NAME: NOMAN SAEED

ROLL NO: 16
CLASS: MSC (HRM) 2ND SMESTER
SUBMITED TO: HUSNAIN NAQVI
ASSIGNMENT:-

MARKETING
COMPANIES LIST:-
INTERNATIONAL COMPANIES
1-NIKE
2-COCA COLA
NATIONAL COMPANIES
1-SHEEZAN FOODS
2-JUNAID JAMSHAID BRAND (J.)
 NIKE
Nike is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and
services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is
the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports
equipment.

Nike SWOT analysis is to know about the brand. Nike is one of the top-rated sportswear brands which
offers good quality sports shoes and is associated with several sports stars like Cristiano Ronaldo,
Neymar, James LeBron, Rafael Nadal. The brand was established in 1964 and flourished within a few
years. The company currently has retail outlets in more than 170 countries, and they provide online
service as well. Their Swoosh logo is one of the most recognized symbols in the world

SWOT Analysis of Nike

Strength:

 The brand is successful in creating strong brand awareness. They are also
associated with several non-profit organizations.
  As a sports apparel company, Nike has successfully created a fantastic customer
base in the entire world. Their low manufacturing cost allows them to have a
cheap product range. Hence, they can attract many customers.
 The brand has total control over its retail business as well as its online business.
Their online business is also successful as its retail business.

Weakness:

 Though the company provides a world-wide service, the company largely

depends on the North American market.
 The retailers get upper margin cuts, which is one of the significant weaknesses of
the company.
 There are several accusations against Nike regarding their poor labor conditions
in several countries. They are also suffering from controversies, like sexual
harassment and lawsuits. The constant highlight of their negative criticism is
hampering the growth of their business to some extent.

Opportunities:

 The company’s association with non-profit organizations can allow them to

create more products from recycled goods if one of the top brands takes the
initiative to involve its R&D team to work on recycled products that will surely
encourage other small brands. It will support the environmental cause and also
send the right message to the customers.
 Nike should seize an opportunity by standing firm against any accusations about
upper management. The high number of controversies related to the higher
authority is harming their image. Nike should take steps against labor treatment
and sexual harassment, helping them develop a more dedicated workforce.
 Since Nike has a successful online business, it can create more AR/VR-related
products.

Threats:

 The post epidemic economy is creating the wrong time for most of the
companies. Even top brands like Nike cannot stay away from the effects. The
budget pressure due to the low economy can adversely affect their growth.
  The presence of counterfeit products is a severe threat to the brand. Since the
market for these sorts of products is diverse, it is difficult for Nike to Control
them.
 The retail market is ready to accommodate more companies that are threatening
for the existing ones. Though Nike is one of the top brands, it is also challenging
for them to ensure their highly competitive market growth. Many brands offer
the best quality products at a cheaper rate, attracting more customers towards
them.

Coca Cola
The Coca-Cola Company is a multinational beverage corporation in the U.S.A. It is
engaged in the manufacturing, marketing, retailing of syrups and non-alcoholic
beverage concentrates. Coca-Cola is now a leading name. It is a carbonated soft drink
brand that the Coca-Cola Company manufactures. Since the very inception, the
company has made its mark in the soft drink market. In the beginning, it was famous
among people as a refreshment drink.
It has undergone many changes for years to better its service and taste through
experiments and collaborations. As of now, the company has 150,000 employees. It
works in a franchised distribution system. Consistency and its practical and dynamic
marketing strategies are the secrets of the success and limelight that the company
enjoyed. It made a humble beginning in the year 1886 and has stood firm in the face of
adversities ever since.

SWOT Analysis of Coca Cola

The Coca Cola SWOT analysis can find out the strategies that can help the company to
strengthen its position and maximize revenue. It identifies the effects of competition
and weaknesses as per the culture and organizational structure. 

Strength:

 Coca Cola is the top-most beverage brand with a presence in 200 countries, it
bagged the highest brand equity award in 2011;
 The company valuation of Coca-Cola is $79.2 billion. Its subsidiaries include
Limca, Sprite, Fanta, Thumps Up, Maaza, Kinley Water, Minute Maid;
 The company has the most robust supply chain and delivers a product in the
remotest places. The vast global presence has made it created its brand image;

Weakness:

 PepsiCo aerated drinks are giving it tough fights over market share;
 The company's soft drinks have high sugar content and other chemicals that have
health concerns;
 Unlike PepsiCo, the company has not yet initiated a food business. The focus is
primarily on beverages. More so, until now, it has not shown any interest to make
healthy beverages;

Opportunities:

 It can increase its reach in untapped countries to boost the Coca-Cola market and
supply-chain improvement;
 The company can popularise lesser-known products. It must utilize the scope to
acquire other companies and strengthen the company;
  It can diversify its product portfolio by starting the snacks industry to compete
with PepsiCo. It can also start a full-fledged business for health drinks;

Threats:

 People are interested in making healthy choices these days and so are avoiding
aerated drinks. To source, raw material is a significant concern;
 It is facing difficulty in complying with different government norms and
regulations in other countries;
 The recent economic slowdown, inflation, and instability have affected its market
share;
 Strong competitors like PepsiCo, Nestle, Gatorade, Lipton, Danone, Schweppes
are giving it a tough fight.

Junaid jamshed
The main idea behind launching J. (J dot) was to reintroduce traditional clothes in Pakistan with a
blend of modernism. For this purpose, we initiated with reworking on our Eastern dresses, especially
Qameez Shalwar and made them contemporary with the latest elaborations available. The
experimentation with this rare combination resulted in an increased interest of people toward
modified Eastern ensembles, which will always be in vogue.
Junaid jamshed was established in 2002 Title of the yearIn 2007, Junaid jamshed was awarded with
the brand of the year New branchesIn 2010, J. opened many new outlets in Abu Dhabi, London and
shahjraha.

Strengths

1-Quality and satisfaction to customers, eastern style, Popularity as a singer.

2-Easily accessible

3-Main focus on market trends

4- Perfect combination and matching for bridle and groom dresses.

Weakness

1-Promotion is less than other brands.

2-Not offering any kind of photo shoots .

3-Customers are unaware of trending or new collection.

4- Doesn’t promote their other accessories.

Opportunities

1-Preference of customers

2-International promotion of brand

3-Franchises in abroad like London, Dubai , Abu Dhabi.

Threats

1-Other best brands as competitors.

2- All these brands are from such a long time and have a good reputation in market.

3-Difficult to attract the customers towards themselves.

Shezan
Shezan is a Pakistani beverage corporation and manufacturer. Established in May, 1964, owned by
Shahnawaz Group. It was a joint venture between Shahnawaz Group and Alliance Industry
Development Corporation. All products of Shezan have been certified as 100% halal.
The objective of Shezan International Limited to produce and provide products and services of the
highest quality. In its activities the Company will pursue goals aimed at the achievement of quality
excellence and succeed as a profitable business.

SWOT ANALYSIS:-

Strengths

1-International Packing, Juices are made from fresh fruits taken from their own farms.

2-Affordable and reasonable prices.

3-Well maintained Factory and packaging plant.

Weaknesses

1-Weak distribution and supply.

2- Follow market rather to become leader.

3-Lack of creativity in advertisement.

4- Consumer are brand loyal towards competitor product.

Opportunities:

1-Increase distribution network.

2-Large market to be catered.

3-Increase promotion budget and advertisement.

4-Make their products available to main marts of every area.

Threats:

1; Religious intervention.

2: Seasonal sales.
3: Competitors making innovation and setting trends.

4: More products range and choice by competitor, Small regional companies exploit market and
price structure.

SWOT ANALYSIS OF OWNSELF

Strength:

1-I am Very creative

2-Good communication skills

3-Limited Work Experience

4-Education (improve my skills and gain knowledge)

5-Self-confidence (I am asking questions confidently, self-motivator)

Weakness
1-Lack of improvement.

2-Lack of knowledge and used about technology.

3-Improved my English communication skill.

4-No speaking fluently.

Opportunities

1-Create my own online marketing brand.

2-My circumstances is to expend the company and create services.

3-Create an employments.

4-Large number of suppliers

Threats

1-Increased competition day by day.

2-Lack of Investment to improvement.

3-Company breakdown.

4- Don’t trust anyone.