Tracxn - Proposal Doc - Global
Tracxn - Proposal Doc - Global
Tracxn - Proposal Doc - Global
1,000 Export Credits and 1 Analyst 3,000 Export Credits and 3 Analyst 7,000 Export Credits and 7 Analyst
Queries every month Queries every month Queries every month
Additional user at $420/month Additional user at $360/month Additional user at $300/month
Add-ons
API Pack Export Credits
$57,600 $1,200
Billed Annually For 10,000 Export Credits
3
For any queries feel free to reach out to us at hi@tracxn.com
Discover Tracxn Offerings
Source New Age Companies 5
Due Diligence 23
Portfolio Management 29
Data Coverage 32
Products Overview
yyy
Using Sourcing Boards
Support
Email WhatsApp
5
1.1 Sourcing by Wide Scan
Deal sourcing board that lets you discover new companies added to Tracxn platform within
your wider Investment mandate. Example of a typical mandate is sourcing Enterprise
companies in Southeast Asia region.
Configure for
● 300+ Sectors ● 10+ Company Stages ● 30+ Geos
Sample Alert 6
1.2 Sourcing by Trending Themes
Discover new companies from Hot & Trending sectors and fast emerging technologies that
are in demand. These sectors are identified based on entrepreneurial and recent funding
activity. Example - Novel Foods, P2P Insurance, Hyperlocal Delivery.
Configure for
● 1000+ Hot Themes ● 30+ Geos ● 10+ Company Stages
Alert
Sample Alert 7
1.3 Sourcing by Team
Board to discover top companies founded by entrepreneurs from Ivy league Colleges OR
entrepreneurs that have previously worked in top Tech or Consulting companies. Example -
Companies of ex-Stanford, Harvard, Google, Microsoft executives.
Configure for
● 30+ Ivy League Colleges ● 20+ Tech & Consulting Companies ● 300+ Sectors
Alert
Sample Alert 8
1.4 Sourcing by Signals
Identify companies from Tracxn Leaderboard that sorts companies on Tracxn Score - a
dynamically computed score using 20+ market signals across 5 categories, as below.
Example mandate - top companies in FinTech US
Configure for
● Market ● Execution ● Growth ● Team ● Size
yyy
Sample Alert 9
1.5 Sourcing by Following Investors
Board to help discover interesting companies by following portfolio of select list of investors
from your peer group or most active investors within your investment mandate. Example -
Follow YCombinator, 500 Startups, Sequoia Capital, Benchmark Capital
Configure for
● 20k+ Investors ● 300+ Sectors ● 10+ Company Stages
yyy
Sample Alert 10
1.6 Sourcing by Visiting Events
Discover all the upcoming startup events globally to attend and network with Founders &
discover top companies. Example - visit SaaStr Annual 2020 (San Jose, California),
EU-Startups Summit (Barcelona, Spain)
Configure for
● 30+ Geos
Sample Alert 11
1.7 Sourcing by Waves
Discover companies in new technologies that are disrupting industries. Waves have been
created basis on technology disrupting the specific industry i.e. ‘Technology x Industry’
matrix. Example technologies: AI, AR, VR, Blockchain, IoT, Robotics
Configure for
● 5+ Waves ● 30+ Geos ● 10+ Company Stages
Alert
Sample Alert 12
1.8 Sourcing Clones & Similars
Configure for
● 500k+ Companies ● 300+ Sectors ● 10+ Company Stages
Sample Alert 13
2 - Track Most Relevant Updates
yyy
Using Tracking Boards
Support
Email WhatsApp
14
2.1 Key Global Updates
Pre-configured dashboard to help you track all the latest key activities globally, such as key
funding rounds, exits, and news on a daily basis
Activities Tracked
● Recent Unicorns ● Key Funding Rounds ● Key Acquisitions
yyy
Sample Alert 15
2.2 Deals by Key Global Investors
This dashboard helps you track the latest funding activities of Key Investors and the investors
you want to follow globally such as Sequoia Capital, DST Global, Accel Partners, SoftBank,
Tiger Global, KKR, A16Z etc.
Activities Tracked
● Funding Rounds
● Track deals by VC, PE, Accelerators & Incubators. Configure as many investors as needed
yyy
Sample Alert 16
2.3 Sector Reports
Use Tracxn's sector reports to understand the landscape and the entrepreneurial and
investment activities happening within the sectors you invest in, sector you are interested in
and track regularly and upcoming interesting sectors
Reports Type
● Feed Report [400+] ● Top Business Models in Practice Area [40+]
yyy
Sample Alert 17
2.4 Track Updates in My Mandate
This board helps you stay updated on all the latest activities by companies within your
Investment Mandate.
Example Mandates: EdTech - Global, FinTech - SEA, Geo Nordics, Geo LATAM
Activities Tracked
● Soonicorns ● Funding Rounds ● Acquisitions
● IPOs ● News
yyy
Alert
Sample Alert 18
2.5 Track Peer Funds
Customised dashboard to keep yourself updated on the latest activities of funds/angels that
competes with you. Multiple filters or combination of filters can be used to find the competing
funds such as Geos of Investments, Round of Entry, Sectors of interest etc.
Activities Tracked
● New Portfolio Companies ● Fund News ● Exits by Portfolio
yyy
Sample Alert 19
2.6 Track Peer Companies
Activities Tracked
● Acquisitions ● Investments ● News
yyy
Sample Alert 20
2.7 Geo Reports
Geo Reports provide a detailed snapshot on the entrepreneurial and investment activity
happening in that geo.
Reports Type
● Geo Annual [8+] ● Feed Geo [150+]
yyy
21
3 - Due Diligence
Manage all the ongoing deals that are in Pipeline using CRM
Support
Dedicated Account Manager to help you with Reports & CRM Setup
Email WhatsApp
22
3.1.1 Quick Prospecting - Browser
Extension
Tracxn's Browser Extension allows you to find relevant data points of an inbound deal in a
single click without leaving company's website enabling faster decision making.
Information Available
● Sector ● Country ● Founded Year ● Stage
Browsers Supported
Google Chrome Mozilla Firefox
Reach out to Support team to help you install and use Tracxn's Browser Extension
23
3.1.2 Quick Prospecting - Google
Sheets Add-on
Tracxn's Google Sheet Add-On allows you to access and compare 35+ data points on
companies by enabling easy integration of Tracx’s DB with your spreadsheet models.
Information Available
Company Overview Business Details Key Metrics
Location Founders Practice Area Feed Revenue Employee Count
Company Stage Investors
Detailed Business Description Business Model Funding Valuation
Exit Details
Analyst Views
Soonicorn Club Rating Tracxn Score Editor’s Rating
24
3.2 Competition Analysis
Identify competitors of an inbound lead using Tracxn's proprietary Taxonomy that identifies
exact competitive landscape for each company across all the markets of operation - both
globally and locally. Examples - Competitors of Airbnb, Transferwise
Information Available
● List of Competitors ● List of Global Equivalents
yyy
Tracxn DD pack will help you evaluate targets in advanced diligence stages and perform
competitive benchmarking. Provides snapshot of entrepreneurial, funding and exit activity in
the target's sector as well.
Contents of DD Pack
● DD Report ● Company Profiles ● Financials - Target ● CapTable - Target
yyy
Tracxn CRM is tailored specifically for deal management for the VC, PE, Corporate Innovation
Team, and Corp Dev Teams
Salient Features
● Single platform to source & manage deal flow
● Pre-configured stages based on most commonly used workflow with an option to
customize / add new stages
● Manage deals by investment team
● Manage all the documents including company deck in one place for all companies in your
pipeline
● Get regular updates on latest developments about companies in CRM in your Inbox
● Track all the activities & movements in the CRM using the 'MIS on Activities in CRM' alert
How to Migrate
● Upload csv file managed externally on the platform and start using the CRM instantly
● Add Companies directly from the platform
yyy
Sample - CRM - Deal Management
27
4 - Portfolio Management
Support
Dedicated Account Manager to help you with Reports & CRM Setup
Email WhatsApp
28
4.1 Portfolio Tracker
Pre-configured dashboard to keep yourself updated on all the news related to your portfolio
companies in your inbox for easier portfolio management
Activities Tracked
● Funding Rounds ● Acquisitions ● IPO ● Soonicorns
● Notable Activities ● Recent Additions ● Recent Filings ● Editor Picks
● Latest Financials ● Social Media Metrics
Sample Alert 29
4.2 Potential Next Round Investors
Utilize data driven approach to raise next round of funding for your portfolio companies.
Investors are broken into various curated lists and each list is sorted by # investments for
easy review.
Curated Lists
● Sector specific Investors in Local Geo ● Local Investors
● Global Investors ● Sector specific Investors
5.1 Companies
5.3 Acquisitions
5.4 Investors
5.6 CapTables
5.11 Marketmaps
Support
Email WhatsApp
31
5.1 Companies
Company Type
● Private Funded, Private Unfunded, Public, Acquired, Deadpooled
Information Type
● Sector, Country, Founded Year, Founders, Stage, Funding, Competitors, Editor's Pick,
Soonicorn Flag
yyy
Round Type
● Equity, Debt, Grant, Pre-IPO, Post-IPO
Also Covered
● Lead Investors, Facilitators
yyy
Round Type
● Business Acquisition, Acqui-hire
Also Covered
● Facilitators
Sample: Acquisitions
yyy
Sample Acquisitions 34
5.4 Investors
Information Type
● Portfolio Companies, Funding Rounds, Team Contact Information
yyy
Coming Soon
Europe Nordics SE Asia South Asia Australia & NZ
Russia Bulgaria Greece Sweden Singapore South Korea Australia
Coverage
● Instant Annual Financials for 7,500 Companies on platform
● Available On-Demand for 300K+ companies
yyy
Coming Soon
Europe SE Asia Australia & NZ
Israel Singapore Australia
Information Type
● All rounds including Equity Rounds, Debt Rounds, Secondary Transactions, and ESOPs
Coverage
● Instant updated CapTable for about 4,000 Companies on platform
● Available On-Demand for about 250K companies
Sample: CapTable
yyy
Coming Soon
Europe Nordics South Asia
Bulgaria Greece Sweden South Korea
Coverage
● Instant Employee Counts available for 8000+ Companies on platform
● Available On-Demand for ~275K companies
yyy
Soonicorn Club includes startups that have made big and are potential candidates to
succeed, as identified by Tracxn's analyst team
Soonicorn Type
● Decacorn Companies valued > $10B. 20+ Companies are marked as Decacorn
● Unicorn Companies valued > $1B, but not Decacorns. 500+ Companies are marked
as Unicorn
● Soonicorn Interesting companies likely to be Unicorn in short to medium term. 3k+
Companies marked.
● Minicorn Interesting companies likely to be Unicorn in medium to long term. 9k+
Companies marked.
Soonicorns (3567)
Unicorns (539)
News Type
● Transactions [300k+] ● Company Updates [900k+] ● People Movement [180k+]
● Regulatory Approvals [12k+] ● Legal [45k+] ● Partnerships [130k+]
● Sector Commentary [80k+] ● Earnings [120k+] ● Recognition [55k+]
yyy
Tracxn has defined ‘Taxonomy’ of each sector to help you understand the sector landscape
and various business models within the sector easily. For each sector, we identify all the
business models of the companies in that sector and how these business models interact
with each other to come up with the detailed Taxonomy.
Coverage
● Most extensive classification for the 500k+ companies across 11k+ nodes that runs into
various levels and sublevels right up to a company's primary business model
● On-Demand curation of sectors of interest or sectors that are part of your investment
mandate
Refresh Cycle
● All nodes are refreshed monthly and changes are made based on new business models,
innovations discovered and various market trends analysed during the month
Use-case
● Build in-depth understanding of the various business models within a sector
yyy
● Identify competitors and exact similars of the target company or any inbound lead
41
5.11 Marketmaps
Marketmap showcases how various business models in a particular sector interact with each
other on the basis of value chain or how the industry has evolved over the years.
Use-case
● Marketmap helps you get started with any new sector of interest and build an
understanding almost instantly.
Coverage
● 300+ Sectors. New Sectors being launched on periodic basis
Refresh Cycle
● Quarterly. These can be updated as and when required on an on-demand basis.
Sample: Marketmap
yyy
42
6. Additional Features: Tracxn Web
Apps
Access all Tracxn features from you Android and iOS mobile devices using Tracxn Web
Apps
Advantages
● Easier access Tracxn by clicking on Tracxn App logo on you Device’s home screen
● Doesn’t eat into your phone’s storage
● No more updates waiting for your permission
● Similar Experience to Native Apps but with faster loading
Reach out to Support team to help you install and use Tracxn's Web Apps
yyy
Tracking & Sourcing boards Bookmark Feature
43
7 - Enterprise-Grade Support
yyy
44
7.1 Analyst on Chat
Resolution Time
● 15 mins. If data is not readily available, we curate the information on priority
Sample Queries
● Can you please help me with the report on AI in Robotics
● Can you share all the funding rounds done in Boston in 2018
● Can you share a report on Edge Computing and any related Marketmap
45
7.2 WhatsApp Support
Resolution Time
● 15 mins. If data is not readily available, we curate the information on priority
Sample Queries
● Can you share the founder's contact details of Square
46
7.3 Support on Email
Get answers to all your queries by our Analyst Team over an email
Resolution Time
● Average TAT of 1 day. If data is not readily available, we curate the information on
priority
Sample Queries
● I am meeting A16Z next week. Can you send its portfolio
● Can I get investment trends for Smart Grid in UK for last 5 years
yyy
47
Tracxn Technologies Private Limited
No. L-248, 2nd Floor, 17th Cross, Sector 6,
HSR Layout, Bengaluru, Karnataka, 560102, India
Disclaimer
Any and all information either accessed from the website www.tracxn.com or having otherwise originated from
Tracxn Technologies Private Limited including but not limited to the information contained herein ("Data") is the sole
property of Tracxn Technologies Private Limited (hereinafter "Tracxn"). You shall not recirculate, distribute, transmit,
publish, or sell the Data or any portion thereof in any form or by any means, either for commercial or non-commercial
use, or permit any third party to use or distribute the Data or any portion thereof; to any other party, except with the
prior written consent of Tracxn. You may however incorporate insubstantial portions, extracts, abstracts or summaries
from the Data into analysis, presentations or tools for your customers or for your internal use, so long as Tracxn is
clearly and visibly identified as the source of information.