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    MKT631 Assessment ShoaibAhmed

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    Shoaib Ahmed

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    MKT631 Assessment ShoaibAhmed

    Uploaded by

    Shoaib Ahmed
    17 views3 pages

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    MKT631 assessment ShoaibAhmed

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    17 views3 pages

    MKT631 Assessment ShoaibAhmed

    Uploaded by

    Shoaib Ahmed

    Copyright:

    © All Rights Reserved
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    You are on page 1of 3

    Research Topic: The perception people towards the food delivery

    service of Pizza-hut in Uttara, Dhaka.

    1. Sample Design:

    a) Defining the target population

     Element: respondents, who are the customers of Pizza-hut


     Sampling unit: Home, office, school/college.
     Extent: Uttara city
     Time: 01 May to 31 May
    b) Sampling frame: college and school nearby Uttara.
    c) Sampling technique: Snowball Technique.
    d) Sample size: 500

    2. Likert scale statements

    a) I am satisfied with the time taken by pizza-hut to deliver my ordered


    product

    Strongly Disagree Neutral Agree Strongly


    disagree Agree

    b) I do not find the behavior of pizza-hut delivery man customer friendly.

    Strongly Disagree Neutral Agree Strongly


    disagree Agree

    Here,
     Strongly disagree = 1
     Disagree = 2
     Neutral = 3
     Agree = 4
     Strongly Agree = 5
    3. Seven semantic different scale.

    Here a seven-point semantic differential scale in shown below.


    Instruction: based on your most recent experience, rate on the scale of 1-7. Put a
    tick mark on your preferred answer.

    1 2 3 4 5 6 7
    (very (somewhat (bad) (neither (somewhat (good) (very
    bad) bad) good or good) good)
    bad)

    Riders
    Behavior
    Service
    Quality
    Timeliness

    Offers

    Area
    Coverage
    Discount
    Deals

    Here,
     very bad = 1
     somewhat bad = 2
     bad = 3
     Neither good or bad = 4
     Somewhat good = 5
     Good = 6
     Very Good = 7
    4. Rank Order Scaling.

    Rank the following brands of Pizza house in order of preference. Begin by


    picking out the one you like most and assign it a number 1. Then find the
    second most preferred brand and assign is a number 2. Continue this procedure
    until you have ranked all of the brand from 1 to 4. Also remember no two
    brands receive the same rank order.

    Brand Rank
    Pizza-Hut
    Pizza Inn
    Domino's Pizza
    CHEEZ! by Madchef

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