Facebook

Facebook metrics
1. Engagement · 2. Reach · 3. Impressions · 4. Facebook Referral Traffic · 5. Page Likes &

Follows · 6. Video retention 7. Monitoring post comments 8. Facebook grader
Facebook group
- A page created for an organization or business to promote activities
- It allows businesses to bring users together and have discussion
Facebook connect
- It is a single sign-on application that allows users to interact on other
websites through their facebook account.
Facebook as marketing tool

- Facebook page is Free marketing tool for businesses. Allows to list
product offerings and services, share links, images and post
Ways to market
1. Facebook advertising (allows demographic targeting, set ad
budget, ad testing and ad performance measurement tool)
2. Host facebook contests
3. Promoted posts (posts reach a certain number of users
increasing reach and impressions)
4. Sponsored stories
5. Facebook exchange( ad retargeting on FB through real-time
biding)
6. Facebook Open graph ( basically allows for creative interactive
options except ‘like’ & ‘comment’. Posts suggest users “listen”,
“taste”, “read”
Facebook Grader
The Facebook Ads Grader is a report-based tool that analyzes your Facebook
Business account, using a combination of best practices and recent performance data
to identify existing inefficiencies and surface new opportunities.
Facebook link analysis
Facebook grader
To check reach : click on statistics tab which takes page level data
Faceboook KPIs
- Follower Demographics.
- Page Views by Sources.
- Actions on Page.
- Reach by Post Type.
- Post Engagement Rate.
- Click-Through-Rate (CTR)
- Ad Impressions & Frequency.
Adding a link to your Facebook status update allows you to share a Web page that you
think would be of interest to your Facebook friends. You can also use a link to promote
a website that you own or simply support.
Facebook Tools for Businesses
Page Insights. Page Insights is a valuable analytics tool for businesses that use Pages.
See how many likes you have, how the number of likes changes over time, and where
they come from. Discover the reach of your content, what section of your Page people
are responding to, a daily breakdown of your posts, demographic info of your visitors,
and more.
Pages Manager App. Pages Manager helps you monitor and manage your activity on
multiple Pages from your mobile device. Post updates, respond to comments and
private messages, and view your latest Page Insights. Available on Android and iOS.
Messenger. Messenger is Facebook’s free texting and video calling app, which now
lets users make payments to each other. Facebook has made several updates to the
platform to help users connect with business, including Messenger Links for Page user
names, Messenger Codes for scanning, and Messenger Greetings to create
customizable notes that appear for users before businesses can send a message.
Canvas. Canvas is Facebook’s free tool to create fast loading, immersive, and
interactive content to tell stories or showcase products. Combine video, still images, and
call-to-action buttons. Create multimedia ads that open up to a full screen when users
click on them.
Power Editor. Power Editor is a tool for advertisers that operate at scale and need
control of their ads, ad sets, and campaigns. Select and edit multiple ads and move
across campaigns. Move between campaigns, ad sets, and ads in one click.
Ad creation tool. Create an ad, and then choose the audiences that see it by location,
age, interests, and more. From a Facebook ad, people can get directions to a store,
download an app, view videos, add an item to a shopping cart or take action on your
website. Set a daily limit for one ad, or the total amount for a campaign.
Ads Manager. Ads Manager gives you the tools you need to manage and measure
your ads. Displays the ads you’re running so you can check the performance of
individual ads or ad sets to see larger trends. Quickly access your campaign tools, such
as custom audiences, audience insights, and your campaign media, as well as Power
Editor for large campaigns. Ads Manager also has a mobile app.
Page Post Engagement ads. Run an ad that gets more people seeing, liking,
commenting on, and sharing your Page content on Facebook. To create an ad, simply
choose “boost your posts” as your objective and select Page Post Engagement, choose
a Page you manage, and then choose the post you want to boost. You can also add a
website address to send people to a specific page on your website, or choose a
conversion pixel to track the results.
Page Like ads. Run an ad to get more people to Like your Facebook Page, to increase
awareness of your page. To create an ad, select Page Likes in the ad tool, choose a
Facebook Page that you want to promote, and start building your ad.
Event Response ads. With an Event Responses ad, create an event that customers on
Facebook can add to their own Facebook calendar. Customers get reminders for your
event, such as an opening or party, and you can keep track of how many people
responded to your invite.
Offer Claim ads. With an Offer Claim, you can offer customer discounts and other
special deals. You decide how long your offer runs, who sees it, how many people can
claim it, and more. To create the ad, simply select “get people to claim your offer” as
your campaign objective and choose Offer Claims.
Video Views. Run memorable video ads to build your brand on Facebook. To create a
video ad, simply choose “get video views” for your campaign objective. When you
upload your video, you can select a thumbnail for the ad that people see before your
video plays.
Canvas ads. Create engaging multimedia ads using the Canvas app. Build ads using a
combination of videos, still images and call-to-action buttons. Canvas ads let people
swipe through a carousel of images, tilt to view panoramic images, and zoom in to view
images in detail.
Instagram ads. Possibly Facebook’s largest tool for businesses is Instagram. Run an
ad on Instagram to access over 500 million actives users — inspiring them with your
brand or getting them to take action. Instagram ads can now be purchased and
managed through Facebook’s Ads Manager and Power Editor.

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Facebook metrics

1. Engagement · 2. Reach · 3. Impressions · 4. Facebook Referral Traffic · 5. Page Likes &

Facebook as marketing tool

Facebook Tools for Businesses

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