The document contains 7 self-study questions about business strategy concepts including industry life cycles, dominant designs, resource partitioning, scenarios for industry change, determinants of team capabilities, and how startups have outperformed established companies in mobile gaming. The questions prompt analysis of specific industries and companies to explore these strategic topics in more real-world context.
The document contains 7 self-study questions about business strategy concepts including industry life cycles, dominant designs, resource partitioning, scenarios for industry change, determinants of team capabilities, and how startups have outperformed established companies in mobile gaming. The questions prompt analysis of specific industries and companies to explore these strategic topics in more real-world context.
The document contains 7 self-study questions about business strategy concepts including industry life cycles, dominant designs, resource partitioning, scenarios for industry change, determinants of team capabilities, and how startups have outperformed established companies in mobile gaming. The questions prompt analysis of specific industries and companies to explore these strategic topics in more real-world context.
The document contains 7 self-study questions about business strategy concepts including industry life cycles, dominant designs, resource partitioning, scenarios for industry change, determinants of team capabilities, and how startups have outperformed established companies in mobile gaming. The questions prompt analysis of specific industries and companies to explore these strategic topics in more real-world context.
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Self‐Study Questions
1. Consider the changes that have occurred in a comparatively new
industry (e.g., wireless telecommunications, smartphones, video game consoles, online brokerage services, and fitness clubs). To what extent has the evolution of the industry followed the pattern predicted by the industry life‐cycle model? What are the features of the industry that have influenced its pattern of evolution? At what stage of development is the industry today? How is the industry likely to evolve in the future? 2. Select a product that has become a dominant design for its industry (e.g., the IBM PC in personal computers, McDonald's in fast food, Harvard Business School in MBA education, and Southwest in budget airlines). What factors caused one firm's product architecture to become dominant? Why did other firms imitate this dominant design? How did the emergence of the dominant design influence the evolution of the industry? 3. The resource partitioning model argues that, as industries become dominated by a few major companies with similar strategies and products, so opportunities open for new entrants to build specialist niches. Identify an opportunity for establishing a specialist new business in an industry currently dominated by mass‐market giants. 4. Choose an industry that faces significant change over the next 10 years. Identify the main drivers of change and construct two scenarios of how these changes might play out. In relation to one of the leading firms in the industry, what are the implications of the two scenarios, and what strategy options should the firm consider? 5. Identify two sports teams: one that is rich in resources (such as talented players) but whose capabilities (as indicated by performance) have been poor; one that is resource‐poor but has displayed strong team capabilities. What clues can you offer as to the determinants of capabilities among sports teams? 6. The market leaders in video games for mobile devices during 2012–17 were start‐up companies such as DeNA, GungHo Online, Supercell, King, and Rovio. Why have start‐ups outperformed established video game giants such as Electronic Arts, Rock Star Games, and Activision Blizzard in this market? 7. The dean of your business school wishes to upgrade the school's educational capabilities in order to better equip its graduates for success in their careers and in their lives. Advise your dean on what tools and systems of knowledge management might be deployed in order to support these goals.