POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

COLLEGE OF EDUCATION

BUSINESS PLAN

PADAYON’S FAIL ME NOT

OWNED BY:

CADIZ, KAYE T.

DAZA, CHERRY MAE R.

PEQUEÑA, JOHN CHRISTOPHER

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Executive Summary

Schools are underfunded, children need to be trained, some children need more support
than others, some parents require more help than others. Tutoring makes children learn. Padayon's
Fail Me Not gives elementary students a wide variety of learning subjects. Sessions can be set up
as private sessions or students can set up tutoring classes. Private meetings provide comprehensive
individual counseling, but community meetings can also be useful with reduced expense and a
team-based approach encouraged by the company curriculum. For all students, the Systematic
Analysis Framework (SAF) is used by Padayon's Fail Me Not. The purpose of this method is to
allow students to solve their own questions better. This system varies from other tutors whose
primary aim is to answer immediate questions of the student and not to teach the students practical
problem-solving skills for potential applications.
Padayon’s Fail Me Not target to continuously teach, accommodate properly the customer’s
request, and be consistent to the quality of the teaching we provide. Padayon’s Fail Me Not tutors
will be widely available all over the Philippines since we will be teaching online. We can ensure
that we are ready to compete in the mainstream and we will be responsible and stay committed in
any circumstances that may occur during the transaction.

Padayon's Fail Me Not provides a less intimidating approach to tutoring while inspiring
children to see how homework can be enjoyable, offering enjoyable collaborative tutoring lessons
for school-aged children between 6 and 12 years of age. The student-to-student approach helps
students to feel relaxed. Provides programs such as consultations, performance assessments, one-
on-one or small group tutoring sessions, test evaluations, and study skills. Tutoring can be given
at the student's home or online sessions. Weekend appointments are open, no Sunday sessions are
available. Appointments may be taken either by phone or on the Facebook page.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Company Logo
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COLLEGE OF EDUCATION

Introduction

This section of the business plan presents the brief description of product and
service and the historical background.

Brief Description of Product and Service

Padayon's Fail Me Not provides a less intimidating approach to tutoring while inspiring
children to see how homework can be enjoyable, offering enjoyable collaborative tutoring lessons
for school-aged children between 6 and 12 years of age. The student-to-student approach helps
students to feel relaxed. Provides programs such as consultations, performance assessments, one-
on-one or small group tutoring sessions, test evaluations, and study skills. Tutoring can be given
at the student's home or online sessions. Weekend appointments are open, no Sunday sessions are
available. Appointments may be taken either by phone or on the Facebook page.

Historical Background
Tutoring has some very strong historical origins, as far back as ancient times. Socrates was
a tutor, and his pupil, Aristotle, was the tutor to Alexander the Great. In turn, tutoring is an
incredibly historic way of studying and teaching. Since ancient times and throughout the 19th
century, academies and schools have developed and flourished, and gradually tutoring has found
its way to the budding Western society. Tutoring can be linked to a personal trainer, but for a mind-
exercise intent. Tutors encourage academic development through knowledge and open doors to a
personal path. Today, the need for tutoring is being used for many reasons, including academic
aid, standardized test training, and greater comprehension. It's beneficial to experience something
different every day at every level of life. The world of tutoring is opening more doors. The
opportunity to learn one-on-one helps both the instructor and the pupil. A number has evolved
since ancient times. Present-day tutoring agencies have grown to incredible lengths. Fortunately,
tutoring agencies also maintain the same value philosophy of encouraging people to think in their
own way and to achieve a better understanding.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Situation Analysis

The SWOT analysis was used in the business plan to analyze factors that can affect the
business.

A. Strength
• Tutors expertise their designated subjects.
• Connection to promote our services.
B. Weakness
• Less manpower
• Our business is new in the industry
C. Opportunities
• Entrepreneurs have many sources of customers in their location.
D. Threats
• Strong competitors with many loyal customers
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Target Market Selection

This section of the business plan entails the target market selection and the description of
the business.

Target Market Selection

Padayon’s Fail Me Not will target 6 to 12 years old customer as their students and their
parents and guardians since that age range is the average age of the elementary students. The
entrepreneurs choose that age range and their parents or guardians because they are the potential
customers who usually spend their time using different social media platform. The used social
media platform to get potential customers are Facebook, Twitter and Instagram. Our tutoring
service will assure the parents of the students that their child is in good hands.

Description of the Business

Padayon's Fail Me Not provides a less intimidating approach to tutoring while inspiring
children to see how homework can be enjoyable, offering enjoyable collaborative tutoring lessons
for school-aged children between 6 and 12 years of age. The student-to-student approach helps
students to feel relaxed. Provides programs such as consultations, performance assessments, one
on-one or small group tutoring sessions, test evaluations, and study skills.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Business Goals: Vision, Mission, and Objectives

Vision Statement
Padayon’s Fail Me Not offers an environment where learning discussion is possible and
where minds come together to excel academically and promote the dignity of academics. In time,
we expected to be known globally as the best tutoring service with Filipino tutors.

Mission Statement
Padayon’s Fail Me Not will ensure every student have a great experience and be able to
keep up with their own pace in learning.

Objectives

Padayon’s Fail Me Not primary objective was to help students overcome academic
challenges and lead them to autonomous or independent learning.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Business Model

BUSINESS MODEL
Partner Network Key Activities Offer Customer Customer Segments
- Public Elementary -Making fun and -Promoting child- Relationships -Filipino Consumer
Schools enjoyable activities friendly teachers -Personal Assistance - 6 – 12 years’ old
- Private Elementary Convincing the parents -Open for Special -Accepting special -Parents or
Schools to hire you Activities request Guardians
-Creating policies and -Producing -Automated Services
procedures consistent teaching
-Promoting -Variation of
-Posting advisory and learning activities
instructions for proper
transaction
Key Resources Distribution
-Books Channels
-eBooks -Facebook Page
-PDF -Posters
-Supported by family -Advertisements

Cost Structure Revenue Statements

-No assurance if the business will last - Subscription
-Depending on budget and strategy some costs can ▪ Normal
be reduced ▪ VIP

Business and Product Position

Padayon’s Fail Me Not target to continuously teach, accommodate properly the customer’s
request, and be consistent to the quality of the teaching we provide. Padayon’s Fail Me Not tutors
will be widely available all over the Philippines since we will be teaching online. We can ensure
that we are ready to compete in the mainstream and we will be responsible and stay committed in
any circumstances that may occur during the transaction.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Wealth Improvement Approaches

Padayon’s Fail Me Not business will be focused on certain strategies that will help our
business in terms of wealth improvements. Our venture is to continuously innovate ideas to create
and produce unique learning activities. Introducing a new distinctive product in the mainstream
can catch the consumer’s attention and it can immediately increase the sales. The entrepreneur
should also observe and do some research to find more enjoyable and new activities to give to the
students but with good quality activities and service compare to other competitors. We can improve
the wealth of our business by committing to the work we have in order to give customers the
quality that they deserve because eventually they will come back to avail the subscription and
enjoy our service.

Parties Supporting the Business

Consumer. The business will accommodate a wide range of consumer since Padayon’s
Fail Me Not will also teach online. The consumers could be friends, family or people who lives in
another area.

Creditors. Padayon’s Fail Me Not is a small business founded by three people. They
equally share the capital and expense of the business.

Employees and Staff. This small business is run by three persons, but they will seek help
from their family and accept any collaboration to their friends to promote their business.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Opportunity Analysis
This section presents the industry analysis covering the following: environmental
analysis/environmental scanning, opportunity selection and product/service selection.

Environmental Analysis / Environmental Scanning

Environmental analysis adduces the industry covering the following forces directly
affecting the proposed business: the trend in the industry, the consumers, the competitors, market
forecast, market share, market position, and marketing strategy.

Trend in Industry
As we all know many people are seeking for something new. Padayon's Fail Me Not is
innovating different ideas to create a new learning activities that is something unique in the eyes
of the customers. Since other businesses in teaching industry are having an improvement, our
business must compete to stay in mainstream of teaching industry.

Consumer Analysis
Market Segmentation and Analysis
The said business venture is adaptable to any changes in climate. The service is available
both online and customer’s house. The service encompasses social class A to C the entrepreneurs
will provide consistent quality services with affordable price.

Demand Analysis
Tutoring is a versatile, satisfying, and fascinating career where you can make a meaningful
impact. If you deal with children or adults, the one-on-one educational help you offer will motivate
them to reach their full potential. As a tutor, you can help students study for tests, collaborate
closely on the classwork for which they require feedback, and help them progress on a certain
subject on which they are failing. The entrepreneurs will expect that the product they will introduce
will be patronized by the customers that are 6-12 years old and to their parents.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Competitor Analysis
Tutoring Club
Founded in 1991, Tutoring Club is an education center built on
the idea of providing long-term, individualized academic assistance to
students of all ages and abilities. With locations nationwide, every
Tutoring Club offers a friendly, welcoming environment and a dedicated
staff that prepares students to thrive in any academic setting.

ACTS Review Center

ACTS Review Center is a leading educational institution in the
Philippines that serves medical technology graduates who are preparing for
licensure and / or international certification examinations. It is well known
in preparing everyone to become licensed or certified medical technology
professionals.

AHEAD Tutorial and Reviews

AHEAD is the leading and most awarded tutorial and review
center in the Philippines. AHEAD Tutorial and Review’s teachers are
among the best students and graduates of the top schools in the
country. In 1995, AHEAD Tutorial & Review Center gave students
the opportunity to become winners in school and in life by providing
academic tutorials and review courses for achievers who aim for success.
The first to offer Test-Based Reviews for the country’s most competitive admission exams,
namely the University of the Philippines College Admission Test (UPCAT), the Ateneo College
Entrance Test (ACET), and the De La Salle College Admissions Test (DCAT), AHEAD set the
model for supplementary education in the Philippines.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Market Forecast
Online Tutoring is a versatile teaching delivery method that incorporates every form of
learning that takes place over the Internet. Virtual tutoring offers instructors the ability to reach
out to students who may have problems with a particular subject and to help students who need to
work on their own time and at their own pace. With the expanded proliferation of Internet and
computer technologies, students can access information at anytime and anywhere. Based on the
data presented, we can tell that the teaching or teaching industry here in the Philippines is still
alive and improving, and that is a positive sign of our business venture.

Market Share
According to the reviews and ratings of Tutoring Club is the most rated tutoring service in
NCR followed by ACTS Review Center and AHEAD Tutorial and Reviews. Since Padayon's Fail
Me Not is just starting it has the least amount among the other shop. Padayon's Fail Me Not will
concentrate on how to expand the capability of the market to satisfy the community and gather
enough information to create an effective strategy to be able to compete with the other online
sellers. The Padayon's Fail Me Not business will not only provide a quality service but also the
needs of the consumers giving them assurance with regards to secured and safe transaction.

Market Position
The entrepreneurs considered the business venture to be at the last spot between the
expected competitors because the business venture is only starting. However, among the
competitors this business venture is one of the two business that provides high quality for medium
prices compared to other competitors which has medium quality and high price (ACTS Review
Center and AHEAD Tutorial and Reviews).
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Market Strategy
In order to maximize the scale of the business company, the founders agreed to follow three
market strategies. First, the use of social media provides many opportunities to business owners,
allowing them to reach out to their clients and draw the interest of both individuals and prospective
customers. Second, the leverage of the influencers will make the business venture more accessible
on social media, but entrepreneurs must pick the best influencer for the business venture. Last but
not least, engaging with clients, if entrepreneurs could reassure or influence clients about the
service, they could also influence other users to apply to the tutorial center.

Opportunity Selection
To gain more customer and to increase the business profit, our business will collaborate
with a member of official PUP Icons model. This is one of our advantage we have different
connection in social media, and we have supportive friends who are willing to advertise our
products for free.

Product/Service Selection
Padayon’s Fail Me Not will focus on producing service such as engaging, enjoyable, easy-
to-learn, and child-friendly experiences for students. To be exceptional to other competitors, we
have chosen to be upbeat and optimistic, to make learning enjoyable, to encourage faith in the
student and, eventually, to teach the student new learning habits so that he or she can excel in all
his or her educational endeavors. We are focusing on designing creative events that represent the
various feelings of the person or the themes that will fit the needs of the consumer.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Capital Sourcing
This section of business plan presents the capital sourcing of the business.

Capital Sourcing
Capital Sourcing Padayon’s Fail Me Not is a small business founded by three young
entrepreneurs. They open and start a small business with their personal investment. To start this
business, the entrepreneurs start with a Php 1,000 budget to buy learning materials from trusted
suppliers who provide us a low and affordable price but high-quality raw learning materials. For
the mean time, Padayon Fail Me Not will not be adding any workers since we are only starting in
the industry and we know that we can still manage the business. But when things became unhandy
we will seek help and be more competitive to other tutor services.

6P’s of Marketing
This section of business plan discusses the modified framework of marketing mix that
includes the following Ps: Product, Price, Place, Promotion, People, and Positioning.

Product
Padayon’s Fail Me Not will provide innovative service and think creative ideas on how the
tutoring will be more capable for the students. The entrepreneurs will be more focusing on
producing high quality services such as fun, enjoyable and child-friendly activities and learning
materials. We will also stay consistent regarding this matters.

Price
Padayon’s Fail Me Not will ensure that the service we provide will be consistent and be
able to ensure the customers that they will go back to our tutoring service. Our service price will
surely range into affordable low price with high quality learning for the customers.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Place
Our service is available in our online and student’s home. We are expecting more
transaction with the customers online due to the pandemic.

Promotion
To keep up with the mainstream, Padayon’s Fail Me Not will provide different promotion
in the market to gain more potential customers.

People
For the entrepreneurs to create a well business venture, they will need to look for the following
individuals.
i. Organizational Chart

OWNER

CO-OWNER

TUTOR ACCOUNTANT SALES PROMOTER

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

ii. Functions and Qualifications

PEOPLE ROLE JOB SPECIFICATION
Education
• High School
Graduate
• Bachelor’s Degree in
Education
Responsible to encourage
critical thinking and Skills
TUTOR ensure that the students' • Patience
knowledge is challenged • Positivity
and probed. • Empathy
• Technical
knowledge
• Active listening
• Communication
• Leadership
Education
● High School Graduate
● Bachelor’s Degree in
Responsible for ensuring
Accounting
that the company is
● Certified Public
ACCOUNTANT efficiently working by
Accountant (CPA)
accessing financial
records of their clients.
Skills
● Math and Detail-oriented
● Ethics
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COLLEGE OF EDUCATION

● Technology Interpersonal
Education
● High School Graduate
● Bachelor’s Degree in
Marketing
● One to three months
Responsible for attracting related experience and/or
new customers and training
SALES PROMOTER
helping the company to
reach revenue targets. Skills
● Selling and Marketing
● Customer Service
● Presentation
● Interpersonal
Communication

iii. Company Remuneration and Policies

All the employee will be paid according to what they planned and mutually agreed. Padayon’s
Fail Me Not will assure every employee that there will be no delayed salary. But in accordance to
it, the entrepreneurs are required to be have a good manners and right conduct to avoid any
misunderstanding in the potential customers in the industry as well as the business.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Positioning
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF EDUCATION

Conclusion
Padayon’s Fail Me Not is a small business with a vision to be a successful business venture.
The entrepreneurs have a mission to help students that struggles to their studies. We take a unique
and innovative approach to teaching that helps students connect with the subject matter they need
to master. Through personalized and focused teaching processes, our students develop the tools
they need for ongoing success in their fields of study. Our success depends on our attention to the
needs of our students and truly helping them achieve - we don't succeed unless our student succeed.
We are willing to take the risk and be able to be known globally.