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    HCM 325 Module Six Discussion Worksheet

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    d smith
    This document provides guidance for drafting the Marketing Strategies section of a final project. Students are instructed to analyze the pros and cons of two marketing techniques - one traditional and one electronic/social media technique. For each technique, students should describe the approach, required resources and costs, and how they would measure success. Finally, students should list three additional marketing techniques for consideration in their proposal.

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    HCM 325 Module Six Discussion Worksheet

    Uploaded by

    d smith
    312 views4 pages
    This document provides guidance for drafting the Marketing Strategies section of a final project. Students are instructed to analyze the pros and cons of two marketing techniques - one traditional and one electronic/social media technique. For each technique, students should describe the approach, required resources and costs, and how they would measure success. Finally, students should list three additional marketing techniques for consideration in their proposal.

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    This document provides guidance for drafting the Marketing Strategies section of a final project. Students are instructed to analyze the pros and cons of two marketing techniques - one traditional and one electronic/social media technique. For each technique, students should describe the approach, required resources and costs, and how they would measure success. Finally, students should list three additional marketing techniques for consideration in their proposal.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    312 views4 pages

    HCM 325 Module Six Discussion Worksheet

    Uploaded by

    d smith
    This document provides guidance for drafting the Marketing Strategies section of a final project. Students are instructed to analyze the pros and cons of two marketing techniques - one traditional and one electronic/social media technique. For each technique, students should describe the approach, required resources and costs, and how they would measure success. Finally, students should list three additional marketing techniques for consideration in their proposal.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    The document discusses analyzing the pros and cons of two marketing techniques to market a product or service and receiving feedback from peers. It provides a template to describe each technique, the required resources, and how to measure success.

    The document discusses using one traditional marketing technique like advertising and one electronic/social media technique like social media or a website. It provides examples like public relations, websites, blogs, and YouTube.

    The document provides steps to analyze each marketing technique including describing the technique and target market, listing required resources and costs, and explaining how to measure success by monitoring data sources and interpreting the results.

    HCM 325 Module Six Discussion Worksheet

    In this discussion, you will have the opportunity to draft your ideas for the Marketing Strategies
    section (Section IV) of your final project and receive feedback from your peers before
    submitting your proposal in Module Seven.

    Analyze the pros and cons of two marketing techniques you may use to market your selected
    product or service. The marketing techniques should follow logically from the description and
    analysis that you have completed thus far and should be consistent with the mission, vision,
    and brand identity of the organization. Your selection should be based on the fundamental
    marketing principles you have explored throughout the course.

    Note: You must include at least one traditional marketing technique (e.g., public relations,
    advertising, sales and sales promotion, direct marketing) and one electronic/social media
    technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).

    Marketing Technique 1:

    1. Describe the proposed marketing technique (what, where, how, when, and why) including
    why you think it would be an appropriate and effective tool to market your selected product or
    service to your target market:
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ________________________________________________

    2. Describe three resources that would be required to implement this marketing technique;
    outline the direct and indirect costs:

    Example:
    Example Resource:
    Website Development
    Example Direct Expenses Example Indirect Expenses

    Consultant fees for website concept Meeting and review time for marketing
    and mock-up director and Executive Team to approve
    website concept and mock-ups
    Website developer to make required
    changes
    Resource:

    Direct Expenses Indirect Expenses

    Resource:

    Direct Expenses Indirect Expenses

    Resource:

    Direct Expenses Indirect Expenses

    3. Explain how you would measure the success of this marketing technique. What sources of
    data would you monitor and how would that data be interpreted?

    Note: Consider the measurement of both the process and outcome.

    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ________________________________________________

    Marketing Technique 2:
    4. Describe the proposed marketing technique (what, where, how, when, and why) including
    why you think it would be an appropriate and effective tool to market your selected product or
    service to your target market:
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ________________________________________________

    5. Describe three resources that would be required to implement this marketing technique;
    outline the direct and indirect costs:

    Resource:

    Direct Expenses Indirect Expenses

    Resource:

    Direct Expenses Indirect Expenses

    Resource:

    Direct Expenses Indirect Expenses


    6. Explain how you would measure the success of this marketing technique. What sources of
    data would you monitor and how would that data be interpreted?

    Note: Consider the measurement of both the process and outcome.

    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ________________________________________________

    7. Now that you have considered two marketing techniques in some detail, list three additional
    marketing techniques that you might consider for the Marketing Strategies section of your
    proposal.
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ______________________________________________________________________________
    ____________________________________________________________

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