Threat of Substitute and Bargaining Power of Suppliers
Threat of Substitute and Bargaining Power of Suppliers
Threat of Substitute and Bargaining Power of Suppliers
• Number of Consumer
• Consumer Sensitivity
• Switching Costs
Normally, suppliers have their control in a business when there is only few of them who
offers the resources needed by a company. They will be the one to dictate the price and
the content of a contract since the company has no other option but to transact with
them.
As for Megaworld Corporation, they have the luxury and the privilege to choose a
supplier since one of their strengths is having a broad base of suppliers. With their
handful list of suppliers, they can be the one to dictate the phase of the bidding since
there will be a lot to choose from. It will be more beneficial for them because of the high
possibility that they will have an offer that much lower and cheaper than the market.
Having that said, it is safe to say that Megaworld has a low threat level for the
bargaining power of supplier.