Comparison of Samsung and nokia

PROJECT REPORT

Submitted by
Aariz khan

Under the guidance of

Dr. Ishan Kaushik

In partial fulfilment of the requirements

For the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of
A P J Abdul Kalam Technological University

(Vidya School of Business)

(2020 - 21)
 DECLARATION

I undersigned, hereby declare that the project titled “comparison of samsung

and nokia submitted in partial fulfilment for the award of Degree of Master of
Business Administration of A P J Abdul Kalam Technological University is a
bonafide record of work done by me under the guidance of Dr. Ishan Kaushik,
MBA, Vidya School of Business. This report has not previously formed the
basis for the award of any degree, diploma, or similar title of any University.

Date –
(Student’s Signature)

2
 (MBA, Vidya School of Business)

CERTIFICATE

This is to certify that the report titled “Comparison of

samsung and nokia” being submitted by Aariz khan, in
partial fulfilment of the requirements for the award of the
Degree of Master of Business Administration, is a
bonafide record of the project work done by Muskan
Saini of MBA, Vidya School of Business.

Dr. Ishan Kaushik <Name>

<Designation>
<Director>

3
 ACKNOWLEDGEMENTS

Through this acknowledgement I express my sincere gratitude towards all

those people who helped me in this project, which has been a learning
experience.

This space wouldn’t be enough to extend my warm gratitude towards my

project guide Dr. Ishan Kaushik for his efforts in coordinating with my work
and guiding in right direction.

I escalate a heartfelt regards to our Institution Director Dr. Vasudha Sharma

for giving me the essential hand in concluding this work.

It would be injustice to proceed without acknowledging those vital supports I

received from my beloved classmates and friends, without whom I would have
been half done.

I also use this space to offer my sincere love to my parents and all others who
had been there, helping me walk through this work.

Aariz khan

4
 LIST OF TABLES

Table Title of the Table Page

No. No.
1 Age of respondents 20
2 Educational qualification of respondents 21
3 Work experience 22
4 Respondents opinion about job satisfaction 23
5 Respondents opinion about organization’s benefits 24
6 Opportunities for improvement & self-development 25
7 Work environment 26
8 Superiors and co-workers relation 27
9 Job responsibilities 28
10 Participative management 29
11 Policies & administration practices 30
12 Respondents opinion about workload 31
13 Availing leave 32
14 Respondents opinion about creative job 33
15 Respondents opinion about challenging job 34
16 Opportunities to update knowledge and skills 35
17 Respondents opinion about setting goals 36
18 Appreciation for quality work 37
19 Respondents opinion about providing suggestions 38
20 Respondents opinion about health, safety and social 39
service
21 Respondents opinion about switching jobs 40
22 Respondents opinion about acceptance of salary-cuts 41
23 Involvement in 42

5
 LIST OF FIGURES
Figure Title of the Figure Page
No. No.
1 Age of respondents 20
2 Educational qualification of respondents 21
3 Work experience 22
4 Respondents opinion about job satisfaction 23
5 Respondents opinion about organization’s benefits 24
6 Opportunities for improvement & self-development 25
7 Work environment 26
8 Superiors and co-workers relation 27
9 Job responsibilities 28
10 Participative management 29
11 Policies & administration practices 30
12 Respondents opinion about workload 31
13 Availing leave 32
14 Respondents opinion about creative job 33
15 Respondents opinion about challenging job 34
16 Opportunities to update knowledge and skills 35
17 Respondents opinion about setting goals 36
18 Appreciation for quality work 37
19 Respondents opinion about providing suggestions 38
20 Respondents opinion about health, safety and social 39
service
21 Respondents opinion about switching jobs 40
22 Respondents opinion about acceptance of salary-cuts 41
23 Involvement in job 42

6
 TABLE OF CONTENTS

S. No. Topics Page

No.
1 INTRODUCTION
1.1 About the study 1
1.2 Need and Significance of the study 4
1.3 Statement of problem 5
1.4 Objectives of the study 6
1.5 Scope of the study 7
1.6 Limitations of the study 8
1.7 About the company 9

2 LITERATURE REVIEW 15

3 RESEARCH METHODOLOGY
3.1 Research Hypothesis 17
3.2 Research Design 17
3.3 Sources of data 18
3.4 Population 18
3.5 Sample size 18
3.6 Sampling method 18
3.7 Data collection instrument 19
3.8 Statistical tools used 19

4 DATA ANALYSIS AND INTERPRETATION 20

5 FINDINGS 43

6 RECOMMENDATIONS 46

7 CONCLUSION 47

APPENDICES
APPENDIX A : QUESTIONNAIRE 48
REFERENCES 51

7
8
 MARKETING MANAGEMENT

INTRODUCTION:-

Production and marketing of goods and services are

the essence of economic life in any society. All
organizations perform these two basic functions to
satisfy their commitments to their stakeholders – the
owners, the customers and the society, at large. They
create a benefit that economists call utility which is the
want-satisfying power of a good or service. There are
four basic kinds of utility – form, time, place and
ownership utility. Form utility is created when the firm
converts raw materials and component inputs into
finished goods and services. Although marketing
provides important inputs that specify consumer
preference, the organization’s production function is
responsible for the actual creation of form utility.
Marketing function creates time, place and ownership

9
utilities. Time and place utility occur when consumers
find goods and services available when and where they
want to purchase them. Online retailers with 24*7
format emphasize time utility. Vending machines focus
on providing place utility for people buying snacks and
soft drinks. The transfer of title to goods or services at
the time of purchase creates ownership utility.

Define marketing?

The management process through which goods and

services move from concept to the customer. It includes
the coordination of four elements

4 P’s of marketing:

(1) identification, selection and development of a

product,

(2) determination of its price,

(3) selection of a distribution channel to reach the

customer’s place, and

(4) development and implementation of a promotional

strategy.

10
Definition: - Kotler had defined the marketing as “the
social process by which individuals and groups obtain
what they need and want through creating and
exchanging products and value with others”.

The Chartered Institute of Marketing (CIM) has given

the definition for marketing as “marketing is the
management process that identifies, anticipates and
satisfies customer requirements profitably.”

OBJECTIVES OF MARKETING MANAGEMENT:-

Marketing focuses on the satisfaction of customer

needs, wants and requirements.

The philosophy of marketing needs to be owned by

everyone from within the organization.

Future needs have to be identified and anticipated.

There is normally a focus upon profitability, especially

in the corporate sector. However, as public sector
organizations and not-for-profit organizations adopt

11
 the concept of marketing, this need not always be the
case.

In this context, I selected the title “A DELIBERATION

ON HOW DISCOUT RATES EFFECT EMPTOR’S
BUYING COMPORTMENT” as my
DELIBERATION in order to get the practical
knowledge regarding marketing concept. In addition to
understand the ground reality of any business
irrespective of the field the practical knowledge of
marketing is essential. The study is all about hoe
customer buying behavior affected by the discount
rates.

Today customer is the foundation of the business.

Without customer, the businesses cannot survive in the
market. If a business man fails to satisfy the customer,
simply he is thrown away by the customer from the
market.

Scope of the marketing management

1. Setting Marketing Goals:

The prime task of marketing manager is to set

marketing goals and objectives. Clearly and precisely

12
defined objective can help marketing manager to direct
marketing efforts effectively. The goals and objective
(whether strategic and operating, or short-term and
long-term) must be suitably communicated with the
employees concern. As far as possible, objectives
should be expressed in the quantifiable terms.

2. Selecting Target Market:

Segmenting the total market and selecting the target

market is a fundamental task of marketing
management. Modern marketing practice is based on
the target market, and not on the total market.
Marketing manager cannot satisfy the needs and wants
of entire market. He must concentrate his efforts only
on well-defined specific groups of customers, known as
the target market. All the marketing functions are
directed to cater needs and wants of the target market
only. Based on company’s overall capacity, the target
market should be selected.

3. Formulating Suitable Marketing Organisation:

To implement marketing plan, a suitable organisation

structure is essential. On the basis of analysis of type of

13
products, type of market, geographical concentration
of market, and many other relevant factors,
appropriate organisation must be designed. Various
alternative structures are available, such as product
organisation, geographic organisation, functional
organisation, matrix organisation, etc. Based upon
requirements, the appropriate structure should be
prepared and modified as per needs.

4. Maintaining Healthy Relations with other

Departments:

Marketing department needs cooperation from other

departments of organisation, including financial
department, personnel department, and production
department, to satisfy customers effectively. Their
support is considered to be important to satisfy
consumers. Thus, for integrated efforts, marketing
manager should try to establish good relations with
them. Likewise, within marketing department, he must
establish coordination among various personnel.

5. Establishing and Maintaining Profitable Relations

with Outside Parties:

14
 Alike internal support, the external relations are also
extremely necessary. Marketer, in order to carry out
marketing activities effectively, must establish and
maintain healthy relations with various parties, such as
suppliers, service providers, government agencies,
dealers, consultants, and so forth. Without their
support, marketing manager cannot carry out
functions successfully. Due to important role of
external relations, contemporary marketing practices
can be said as relationship marketing.

6. Marketing Research Activities:

Marketing research is one of the important functions of

modern marketing. Marketing research involves
systematic collection, analysis, and interpretation of
data on any problem related to marketing. It provides
the manager with valuable information on which
marketing decisions can be taken. Marketing research
is essential to know adequately about consumers and
market situation. It is a basic function to satisfy

15
 consumers. Marketing efforts are based on the
marketing research information.

7. Sales Management:

Sales management is one of the important functions of

marketing management. Sales management concerns
with planning, implementation, and controlling selling
efforts. It performs all the activities directly related to
execution of sales.

Sales department carry out selling functions. Sales

department formulates sales policies, ensures adequate
quantity of products, maintains sales records,
formulates structures for sales department, manages
sales force (salesmen), and controls selling efforts.

16
 Definition of Mobile phone:-

The cellular telephone (commonly “mobile phone” or

“cell phone” or “hand phone’) is a long range portable

17
 electronic device used for mobile communication. In
addition to the standard voice function of a telephone,
current mobile phones can support many additional
services such assessor text  messaging, email, switching
for access to the Internet, &MMS for  sending and
receiving photos and video. Most current mobile
phones connect to a Cellular network of  base stations,
which is in turn interconnected to the public switched
telephone networks phones. Cellular telephone is also
defined as a type of short-wave analogue digital 
telecommunication in which a subscriber has a wireless
connection from a mobile telephone to a relatively
nearby transmitter. The transmitter’s span of coverage
is called a cell. Generally, cellular telephone service is
available in urban areas and along major highways. As
the cellular telephone user moves from one cell or area
of coverage to another telephone is effectively passed
on to the local cell transmitter. A cellular telephone is
not be confused with a codeless telephones.

18
 OBJECTIVES OF STUDY

The subject matter for this research Project is to study

the consumer behaviour towards the NOKIA &

19
SAMSUNG mobiles. This project consists of different
objectives. They are as follows:-

To know about the consumer preference level

associated with NOKIA & SAMSUNG mobiles.

To find out the customer satisfaction towards NOKIA

& SAMSUNG

To know which advertisement media puts more impact

on the buying decision of customer.

Determining the consumer behaviour towards NOKIA

& SAMSUNG.

20
 SCOPE OF THE STUDY

The scope of the research is based on the telecom

industry and it throws light on the brand preference of
mobile phones with respect to Samsung and Nokia.

Significance of the study:

My research will help the telecom industry to know the

current scenario of customers with respect to brand
preference of mobile phones, with respect to Samsung
and Nokia.

Significance for the researcher:

Wide exposure to the telecom industry.

21
Studying about the brand preference of Samsung and
Nokia mobile phones through the respondents.

NEED FOR THE STUDY

22
This study mainly focuses on the awareness among the
society about mobile phones.

There is also need to analysis on the basis of age group

of users, maximum number of products purchased.

To know the number of users of Samsung and nokia

To know the purchase method of payment, which is

more i.e., like credit card, debit card, net banking,
online payment, wallet, cash on delivery etc..,

23
 METHODOLOGY

Research is the systematic and objective search for the

analysis of the information relevant to the
identification and solution of any problem in the field
of channel development. The objective behind this
project was to get a deep insight into the answers to the
questions “what are the general problem faced by the

24
subscribers and what they expect from mobile handsets
providers and study of current mobile market”. The
object of the survey was the mobile users of various
mobile companies.

The essence of research conducted by us is to analyse

the present market position of Nokia & Samsung
mobiles among its competitors and the problem which
are being faced by customer, wholesaler, and retailers.
The eventual objectives are to suggest some
recommendation to the company so as to enable them
to increase their market share.

Only in analysing my sample follows no conventional

method. The total analyse is based on the internees the
question put on before our sample size. A research of
this can’t be done all once through large area in limited
time so NABHA has been selected for research.

25
 LIMITATIONS

Every study, no matter how well it is conducted, has

some limitations. 

This is why it does not seem reasonable to use the

words “Prove” and “Disprove” with respect to
research findings.  It is always possible that future
research may cast doubt on the validity of any
hypothesis or the conclusions from a study. 

26
The research was subjected to following limitations:-

The survey can’t be termed 100% accurate due to lack

of time.

The lack of candidates of respondent towards

answering the Questionnaire in few cases may have
reduced the accuracy of survey to some extent.

There is more measure to check out whether the

information provided by the consumer is correct or
not.

27
Chapter-2

28
 NOKIA’S INDUSTRY PROFILE

Nokia Corporation (Finnish: Nokia Oyj, Finnish

pronunciation: [ˈnokiɑ], UK, stylised as NOKIA, is
a Finnish multinational communications and informati
on technology company, founded in 1865. Nokia is
headquartered in Espoo, Uusimaa, in the
greater Helsinki metropolitan area. In 2014, Nokia
employed 61,656 people across 120 countries, did
business in more than 150 countries and reported
annual revenues of around €12.73 billion. Nokia is
a public limited company listed on the Helsinki Stock
Exchange and New York Stock Exchange. It is the
world’s 274th-largest company measured by 2013
revenues according to the Fortune Global 500 and is a
component of the Euro Stoxx 50 stock market index.

The company has had various industries in its 151-year

history. It was founded as a pulp mill, and now focuses

29
on large-scale telecommunications infrastructures, and
technology development and licensing. Nokia is also a
major contributor to the mobile telephony industry,
having assisted in development of
the GSM and LTE standards, and was, for a period,
the largest vendor of mobile phones in the world.
Nokia’s dominance also extended into
the smartphone industry through
its Symbian platform, but was eventually
overshadowed by competitors. Nokia eventually
entered into a pact with Microsoft in 2011 to
exclusively use Microsoft’s Windows Phone platform
on future smartphones. Its mobile phone business was
eventually bought by Microsoft in an overall deal
totalling $7.17 billion. Stephen Elop, Nokia’s former
CEO, and several other executives joined the
new Microsoft Mobile subsidiary of Microsoft as part
of the deal, which was completed on 25 April 2014.

After the sale of its mobile phone business, Nokia

began to focus more extensively on its
telecommunications infrastructure business, marked
by the divestiture of its Here Maps division, its foray

30
 in virtual reality, and the acquisitions of French
telecommunications company Alcatel-Lucent and
digital health maker Withings in 2016, whilst the Nokia
name will return to the mobile phone market
through HMD Global.

COMPANY PROFILE

Type

Julkinen osakeyhtiö

(Public company)

31
 Traded as

Euronext: NOKIA

Nasdaq Helsinki: NOKIA

NYSE: NOK

Industry

Telecommunications equipment

Networking equipment

Founded

12 May 1865; 151 years ago in Tampere, Grand Duchy

of Finland

Incorporated in Nokia (1871)

32
 Founder(s)

Fredrik Idestam

Leo Mechelin

Eduard Polón

Headquarters

Espoo, Uusimaa, Finland

Area served

Worldwide

Key people

Risto Siilasmaa (Chairman)

Rajeev Suri (President and CEO)

Timo Ihamuotila (CFO)

33
 Products

List of Nokia products

Revenue

 23.61 € billion (2016)

12.499 € billion (2015)

Operating income

 -1.1 € billion (2016)

1.697 € billion (2015)

Net income

 -912 € million (2016)

1.194 € billion (2015)

Total assets

 44.90 € billion (2016)

34
20.926 € billion (2015)

Total equity

 20.975 € billion (2016)

10.523 € billion (2015)

Employees

 101,787 (2016)

114,256 (2015)

Divisions

Mobile Solutions

Mobile Phones

Markets

35
 Subsidiaries

Nokia Siemens Networks

Navteq

Symbian

Vertu

Qt Development Frameworks

Website

Nokia.com

HISTORY OF NOKIA

36
 Established in 1865 as a wood-pulp mill by Knut
Fredrik Ides tam on the banks of Nokianvirta River in
Finland.

Finnish Rubber Works acquired Nokia Wood Mills,

Telephone and Telegraph Cables.

 Nokia Corporation created – 1967-paper products- car

tires- personal computers-cables.

 Nokia began developing the digital switch (Nokia DX

200) which became a success.

1991 Nokia – agreements to supply GSM networks –

nine European countries.

August 1997 Nokia – GSM systems to 59 operators in

31 countries.

37
 FUTURE OF NOKIA

Nokia is creating a new era of communication. Nokia

5G FIRST allows operators to address the near-infinite
capacity demands of new applications anywhere –
seamlessly and securely. This industry-first 5G solution
provides innovations that will power the global nervous
system.

The 5G FIRST solution includes:

Air Scale beamforming and massive MIMO Adaptive

Antennas, which help early 5G adopters gain a
competitive edge

Air Scale Radio Access with baseband upgrades for

5G, Air Scale Cloud RAN, and the Airframe Data
Centre Solution

A cloud packet core that uses a cloud-native

architecture to support essential service capabilities
such as network slicing and DevOps cloud systems

5G-ready mobile transport solutions that support cost-

effective backhauling, ultra-low latency, and end-to-
end transport

38
5G Acceleration Services, which help operators deploy
5G quickly and smoothly

THE VISION OF NOKIA

Nokia are innovating the global nervous system, a

seamless web of interconnected intelligence that senses
and adapts to the world around.

We are pushing the boundaries of what is possible, to

create new ways of connecting people and services
instantly and effortlessly. From a foundation of
integrity, quality and security, we help our customers
navigate the complex choices of the connected world, to
unlock its opportunities and enable new and
extraordinary experiences in people’s lives each day.

39
 First mobile phone:-

The Mobira City man 150, Nokia’s NMT-900 mobile

phone from 1989 (left), compared to the Nokia 1100
from 2003. The Mobira City man line was launched in
1987.

The technologies that preceded modern cellular mobile

telephony systems were the various “0G” pre-cellular
mobile radio telephony standards. Nokia had been
producing commercial and some military mobile radio
communications technology since the 1960s, although
this part of the company was sold some time before the
later company rationalization. Since 1964, Nokia had
developed VHF radio simultaneously with Salora Oy.
In 1966, Nokia and Salora started developing the ARP
standard (which stands for Autoradiopuhelin or car
radio phone in English), a car-based mobile radio
telephony system and the first commercially operated

40
public mobile phone network in Finland. It went online
in 1971 and offered 100% coverage in 1978.

In 1979, the merger of Nokia and Salora resulted in the

establishment of Mobira Oy. Mobira began developing
mobile phones for the NMT (Nordic Mobile Telephony)
network standard, the first-generation, first fully
automatic cellular phone system that went online in
1981.[37] In 1982, Mobira introduced its first car
phone, the Mobira Senator for NMT-450 networks.[37]

Nokia bought Salora Oy in 1984 and now owning 100%

of the company, changed the company’s
telecommunications branch name to Nokia-Mobira Oy.
The Mobira Talk man, launched in 1984, was one of
the world’s first transportable phones. In 1987, Nokia
introduced one of the world’s first handheld phones,
the Mobira City man 900 for NMT-900 networks
(which, compared to NMT-450, offered a better signal,
yet a shorter roam). While the Mobira Senator of 1982
had weighed 9.8 kg (22 lb) and the Talk man just less
than 5 kg (11 lb), the Mobira City man weighed only
800 g (28 oz.) with the battery and had a price tag of
24,000 Finnish marks (approximately €4,560). Despite

41
 the high price, the first phones were almost snatched
from the sales assistants’ hands. Initially, the mobile
phone was a “yuppie” product and a status symbol.

Nokia’s mobile phones got a big publicity boost in

1987, when Soviet leader Mikhail Gorbachev was
pictured using a Mobira City man to make a call from
Helsinki to his communications minister in Moscow.
This led to the phone’s nickname of the “Gorba”.

In 1988, Jorma Nieminen, resigning from the post of

CEO of the mobile phone unit, along with two other
employees from the unit, started a notable mobile
phone company of their own, Benefon Oy (since
renamed to Geosentric). One year later, Nokia-Mobira
Oy became Nokia Mobile Phones.

42
 SAMSUNG’S INDUSTRY PROFILE

Samsung Group is a South

Korean multinational conglomerate headquartered
in Samsung Town, Seoul. It comprises numerous
affiliated businesses; most of them united under
the Samsung brand, and is the largest South
Korean chaebol (business conglomerate).

Samsung was founded by Lee Byung-chul in 1938 as

a trading company. Over the next three decades, the
group diversified into areas including food processing,

43
 textiles, insurance, securities and retail. Samsung
entered the electronics industry in the late 1960s and
the construction and shipbuilding industries in the
mid-1970s; these areas would drive its subsequent
growth. Following Lee’s death in 1987, Samsung was
separated into four business groups – Samsung
Group, Shinsegae Group, CJ
Group and Hansol Group. Since 1990, Samsung has
increasingly globalised its activities and electronics; in
particular, its mobile phones and semiconductors have
become its most important source of income.

Notable Samsung industrial affiliates include Samsung

Electronics (the world’s 2nd largest information
technology company measured by 2015 revenues, and
5th in market value), Samsung Heavy Industries (the
world’s 2nd largest shipbuilder measured by 2010
revenues), and Samsung Engineering and Samsung
C&T (respectively the world’s 13th and 36th largest
construction companies). Other notable subsidiaries
include Samsung Life Insurance (the world’s 14th
largest life insurance company), Samsung
Everland (operator of Everland Resort, the

44
 oldest theme park in South Korea) and Cheil
Worldwide (the world’s 15th largest advertising agency
measured by 2012 revenues).

Samsung has a powerful influence on South Korea’s

economic development, politics, media and culture and
has been a major driving force behind the “Miracle on
the Han River”. Its affiliate companies produce around
a fifth of South Korea’s total exports. Samsung’s
revenue was equal to 17% of South Korea’s $1,082
billion GDP.

On 17 February 2017, Vice Chairman Lee Jae-

yong was arrested for bribery, embezzlement, hiding
assets overseas and perjury.

COMPANY PROFILE

45
 Industry

Conglomerate

Founded

1 March 1938; 79 years ago

Daegu, Japanese Korea

Founder

Lee Byung-chul

Headquarters

40th floor Samsung Electronics Building, 11, Seocho-

daero 74-gil, Seocho District, Seoul, South Korea[1]

Area served

Worldwide

Key people

46
 Lee Kun-hee (Chairman)

Lee Jae-yong (Vice-Chairman)

Products

Apparel, chemicals, consumer electronics, electronic

components, medical equipment, semiconductors, solid
state drives, DRAM, ships, telecommunications
equipment, home appliances[2]

Services

Advertising, construction, entertainment, financial
services, hospitality, information and communications
technology, medical and health care
services, retail, shipbuilding

Revenue

 US$305 billion (2014)[3]

Net income

47
  US$22.1 billion (2014)[3]

Total assets

 US$529.5 billion (2014)[3]

Total equity

 US$231.2 billion (2014)[3]

Number of employees

489,000 (2014)[3]

Divisions

Samsung Electronics

Samsung C&T Corporation

Samsung Heavy Industries

Samsung SDS

Samsung Life Insurance

Samsung Fire & Marine Insurance

48
 Cheil Worldwide

Website

Samsung.com

HISTORY

Unlike other electronic companies Samsung origins

were not involving electronics but other products.

In 1938 the Samsung’s founder Byung-Chull Lee set up

a trade export company in Korea, selling fish,
vegetables, and fruit to China. Within a decade
Samsung had flour mills and confectionary machines
and became a co-operation in 1951humble beginnings.

From 1958 onwards Samsung began to expand into

other industries such as financial, media, chemicals and
ship building throughout the 1970’s. In 1969, Samsung
Electronics was established producing what Samsung is
most famous for, Televisions, Mobile Phones

49
(throughout 90’s), Radio’s, Computer components and
other electronics devices.

1987 founder and chairman, Byung-Chull Lee passed

away and Kun-Hee Lee took over as chairman. In the
1990’s Samsung began to expand globally building
factories in the US, Britain, Germany, Thailand,
Mexico, Spain and China until 1997.

In 1997 nearly all Korean businesses shrunk in size and

Samsung was no exception. They sold businesses to
relieve debt and cut employees down lowering
personnel by 50,000. But thanks to the electronic
industry they managed to curb this and continue to
grow.

The history of Samsung and mobile phones stretches

back to over 10 years. In 1993 Samsung developed the
‘lightest’ mobile phone of its era. The SCH-800 and it
was available on CDMA networks.

Samsung has made steady growth in the mobile

industry and are currently second but competitor
Nokia is ahead with more than 100% increase in
shares.

50
 SAMSUNG TELE-COMMUNICATIONS

Samsung Telecommunications is one of five business

units within Samsung Electronics, belonging to the
Samsung Group, and consists of the Mobile
Communications Division, Telecommunication Systems
Division, Computer Division, MP3 Business Team,
Mobile Solution Centre and Telecommunication R&D
Centre. Telecommunication Business produces a full
spectrum of products from mobiles and other mobile
devices such as MP3 players and laptop computers to
telecommunication network infrastructure.
Headquarters is located in Suwon, South Korea.

In 2007 Samsung Telecommunication Business

reported over 40% growth and became the second
largest mobile device manufacturer in the world. Its
market share was 14% in Q4 2007, growing up from
11.3% in Q4 2006. At the end of November 2011,
Samsung sold more than 300 million mobile devices
and set still in second after Nokia with 300.6 million
mobile devices sold in the first three quarter of 2011.

On 19 August 2016, Samsung officially released

its Samsung Galaxy Note 7. As of 2 September 2016,

51
Samsung announced a voluntary recall and attached to
the new exchange program, after numerous of report
showed that the new Samsung Galaxy Note 7 burst and
explode. On 10 October 2016, in response to the new
incidents, Samsung announced that it would once again
suspend sales of the Galaxy Note 7 and recall all
devices worldwide. The next day, Samsung also
announced that it would permanently discontinue the
Galaxy Note 7 and cease its production.

52
 SAMSUNG VISION

Samsung India’s Vision entails helping people improve

the quality of their lives by providing them with
superior quality, state-of-the-art technology products
at the right time and the right price. But beyond its
role as a purveyor of quality products in India,
Samsung seeks to contribute to the economic growth of
the country though its export commitments and large
scale production facilities generating secured
employment for hundreds of Indian people. At
Samsung, we strive to contribute to the development of
the electronics and components industry in India by
enhancing the knowledge levels of our workforce
through the introduction of our advanced management
systems and production know-how in our
manufacturing facilities by introducing our Indian
vendors to our world class quality systems and helping
them in improving them in their own quality systems
and production processes and setting benchmarks for
the industry both in terms of after sales service for our
products, quality systems and management techniques

53
 at our facilities or our products themselves. At
Samsung, we believe in returning to the community
some of the profits we earn from it, through the social
causes we espouse. We view ourselves not as an MNC
operating in India, but as an ‘Indian Company’
operating here, conforming to the laws of the country
and committed to working for the Indian community.
We want and to be seen as the ‘Most Respected’ Indian
Company.

54
Chapter-3

55
 THEORITICAL FRAMEWORK

The second step of marketing research process calls for

developing the most efficient plan for gathering the
need information. While designing a research plan we
have to take decisions regarding data sources, search
approached, search instruments, sampling etc. there
are two plan contact which are as follows:-

DATA SOURCE

There are two type of data source:

Primary data

Secondary data

Primary data:

Personal interviews are conducted which enable

collection of oral verbal response. This is fact to face
contracted with structured or sometime even
unstructured patterns. This helps in obtaining indent
information.

56
 Secondary data:

Secondary data can be obtained from different

magazines and annual reports, financial documents
referred.

RESEARCH APPROACH

SURVEY METHOD:-

Survey are best suited for descriptive research

companies which undertake surveys to learn about
people’s knowledge, preferences, satisfaction etc. to
measure these magnitude in general population. While
observation and tours are best suited for exploratory
research which is not the case of our study.

57
 INSTRUMENT

Questionnaire: A Questionnaire is prepared and uses

to collect the information. The majority of questions
are close ended. Questionnaire is distributed to people
to know about their preferences, quality, demand etc.
this is one of the easiest method of collecting
information.

SAMPLING PLAN

After deciding on the research approach and

instrument, we must design a sampling plan. This plan
calls for three decisions.

Sampling unit: - Here we define what is to be surveyed

i.e. the target population that will be sampled. In our
case the journal public in cities & towns come under
the sampling unit.

Sample size: - Large sample give more reliable results.

In our study 100 customers were surveyed in NABHA.

Sampling Procedure: - area sampling is using because

it is not practically possible to visit all places of India
therefore NABHA chosen for survey.

58
 CONTACT METHOD

In this decision is taken that how the object should be

contacted i.e. whether by mail questionnaires,
telephone, interviews. In our research personal
interview is the most convenient and reliable method.

COLLECTION OF THE INFORMATION

The data collection phase of the marketing research is

most expensive and most error prone process. There
can be error some respondent can give biased or
dishonest answer from collection of information. The
researcher personally goes to customer to collect the
reliable data. Here all knowledge of the researcher
about that field comes to test the ingenuity of the
research.

Here we got the experience of working professionally

and independently on the road which gives some taste
of practical marketing. We also got a lot exposure
about the market. The present study undertake is
descriptive in nature and in this study questioning
people with regular expertise in that are being used.

59
Chapter-4

60
DATA ANALYSIS AND INTERPRETATION

Which model is best?

Answer

No: of people

Percentage

Samsung

50

62.5

Nokia

30

37.5

Total

61
 80

100

INTERPRETATION

Out of 80 respondents 50 says Samsung mobile phones

are best while 30 were says Nokia.

62
Why do you prefer Samsung than Nokia?

Answer

No : of people

Percentage

Feature

29

36.25

Look

11.25

Quality

32

40.00

Price

63
 10

12.5

Total

80

100

INTERPRETATION

Out of 80 respondent 29 prefer their mobiles for

features, 9 prefer look, 32 prefer their mobile quality &
10 prefer their price in the market.

64
Which provide you better touch?

Answer

No: of people

Percentage

Samsung

43

53.75

Nokia

37

46.25

Total

65
 80

100

INTERPRETATION

Out of 80 respondent 43 says Samsung touch is better

while 37 says Nokia.

Which among has more features?

66
 Answer

No: of people

Percentage

Samsung

51

63.75

Nokia

29

36.25

Total

80

100

67
 INTERPRETATION

Out of 80 respondent 51 says Samsung has more

features rather than Nokia.

Are you satisfied with price of Nokia or Samsung?

Answer

68
No: of people

Percentage

Yes

68

85

No

12

15

Total

80

100

69
 INTERPRETATION

Out of 80 respondent 68 respondents are satisfied with

their particular mobile while only 12 were not satisfied.

Which among these provide you better after sale?

Answer

70
No: of people

Percentage

Samsung

64

80

Nokia

16

20

Total

80

100

71
 INTERPRETATION

Out of 80 respondents 64 says Samsung provides better

service after sale while only 16 says Nokia

What will more prefer in NOKIA LUMIA 800 or

SAMAUNG NOTE?

Answer

No: of people

Percentage

72
Lumia price less than Samsung NOTE

24

30

Look

49

61.25

Weight

8.75

Total

80

100

73
 INTERPRETATION

Out of 80 respondent 24 prefer Nokia Lumia 800

because their price less than Samsung Note, while 49
prefer their models because of their Look, & 7
respondents prefer their models for weight.

Which provide good battery back-up?

74
 Answer

No: of people

Percentage

Nokia

59

73.75

Samsung

21

26.25

Total

80

100

75
 INTERPRETATION

Out of 80 respondent 59 says Nokia provides better

battery back-up while 21 says Samsung.

Which provide more accessories with it?

Answer

76
No: of people

Percentage

Nokia

45

56.25

Samsung

35

43.75

Total

80

100

77
 INTERPRETATION

Out of 80 respondent 45 says Nokia provide more

accessories with it while only 35 says Samsung provide
more accessories with it.

Which would you prefer business point of view?

Answer

No: of people

78
Percentage

Nokia

45

56.25

Samsung

35

43.75

Total

80

100

79
 INTERPRETATION

Out of 80 respondent 45 says Nokia handsets best

business point of view while only 35 says Samsung
mobiles business point of view.

Which among these have more models and design?

Answer

No: of people

Percentage

80
 Samsung

45

56.25

Nokia

35

43.75

Total

80

100

INTERPRETATION

81
Out of 80 respondents 45 says Nokia gives more models
& designs while other 35 respondents in favours of
Samsung.

Which gives better camera clarity?

Answer

No: of people

Percentage

82
 Nokia

28

35

Samsung

52

65

Total

80

100

INTERPRETATION

83
 Out of 80 respondents 28 says Nokia gives better
camera celerity while only 52 respondents Samsung
gives better camera clarity.

Which give more GPRS speed?

Answer

No: of people

Percentage

Nokia

84
 48

60

Samsung

32

40

Total

80

100

INTERPRETATION

Out of 80 respondents 48 says Nokia give more GPRS

speed while other 32 in favours of Samsung.

85
Which cell companies have better sound quality?

Answer

No: of people

Percentage

Nokia

59

73.75

86
 Samsung

21

26.25

Total

80

100

INTERPRETATION

Out of 80 respondents 59 say Nokia have better sound

quality & other 21 says Samsung provide better sound.

87
Which company provides best dual sim phones?

Answer

No: of people

Percentage

Nokia

10

12.5

Samsung

64

80

88
 Others

7.5

Total

80

100

INTERPRETATION

Out of 80 respondent 64 in favours of Samsung &

10 say Nokia provides better dual sim phones & only 6

in their favours of other companies.

89
Which company provides better 4G/Wi-Fi services?

Answer

No: of people

Percentage

Samsung

50

62.5

Nokia

30

90
 37.5

Total

80

100

INTERPRETATION

Out of 80 respondents 50 says Samsung provides better

4G/Wi-Fi services while only 30 in the favours of
Nokia.

91
Which model is comfort caring?

Answer

No: of people

Percentage

Nokia

57

71.25

Samsung

23

28.75

92
 Total

80

100

INTERPRETATION

Out of 80 respondents 57 says Nokia mobiles are

comfort caring while only 23 says Samsung mobiles are
comfort caring.

93
Which companies provide more models with touch &
keypad?

Answer

No: of people

Percentage

Samsung

35

43.75

Nokia

45

56.25

94
 Total

80

100

INTERPRETATION

Out of 80 respondents 45 says Nokia provide more

models with touch & keypad while 35 says Samsung
provide more models with touch & keypad.

95
Which company provides better flap phones?

Answer

No: people

Percentage

Nokia

60

75

Samsung

20

25

Total

96
 80

100

INTERPRETATION

Out of 80 respondent 60 says Nokia provide better Flap

phones while 20 says Samsung provide better flap
phones.

97
Which companies provide more service sale counter
nearby?

Answer

No; of people

Percentage

Nokia

59

73.75

Samsung

21

26.25

Total

80

98
 100

INTERPRETATION

Out of 80 respondent 59 says Nokia provide more

service sale counter nearby while only 21 in the favours
of Samsung.

99
Which company has more cell memory storage?

Answer

No: of people

Percentage

Nokia

55

68.75

Samsung

25

31.25

Total

80

100

100
 INTERPRETATION

Out of 80 respondents 55 says Nokia mobiles has more

memory storage & 25 respondents says Samsung
mobiles.

101
Which company have technical maintain & additional
(like long life)?

Answer

No: of people

Percentage

Nokia

55

68.75

Samsung

25

31.25

Total

80

100

102
 INTERPRETATION

Out of 80 respondents 55 in the favours of Nokia &

only 25 in favours of Samsung.

103
Which are reasons for using NOKIA LUMIA 830 or
SAMSUNG GALAXY S6?

Answer

No: of people

Percentage

WAP

20

25

Just to talk it

15

18.75

Download files

10

12.5

104
GPRS function

10

12.5

Receive mails

15

18.75

Others

10

12.5

Total

80

100

105
 INTERPRETATION

Out of 80 respondents 20 says they using their mobile

models reason because of good WAP service , 15 using
just to talk it , 10 using for download files , 10 in the
favour of GPRS function , 15 says they using their
mobile models because their handsets have receiving
the mails , 10 respondents in the favours of Others.

Why do you like brand you choose?

Answer

No: of people

106
 Percentage

Function

23

28.75

Advertisement

18

22.5

Brand name

14

17.5

Quality

14

17.5

107
 Price

09

11.25

Appearance

02

2.5

Total

80

100

INTERPRETATION

108
Out of 80 respondents 23 like their brand because of
their functions, 18 respondents choose their brand
because of Advertisement, 14 in the favours of Brand
name, 14 in the favours of quality, 09 in the favours of
Price, & only 2 like respondents like their brand
because of Appearances.

What kind of model do you prefer?

Answer

No: of people

Percentage

Slim

30

37.5

109
Thick

20

25

Light

10

12.5

Medium

08

10

Large

08

10

Heavy

110
 04

Total

80

100

INTERPRETATION

Out of 80 respondents 30 says they prefer Slim models ,

20 prefer thick handsets , 10 respondents prefer light
mobiles , 08 prefer medium , 08 prefer large handsets
& only 04 respondents says they prefer Heavy mobiles.

111
Chapter-5

FINDINGS

112
 Few years back mobile phones were not common
among the consumer. But with the mobile revolution
now we can find almost every consumer with mobile
phone.

Most of the consumer prefers NOKIA then SAMSUNG

and least prefer other.

Mostly the consumers are satisfied with the service

provided by the different mobile companies.

Maximum numbers of respondents were attracted

towards the price & battery and the least like the style
and memory.

Maximum number of consumers is loyal to their

particular service providers and they were using their
mobile since 1 to2 years.

113
CONCLUSION

114
 Working on Nokia & Samsung project gave me an
opportunity to apply my skills and knowledge, which
we had gained previously.

It gave us an opportunity to see working an

organization.

It was an amazing experience with learning all the way,

which help us to brush up our knowledge.

115
 REFERENCE

The above data is collected from the following sources:

Internet

www.nokia.com

www.samsung.com/in

www.gsmarena.com

www.wikipedia.com

116
 QUESTIONNAIRE

PERSONAL INFORMATION:

1. Name ______________________

2. Gender

○ Male ○ Female

3. Age

117
 □ 10-20 □ 30-50

□ 20-30 □ 50 & Above

4. Marital Status

◊ Single ◊ Married

5. Educational Status

□ Matric □ 10+2

□ Graduation □ Post-Graduation

6. Occupation

◊ Self Employee ◊ Professional

◊ Student ◊ Others

8. Income Level

◌ < 10000 ◌ < 20000

◌ < 40000 ◌ > 40000

8. Contact No: ________________

9.E-Mail ID: ___________________

ABOUT MOBILE:

Which model is best ?

□ Nokia

118
 □ Samsung

Why do you prefer Nokia or Samsung?

∆ Best features ∆ Best look

∆ Best Quality ∆ Price

Which provide you better touch?

‫ ﬦ‬Nokia

‫ ﬦ‬Samsung

Which among has more features?

Ὸ Nokia

Ὸ Samsung

Are you satisfied with price of Nokia or Samsung?

⌂ Yes

⌂ No

Which among these provide you better after sale

service?

∆ Nokia

∆ Samsung

119
What will be more preferred in Nokia LUMIA 800
than Samsung NOTE?

⌂ Lumia price less then Samsung Note

⌂ Look ⌂ Weight

Which provide good battery back-up?

⌂ Nokia

⌂ Samsung

Which provide more accessories with it?

○ Nokia

○ Samsung

Which would you prefer for business point of view?

◊ Nokia

◊ Samsung

Which among these have more models & designs?

□ Nokia

□ Samsung

Which gives better camera clarity?

‫ ﬦ‬Nokia

120
 ‫ ﬦ‬Samsung

Which gives more GPRS speed?

∆ Nokia

∆ Samsung

Which cell companies have better sound quality?

⌂ Nokia

⌂ Samsung

Which company provides best Dual sim cell phones?

⌂ Nokia ⌂ Samsung

Which companies provide better 4G/Wi-Fi services?

◊ Nokia

◊ Samsung

Which mobile is comfort carrying?

◊ Nokia

◊ Samsung

Which company provides a more models with touch

screen & keypad?

121
 ⌂ Nokia

⌂ Samsung

Which company provides better flap cell phones?

⌂ Nokia

⌂ Samsung

Which company provides more Service sale counter

nearby?

○ Nokia

○ Samsung

Which companies have a more cell memory storage?

○ Nokia

○ Samsung

Which companies have technical maintenance &

additional (like long life)?

□ Nokia

□ Samsung

122
Which are the reasons for using the NOKIA LUMIA
800 or SAMSUNG NOTE?

◊ WAP ◊ GPRS functions

◊ Just to talk on it ◊ Receive email & Mms

◊ Download files ◊ others

Why you like brand you choose above?

∆ Advertisement ∆ Appearance

∆ Functions ∆ Price

∆ Brand Name ∆ Quality

25 What kind of model you prefer?

⌂ Slim ⌂ Medium

⌂ Thick ⌂ Light

⌂ Large ⌂ Heavy

123
124