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    Ads Analysis

    Uploaded by

    hydeist zaini
    The document provides instructions for analyzing advertisements using the FAT-P technique. It explains that students can analyze any English or Indonesian advertisements, whether digital, printed, or broadcast. The FAT-P technique involves analyzing the Form, Audience, Topic, and Purpose of the ad. Students must write a 3 paragraph essay applying this technique, including an introduction describing the ad, a discussion section analyzing the audience, topic, and purpose, and a conclusion stating their overall impression. Essays are due by March 14th and will be scored on various aspects and receive a maximum score of 20. A template is provided as an example to guide students.

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    Ads Analysis

    Uploaded by

    hydeist zaini
    22 views5 pages
    The document provides instructions for analyzing advertisements using the FAT-P technique. It explains that students can analyze any English or Indonesian advertisements, whether digital, printed, or broadcast. The FAT-P technique involves analyzing the Form, Audience, Topic, and Purpose of the ad. Students must write a 3 paragraph essay applying this technique, including an introduction describing the ad, a discussion section analyzing the audience, topic, and purpose, and a conclusion stating their overall impression. Essays are due by March 14th and will be scored on various aspects and receive a maximum score of 20. A template is provided as an example to guide students.

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    The document provides instructions for analyzing advertisements using the FAT-P technique. It explains that students can analyze any English or Indonesian advertisements, whether digital, printed, or broadcast. The FAT-P technique involves analyzing the Form, Audience, Topic, and Purpose of the ad. Students must write a 3 paragraph essay applying this technique, including an introduction describing the ad, a discussion section analyzing the audience, topic, and purpose, and a conclusion stating their overall impression. Essays are due by March 14th and will be scored on various aspects and receive a maximum score of 20. A template is provided as an example to guide students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    22 views5 pages

    Ads Analysis

    Uploaded by

    hydeist zaini
    The document provides instructions for analyzing advertisements using the FAT-P technique. It explains that students can analyze any English or Indonesian advertisements, whether digital, printed, or broadcast. The FAT-P technique involves analyzing the Form, Audience, Topic, and Purpose of the ad. Students must write a 3 paragraph essay applying this technique, including an introduction describing the ad, a discussion section analyzing the audience, topic, and purpose, and a conclusion stating their overall impression. Essays are due by March 14th and will be scored on various aspects and receive a maximum score of 20. A template is provided as an example to guide students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Ads Analysis

    A. The Paper

    Paper size: A4

    Space: 1,5

    Margin: Normal

    Font: Times New Roman

    Size: 12

    B. The Accepted Ads Material

    There is no restriction what ads you’ll analyze (digital / printed / commercial


    break / public service announcement). The ads, however, must in English, or, any
    Indonesian products / services.

    YOU’RE NOT ALLOWED TO ANALYZE ADS IN OTHER LANGUAGE THAN ENGLISH


    AND BAHASA INDONESIA

    C. The Technique

    The FAT-P technique is employed and also written on your essay (see the
    template later). This technique helps you breakdown what to write on your essay.

    FAT-P Organizer

    F = Form A = Audience T = Topic P = Purpose


    What kind of ads To whom is the What is the selling What is the goal
    is it? What does it author addressing point of the of the ads?
    look like? the ads? products/services
    advertised?
    D. The Essay
     A brief description of the ad

    The first paragraph explains how the ad looks, who or what the ad features, and
    what story appear in the ad. Do not attempt to analyze the ad in this section—you
    are simply explaining what the reader would see.

     Discussion of the target audience, the selling point of products / services,


    and the purpose of the ads

    The next paragraph explains what group of people does the ad (and the
    publication) target, the selling point of products / services, and the purpose of the
    ads.

     Conclusion

    The last paragraph explains what are you thinking about the ads. What does your
    impression to the ads? What does the ads tell us about (implicit / hidden
    message)?

    E. Deadline

    The essay must be submitted before Sunday, 14 March 2021. Submit your work to
    http://bit.ly/LIMA140321

    F. Scoring system

    Aspects Assessed Score


    1 2 3 4 5
    Technique (FAT-P)
    Vocabulary
    Grammar
    Mechanics (Spelling & Punctuation)
    Total
    Maximum Score 20
    G. The Template

    Advertisement Title

    F = Form A = Audience T = Topic P = Purpose


    Lorem ipsum dolor Consectetur Sed do eiusmod Ut enim ad minim
    sit amet adipiscing elit tempor incididunt ut venia
    labore et dolore
    magna aliqua

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
    labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
    Introdu laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
    ction
    voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
    labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
    Discussi
    on laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
    voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
    labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
    Conclus laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
    ion
    voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    IF YOU ARE ANALYZING A COMMERCIAL BREAKS, DO SCREENSHOT AT THE


    PICTURE BOX (SEE EXAMPLE BELOW)
    Example
    Indoeskrim Nusantara

    F = Form A = Audience T = Topic P = Purpose


    A folktale set in one Any ages The authenticity of To persuade
    kingdom Indonesia ice cream potential customer,
    flavor mostly children

    The advertisement is a folktale set in one kingdom. It begins with the fight scene between the
    son and the daughter of the kingdom. They’re fighting because the daughter stole son’s food.
    (…..)Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
    labore et dolore magna aliqua.

    Additionally, this advertisement mainly targets any ages as its potential customer. Its story is
    very Indonesian alike long time ago, where Hinduism, Buddhism and/or Islamic kingdom is
    ruling all over Indonesia. Its style has similarities with popular colossal soap operas Raden Kian
    Santang. (…..)Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
    incididunt ut labore et dolore magna aliqua.

    In conclusion, because the advertisement is very different with other products or services
    advertisement, it gains popularity and went viral at that time. The company itself made another
    sequel to this advertisement. I personally impressed by (……) Lorem ipsum dolor sit amet,
    consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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