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    Sales Data of Starbucks in India & Japan-1

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    Anjali
    Tata Starbucks, a joint venture between Tata Group and Starbucks, saw its gross sales in India increase 30% in fiscal year 2019 to 447 crore rupees, driven by new store openings. However, sales growth has been slowing each year due to the COVID-19 pandemic, which forced stores to close. In Japan, Starbucks has become the largest coffee chain with a 48% market share and revenue growing 14.7% over five years, but the pandemic significantly impacted sales compared to previous years.

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    Sales Data of Starbucks in India & Japan-1

    Uploaded by

    Anjali
    244 views3 pages
    Tata Starbucks, a joint venture between Tata Group and Starbucks, saw its gross sales in India increase 30% in fiscal year 2019 to 447 crore rupees, driven by new store openings. However, sales growth has been slowing each year due to the COVID-19 pandemic, which forced stores to close. In Japan, Starbucks has become the largest coffee chain with a 48% market share and revenue growing 14.7% over five years, but the pandemic significantly impacted sales compared to previous years.

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    Tata Starbucks, a joint venture between Tata Group and Starbucks, saw its gross sales in India increase 30% in fiscal year 2019 to 447 crore rupees, driven by new store openings. However, sales growth has been slowing each year due to the COVID-19 pandemic, which forced stores to close. In Japan, Starbucks has become the largest coffee chain with a 48% market share and revenue growing 14.7% over five years, but the pandemic significantly impacted sales compared to previous years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    244 views3 pages

    Sales Data of Starbucks in India & Japan-1

    Uploaded by

    Anjali
    Tata Starbucks, a joint venture between Tata Group and Starbucks, saw its gross sales in India increase 30% in fiscal year 2019 to 447 crore rupees, driven by new store openings. However, sales growth has been slowing each year due to the COVID-19 pandemic, which forced stores to close. In Japan, Starbucks has become the largest coffee chain with a 48% market share and revenue growing 14.7% over five years, but the pandemic significantly impacted sales compared to previous years.

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    Sales data of Starbucks in India:- (Past & Present)

     Tata Starbucks is a joint venture between the Tata Group and Starbucks in India.

     Starbucks’ first profit came after 6 years of its first outlet launch in India in 2012.

     Starbucks’ Indian unit extended gross sales by 30% in FY19 to 447 Rs crores, paced
    by the addition of fresh stores in Indian metro cities with an increased demand for
    quality beverages. Sales development, however, slowed in the quarter ended June
    to 23 percent.

     Tata Starbucks added about 30 outlets in the last fiscal year, bringing the count of the
    shop to 157 to increase sales.

     Additionally, each Starbucks outlet was generating gross sales of about Rs 3 crore on
    an average, lower than Westlife Development, running McDonald’s in eastern and
    western India and clocking more than Rs 4.6 crores of revenue at each outlet. In the
    rapid restaurant space, Burger King too outsold Starbucks in FY18 after entering the
    country four years ago.

     In 2019-20, Tata Starbucks made a foray into new places such as Ahmedabad, Surat
    and Vadodara in Gujarat to increase the overall sales.

     Starbucks has also witnessed a jump in the usage of loyalty programme, which now
    forms 31 percent of their revenue.

     Sales growth, however, has been slowing down consistently every year due to the
    pandemic. The stores had to be closed ever since the lockdown was announced
    impacting the Q4 revenues.

     The JV posted sales of Rs 346 crore in FY18, according to data gathered from the
    Registrar of Companies. Back-of-the-envelope calculations show revenue at about Rs
    450 crore during the last fiscal.
    Sales data of Starbucks in Japan: - (Past & Present)

     Today, Starbucks Japan has become the largest coffee chain in Japan with a market
    share of 48.0%.

     Not to mention, revenue has grown by 14.7% in the past five years. It seems that more
    than a few Japanese consumers are choosing Starbucks over the other coffee shops,
    like Detour, Saintmarc, or Tully’s Coffee.

     Starbucks added an exciting new alternative for their suburban customers—drive-


    thrus. Based on their FY13 annual report, the 20 new drive-thru locations had 25%
    greater revenue than the overall average the year before.

     The global pandemic has also affected the sales of Starbucks Japan very drastically
    compared to previous years but still they managed to cope up with Takeaways and
    deliveries.

     In FY19, Asia Pacific had revenue of 6.9 billion dollars. Out of which alone Japan
    had revenue of 0.73 billion dollars.

     Also in the year 2019, Starbucks Japan introduced 47 new Frappuccinos to boost up
    sales. But due to pandemic they were unable to boost up sales at a very high rate.
     Starbucks has got just 5% revenue in Asia/Pacific. Whereas, NAFTA has the highest
    revenue which is 75%.

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