANTONIA SAN JUAN)
#LEARNWITHDOT DOTLUNG.COM
03
What will the 6-Step DRAGON

formula teach me?
Have you been looking for a proven method to generate
brand awareness and build meaningful relationships with
your audience?
Want to learn about all the social media strategy hacks I have
learned from working with multi-million dollar companies?
It is time to stop guessing and start implementing a proven

strategy. From all my experience speaking at worldwide
conferences and working with top brands I am here to help
clarify the complicated and daunting Art of Social Media.
04
Meet
DOT
LUNG
Hey Dragons, I’m Dot Lung. Dot is short for Dorothy and
Lung is dragon in Mandarin. I was born and raised in
Southern California by Taiwanese immigrants.
After being sick and tired of life in corporate America, I

immigrated from Los Angeles to Barcelona when I was 25
to follow my dream of living abroad and became the
“Mother of Social Media Dragons.”
Meet Dot Lung 05
There are 6 elements that I have created and shared in my

online Domestika course to make irresistible content called
the DRAGON formula.
The DRAGON formula has helped me end up working

with my dream clients (Facebook, Wix, Motionographer,
OFFF festival, Digital Design Days, Sonar+D… to name a
few).
Meet Dot Lung 06
After going through the 6 elements of my DRAGON

formula you will be able to plan your content immediately
to start really connecting with your target audience.
Ready to jump in?

Let’s do it.
07
My Course:
INSTAGRAM
STARTEGY FOR
BUSINESS
GROWTH
My Course 08
Are you ready to learn a proven method to make a

lasting impression, generate attention and long-
term brand awareness?
Learn what to post, when to post and how to

post it! Get the trade secrets of the dragon’s
formula to create irresistible content that makes
your brand stand out! Social Media is the biggest
factor behind how I was able to launch my own
business and travel the world while doing so.
My Course 09
If I had all the online courses and amazing

teachers that are on Domestika now, I would
have been able to achieve my freedom and start
my business even faster. So now it’s my duty and
my mission as The Mother of Social Media
Dragons to give all of you, my little dragon eggs,
the guidelines on how to really make Instagram
work for you!
My Course 10
What’s Included in the Course:
Untold secrets about Instagram Strategy
Unlimited Access & Video lessons
The Dragon Framework to Create Irresistible

Content
Easy-to-follow tasks for you to implement

throughout and more!
Sign up for my Domestika course and use

coupon code "DOTLUNG-LOVE" at
checkout for an extra 15% off :
SIGN UP!
11
The
DRAGON
FORMULA
The Dragon Formula 12
Dialogue
Want to generate more
awareness and reach? Start
with Dialogue
The biggest mistake I see businesses doing

WRONG with their social media strategies is
when they talk about themselves too much.
You need to have meaningful Dialogue with your

audience and listen. Actually care about
conversing with your audience and learn about
who they are & what they like. Be genuinely
invested and interested in your community
members. Social media isn’t a one-way street, it’s
a two-way TANGO!
Want to generate more awareness and reach?
Having a dialogue has certain aspects that need

to be studied before. You need to analyze this
ideal customer. If you don’t do this your ideal
client will not trust, relate or connect with you.
To learn how to design a dialogue, brand story

and a conversation map to grow and attract the
right audience to your profile, enroll in my
Domestika course for a discount here.
Relatability
Relatability creates Relevancy
Relatability is Like-ability! The more relatable

your content is, the more likable! The more likes,
the more relevant, the longer it stays in the
Newsfeed!
HOW TO BE RELATABLE?
I need you to listen up to this! The first secret to

learning how to be relatable is becoming the
Listener. The reason why the Listener is always
more relatable than the Talker is because the
Talker is relating to himself. The Listener, on the
other hand, is relating to others.
The only important thing in a conversation is

feeling understood. When your audience feels
understood they start feeling connected.
BONUS TIP:
Create a solid One-Liner that includes:

The Problem of our ideal user
The Solution of our ideal user
The Reward of our ideal user
Authenticity
Don’t fake it to make it
Your vibe attracts your tribe. Learn how to show

up authentically and consistently to attract the
right followers.
In a world full of fake news, being real is more

important than ever. Your vibe attracts your
tribe!!! It’s true, we keep on hearing this because
if you are fake you will attract fake followers or
even worse, the wrong followers. Be transparent
in your brand and who you really are. This will
help you generate a real authentic community.
Be your unique self, everyone else is taken…
Don’t pretend to be someone else/act like

another brand. You can’t fake it till you make it
on social media, we see right through you. Social
media is a marathon not a sprint!
Did you know? 90% of millennials say brand

authenticity is important. Younger consumers
prefer 'real and organic' over 'perfect and
packaged.’
Honesty is currency in social.
Staying authentic to your brand is the top goal.
This leads us into the next element of the

DRAGON Formula… Giving Value.
Giving Value
Give, give, give and give
more value
Give value, gain influence! Delivering value

consistently is key to growing a lasting
community. Learn how to write content that
builds you up as a thought leader and helps you
convert followers into clients.
Social media marketing comes down to one

thing and one thing only. What value are you
providing?
GIVING VALUE MEANS: educate, entertain,

trigger, inspire, connect, create a conversation,
give freebies to generate leads.
GIVE ALL YOUR SECRETS AWAY.
Teach the world what you know. WHY?
To build expertise
To change someone’s life
To make positive impact
To learn new things
To grow your audience
To have influence
Give value to
create influence!
Opinions
Opinions polarize and spike
engagement
Opinions spark conversation and even

controversy! Polarizing content can serve as great
conversation starters that lead to debates which
generate more engagement! Learn how to
strategically craft your opinions into irresistible
content that attracts your gung-ho fans!
O IS FOR OPINION! Have an Opinion & take

a stand: GIVE the truth. Good bad or ugly. It’s
time that BRANDS TAKE A STAND! Not
only do Opinions spike engagement and instigate
controversy, they are great conversation starters to
open a dialogue.
People tend to build communities around the

passions, causes, experiences and moments that
mean the most to them, both in real life and
online.
A Case Study from Dot: @nipplemagazine
My friend who owns the account

@nipplemagazine asked for my help to crash
Instagram in order to raise awareness. I couldn’t
say no to the opportunity. Our community grew
another 30K overnight by word-of-mouth and a
direct message campaign. The Nipple Magazine
community that we created was based around a
common opinion -- to #stop nipple censorship
and FREE THE NIPPLE!
Niche Down
Niche clarity - everyone is
NOT your customer!!!
There are riches in the niches! Learn who your

target audience is and attract your dream clients
even if you’re not sure who they are yet. Figure
out the exact niche that you’re going to conquer
and monetize.
Instagram’s AI algorithm shows your content to

people who liked similar accounts to yours.
Niche down to make it easy for the algorithm to
show you to other people, and make it easier for
them to remember you. If you target everyone
you get no-one. When you speak to everyone you
speak to no one.
With highly targeted messaging towards your

niche, you’ll see higher conversion rates
guaranteed. The more personalized and specific
your communication is to your ideal client the
better.
The goal of your Instagram account is to connect

with your followers, who ideally will be the same
people or at least largely overlap with your
business’s target audience. So understanding your
Instagram following offers a great opportunity to
get up close and personal with the people you
want to engage with and eventually serve as
customers.
Ask yourself this question:
What is the content I would love to consume?
And create THAT!
Want to clarify what your niche really is? I have a

task for you inside my course here. Make sure
you fill this out before moving on to the next step
in the formula.
Unit 01 34
Scale Sales
Solution, scaling: There is no
Dragon without its scales!
How can you expand your reach and sell with
social? First you need to learn how to create the
content that attracts your target audience to
follow your page, like your content, share with
their friends and buy your products and services.
Social selling is about reaching out and engaging

with people on the platforms they use, building
relationships and providing them with value
without overtly pushing them into a sale.
🔥 PRO TIP:
The solution for your target buyer’s problem is

your SELL. You need to highlight your
audience’s problem or pain, and link it to how
you can help them focus on the solution you
offer and highlight how they can apply it and/or
take action. Make strong calls to action for how
they can take the next step to work with you or
buy from you.
So I need you to answer these questions for me…
Is your content grabbing the user’s attention?
Are you keeping them interested?
Are you solving a problem that they have?
Are you teaching them more about your

brand and how you can help them?
If you answered no to any of these questions then

I invite you to jump into my Domestika course
for a discount, where I will teach you in more
detail how to scale and move clients through the
funnel.
#LEARNWITHDOT
Sign up for my Domestika course and use

coupon code "DOTLUNG-LOVE" at
checkout for an extra 15% off :
LET’S DO THIS!
Follow me for more awesome, educational content:
FACEBOOK INSTAGRAM
LINKEDIN DOTLUNG.COM

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BLOG

Dragon's strategies for social media

Dot Lung explica en qué consiste su estrategia para aumentar tu número de

Estrategia de Instagram para

Los mejores cursos online para creativos

BY DOT LUNG THE MOTHER OF SOCIAL MEDIA DRAGONS:

A global social media strategist who's worked with Wix, Facebook,

“Cuesta mucho ser auténtica, señora, y en

“Well, as I was saying, it costs a lot to be

What will the 6-Step DRAGON

It is time to stop guessing and start implementing a proven

After being sick and tired of life in corporate America, I

There are 6 elements that I have created and shared in my

The DRAGON formula has helped me end up working

After going through the 6 elements of my DRAGON

Ready to jump in?

Are you ready to learn a proven method to make a

Learn what to post, when to post and how to

If I had all the online courses and amazing

What’s Included in the Course:

Untold secrets about Instagram Strategy

Unlimited Access & Video lessons

The Dragon Framework to Create Irresistible

Easy-to-follow tasks for you to implement

Sign up for my Domestika course and use

The biggest mistake I see businesses doing

You need to have meaningful Dialogue with your

Want to generate more awareness and reach?

Having a dialogue has certain aspects that need

To learn how to design a dialogue, brand story

Relatability is Like-ability! The more relatable

I need you to listen up to this! The first secret to

The only important thing in a conversation is

Create a solid One-Liner that includes:

Your vibe attracts your tribe. Learn how to show

In a world full of fake news, being real is more

Don’t pretend to be someone else/act like

Did you know? 90% of millennials say brand

Honesty is currency in social.

Staying authentic to your brand is the top goal.

This leads us into the next element of the

Give value, gain influence! Delivering value

Social media marketing comes down to one

GIVING VALUE MEANS: educate, entertain,

GIVE ALL YOUR SECRETS AWAY.

Teach the world what you know. WHY?

Opinions spark conversation and even

O IS FOR OPINION! Have an Opinion & take

People tend to build communities around the

A Case Study from Dot: @nipplemagazine

My friend who owns the account

There are riches in the niches! Learn who your

Instagram’s AI algorithm shows your content to

With highly targeted messaging towards your

The goal of your Instagram account is to connect

Ask yourself this question:

What is the content I would love to consume?

And create THAT!