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    Assessment 7 & 8: 1. Define Magazine Advertising in Your Own Words

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    كاليستا نيكول
    Magazine advertising involves placing advertisements in publications to generate revenue. It is important for new magazines to secure advertising upfront to cover startup costs and salaries. Radio advertising and magazine advertising are both paid forms of communication meant to deliver messages from senders to audiences. While both can be effective, the document argues that radio advertising is generally more effective due to its ability to reach larger audiences efficiently and allow for live events. As an example of a memorable radio advertisement, the document discusses a jingle for Tiki Tiki vitamins from the Philippines that is still recognizable today.

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    Assessment 7 & 8: 1. Define Magazine Advertising in Your Own Words

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    كاليستا نيكول
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    Magazine advertising involves placing advertisements in publications to generate revenue. It is important for new magazines to secure advertising upfront to cover startup costs and salaries. Radio advertising and magazine advertising are both paid forms of communication meant to deliver messages from senders to audiences. While both can be effective, the document argues that radio advertising is generally more effective due to its ability to reach larger audiences efficiently and allow for live events. As an example of a memorable radio advertisement, the document discusses a jingle for Tiki Tiki vitamins from the Philippines that is still recognizable today.

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    Assessment 7

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    Magazine advertising involves placing advertisements in publications to generate revenue. It is important for new magazines to secure advertising upfront to cover startup costs and salaries. Radio advertising and magazine advertising are both paid forms of communication meant to deliver messages from senders to audiences. While both can be effective, the document argues that radio advertising is generally more effective due to its ability to reach larger audiences efficiently and allow for live events. As an example of a memorable radio advertisement, the document discusses a jingle for Tiki Tiki vitamins from the Philippines that is still recognizable today.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    23 views3 pages

    Assessment 7 & 8: 1. Define Magazine Advertising in Your Own Words

    Uploaded by

    كاليستا نيكول
    Magazine advertising involves placing advertisements in publications to generate revenue. It is important for new magazines to secure advertising upfront to cover startup costs and salaries. Radio advertising and magazine advertising are both paid forms of communication meant to deliver messages from senders to audiences. While both can be effective, the document argues that radio advertising is generally more effective due to its ability to reach larger audiences efficiently and allow for live events. As an example of a memorable radio advertisement, the document discusses a jingle for Tiki Tiki vitamins from the Philippines that is still recognizable today.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Assessment 7 & 8

    1.    Define Magazine Advertising in your own words.

    Magazine advertising is advertisement that people see in publications. Starting or


    maintaining a magazine depends on several factors, but one of the most important is advertising.
    Advertising sales can make or break publications, and almost all magazines rely on the revenue
    generated by advertisers to maintain their business.

    It is very important to advertise in a magazine before a new publication is released.


    Initially, advertising revenue can pay employees' salaries and help pay for startup costs. Not only
    that but placing the right types of advertisements through magazines can also boost magazine
    sales. Advertisers also realize that placing ads strategically in the right magazine can improve
    their business many times,

    2.    State the similarity between Magazine Advertising and Radio Advertising.

    For the record, Magazine and Radio Advertising are both effective tools to promote a
    product, service, or good. These advertising methods are still important in today’s generation.
    These are the similarities of Magazine Advertising and Radio Advertising:

     Both are paid and it is not free.


     There is a process to follow in order to have a successful and effective
    advertisement.
     Both are meant to deliver a message from a sender to an audience.
     Both are medium of communication.

    3.    Which of the two advertising is more effective than the other?

    Not to be biased or anything but I know for a fact that both advertising strategies are
    effective for their own target audience. The answer to this question lies in the expectation of the
    user or audience.

    But for me, radio advertisement is more effective in reaching out audiences and send a
    message to the target audiences. These are the reasons why I think radio advertisement is way
    better than magazine advertisement:

     Magazine advertisement takes more time in processing, sharing and


    communicating information than radio advertising.
     Radio advertisement can reach a larger group of audience and makes it easier to
    connect to them.
     Radio advertisement minimizes the effort of the audience because all they need to
    do is listen.
     Live events can be shared in radio advertising.
    4.    Give one example of a magazine/radio advertising that became memorable through the
    years. (Exemption to Mcdonald’s)

    For me the most memorable Radio Advertising I ever heard is the advertisement of Tiki
    Tiki Vitamins. It made a mark in mind and I can still remember the lyrics of the jingle.

    “United American Tiki Tiki


    Pampalusog ng iyong baby
    United American Tiki Tiki
    Tiki Tiki for baby!”

    ASSESSMENT 8
    1.    Give one example of television advertising and explain what made it memorable.

    One of the most memorable and probably the most funniest TV commercial I ever
    watched is the RC Cola Advertisement. In the advertisement, a young boy entered the house
    crying and asked her mom if he was adopted. They suddenly cried and the boy asked her mom
    why did he have a set of drinking glass in his back. The funniest part of this is, the mom cried and
    she lifted her head and the real head of his mom is a bottle of RC Cola. The odd plot twist of this
    advertisement made a lot of noise ever since the commercial aired in TV.

    2.    Give one example of a company that used transit advertising. Add supporting
    evidences.

    The above is an example of one of the most successful examples of transit advertisement
    is by The Martin Agency which created a “Don’t jump” bus campaign for Careerbuilders. This
    particular advertisement, placed on tops of buses could be seen from tops of buildings and
    offices and helped Martin Agency win a Bronze Lion from Cannes.

    3.    As a consumer, which of the two advertising types relates to you best? Why?
    The advertising type that relates to me best is the television advertising, growing up I used
    to watch TV a lot before and after attending class. I watched my favorite teleserye and watched
    several advertisements, I am not much of an outdoor person, and I would rather stay inside the
    house instead of going outside. I also relate some of my life experience to the advertisement that
    the TV is showing me. Most of those advertisements are about family.

    4.    Design your own OOH ad for a business you’d like to put up.

    5.    Is there a difference between OOH advertising and transit advertising? Elaborate

    Transit advertising is actually a TYPE of outdoor advertising. What are other types of
    outdoor advertising as well? Billboards, what we like to call outdoor furniture (bus stop shelters,
    kiosks, phone booths) outdoor displays for businesses etc. Each form of advertising is a bit
    different in the details of the advertising technique but all are part of the outside world viewed by
    a huge audience of people from many different demographics.

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