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    06.07.2021 Basics of Int Marketing

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    Arindam Aarav Prakash
    This document contains instructions and questions for an exam on the course "Basics of International Marketing". The exam contains 4 multiple choice questions and 1 short answer question. Question 1 asks students to evaluate the complexity of operating in international markets compared to domestic markets or to discuss environmental analysis and cultural understanding for a handloom seller going international. Question 2 addresses the EPRG framework, market entry strategies, or challenges of international marketing research. Question 3 covers global marketing challenges/issues or protectionism, or cultural risks and safeguarding interests in international business. Question 4 discusses important branding decisions in international markets or managing country of origin perceptions. The final question asks students to write a short note on intellectual property rights or the self-reference

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    06.07.2021 Basics of Int Marketing

    Uploaded by

    Arindam Aarav Prakash
    31 views2 pages
    This document contains instructions and questions for an exam on the course "Basics of International Marketing". The exam contains 4 multiple choice questions and 1 short answer question. Question 1 asks students to evaluate the complexity of operating in international markets compared to domestic markets or to discuss environmental analysis and cultural understanding for a handloom seller going international. Question 2 addresses the EPRG framework, market entry strategies, or challenges of international marketing research. Question 3 covers global marketing challenges/issues or protectionism, or cultural risks and safeguarding interests in international business. Question 4 discusses important branding decisions in international markets or managing country of origin perceptions. The final question asks students to write a short note on intellectual property rights or the self-reference

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    This document contains instructions and questions for an exam on the course "Basics of International Marketing". The exam contains 4 multiple choice questions and 1 short answer question. Question 1 asks students to evaluate the complexity of operating in international markets compared to domestic markets or to discuss environmental analysis and cultural understanding for a handloom seller going international. Question 2 addresses the EPRG framework, market entry strategies, or challenges of international marketing research. Question 3 covers global marketing challenges/issues or protectionism, or cultural risks and safeguarding interests in international business. Question 4 discusses important branding decisions in international markets or managing country of origin perceptions. The final question asks students to write a short note on intellectual property rights or the self-reference

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views2 pages

    06.07.2021 Basics of Int Marketing

    Uploaded by

    Arindam Aarav Prakash
    This document contains instructions and questions for an exam on the course "Basics of International Marketing". The exam contains 4 multiple choice questions and 1 short answer question. Question 1 asks students to evaluate the complexity of operating in international markets compared to domestic markets or to discuss environmental analysis and cultural understanding for a handloom seller going international. Question 2 addresses the EPRG framework, market entry strategies, or challenges of international marketing research. Question 3 covers global marketing challenges/issues or protectionism, or cultural risks and safeguarding interests in international business. Question 4 discusses important branding decisions in international markets or managing country of origin perceptions. The final question asks students to write a short note on intellectual property rights or the self-reference

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    SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)

    (Established under section 3 of the UGC ACT 1956)


    Re-Accredited by NAAC with ‘A’ Grade (3.58/4) Awarded Category – l by UGC
    _____________________________________________________________________________________

    Institute : (0101) SYMBIOSIS LAW SCHOOL, PUNE

    Programme: BACHELOR OF BUSINESS ADMINISTRATION AND BACHELOR OF LAWS


    (HONOURS)

    Batch : 2018-23

    Semester : VI

    Course : Basics of International Marketing

    Course Code : 0101260611

    Date : 06/07/2021 Maximum Marks : 45

    Day : Saturday Time : 11.00 am to 12.30 pm

    __________________________________________________________________________
    Instructions :

     All questions are compulsory


     Q. No. 1 to Q. No. 4 carry 10 marks and Q. No. 5 carries 5 marks
    ______________________________________________________________________________

    Q.1 “Operating in international markets is much more complex than marketing CO


    domestically.” Critically evaluate the statement with suitable examples. NO
    1,2

    OR

    Q.1 A marketer of Handloom products in India is planning to go international. He has CO


    hired your services as a consultant. What are the important aspects of NO
    environmental analysis to consider before launching the product overseas? Will a 1,2
    cultural understanding of the host country benefit the handloom seller ? Explain.

    Q.2 Explain the following: CO


    NO
    a) EPRG framework 2,3
    b) Market Entry strategies in international markets

    OR

    ______________________________________________________________________________
    ..2..
    ..2..

    Q.2 Critically examine the role of marketing research in international market. What CO
    factors make conducting international marketing research more difficult than NO
    domestic marketing research? 2,3

    Q.3 Explain the following: CO


    NO
    a) Challenges and issues in Global marketing 1,3
    b) Protectionism

    OR

    Q.3 Explain what kind of cultural risk an international marketing firm faces in the CO
    international cultural environment? How can an international firm safeguard its NO
    interest? 1,3

    Q.4 What are the most important branding decisions that a manager has to take in CO
    international markets? NO
    1

    OR

    Q.4 How Home country image is associated with a positive opportunities to a CO


    country or origin? Discuss some examples of negative and positive countries of NO
    origin in your country? How can a company manage a negative country-of- 1
    origin perception?

    Q.5 Write Short note on any one of the following: CO


    NO
    a) Intellectual Property Rights 1,2,3
    b) Self – Reference Criterion

    ______________________________________________________________________________

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