Executive Master of Business Administration (Analytics)

Programme

Concept Note
Contents
1. Introduction............................................................................................................................ 2
2. Alignment with Institute Vision and Mission .......................................................................... 2
3. Programme Learning Goals (PLG) & Programme Learning Objectives (PLO) ..................... 3
4. Program Structure ..................................................................................................................... 3
4.1. Salient Features .................................................................................................................. 3
4.2. Indicative List of Electives: ................................................................................................ 7
5. Course Pedagogy and Evaluation ............................................................................................. 8
6. Program Calendar (Tentative) ................................................................................................. 8
7. Admission Policy ....................................................................................................................... 9
7.1 Eligibility Criteria ................................................................................................................ 9
7.2 Reservation Criteria .......................................................................................................... 10
7.3 Admission Process ............................................................................................................ 10
7.4 Important Information ..................................................................................................... 10
8. Program Marketing and Delivery........................................................................................... 10
9. Program Fees & Budget .......................................................................................................... 11
9.1 Internal breakup ............................................................................................................... 11
9.2 Instalment Schedule.......................................................................................................... 11
9.3. Program Budget................................................................................................................ 12
10. Additional Faculty and Staff Requirements ........................................................................ 12
11. Placement .............................................................................................................................. 13
12. Programs by other Reputed Institutes ................................................................................ 13

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1. Introduction

IIM Kashipur has been offering several analytics electives in its MBA Program over the past five years
and its recently launched MBA (Analytics) program. The programs have several analytics courses like
Artificial Intelligence and Deep Learning, Advanced Data Analysis, Advanced Econometrics, Big Data,
Computer Vision, Data Visualization, Data Science and Machine Learning, Financial Analytics, Image
Analytics, HR Analytics and Social Media Analytics, among others.

Faculty at IIM Kashipur have been increasing their repertoire in analytics through these analytics
electives, which culminated in the launch of MBA (Analytics) program in 2020. The established its
leadership in the analytics domain through its MBA (Analytics) program and joined IIM Bangalore as
the only other IIM with a full-time program in Analytics. The program was immediately welcomed by
the prospective students. The first batch of MBA (Analytics) attracted more than 1000 applications
and the second batch attracted more than 2000 applications. On the placement front, analytics along
with IT has been contributing to around 30% of offers in finals as well as summer placements over
the past few years. IIM Kashipur Students have participated and won several case-study competitions
in analytics and the numbers are increasing every year.

On the Executive Education front, IIM Kashipur has successfully conceived and executed Analytics
courses such as Big Data and Business Analytics, Financial Data Analytics and Digital Marketing and
Analytics. From an academic perspective, several management institutions such as IIM Calcutta, IIM
Bangalore, and ISB have been championing Analytics education in response to the industry needs. It
is time that IIM Kashipur leverages its competency developed over the years to cater to the needs of
aspiring participants in the executive education sphere.

The purpose of this concept note is to propose a two-year online program titled “Executive Master
of Business Administration (Analytics) (EMBAA)”

Proposed Degree to be Awarded Master of Business Administration (Analytics)

Acronym for internal use EMBAA

2. Alignment with Institute Vision and Mission

Institute Mission: The institute strives to create and disseminate knowledge through applied and
interdisciplinary research and practices in the emerging areas of management. The institute develops
socially conscious, competent and ethical business leaders and researchers capable of critical
thinking, innovation and entrepreneurship while being inclusive and focusing on both regional
development and internationalisation.

Institute Vision: To be an institute of eminence that fosters management research and education
and develops leaders for creating positive societal impact in a changing world.

In line with the Institute’s mission, the proposed EMBAA program will endeavour to create and
disseminate knowledge in the emerging and interdisciplinary areas of analytics, technology and
management. The program will prepare participants to become business leaders who harness the

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power of analytics to achieve the stated mission and vision of IIM Kashipur in the rapidly changing
world of business.

3. Programme Learning Goals (PLG) & Programme Learning Objectives (PLO)

PLG 1: Our graduates will be able to demonstrate their knowledge about modern business practices
and contexts
PLO 1A: Demonstrate an understanding of business processes
PLO 1B: Demonstrate an understanding of business contexts
PLO 1C: Demonstrate an understanding of business organizations

PLG 2: Our graduates will be able to analyze business phenomena and evaluate them from a critical
perspective.
PLO 2A: Develop an understanding of the business environment
PLO 2B: Apply the knowledge of business practices, contexts, and organizations to analyze
business phenomena
PLO 2C: Analyze business phenomena critically from a social perspective

PLG 3: Our graduates will be able to apply course learnings, understand and create creative analytics
driven business solutions.
PLO 3A: Understand business problems
PLO 3B: Analyze business problems using scientific principles, tools and techniques
PLO 3C: Formulate business solutions using a data-driven approach

PLG 4: Our graduates will be able to demonstrate their knowledge of management and analytical
concepts
PLO 4A: Apply analytical concepts to make managerial and strategic decisions
PLO 4B: Communicate and present technical or scientific information to stakeholders
PLO 4C: Develop abilities in data analytics and business fundamentals

PLG 5: Our graduates will be able to demonstrate critical thinking for real-world problem-solving.
PLO 5A: Synthesize knowledge from different management theories and practices
PLO 5B: Evaluate different aspects of real-world problems using critical thinking
PLO 5C: Formulate innovative solutions to problems

4. Program Structure

The program shall have 900 contact hours spread across six terms over 24 months. In order to
complete the program, the students should acquire 35 credits across the six terms. Each credit shall
be of 25 hours or equivalent thereof. Each term comprises of a set of courses, which introduce and
equip the student with both analytics as well as management concepts. The first two terms comprise
of core courses, while the third and the fourth terms comprise of both core as well as elective courses.
The detailed structure of the course is presented in Table 1 and Table 2.

4.1. Salient Features

● The program shall have the same overall structure as a regular MBAA program.
● The first-year coursework of EMBAA shall be several courses in common with the Regular
MBAA and MBA program in Terms I, II and III. This shall provide a good foundation for
business analytics.

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 ● First year would consist of 20 credits where core management and analytics course are
almost evenly distributed. Out of these 20 credits 9 credits are from management core
courses and 11 credits are from analytics core courses.

TABLE 1: EMBAA - First Year Courses

Term I

Course Credit Hour Remarks

Organizational Behaviour 1 25 Management Core

Financial Accounting 0.5 12.5 Management Core

Financial Markets 0.5 12.5 Management Core

Microeconomics 1 25 Management Core

Statistics I 1 25 Analytics Core

Mathematical Foundations 1 25 Analytics Core

Introduction to Excel and SQL 1 25 Analytics Core

Programming in R 1 25 Analytics Core

Term Total 7 175 MC = 3, AC = 4

Term II

Course Credit Hour Remarks

Marketing Management 1 25 Management Core

Operations and Supply Chain Management 1 25 Management Core

Entrepreneurship 0.5 12.5 Management Core

Design Thinking & Innovation 0.5 12.5 Management Core

Decision Modelling 1 25 Analytics Core

Statistics II 0.5 12.5 Analytics Core

Management Information Systems 1 25 Analytics Core

Introduction to Business Analytics with Python 1 25 Analytics Core

Term Total 6.5 162.5 MC = 3, AC = 3.5

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 Term III

Course Credit Hour Remarks

People Management in Organizations 1 25 Management Core

Strategic Management 1 25 Management Core

Corporate Finance 1 25 Management Core

Marketing Research 0.5 12.5 Analytics Core

Data Visualization 1 25 Analytics Core

Data Science and Machine Learning 1 25 Analytics Core

Econometrics 1 25 Analytics Core

Term Total 6.5 162.5 MC = 3, AC = 3.5

First Year Total 20 500 MC = 9, AC = 11

Core = 20, Electives = 0

● In the second year, students shall have to take a minimum of 15 credits (at least 5 credits in
each in term).
● Out of minimum required 15 credits in second year, a minimum of 9 credits (at least 4 in Term
IV, 3 in V, and 2 in term VI) shall be from Analytics cores and electives.
● Students may take up to a maximum of 18 credits (at most 6 credits in each term) in second
year.
● Overall, the EMBAA program shall have a minimum of 35 credits (20 Credits in Year I and 15
Credits in Year II).
● There will be two industry workshops (non-credit) of 12.5 hours each in the Term VI.
● There will be a capstone project spread over term V and term VI. Participants are expected
to work on real world problems (from their own organization or any organization of their
own choice) under the guidance of a faculty.

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 TABLE 2: EMBAA - Second Year Courses

Term IV

Course Credit Hour

Multivariate Data Analysis 1 25 Analytics Core

Data Management & Big Data 1 25 Analytics Core

Electives (0.5/1.0 credits) 2 50 Analytics

Electives (0.5/1.0 credits) 1 25 Analytics/Management

Term Total 5 125 AC = 4-5, MC= 0-1

Term V

Course Credit Hour

Electives (0.5/1.0 credits) 2 50 Analytics

Electives (0.5/1.0 credits) 2 50 Analytics/Management

Capstone Project (Part I) 1 25 Analytics

Term Total 5 125 AC = 3-5, MC= 0-2

Term VI

Course Credit Hour

Electives (0.5/1.0 credits) 1 25 Analytics

Electives (0.5/1.0 credits) 1 25 Analytics/Management

Simulation & Games (0.5/1.0 credits) 2 50 Management

Industry Workshop (two) NA 25 Analytics/Management

Capstone Project (Part II) 1 25 Analytics

Term Total 5 150 AC = 2-3, MC= 2-3

Second Year Total [Core: 6.0, Electives: 9] 15 400 AC = 9-13, MC= 2-6

AC = 20 - 24
Grand Total [Core = 26.0, Electives = 9] 35 900 MC= 11 - 15
Industry Workshop

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4.2. Indicative List of Electives:
The EMBAA students shall have the option to choose their credit choices from a list of the elective
courses offered by eight areas, as mentioned in table 3.

TABLE 3: List of elective courses (tentative)

Analytics Infographics
Healthcare Analytics
Sports Analytics

Accounts & Finance Financial Analytics

Digital Finance
Financial Derivatives
Financial Econometrics

Communication Corporate Communication and Crisis

Management,
Content Development Strategy for Social Media
Campaigns,

Economics Spatial Data Science

Trade Analytics and Exports-Imports Business
Analytics for Public Policy
Applications of Game Theory

Information Technology & Systems Information Technology Project Management

Information Technology Product Management
Social Media and Web Analytics,
Artificial Intelligence and Deep Learning,
Image Analytics & Computer Vision
Robotics Process Automation
Cloud Computing
Reinforcement Learning

Marketing Consumer behaviour,

Pricing Management
Retail Management
Marketing Analytics
Digital Marketing

Organization Behaviour & Human Resource Negotiation and Conflict Management

Power and Politics
HR Analytics
Leading Innovation in the Age of Digital
Disruption

Operations Management & Decision Logistics Management,

Sciences Quality Management and Six Sigma
Strategic Sourcing Management

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 Management of Technology
Advanced Managerial Decision Analysis
Supply Chain Analytics
Fuzzy logic for Decision Making.
Nature inspired techniques for decision-making
Combinatorial Optimization & Graph Theory

Strategy Strategies for Emerging Markets

Management Consulting
International Business

5. Course Pedagogy and Evaluation

● Mode of teaching: Virtual mode

● Optional campus-based 14-day summer workshops (after Term I and Term IV). Students will
be asked to complete a mini project. This mini project will be evaluated on a
satisfactory/unsatisfactory scale.
● Mode of examination: Virtual through Google Classroom/Mettl Platform
● Continuous evaluation

6. Program Calendar (Tentative)

TABLE 4: Tentative Program Calendar

Orientation & Induction Jan 03, 2022 – Jan 07, 2022

Term I January 10, 2022 to April 10, 2022

First Campus Visit (Optional) (Mini April 25, 2022 – May 05, 2022
Project)

Term II July 5, 2021 to September 26, 2021

Term III October 11, 2021 to January 06, 2023

Term IV January 16, 2023 to April 3, 2023

Second Campus Visit (Optional) (Mini April 15, 2023 to April 30, 2023
Project)

Term V July 3, 2023 to September 22, 2023

Term VI October 3, 2023 to December 30, 2023

Convocation April, 2024

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7. Admission Policy

The purpose of this section is to define the admission policy at IIM Kashipur for its Executive
Master of Business Administration (Analytics) programme.

IIM Kashipur EMBAA Admission Test to be conducted with the help of the partner organization.

IIM Kashipur EMBAA Admission Test will comprise of following sections

(i) Verbal ability
(ii) Data Interpretation and Logical Reasoning
(iii) Quantitative Ability

Reference Table 5 is given below to compare IIM Kashipur EMBAA Admission Test with other
examinations.

TABLE 5: Comparison of IIM Kashipur EMBAA Admission Test with other exams

CAT GMAT GRE IIM Kashipur EMBAA

Admission Test
Quant Ability Integrated Analytical Verbal Ability
Reasoning Writing
Data Interpretation Quant Reasoning Verbal Reasoning Data Interpretation and
Logical Reasoning
Logical Reasoning Verbal Reasoning Quantitative Quantitative Ability
Reasoning
Verbal Rbility & Analytical Writing
reading Assessment
Comprehension

7.1 Eligibility Criteria

In order to be eligible to apply for Executive MBA (Analytics) programme, a candidate must
possess:

A. Bachelor’s Degree: A full-time Bachelor's degree in any discipline or an equivalent

academic pursuit (i.e., 10+2+3), with a minimum of 45% marks or equivalent CGPA (42%
for NC-OBC, EWS 40% marks for SC/ST/DAP)

B. Work Experience:
● Minimum 3 years of full-time work experience, where number of months of work
experience is considered as on date of announcement of the online application
process for admission.
● Work Experience will be considered which is only paid and full-time work experience,
acquired after completing the Bachelor’s Degree. (Apprenticeship, Articleship,
Internship, etc., which form an integral part of a course study, will not be treated as
work experience).
● Part-time/Project/Internship/Articleship/Pre-graduation work experience should
not be entered and will not be counted as work experience.

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7.2 Reservation Criteria
IIM Kashipur will follow the Government of India norms on reservations for Scheduled Caste (SC),
Scheduled Tribes (ST), Non-Creamy Other Backward Class (NC-OBC), Differently-Abled Person
(DAP), and Economically Weaker Section (EWS) candidates.

7.3 Admission Process

The admission process shall comprise the following stages.
Stage 1: Candidates will have to submit an online application with all the required documents in
the form of attachments as required.
Stage 2: Eligible applicants will have to appear for EMBAA Admission Test and Personal Interview.
Stage 3: Offers will be sent after the announcement of the final merit list. Announcement of the
final merit list under any category shall be strictly in order of merit based on the total score. This
calculation is given in Table 6.

Table 6: Final Merit List Criteria

S. No. Components Weights
1 IIM Kashipur EMBAA Admission Test 50
2 Personal Interview Score 50
Total Score 100

7.4 Important Information

The following documents need to be kept ready as they may be requested at any time during the
admission process for further verification.
● Caste Certificate (NC-OBC/ SC/ST certificate), if applicable
● NC-OBC Certificate, if applicable, valid till the time of admission
● DAP Certificate, if applicable
● EWS certificate as per GoI norms valid till the time of admission
● SSC/10th Std/Equivalent Marksheet
● HSC/ 12th Std/ Equivalent Marksheet
● Graduation Degree Marksheet
● Proof of Work Experience, i.e. relevant Certificate(s) along with first & last salary slips.
Specific dates of joining and leaving the organization(s) need to be mentioned. Self-employed
professionals may submit a personal declaration stating the exact dates of their employment
along with necessary documents. Indicate only paid and full-time work experience, acquired
after completing the Bachelor’s Degree. (apprenticeship, articleship, internship, etc., which
form an integral part of a course study, should not be treated as work experience).

8. Program Marketing and Delivery

IIM Kashipur does not have a digital marketing team which could market long-term and short-term
programs. The digital marketing team would ideally be staffed by 3 digital marketing staff – one each
to oversee technology, marketing, and counselling aspects of the online program. Significant time and
effort are required from dedicated manpower to launch a new program and run it successfully.
However, developing the competencies by way of professional staff recruitment would require 6-9
months of effort.

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Therefore, empanelled partners for executing online programs may be leveraged for this
purpose until in-house competency is developed.

9. Program Fees & Budget

TABLE 7: Summary of EMBAA Program Fees

Particular Amount (Rs)

Registration Fee 5750

Processing Fee 15,000

Total Fees (Exclusive of Processing fee and Registration Fee) 15,00,000

9.1 Internal breakup

TABLE 8: Breakup of program fees
Particular Amount (Rs)

Program Fee 14,65,000

Campus Fee 25,000

Alumni Fee 10,000

Total 15,00,000

9.2 Instalment Schedule

TABLE 9: Details of Instalment Schedule
I II III IV V VI

Deadline Before Term- Before Before Term- Before Before Before

I begins Term-II III begins Term-IV Term-V Term-VI
begins begins begins begins

Amount 2,50,000 2,50,000 2,50,000 2,50,000 2,50,000 2,50,000

(Rs)

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9.3. Program Budget
TABLE 10: Programme Budget (Projected)

Intake 30 50 75 100 120

Revenue 45,000,000 75,000,000 112,500,000 150,000,000 180,000,000

Expenses
Guest Faculty 6,56,250 6,56,250 6,56,250 6,56,250 6,56,250
Visiting Faculty 26,25,000 26,25,000 26,25,000 26,25,000 26,25,000
Exam. Expenses 4,20,000 7,00,000 10,50,000 14,00,000 16,80,000
Induction/ Orientation 1,50,000 2,50,000 3,75,000 5,00,000 6,00,000
Books/ Material 15,75,000 26,25,000 39,37,500 52,50,000 63,00,000
Office Staff (2) 12,00,000 12,00,000 12,00,000 12,00,000 12,00,000
Lab 30,00,000 50,00,000 75,00,000 1,00,00,000 1,20,00,000
Campus Visit 8,40,000 14,00,000 21,00,000 28,00,000 33,60,000
Convocation 3,00,000 5,00,000 7,50,000 10,00,000 12,00,000
Industry Workshop 7,50,000 7,50,000 7,50,000 7,50,000 7,50,000
Contingency/ 3,00,000 5,00,000 7,50,000 10,00,000 12,00,000
Miscellaneous
Net Revenue 3,31,83,750 5,87,93,750 9,08,06,250 12,28,18,750 14,84,28,750

Note: Guest Faculty @35*2.5*7,500. Visiting Faculty @35*0.4*25*7500. Exam. Expenses @35*2*200*. Induction/
Orientation @5,000*. Books/ Material @35*1,500*. Office Staff (2) @50,000*12*2. Lab @1,00,000*. Campus Visit
@14*2*1000*. Convocation @10,000*. Contingency/ Miscellaneous @10,000*. Industry Workshop @25*4*7500
(considering 4 industry workshops out of which each participant needs to choose a maximum of 2.)*

# Theabove calculations do not consider the revenue sharing arrangements with the empanelled partner for
executing online programs. IIM Kashipur will share the revenues as per the existing arrangements with
empanelled partner for executing online programs.

10. Additional Faculty and Staff Requirements

Some areas would require recruitment of faculty to meet the teaching requirements of the program.

IT & Systems: A substantial number of first year core courses in MBA and MBAA and electives are
catered to by the IT & Systems Area. The area would require a minimum of eight faculty members to
meet its commitments in MBA, MBA (Analytics), PhD, EMBA and EMBAA.

OM & DS: At least one faculty required for Decision Sciences and advanced analytics courses.

Economics: Given 2 extra core courses, and potentially more elective courses, one extra faculty is
required in the field of Industrial Organization (will be able to handle Microeconomics, Econometrics,
and Game Theory).

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EMBAA Programme indicative minimum staff:
1. One dedicated IT staff members
2. One dedicated Program Manager/AAO
3. One dedicated AA members
4. One dedicated staff for handling Admission
A separate programme office is required to run the programme operations smoothly.

11. Placement

The participants of the program have three years of full-time work experience and are expected to
be employed during the duration of the program. Hence, the institute shall not be offering
placement facilities for the participants of the program.

12. Programs by other Reputed Institutes

TABLE 12A: Details of 2-year Online MBA (Analytics) / Equivalent Programme in NIRF Top
50 institutes in India

SL Institute Name of the

Duration Programme Fee Web Link
. Name Programme
https://bits-pilani-
BITS M.Sc (Business 2.5 Years wilp.ac.in/msc/business-
1 ~ 2.75 Lacs
(Pilani) Analytics) (Weekends) analytics.php#programme-
highlights

TABLE 12B: Details of Foreign MBA (Analytics) / Equivalent Programme

S. No. Institute Program Duration

1 London Business Masters in Analytics 12-16 months ( IV Term optional) (offline program)
School and Management

2 Several US MS/MBA in Business https://www.mbacentral.org/top/online-business-analytics-mba/

Universities Analytics https://www.mastersindatascience.org/specialties/online-masters-in-
business-analytics/
Some of the programmes are online.

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TABLE 12C: Details of Offline MBA (Analytics) Programme in NIRF Top 50 institutes in India

SL Institute Name of the MBA/E

Duration Programme Fee Web Link
. Name Programme x-MBA
Master of
Business MBA
https://www.iimb.ac.in/programmes/pgp
1 IIM Bangalore Administratio (Full 2 Years 20 lac approx
ba
n (Business Time)
Analytics)
Fees is as per the
regular MBA as
MBA- MBA
mentioned in https://iimranchi.ac.in/p/about-the-
2 IIM Ranchi BUSINESS (Full 2 Years
website(15lac programme
ANALYTICS Time)
approx as per
google search)
Advanced
Management
MBA https://www.isb.edu/en/study-
ISB Programme
3 (Full 15 Months 11 lac approx isb/advanced-management-
Hyderabad in Business
Time) programmes.html
Analytics
(AMPBA)
MBA- MBA
BML Munjal https://www.bmu.edu.in/courses/mba/m
4 BUSINESS (Full 2 years 14,50,000
University ba-business-analytics-course/
ANALYTICS Time)
FORE School PGDM (Big MBA
https://www.fsm.ac.in/admissions-in-full-
5 of Data (Full 2 years 16LAC
time-pgdm-big-data-analytics
Management Analytics) Time)
Goa Institute PGDM (Big MBA
https://www.gim.ac.in/2020/bda/index.p
6 of Data (Full 2 years 12 lac
hp
Management Analytics) Time)
Lovely MBA- MBA
https://www.lpu.in/programmes/mba-in-
7 Professional BUSINESS (Full 2 years 10 lac
business-analytics
University ANALYTICS Time)
Loyola
Institute of Executive Ex-MBA
https://liba.edu/courses/executive-
8 Business Diploma (Part 1 year 2.5 lac
diploma-programme/
Administratio Programme Time)
n
PGD in Data Ex-MBA 16 Months
NMIMS
9 Science and (Part (Weekend 5.5 lacs https://www.nmimsbengaluru.org/edsa/
Bengaluru
Analytics Time) Program)
MBA
NMIMS MBA Business
10 (Full 2 Years 8.25 lac per annum https://coe.nmims.edu/programs/
Mumbai Analytics
Time)
PGDBA
https://www.iimcal.ac.in/programs/PGDB
11 IIM Calcutta PGDBA (Full 24 Months 24 lacs
A
Time)

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Annexure - Program Space

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