Ads Analysis

The document provides instructions for analyzing advertisements using the FAT-P technique. It explains that students can analyze any English or Indonesian advertisements, whether digital, printed, or broadcast. The FAT-P technique involves analyzing the Form, Audience, Topic, and Purpose of the ad. Students must write a 3 paragraph essay applying this technique, including an introduction describing the ad, a discussion section analyzing the audience, topic, and purpose, and a conclusion stating their overall impression. Essays are due by March 14th and will be scored on various aspects and receive a maximum score of 20. A template is provided as an example to guide students.

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Ads Analysis

Uploaded by

hydeist zaini

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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Ads Analysis

A. The Paper

Paper size: A4

Space: 1,5

Margin: Normal

Font: Times New Roman

Size: 12

B. The Accepted Ads Material

There is no restriction what ads you’ll analyze (digital / printed / commercial

break / public service announcement). The ads, however, must in English, or, any
Indonesian products / services.

YOU’RE NOT ALLOWED TO ANALYZE ADS IN OTHER LANGUAGE THAN ENGLISH

AND BAHASA INDONESIA

C. The Technique

The FAT-P technique is employed and also written on your essay (see the
template later). This technique helps you breakdown what to write on your essay.

FAT-P Organizer

F = Form A = Audience T = Topic P = Purpose

What kind of ads To whom is the What is the selling What is the goal
is it? What does it author addressing point of the of the ads?
look like? the ads? products/services
advertised?
D. The Essay
 A brief description of the ad

The first paragraph explains how the ad looks, who or what the ad features, and
what story appear in the ad. Do not attempt to analyze the ad in this section—you
are simply explaining what the reader would see.

 Discussion of the target audience, the selling point of products / services,

and the purpose of the ads

The next paragraph explains what group of people does the ad (and the
publication) target, the selling point of products / services, and the purpose of the
ads.

 Conclusion

The last paragraph explains what are you thinking about the ads. What does your
impression to the ads? What does the ads tell us about (implicit / hidden
message)?

E. Deadline

The essay must be submitted before Sunday, 14 March 2021. Submit your work to
http://bit.ly/LIMA140321

F. Scoring system

Aspects Assessed Score

1 2 3 4 5
Technique (FAT-P)
Vocabulary
Grammar
Mechanics (Spelling & Punctuation)
Total
Maximum Score 20
G. The Template

Advertisement Title

F = Form A = Audience T = Topic P = Purpose

Lorem ipsum dolor Consectetur Sed do eiusmod Ut enim ad minim
sit amet adipiscing elit tempor incididunt ut venia
labore et dolore
magna aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
Introdu laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
ction
voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
Discussi
on laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
Conclus laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
ion
voluptate velit esse cillum dolore eu fugiat nulla pariatur.

IF YOU ARE ANALYZING A COMMERCIAL BREAKS, DO SCREENSHOT AT THE

PICTURE BOX (SEE EXAMPLE BELOW)
Example
Indoeskrim Nusantara

F = Form A = Audience T = Topic P = Purpose

A folktale set in one Any ages The authenticity of To persuade
kingdom Indonesia ice cream potential customer,
flavor mostly children

The advertisement is a folktale set in one kingdom. It begins with the fight scene between the
son and the daughter of the kingdom. They’re fighting because the daughter stole son’s food.
(…..)Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua.

Additionally, this advertisement mainly targets any ages as its potential customer. Its story is
very Indonesian alike long time ago, where Hinduism, Buddhism and/or Islamic kingdom is
ruling all over Indonesia. Its style has similarities with popular colossal soap operas Raden Kian
Santang. (…..)Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.

In conclusion, because the advertisement is very different with other products or services
advertisement, it gains popularity and went viral at that time. The company itself made another
sequel to this advertisement. I personally impressed by (……) Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.