Presents

10 - 11 June, 2021 | (SGT – Singapore Standard Time)

LIVE 3D VIRTUAL EDITION www.marketing-analyticssummit.com

Empowering the marketing function with data and technology to leverage customer loyalty,
retention, and engagement, driving business strategy, and boosting profitability

THOUGHT LEADERS

Abhishek Arora Amit Kumar, Anjali Kalia, Ben Karpin, Jack Wang, Janet Shi, Jane Lim, Jaslyin Qiyu, Joel Kani
Executive Director - Assistant Vice Director - Global Director, APJ Regional Head of Existing Carpenter, Manoharan,
Director, Digital Intelligent President- Customer Data eBusiness Digital & Director- Client Marketing, Divisional Marketing
Commerce Automation and Digital Strategy, Director Advertising, Marketing & Citibank Director, Platform and
Automation, Accelerated Marketing, NBA Asia (Water BU), Norton LifeLock Communica- (Singapore) Marketing, Asia, Service Lead,
Standard Analytics (ia3), IHH Healthcare (Hong kong) Danone Inc. tions, APAC St. James’s Accenture
Chartered Bank Nexdigm (SKP) Berhad (Singapore) (Australia) IMEA, Place Wealth (India)
(Singapore) (India) (Singapore) TÜV Rheinland Management
Group (Singapore)
(Singapore)

Kartik Ljubica Lidia Lal, Long Tran, Lynzi Ashworth, Nikola Sucevic, Philip Chau, Ramnis Attar Ranco Roshni Datta,
Nagarajan, Radoicic, Head of Head of Retail Head of Digital SVP - Chief Data Director of Baitha, Chakravarti, Director of
Managing Marketing Marketing, Marketing, Marketing Scientist, Strategic Director Data Director - Client Marketing,
Director– Sales, Director APAC APAC (Udemy PNJ EMEA, PT Smartfren Marketing, Science, Relations, Asia Pacific &
Global Business PPM Division, for Business), (Phu Nhuan Aon plc. Telecom Tbk Digital Enterprise Data Datawise Japan,
& Consulting Hexagon PPM Udemy Inc Jewelry Joint (UK) (Indonesia) Transformation & Analytics, (India) Varian, a Siemens
Services, (Australia) (Australia) Stock Company) & Innovation, United Health Healthineers
Nexdigm (SKP) (Vietnam) The Great Eagle Group Company
(India) Company Ltd. (India) (Singapore)
(Hong Kong)

RV Shawn Roy, Shigeto Stuart Hayes, Terri Chan, Thecla Teo, Vittorio Barraja, Zeeshan Khan,
Ramachandran, Consumer Miyamoto, Senior Vice Head of Marketing Group Chief Head of
Director – Insights Lead Head of Digital President – Marketing, Director Asia Marketing Marketing,
Marketing, SEAT, Marketing, Data, Healthmetrics Pacific, Officer, Legoland
Asia Pacific, GlaxoSmithKline Worldwide Goldenscent. Sdn Bhd Wood Travelstart AE Malaysia
Harman plc Engagement com (Malaysia) Mackenzie (United Arab (Malaysia)
Professional (Singapore) Planning (United Arab (Singapore) Emirates)
Solutions & Content Emirates)
(Singapore) Capability,
Bristol
Myers Squibb
(Japan)
 OUR PARTNER

PLATINUM PARTNER

CONCEPTUALIZED BY

www.marketing-analyticssummit.com
 OVERVIEW

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion
online users and expected rise of advertising budgets.

The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68 billion by
2026, at a CAGR of 14% over the forecast period (2021 - 2026). The benefits of analytics have become highly obvious for
companies as the competition for the retention of customers has become a necessity for the businesses. Companies
are using multiple channels to keep the customers informed and connected with them. Analytics allows marketers to
keep track of the impact of the actions taken. This has resulted in the integration of marketing data with the existing ERP
platform which is beneficial in using the generated and available data.

Inventicon’s 5th Marketing Analytics Asia Summit is packed with knowledge and practical insights to enhance your
marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools
and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.

KEY TOPICS

Understanding Discovering the

Enhancing customer
consumers beyond opportunities
loyalty and retention
behaviour and available with
strategy by being
demographics: digitizing your B2B
data driven and
Segmentation demand generation
customer centric
analysis process

Analytics strategies
Unlocking the Navigating through
to help you stay on top
ROI of Artificial the data privacy
of unpredictable
Intelligence – Key concerns in a data
performance trends as
Considerations for driven marketing
you navigate the
Business Leaders world
impacts of
Coronavirus

WHO SHOULD ATTEND?

• Marketing Analytics & Automation • Campaign and Programme

• Marketing & Communications • Social & Digital Media

• C
 ustomer Relationship Manager, Experience & • Advertising & PR
Engagement

• Business Intelligence, Insights & Analytics

EXHIBITION, MEETING AND PROMOTION OPPORTUNITIES

Sponsoring or exhibiting at 5th Marketing Analytics Asia Summit is an excellent way to promote your business to a highly targeted
group of key decision makers in Marketing Analytics, Automation and Communications domain

WHAT CAN SPONSORSHIP DO FOR YOU?

BUILD CUSTOMER LOYALTY

‘Keeping in touch’ by all new means possible

is the only way forward to develop client
UNVEIL NEW PRODUCTS OR loyalty as well as cementing your position as BROKERING NEW BUSINESS
SERVICES a market leader. Participation at our virtual PARTNERSHIPS
conferences gives you a broad market
Draw attention to your products and coverage and the right connect with your Building connections on Video Chats
brand by using this conference as prospective clients. through online forums are the new ‘face-
a launch pad for new products or to-face’ meetings – this gives the much-
services. needed momentum to your business as
delegates are always looking for new
ideas and opportunities. Our virtual
conferences will help you tremendously
with building new contacts and grow
your business.

YOUR PRESENCE IN THE DIGITAL AN IMMERSIVE

SPACE HIGH-TECH PLATFORM

It has become imperative for every To ensure that our clients and delegates
brand to be seen in the digital space get a seamless experience which is
as active participants in industry crucial for a virtual format, we have
forums during these changing times. NEW SALES LEADS invested in a high tech platform that
It helps reinforce your brand re-call gives you the environment and feel of
and leaves a positive impression with What sets us apart from other virtual an on-site event thereby taking it as
your prospective clients about your conferences is clearly our quality and close as possible to the ‘human-contact’
adaptability to the ‘new normal’. seniority of delegates that we get on board. If element.
you are looking for a good ROI and generate
qualified leads, our platform will give you
just that by showcasing your services either
by exhibiting or taking a speaker opportunity
in the programme.

WHY CHOOSE OUR EVENTS?

As conference experts, we know how best to utilise events to promote, develop and generate business for our clients. To find out more
about how you can make the most of your participation at this event, Contact:
Sagar Mushrif, Managing Director, Phone: Singapore: +65 6589 8830 | India: +91 22 6608 9589, Email: smushrif@inventiconasia.com
 GLIMPSES FROM PREVIOUS EDITIONS

TESTIMONIALS FROM PREVIOUS EDITIONS

Opportunity to learn from market A very good conference to learn from diversity
leaders, best practices, new trends of experiences from pan India professionals on This is a good Best industry
& technologies. latest on marketing & analytics. conference to attend practices sharing

Prashant Jain, Vijay Jayanti, Roydeep Charan, Nitin Wader,

Head – Marketing & Retail Former Director Customer Growth and GM - CRM, VP - Marketing Data,
Business, Product Analytics, Eureka Forbes Duff & Phelps
Fluke Technologies Pvt. Ltd. Flipkart

1. Focussed discussions & learning fro program on marketing Come with an open mind, there’s lots
analytics. 2. 360 degress view on tools, techniques, to learn. Very well executed by team Very informative
application & experience sharing. 3. Panel discussion charts Inventicon.
full lens view of success factors. Ankush Malhotra,
Sunita Pendse, Head of Market
Gangesh Chaturvedi, Head-Corporate Communications and Intelligence,
Head Business Excellence & Digital Process, Marketing, Bonn Nutrients
Tata Steel Avendus Capital Pvt. Ltd.

1. Diverse industry perspective on

This was an informative session Worth attending with a rich First kind of conference in
approach to analytics.
with speakers who walk the talk, plethora of speaker marketing analytics
2. Understand latest trends on
which has made all the difference! marketing analytics.
Vidyut Perti, Ankur Raj,
SumonaBasu Majumdar, Head - Strategy, Marketing & Head - Business Intelligence
Ashish Pruthi,
Director – Retail Bank, Partnership, & CRM,
Head - Brand Marketing,
Standard Chartered Bank Shubham Housing Finance UPL Ltd.
Walmart India
 Day 1 – Thursday 10th June 2021 (SGT – Singapore Standard Time)

10.20 Opening Remarks 13.30 Lunch Break

10.30 How data analytics is improving marketing ROI 14.10  iscovering the opportunities available to optimise your demand
D
generation via brand-to-revenue approach
•A  pproaches to choosing what data matters
• T urning the right data sets into marketing actions, analyzing them for •C  reating the optimal revenue marketing engine
effectiveness and then improving them • I ndustry experiences with leveraging decision tools for core B2B
• E xamples of data driven marketing programs marketing platforms
•A  pplying a brand to revenue strategy to drive account engagement and
Lidia Lal, Head of Marketing, APAC (Udemy for Business), lead acceleration
Udemy Inc
Ljubica Radoicic, Marketing Director APAC PPM Division,
11.10 Shift to mass personalization to elevate customer experience Hexagon PPM

• Key drivers of changing marketing approach 14.50 Panel discussion Can insights & analytics amplify marketing spend
• What to expect through the personalization journey optimization?
•S
 haring perspective of various business models (B2B & B2C) keeping
customer centricity as focus • I dentify hidden opportunities for gaining maximum RoI consumer insights
•U
 se of technology driven solutions for strategizing game-changing and analytics at this digital age.
marketing •B  uilding a strong insights & analytics toolkit for real time data,
information and insights flow.
Kartik Nagarajan, Managing Director – Sales, Global Business & •H  arnessing the power of contextual insights and micro moments to make
Consulting Services, Nexdigm (SKP) better marketing decision
•D  ata-driven insights are adding value to every marketing effort, but how
11.50 Networking Break can you benefit from it?

12.10 Panel Discussion: Enhancing customer loyalty and retention strategy by Moderated by:
being data driven and customer centric Amit Kumar, Director - Intelligent Automation and Accelerated Analytics
(ia3), Nexdigm (SKP)
• E ffectively listening to your customers and designing memorable
experiences for them Panellists:
•C  onsolidating the customer’s feedback through various channels, Shawn Roy, Consumer Insights Lead SEAT,
analysing it, and connecting with internal functions to better serve your GlaxoSmithKline plc
customers.
•D  ifferent strategies to capture the “voice of customer” Thecla Teo, Marketing Director Asia Pacific,
•N  LP techniques to analyse reviews and text comments Wood Mackenzie

Panel Moderator: RV Ramachandran, Director – Marketing, Asia Pacific,

 Ljubica Radoicic, Marketing Director APAC PPM Division, Harman Professional Solutions
Hexagon PPM
Vittorio Barraja, Group Chief Marketing Officer,
Panellists: Travelstart AE
Jack Wang, Global eBusiness Director (Water BU),
Danone Stuart Hayes, Senior Vice President – Data,
Goldenscent.com
Jaslyin Qiyu, Head of Existing Client Marketing,
Citibank 15.30 Networking Break

Ben Karpin, Director - Customer Data Strategy, 15.50 Growth-hack by integrating marketing technology with your sales funnel
NBA Asia process

Long Tran, Head of Retail Marketing, • L everaging marketing analytics to give you a holistic view on your funnel
PNJ (Phu Nhuan Jewelry Joint Stock Company) size & conversion rates
•D  esigning user journeys & incorporating “pulse checks” in the funnel for
Ranco Chakravarti, Director - Client Relations, CRO opportunities
Datawise •A  dopting account-based marketing strategies for data-driven, hyper-
targeted & omni-channel marketing
12.50 Understanding consumers beyond behaviour and demographics:
Segmentation analysis Terri Chan, Head of Marketing,
Healthmetrics Sdn Bhd
•G
 etting to know’ your target to optimize communication within marketing
and advertising 16.30  losing the gap between marketing and sales to align and manage
C
•U
 nderstanding current behaviour, predicting future behaviour, and expectations
addressing unmet needs
•U
 nderstanding ‘bullseye’ target versus other types of consumers you •S
 peaking the “same language” as sales.
would like to engage •K
 ey performance metrics that Marketing and Sales need to align
•C
 hoose your battles- you want to win the war, be selective on what to
Janet Shi, Director, APJ Digital & Advertising, stand by and which to let go
Norton LifeLock Inc.
Jane Lim, Regional Director - Marketing & Communications,
APAC IMEA, TÜV Rheinland Group

17.10 Closing Remarks

 Day 2 – Friday 11th June 2021 (SGT – Singapore Standard Time)

10.20 Opening Remarks 13.30 Lunch Break

10.30 The marketing analytics maturity curve from the B2B perspective: Where 14.10 Optimising performance marketing spends though multi touch attribution
we are on the lifecycle?
•D  eep dive on how to structure your campaign to track attribution
• L earn how an effective framework can help you plot your organisation’s • L earn about the different types of attribution models and their importance
MarTech maturity and provide strategic guidance •U  nderstand what suite of tools will be required if you are going to track
• E valuate how to benchmark your current capabilities, readiness, and your attribution
cultural priorities to progress maturity
•H  ow to enable your staff to advance their marketing technology skill level Long Tran, Head of Retail Marketing,
PNJ (Phu Nhuan Jewelry Joint Stock Company)
Roshni Datta, Director of Marketing, Asia Pacific & Japan,
Varian, a Siemens Healthineers Company 14.40 Navigating through the data privacy concerns in a data driven marketing
world
11.10 Moving from data science to machine learning/ AI to build personalised
approach for marketers to target the right person at the right time with •O
 verview of the changing landscape in consumer privacy
the right product •S
 tudying the impact on data-driven attribution models
•B
 uilding the capabilities to keep pace with changing consumer attitudes
• E xploring how AI, specifically machine learning is making data •D
 eveloping an approach to data privacy compliance that enables the
actionable, and informing targeting, as well as creative execution business to be more agile and use data more effectively
•U  nderstanding how marketers are using ML/AI and plan to in the future
to increase relevancy and drive activation Lynzi Ashworth, Head of Digital Marketing EMEA,
Aon plc
 amnis Attar Baitha, Director Data Science, Enterprise Data & Analytics,
R
United Health Group 15.20 Networking Break

11.50 Networking Break 15.50 Using data, metrics and tools to drive ROI – Social media analytics

12.10  sing AI to better plan and predict ROI as well as increasing ROI by
U •R  eal examples of using data to explain what works and what doesn’t
using AI •H  ow to use data to help redefine your social media strategy
• T ools that you can use
Nikola Sucevic, SVP - Chief Data Scientist, •M  ove beyond vanity metrics: How to get real results with YouTube Ads
PT Smartfren Telecom Tbk
Philip Chau, Director of Strategic Marketing,
12.50 Panel Discussion: Why Hyper- Personalisation is the future of marketing Digital Transformation & Innovation, The Great Eagle Company Ltd.
and how brands can nail it
16.30 How to improve your Agile marketing practice
• L everaging contextualized messaging for hyper personalisation
•S  trategies and tactics for a signal – response approach to hyper- •D  eveloping an Agile marketing manifesto
personalisation •S  electing the best framework/ Agile project management tool for your
•U  nderstanding the methodology used for contextual activation using real organisation
time buyer insights • E merging interplay between agility and operations
• F ocussing on privacy as a building block to deliver relevance through •M  astering the art of scaling agility
personalise and dynamic interaction
 Shigeto Miyamoto, Head of Digital Marketing, Worldwide Engagement
Panel Moderator: Planning & Content Capability, Bristol Myers Squibb
Anjali Kalia, Assistant Vice President - Digital Marketing,
IHH Healthcare Berhad 17.10 Closing Remarks

Panellists:
Ramnis Attar Baitha, Director Data Science, Enterprise Data & Analytics,
United Health Group

Shigeto Miyamoto, Head of Digital Marketing, Worldwide Engagement

Planning & Content Capability, Bristol Myers Squibb

Joel Carpenter, Divisional Director, Marketing, Asia,

St. James’s Place Wealth Management

Abhishek Arora, Executive Director, Digital Commerce Automation, www.marketing-analyticssummit.com

Standard Chartered Bank

Zeeshan Khan, Head of Marketing,

Legoland Malaysia

Kani Manoharan, Marketing Platform and Service Lead,

Accenture
 SPEAKER PROFILES

Amit Kumar, Director - Intelligent Automation and Jaslyin Qiyu, Head of Existing Client Marketing,
Accelerated Analytics (ia3), Nexdigm (SKP) Citibank

Amit leads the Intelligent Automation and Jaslyin is a brand, marketing and communication
Accelerated Analytics (IA3) practice at Nexdigm professional with close to 20 years of experience
and is responsible for growing the practice in both B2B and B2C industries. She loves all
globally. He drives the “Value from Data” initiative things marketing and is a firm believer that passion
at Nexdigm, which helps clients realize the potential of data. for one’s craft creates purpose and drives achievement. A big content and
Amit has 13+ years of experience in advanced analytics and data science customer insights nerd, she thinks data and content are here to stay. When
across multiple sectors including Telecom, BFSI, Retail, and Healthcare. He combined, they can enable companies to derive truly compelling, actionable
has spearheaded several crucial projects, a few of which are listed below: insights that drive winning customer propositions
Incorporated data-science driven customer value management solutions for
multiple Telecom companies in SE Asia, India, Middle East, and Europe using Joel Carpenter, Divisional Director, Marketing,
Big Data. Asia, St. James’s Place Wealth Management
Set up the Analytics Centre of Excellence (CoE) for the Indian operations of
Fortune 500 companies. At the end of 2011, Joel joined The Henley Group
Created a customer contact strategy for a leading insurance player to increase where he led the development and implementation
collections by 20%. of a Partner focused marketing strategy, which
Implemented advanced image recognition for state-of-the-art solutions. helped individual Partners in Singapore, Hong
Amit truly believes “Nothing is too complex to solve - it is just a journey to find Kong and China (Shanghai) to increase their new business volumes and
value from data”. assets under management, drive database generation, client referrals, and
establish new business partner relationships. Since the St. James’s Place 2014
Ben Karpin, Director - Customer Data Strategy, acquisition of The Henley Group, Joel has been instrumental in the growth
NBA Asia and protection of the St. James’s Place brand across Asia. As Marketing
Director and a member of SJP Asia’s Senior Leadership Team, Joel has overall
A passionate, data-driven marketer with responsibility for all aspects of marketing strategy including digital, brand,
over 12 years of experience across roles in internal and external communications, client engagement and market insights.
business intelligence, strategy, customer value Joel’s key strengths lie in his knowledge of the financial services industry
management, and product marketing. A firm and research driven market insight. As a sponsor of the SJP Graduate
believer in prioritizing the management of what you can measure, and Development Programme and Chair of the Asia Governance Committee for
developing great people, as the two fundamental fundamental tenants of the SJP Charitable Foundation, his commitment to coaching and nurturing
continuous business improvement. These days I get to combine my passion talent and a drive and passion for engaging with all stakeholders within our
for Sport and Insight at the NBA where my role as Director of Customer Data community help support sustainable growth here in Asia.
Strategy for Asia allows me to collect, analyze and action fan data in order to
grow the love of the game globally. Kani Manoharan, Marketing Platform and Service
Lead, Accenture
Janet Shi, Director, APJ Digital & Advertising,
Norton LifeLock Inc. Kani is leading the marketing platforms and
services group for Accenture Interactive providing
Janet is an award winning marketing leader with tech-consulting services, defining and delivering
over 21 years of proven track record in business omni-channel customer experience. She has deep
turn around, digital transformation and marketing expertise in analytics, campaign management and leads management and is
excellence. She has held senior marketing responsible for leading digital marketing transformation engagements across
leadership roles at Yahoo, McAfee, Intel, Symantec and most recently the marketing technology stack to develop industry specific solutions.
Director of APJ Digital and Advertising at NortonLifeLock, where she led a
team to win the prestigious global AdNews Campaign of the Year award in Kartik Nagarajan, Managing Director – Sales,
2021, for delivering 311% growth in APAC. Janet believes at the heart of great Global Business & Consulting Services,
strategy is great data, intimately understanding and anticipating the needs of Nexdigm (SKP)
your customers will power decision making, and unlock the true potential for
brands to make a bigger impact to their customers. With over 20 years of rich experience in Business
Process Management (BPM), Kartik leads
Jane Lim, Regional Director -Marketing & the Global Finance and Accounting Process
Communications, APAC IMEA, Management, Contract Management, Commercial Processes, and related
TÜV Rheinland Group Advisory and Analytics Services at Nexdigm (SKP). He acts as a coach,
mentor, and leader for the diverse team. Kartik leads strategic initiatives
Jane is a results-driven marketer with more than for the business line with the vision of continually striving to improve value
16 years of experience in Asia, Middle East and creation for a more extensive client portfolio.
Europe. She is determined to make marketing and With rich and diverse experience from his leadership roles with organizations
communications accountable, become a strategic business partner and not a like HCL, WNS, Aviva, Avaya, and WPP, Kartik has significantly bolstered
cost centre. Jane wants MarComs to have a seat at the “Big Boys’ Table”. She the team’s capabilities. He has successfully turned around global captive
is also an award-winning marketer with hands-on P&L, sales and operations and shared services operations, amplified revenue, and delivered ROI to
experience to truly realize MarCom campaign effectiveness. Jane is currently stakeholders in the IT, BPO, Media, and Insurance industry verticals. Kartik has
the Regional Director of Marketing and Communications at TUV Rheinland also led several global innovation initiatives, including the setup of innovation
Group, taking care of 30 countries across APAC and IMEA regions. She is labs, digital technologies, and an India-based COE.
Singaporean, has lived in more than 6 countries and speak 4 languages.
 SPEAKER PROFILES

Long Tran, Head of Retail Marketing, journey and digital analytics functions.
PNJ (Phu Nhuan Jewelry Joint Stock Company) Philip holds a master’s degree in management science from University of
Waterloo and a post graduate Certificate in Marketing from University of
Long Tran is a pragmatic and results focused Toronto.
business leader with extensive experience in
Marketing & Retail; proven track records by Ramnis Attar Baitha, Director Data Science,
connecting every single touch points in consumer Enterprise Data & Analytics,
purchase journey and generating revenue & transaction growth for both retail United Health Group
store & ecommerce.
He is currently Head of Retail Marketing of PNJ (400+ stores). Prior to PNJ, Ramnis comes with 16+ years professional
Long was responsible for diverse parts of marketing in Pharmacity, Nguyen experience in Analytics focused primarily into
Kim-Central Group, Lazada, Nhom Mua. Consumer Analytics space (Marketing, Experience
and Digital) with last 7 years in US Healthcare (UHG/Optum). He comes with
Lidia Lal, Head of Marketing, APAC (Udemy for experience of leading analytics engagement in multiple domains - Healthcare,
Business), Udemy Inc Banking/Credit Cards, Investment and Commercial Finance domain
At United Health Group he is responsible for analytic delivery for EDA Consumer
A senior marketing and communications leader Analytics across Optum and UHC focused on Marketing and Customer
with over 20 years of experience, she has held Experience leveraging advanced Data Science and ML/AI capabilities.
senior marketing management roles with the His work portfolio consists of brands and institutions like Optum Global
world’s leading technology brands including Solutions, Fidelity Investment, CITI Bank, GE Capital (Genpact), National
Experian, Hewlett Packard Enterprise Services, Rightnow Technologies, SAS, Council of Applied Economics Research, Delhi so far.
Oracle and Westcon Group. She is currently the Head of Marketing for Asia
Pacific at Udemy establishing the marketing operations in the region to help Ranco Chakravarti, Director - Client Relations,
drive pipeline growth and revenue. Datawise
Her broad marketing experience spans a diverse range of disciplines including
brand management, value proposition development, international marketing Ranco Chakravarti is currently the Director,Client
across multiple regions/countries, driving new product go-to-market Relations at Datawise a two decade old business/
strategies, integrated marketing campaigns, demand generation, executive- management consulting organisation focussing on
level programs, & PR/Media and communications. Customer Experience Management. He has over
She holds a Bachelor of Arts (Political Science/Linguistics) from Macquarie 25 years of experience in Business Development & Profit Centre Operations
University, a Bachelor of Business(Marketing) Charles Sturt University and across Financial Services, Telecom,Retail & Consumer Industries. He is a
also Master of Arts(Professional Communication) from Deakin University. Business Start-up & Expansion Specialist with pioneering success in applying
In 2015, she travelled to Stanford University in California to undertake the extremely effective business management philosophies and devising strategic
Strategic Marketing Management Certificate. & tactical solutions to build businesses from the ground-up, set ambitious
targets, grow businesses in profits and turnover.
Lynzi Ashworth, Head of Digital Marketing EMEA, He is a Thought Leader with diversified experience across companies like
Aon plc Nokia, Reliance Retail, Airtel and Asian Paints. He has considerable experience
in Gift Cards & Loyalty Solutions having been the CEO for the Indian Operations
Lynzi is a marketing leader who loves is fascinated of a pan Asian Gift Cards & Loyalty Solutions Services Provider.
by people and technology. Lynzi leads by fostering
a culture of data lead decision making overlaid Roshni Datta, Director of Marketing, Asia Pacific &
with marketing magic - driving commercial growth Japan, Varian, a Siemens Healthineers Company
by connecting businesses and clients through storytelling and immersive
experiences. Roshni is currently the Director of Marketing for
Lynzi is currently leading a global digital marketing transformation program to Asia Pacific and Japan at Varian – A Siemens
support the continual growth of £11bn professional services organisation, as it Healthineers company. Varian has been a global
merges with a similar sized organisation. leader in providing radiation therapy to cancer
patients for over 70 years and has been on a transformational journey to
Philip Chau, Director of Strategic Marketing, developing and delivering integrated cancer care solutions comprising of both
Digital Transformation & Innovation, hardware, software, and technology platforms.
The Great Eagle Company Ltd. Roshni has close to 20 years of experience in the healthcare industry, having
worked across marketing, strategy, commercial excellence, and sales
Philip Chau currently heads up the group marketing functions. In her prior experience working at Johnson and Johnson, GE
function at Great Eagle Holdings. He leads the Healthcare and Becton and Dickinson across Asia Pacific, South Asia and
strategy in marketing innovation, digital marketing, global markets allowed her to assimilate her learning in both the B2B and
and MarTech across a range of business units such as hotels, residential B2C verticals of the healthcare industry. She has led various initiatives within
properties, co-working spaces, shopping malls, and more. He has 15 years’ these organizations in setting up innovation management, digital marketing,
experience in digital innovation, performance marketing, and advanced and analytics functions.
analytics, having worked in corporate, agency and start up environments.
Prior to Great Eagle, Philip worked at insurance company Aviva and was
a founding member of the InsurTech business Blue. As digital marketing
department head, he oversaw the company’s customer acquisition, digital
www.marketing-analyticssummit.com
 SPEAKER PROFILES

RV Ramachandran, Director – Marketing, Asia Terri Chan, Head of Marketing,

Pacific, Harman Professional Solutions Health Metrics Sdn Bhd

Ramachandran comes with over 20 years’ Terri Chan is the Head of Marketing at HealthMetrics
experience in B2B and B2C multinationals working – an award-winning cloud enterprise platform for
for organizations such as Novartis, Godrej, Sony, corporate healthcare benefits management. Prior
Tyco and HARMAN. to HealthMetrics, Terri held senior leadership
He is a customer focused, results-driven strategic marketing leader with positions in International Marketing, Business Development & Project Finance
expertise in business strategy, marketing & communications, trade & retail in technology, healthcare, infrastructure & renewable energy sectors across
marketing, advertising, press and public relations and events. His core the APAC region.
strengths include - developing campaigns that align with corporate strategy; She takes a very data-driven approach to marketing & business development
managing product launches; in-house team and agency management; by leveraging on technology & data strategy. Her team at HealthMetrics has
building work processes to execute projects effectively; facilitating channel collectively driven over 500% in revenue growth while collaborating alongside
sales teams’ marketing; working in tandem with executive management; the sales, customer success, operations & tech teams – making the company
international outlook and strong experience in working across cultures. the fastest-growing corporate benefits platform in the region.
At Harman International he leads all marketing & communications activity Some of her other noteworthy achievements include the development of one
for Asia Pacific with responsibility for driving business growth & brand of the largest solar powerplants in Malaysia & structuring the financing for
awareness. several water projects in Asia Pacific including a RM1billion sukuk-export
credits deal during her time in the infrastructure investments sector.
Shigeto Miyamoto, Head of Digital Marketing, Terri is a medical graduate & a MBA specializing in International Business. On
Worldwide Engagement Planning & Content a personal note, she enjoys food, wine & travel.
Capability, Bristol Myers Squibb
Vittorio Barraja, Group Chief Marketing Officer,
Shigeto is Japan lead of engagement strategy and Travelstart AE
contents capability, pursuing DX and Marketing
Technology. He has multiple industrial experiences Creative professional with more than seven years
in IT, Finance, and Healthcare at both global enterprises and start-ups. of multi-geography (International) experience and
Agile and disruptive innovation are his passion and Shigeto has track records impressive accomplishments in delivering high-
of new service and product creation to break through the chasm. With his level marketing solutions while leading corporate
skills and experiences, Shigeto has devote himself to lead teams to transform marketing strategy and internal and external communications. Proven track
patient lives at BMS Japan. record of delivering significant revenue growth and quantifiable Marketing
ROI through Analytics, producing successful commercial strategies, building
Stuart Hayes, Senior Vice President – Data, high-performing marketing teams, and improving brand positioning to drive
Goldenscent.com growth profitability, and long-term market sustainability. Trained in preparing
effective marketing strategies for enhancing brand image and driving digital
Stuart has been working in the data space since marketing
1995. Holding positions in the UK, Europe, USA, success. Skilled in introducing digital channels, delivering exceptional
and MENA. Stuart has experience of helping customer experience, and optimising ecommerce sites using content strategy
companies leverage their data across Automotive, and development, website design, and web analytics. Visionary leader with
Retail, Content, I-gaming, Real Estate and e-Commerce verticals. He has aptitude to lead top-performing teams to generate optimal business results.
a bachelor’s degree in Geography and post-graduate in (Geographical)
Information System (1999) and Business Intelligence (2013). He is currently
at GoldenScent, a fast-growing e-commerce platform in the MENA region
focused on beauty and personal care. His responsibilities cover Data Strategy,
Data Engineering, BI Engineering, Analytics & Data Science.

www.marketing-analyticssummit.com
 PARTNER PROFILE

Nexdigm is an employee-owned, privately held independent, global business

PLATINUM PARTNER
advisory organization serving clients from more than 50 countries. We provide
integrated, digitally driven solutions encompassing Business Consulting, Business
Services, and Professional Services, that help businesses navigate challenges
across all stages of their life cycle. Through our direct operations in the USA,
India, and UAE, we serve a diverse range of clients, spanning multinationals,
listed companies, privately-owned companies, and family-owned businesses.
Nexdigm resonates with our plunge into a new paradigm of business; it is our
commitment to Think Next.
www.nexdigm.com
 CONCEPTUALIZED BY

Inventicon stands for Industries + Events + Ideas + Concepts. Inventicon Business Intelligence is the end
result of a decade long effort by the founders in the space of business information. We develop sector focused
informational conferences and training workshops. Our conferences revolve around current scenarios and
opportunities in the global market place and provide timely opportunities for solution providers to meet
their target market and for end users to take back key learning and experiences. Our events act as a point
of convergence for senior industry professionals who strive for innovation, strategy and commercial drive.
Delegates can expect to hear from industry’s best practitioners, get in direct contact with regulators and
stimulate high level discussions with peers. The training portfolio is dedicated to developing skill sets around
complex workplace and functional issues as they need constant honing. Our in-house training offerings are
particularly useful for companies who prefer a customized agenda.
The bespoke events portfolio aims at crisp round table discussions involving a targeted group of end users
in a multi-city format. In true sense, we aspire to disseminate critical business intelligence to the rapidly
growing corporate and institutional world in the country and not limited to a specific sector.
www.inventiconasia.com

OUR OFFICES:

ASIA PACIFIC OFFICE:

Inventicon Pte. Ltd.
30 Cecil Street,19-06, Prudential Towers, Singapore-049712. Phone: +65 6589 8830

INDIA REGIONAL OFFICE:

Inventicon Business Intelligence Pvt. Ltd.
8 floor, Platinum Towers, Off Bund Garden Road 1 Naylor Road, Next to Hotel Conrad, Pune – 411001, Maharashtra, India.
th

Phone: +91 20 4014 7575

CORPORATE OFFICE:
Inventicon Business Intelligence Pvt. Ltd.
Times Square, Unit 1, Level 2, B Wing, Andheri Kurla Road, Andheri (E), Mumbai - 400 059, Maharashtra – India.
Phone:+91 22 6608 9643