UC MODULE TECHNO 100 - Unit 2 Lesson 3

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UNIVERSITY OF THE CORDILLERAS

College of Accountancy

MODULE in Technopreneurship

COURSE : TECHNO 100


COURSE TITLE : Technopreneurship
COURSE CREDITS : 3 units
CONTACT HOURS/ WEEK : 5 hours/week
PREREQUISITE

COURSE DESCRIPTION:

This course provides basic concepts on Technopreneurship focusing on the


nature, environment and risks of new venture formation and building startup
businesses. This course will help students understand the process, challenges, risks
and rewards of starting up a new business by equipping them with the tools
required to start their own business to improve their chances of successfully
starting their own business.

COURSE OUTCOMES:

1. Understand the world of Technopreneur & Entrepreneur and experience


the entrepreneurial process from the generation of creative ideas.
2. Develop creative solution to a key problem
3. Create a business plan including the ability to:
 analyze market opportunities
 develop a business model and strategy
 form and work successfully in a team
4. Present the business plan to a panel of investors/judges

UNIT 2
Creativity, Design and Innovation

OBJECTIVES:
At the end of this module students are expected to:
1. To generate, identify and evaluate real business ideas.
2. To determine and execute design thinking process.
3. To create and validate business model canvas.

MATERIALS:
PowerPoint Presentation
Videos
Worksheets
URL links

Lesson:
TOPIC 3: Business Model Canvas

What is business model canvas?


The business model canvas is a great tool to help you understand a
business model in a straightforward, structured way. Using this canvas will lead
to insights about the customers you serve, what value propositions are offered
through what channels, and how your company makes money. You can also
use the business model canvas to understand your own business model or that
of a competitor! The Business Model Canvas was created by Alexander
Osterwalder, of Strategyzer.

Elements of Business Model Canvas

1. 1. KEY PARTNERS
i. Who are your key partners/suppliers?
ii. What are the motivations for the partnerships?

2. KEY ACTIVITIES
What key activities does your value proposition require?
What activities are important the most in distribution channels, customer
relationships, revenue stream…?

3. VALUE PROPOSITION
What core value do you deliver to the customer?
Which customer needs are you satisfying?

2.
i. 4. CUSTOMER RELATIONSHIP
ii. What relationship that the target customer expects you to establish?
iii. How can you integrate that into your business in terms of cost and format?
3.
i. 5. CUSTOMER SEGMENT
ii. Which classes are you creating values for?
iii. Who is your most important customer?
4.
i. 6. KEY RESOURCE
ii. What key resources does your value proposition require?
iii. What resources are important the most in distribution channels, customer
relationships, revenue stream…?
5.
i. 7. DISTRIBUTION CHANNEL
ii. Through which channels that your customers want to be reached?
iii. Which channels work best? How much do they cost? How can they be
integrated into your and your customers’ routines?
6.
i. 8. COST STRUCTURE
ii. What are the most cost in your business?
iii. Which key resources/ activities are most expensive?
7.
i. 9. REVENUE STREAM
ii. For what value are your customers willing to pay?
iii. What and how do they recently pay? How would they prefer to pay?
iv. How much does every revenue stream contribute to the overall revenues?

ACTIVITY:
1. BUSINESS MODEL CANVAS

Objectives:

• To develop a clear plan for your project using the business model canvas.

Guidelines:

• Using the canvas, design the business model of your project.


Activity: Business Model Canvass

REFERENCES:

Sison, Luis G. (2018) Tech To Go: A Student’s Guide to Bringing Technology


to the Market City
https://canvanizer.com/new/business-model-canvas

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