Threat of Substitute and Bargaining Power of Suppliers

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 2

Threat of Substitute

Threat Level: Medium

Consumers buying power is a major factor when it comes to business performance.


This element of the five forces focuses on consumer demands and sensitiveness
towards the product. The following are the external factors to be considered to assess
and measure the presence of the threat:

• Number of Consumer

• Consumer Sensitivity

• Switching Costs

“Switching costs” and “Consumer sensitivity”, switching costs is a significant threat to be


considered, considering the number of substitute products available in the market, it
enables the potential buyers to seek other realty and somehow be able to negotiate for
the terms that will benefit them more, moreover some competitors have priced their real
estate inferior to Megaworld, meaning that consumers who tend to be more price
sensitive would consider switching preferences. In this kind of situation, the pressure
will increase for the company and will be favorable for the buyer. If the substitute prices
are lower than the company and the switching cost is low, threat of substitute will
remain to be a factor in the external environment of the company. Threat level is at
medium level because the company is still in a more competitive and challenging
environment. This threat can not be underestimated but also cannot be considered at
high, since Megaworld maintain to have a competitive advantage towards its
competitors.
Bargaining Power of Suppliers

Threat Level: Low

Normally, suppliers have their control in a business when there is only few of them who
offers the resources needed by a company. They will be the one to dictate the price and
the content of a contract since the company has no other option but to transact with
them.

As for Megaworld Corporation, they have the luxury and the privilege to choose a
supplier since one of their strengths is having a broad base of suppliers. With their
handful list of suppliers, they can be the one to dictate the phase of the bidding since
there will be a lot to choose from. It will be more beneficial for them because of the high
possibility that they will have an offer that much lower and cheaper than the market.
Having that said, it is safe to say that Megaworld has a low threat level for the
bargaining power of supplier.

You might also like